All eCommerce MasterPlan Podcast Episodes

Welcome to our EPIC page listing ALL our eCommerce MasterPlan Podcast episodes since 2015.

The 6 Most Recent eCommerce MasterPlan Episodes:

Mastering the Art of Public Speaking with Look Fabulous Forever’s Janis Thomas (episode 496)
2024 Growth Strategies that work from Baaj Capital’s Marianne Morrison (episode 495)
The SEO Strategy for High-SKU Stores (and Hear How It 10Xed Sales) with Blink SEO’s Sam Wright (episode 494)
Personalizing eCommerce Fulfilment with Will Martin, Littledart Fulfilment (episode 493)
Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan (episode 492)
Scaling Fashion eCommerce: Insights from THG’s Coggles Strategy with Natalia Chappell (episode 491)

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2024 eCommerce Podcast Episodes:

Marketing Insights for Maximum eCommerce Growth with Naturepedic’s Arin Schultz (episode 471)

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic. Founded in 2003, Naturepedic sells via its Magento website, 22 stores, and wholesale. Sales-wise they’re in the mid-high 8 figures and have tripled in size since Arin joined 9 years ago.
5 Key Steps for Effective CRM Implementation with Haydn Parks, Digital Fit (episode 472)

Haydn Parks is a CRM specialist. He now consults for brands like Balance Me, Hunter Boots, and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.
Mastering eCommerce Events in 2024: Tips, Picks, and Strategies with Chloë Thomas, eCommerce MasterPlan (episode 473)

Listen to hear Chloe’s tips on: See Chloë’s full list, and the ones she recommended on the podcast, here
7 Top Tips for eCommerce Growth in 2024 (episode 474)

Every January we release an episode like this one – your guide to the best ways to achieve success this year. To help you navigate the impact of all this and build resilience and competitiveness into your business I’ve worked hard to get you a line-up of brilliant experts so you get the best possible…
Mastering the Art of Buying with James Barron, ex-ASOS (episode 475)

James Barron is a fashion buyer. With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about buying third party brands in, or product development of their own brand fashion.
TikTok & TikTok Shop Strategy Expert Panel Episode (episode 476)

TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you – you need to listen to this episode.
From Idea to Impact: Scaling a Sustainable Goods Brand with Freddie Winterbotham, CosyPanda (episode 477)

Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading.
How Mozillion Achieved 3x Growth in 12 Months with SEO and More (episode 478)

James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. The UK’s first consumer-to-consumer marketplace for buying and selling preowned and refurbished mobile phones. Founded in 2021, they now have a multi-million-pound annual turnover and have tripled in size in the last 12 months.
Neem London’s Journey to 6-Figure Success Through Innovation and Climate Consciousness (episode 479)

Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021,…
How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures (episode 480)

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot. Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden London, and wholesale channels. And over the 10 years…
Bare Kind’s Blueprint for B Corp Certification and Growing Sustainably (episode 481)

Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.
How Priory Direct is Changing B2B eCommerce with Sustainable Packaging (episode 482)

Josh Pitman is the Managing Director at Priory Direct, purveyor of Planet Friendly packaging, and certified B Corp. Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses.
Navigating the B Corp Certification Journey for Sustainable Success with Sarah Whale, Profit Impact (episode 483)

Sarah Whale is a B Leader (someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future.
How Flotsam Flo Grew through Creativity, Community, and Sustainability (episode 484)

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 that creates products from waste that cannot easily be recycled or is impossible to recycle. Selling via the Shopify site, taking bespoke and corporate orders, and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect…
7 Top Tips for Tech Stack Optimisation in 2024 (episode 485)

I’m asking SEVEN eCommerce Tech specialists for their answer to this question: What is your top tip for Tech Stack Optimisation in 2024? Tech Stack Optimisation – but what’s that??! I hear you cry. Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to…
gloveglu’s Winning Strategy in Mastering Wholesale, D2C, and Marketplaces + Scaling to 8 Figures (episode 486)

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialising in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in…
Leveraging Community and Customer Feedback for eCommerce Growth with Emily Hollender (episode 487)

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer startups, especially those looking to build brand and community across both online and offline platforms. Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.
How TA-DAAN Blends Content and Commerce for Artisanal Growth & Success (episode 488)

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery. Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched…
Revitalizing Your CRM Marketing for Enhanced Customer Retention with Ted Baker’s Nicky Lomax (episode 489)

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024.
Growing a Plus-Size eCommerce Empire with Plus by Design’s Danielle Malconian (episode 490)

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over the plus size fashion brand Vikki Vi in 2008, wholesaling to both Plus by Design and other retailers. Across wholesale and their…
Scaling Fashion eCommerce: Insights from THG’s Coggles Strategy with Natalia Chappell (episode 491)

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses. She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury, and nutrition including Cult Beauty, Look Fantastic, and Coggles–the luxury fashion brand that Natalia has most recently been focused…
Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan (episode 492)

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured, and eco-friendly underwear making the world a better place one pair of pants at a time. They’re also the UK’s top-scoring B Corp and the top fashion brand in the world. Founded in 2016 and launched in 2018, last…
Personalizing eCommerce Fulfilment with Will Martin, Littledart Fulfilment (episode 493)

Will Martin is co-founder and financial director at Littledart Fulfilment, a 3PL providing bespoke eCommerce fulfilment that’s as unique as your business. Listen now for free: Dive in: [06:33] Fulfilment helps in brand loyalty and customer retention. [09:34] Balancing cost and team importance in fulfillment. [11:13] Models based on time and space, great working environment…
The SEO Strategy for High-SKU Stores (and Hear How It 10Xed Sales) with Blink SEO’s Sam Wright (episode 494)

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002.
2024 Growth Strategies that work from Baaj Capital’s Marianne Morrison (episode 495)

Marianne Morrison is the Investment Director at Baaj Capital, a fund that turns around and grows a portfolio of eCommerce brands. The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov.
Mastering the Art of Public Speaking with Look Fabulous Forever’s Janis Thomas (episode 496)

Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site. Founded in 2013, Janis has been driving…

2023 eCommerce Podcast Episodes

Chloe’s Top 3 Marketing Tools to Improve your eCommerce sales in 2023 (episode 419)

We’re kicking off the New Year with something we’ve never done before – so do let me know what you think of this new format. There are 3 new pieces of eCommerce Marketing tech I’ve been super impressed with over the last few months, and which help with the key marketing areas you should be…
8 Top Tips for eCommerce Growth in 2023 (episode 420)

Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We’ve been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. Tune into this expert mash-up episode…
How Boden Hit Their Carbon Neutral Target in 2022 with Ben Dreyer, Strategy, Sustainability, and Operations Director (episode 421)

Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year.
How to Apply All Four Types of Scarcity Marketing with Mindy Weinstein (episode 422)

Mindy Weinstein PhD is the author of the brand new bestselling book ‘The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions’. She’s a leading expert in digital marketing and the founder of the digital marketing firm Market MindShift.
Running 7 Figure eCommerce Business Nohma from a Campervan with Charlie Low and Dale Comley (episode 423)

Charlie Low and Dale Comley are the co-founders of Nohma (at time of recording called Climbingvan) – an extensive resource for self-build campervan converters that’s evolved into a successful eCommerce business they run whilst living and traveling in their own campervan. Founded in 2021 they now generate over 7 figures a year via their WooCommerce…
How PR Marketing Helped Scale a Drinks Brand with Laura Riches, co-founder at Laylo (episode 424)

Laura Riches is the co-founder at Laylo, a seller of boxed wine. Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years. They sell via a Shopify site and now have over 5,000 regular buyers.
Measure the Carbon Footprint of Your Marketing with Jaye Cowle, Founder of Launch (episode 425)

Jaye Cowle has been driving marketing for consumer-facing brands since 2004, and for the last 10 years she has done this via her multi-award-winning agency Launch – the paid media agency for ambitious businesses where her goal is to build the happiest performance agency.
Embarking on Sustainability and Reaping Rewards with Mirry Christie, Sustainability Consultant for OKA (episode 426)

Mirry Christie is a Brand and Marketing Director turned Sustainability Consultant who’s been helping furniture and lifestyle brand OKA not only become a more sustainable business but also to inspire their customers to create sustainable homes. OKA was founded in 1999 and now sells via their Magento site, magazines, and showrooms across the UK and…
A Shopify Managed Marketplace That’s Open for 12 Hours A Week Nick Jefferson and Ella Cooper (episode 427)

Nick Jefferson and Ella Cooper are co-founders of Wylde Market. It is a Shopify store selling wild food that’s open for just 12 hours a week! Founded in Jan 2022 they now have 9 producers live on board, with 1,500 customers, and regularly sell out.
How Green&Blue have been a B Corp for five years (and counting!) with Faye Treffry (episode 428)

Faye Treffry is Head of Growth and a director at the multi-award-winning Green&Blue, a company of designers, creators, and innovators who create products to help wildlife. Selling to consumers and trade via their Shopify site, they launched in 2005, and in 2022 they helped their customers create 5,998 havens for wildlife.
Keeping Everything In-House with Hannah Lia from Hampers.com (episode 429)

Hannah Lia is the Operations Director at Hampers.com. They are sellers of hampers and carbon-neutral gifts. Founded in 1979 they now sell £14 million of gifts each year via their Magento site, corporate sales, and the Amazon marketplace.
Your B Corp Questions Answered with Hannah Cox (episode 430)

Everything our guest does is about helping businesses increase their impact and income by implementing sustainable strategies, policies, and frameworks – of which B Corp is one option. Hannah Cox is the founder of sustainability impact agency betternotstop, head of membership at The Better Business Network, and earlier this year ran the super impressive Better…
Reusing 5.5 million Plastic Drink Bottles with Hayley Clarke, co-owner and MD at Onya (episode 431)

Hayley Clarke is the co-owner and managing director at Onya. The business has been trading since 2004 and Hayley and her partner bought it in 2015. Onya is selling products that help customers reduce their use of single-use plastic via their WooCommerce site where they get over 25,000 visitors a month, AND they have over…
Create Your eCommerce Success Roadmap with Joe Russell (episode 432)

Joe Russell is the eCommerce Strategy Director at Adobe and Magento dev agency JH. The eCommerce strategy specialist shares his advice on how to establish a framework to get you 80% of the way there – and how to avoid the common hurdles.
Selling 4,000 Orders a Month as a Force For Good with Laura Davies, Founder of The Kid Collective (episode 433)

Laura Davies is the Founder of The Kid Collective, a UK-based toy and sustainable parenting online store built on BluePark. Founded in 2008 they now process 2 to 4,000 orders a month.
Championing Sustainability Through Seasonless Fashion with Lyndie Benson, Bleusalt (episode 434)

Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth. Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.
Fashion and the Circular Economy with Zoe Rowswell, co-founder of Tern Eco (episode 435)

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.
The Latest SEO Tips for 2023 with Freddie Chatt, founder Village Cricket Co (episode 436)

Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear. Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year.
The eCommerce Mattress Revolution with Mark Tremlett, Founder of Naturalmat (episode 437)

Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat. Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels. And they have recently gained their B Corp certification!
Inventory Tips from an eCommerce Aggregator Perspective with Allan Marshall (episode 438)

Today’s guest is Allan Marshall, the CEO at Upexi – a creator, acquirer, and scaler of DTC and Amazon brands, which include Vitametica, Qubes vitamin gummies, and Tytan Tiles. Allan invested in and took control of Upexi in March 2019. They generated $44m in the year to June 2022 and are on track for over…
From Studio to Wholesale: the Journey of a Sustainable Textile Brand with Helen Round (episode 439)

Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online. Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges…
Saxon Wright of Huskee & Shopify store Pablo & Rusty’s Coffee Roasters (episode 440)

Saxon Wright is Chairman and co-founder of two B Corps – Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store. AND Huskee creators, designers, sellers of beautiful and practical products made from waste. We explore the upsides and downsides of running a BCorp, and what everyone…
Create More Profit with bestselling author Ciara Stockeland of Inventory Genius (episode 441)

Host of the ‘Inventory Genius’ podcast, and the author of the brand new, bestselling book ‘Inventory Genius: Use your Inventory to create more profit and keep more cash’ – Ciara Stockeland is a true expert when it comes to profit strategy. She was also one of our guests during our recent eCommerce Explored: The Overstock…
Sustainable Packaging That Saves 15,000 Tonnes of Emissions for Brands with Saloni Doshi (episode 442)

CEO and Chief Sustainability Geek at EcoEnclose, Saloni Doshi, joins the show today to talk about sustainable packaging and so much more. They are a B2B eCommerce store selling sustainable packaging solutions on the BigCommerce platform. Founded in 2015 they now do over $25 million a year and in 2022 alone brands using their products…
How Shopify are helping us all be more Eco-Friendly with Stacy Kauk, Head of Sustainability at Shopify (episode 443)

Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify. She has been leading the change at Shopify since January 2020 where her role is to ensure the businesses using Shopify’s platform, the shoppers that purchase from a Shopify merchant, and climate entrepreneurs globally are working together in…
Clearing Unsold Stock: with Katy Christie-Miller from Finders Keepers Club (episode 444)

Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure, and retail with branded, high-quality warehouse sales for 20 years, helping her clients turn remnant or returned stock into cash while protecting the brand’s core brand values. Two years ago she launched Finders Keepers Club to bring the same concept online. The Finders…
Scaling a Slow Fashion Business with Kristian Hansen (episode 445)

Kristian Hansen is the founder at slø, a jeans company born on TikTok and a leader in the slow fashion revolution. Founded in December 2021, they’ve been selling for six months via their Shopify store – they’re close to hitting the first million dollars.
Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo (episode 446)

Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.
The Subscription Business Model: Customer Retention Strategies with Grub Club’s Alessandro Di Trapani (episode 447)

Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and community building.
How Shopify Startup Seep reached £1 Million a Year in Sales with Laura Harnett (episode 448)

Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through its Shopify store and wholesale channels.
Balance the Physical and Digital: from Sustainable Fashion with Lucie Harrild from comhla (episode 449)

Lucie Harrild is the founder of comhla a new style of one stop shop for more sustainable fashion. Built on Shopify the site went live in July 22 and they are already working with over 20 sustainable fashion brands, and a growing group of repairers too.
€1,000,000 Sales in a Year… of an Eco-Friendly Notebook with Roel Schatorjé from Moyu (episode 450)

Roel Schatorjé, Founder of MOYU, is a company that sells unique products, specifically erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Listen now for free: Dive in: [03:27] Testing market interest in erasable notebooks abroad.[07:30] Netherlands-focused business expands to ecommerce and wholesale.[11:22] Having a brand guardian, designer, and content creator.[13:27]…
10 Top Tips for Using AI to Scale Your eCommerce Business (episode 451)

In this episode, Chloë Thomas brings you an exciting exploration of AI’s impact on eCommerce as it continues to grow and change the game. Expertly handpicked guests share their invaluable insights as they answer the question: “How is AI making a difference for eCommerce brands right now?” There’s a wide range of answers, which makes…
Sustainability at the Core: the Air Purifiers that Generate $20 million in turnover with Peter Mann (episode 452)

Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range.
The Six Core Principles of eCommerce Growth with Kunle Campbell, co-founder of Octillion (episode 453)

Kunle Campbell is the host of the 2x eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. AND now he’s the author of the brand-new book “E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers”.
How to Leverage the Pre-Loved Market with Andrew Ostcliffe, Oxfam (episode 454)

Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they…
Hiring for Growth: Market Conditions and Lean Teams with Andy Davies, Vertical Advantage (episode 455)

Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire.
Serving 160k Customers Custom Fit Fashion with Jess Fleischer, Son of a Tailor (episode 456)

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom-fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far.
Gift Cards, Loyalty and China Expansion with Elisabeth de Gramont, Frank And Oak (episode 457)

Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak. A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also the Chief Brand Officer at Unified Commerce Group.…
Doubling Sales in a Year as a Fashion Brand with Stacey Grant-Canham, Black & Beech (episode 458)

Stacey Grant-Canham is the creative director and founder of Black & Beech, a feminist fashion brand. Founded in 2016 they sell via their Shopify site. Black & Beech is a 6-figure retailer and is currently doing double last year’s sales.
Increasing Revenue from Six to Eight Figures through Bootstrapping with Ryan Alovis, LensDirect (episode 459)

Ryan Alovis is the CEO at LensDirect. The latest iteration of the eyewear business founded by his great-grandfather in 1910. Ryan bought back the family business in 2009 growing it 30,000% since then. The current setup is a fully custom eCommerce store doing over $25million per year.
High Growth Success for a D2C Brand with Mark Rushmore, SURI (episode 460)

Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon,…
Generating €5 Million in Online Sales through Sustainable Fashion with Kalle Sjöholm, Dedicated (episode 461)

Kalle Sjöholm is the eCommerce manager at Swedish fashion brand Dedicated. Founded as an environmental retail chain in 2006, Dedicated is now selling from 3 stores in Sweden, various retailers around the world, and globally via its Centra eCommerce store. In total they did sales of just under 10 million euros in 2022 about half…
Why PR is a the Ultimate Stakeholder for Fashion Brands with Christina Dean, The R Collective (episode 462)

Christina Dean is the founder and CEO of The R Collective, an upcycled fashion brand and social impact business that rescues luxury brands’ excess materials and collaborates with award-winning sustainable designers to create circular fashion.
How do you do a great Re-platform? Our 6 Expert guests share their best tips (episode 463)

We’re in a fascinating time in the world of eCommerce websites. We’ve left the era of “just use Shopify”, and getting back into the world where which platform you choose to be the basis of your tech stack can have a fundamental impact on your success over the next 5-10 years. A replatforming project isn’t…
Balancing Wholesale and D2C eCommerce Growth with Maxim Gelmann, Stroodles (episode 464)

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware. Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry.
Sales, Stock and Profit: Strategies for Promotions and Clearances with Alison Metcalfe, Merchandising Masterclass (episode 465)

Alison Metcalfe is a Merchandiser. She ‘does stock’ to create efficiencies in the supply chain and maximise profit for retailers. She’s worked at many high street brands including BHS, Woolworths, and M&Co, and most recently spent 13 years as Merchandise Co-ordinator for fashion at John Lewis.
Boosting B2B Experience on Shopify with Ian Leslie, Industry West (episode 466)

Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.
How to grow a Shopify Yoga brand including Wholesale with Valka Yoga’s Danny Garg (episode 467)

Danny Garg is the CEO & founder of Valka Yoga. Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per…
Solving the Overstock Dilemma with Daniel Parekh-Hill, Flare (episode 468)

Daniel Parekh-Hill is the Co-Founder & CEO of Flare, where they’re on a mission to create more profit and less waste for eCommerce businesses.
How G2A Became the World’s Largest Digital Entertainment Marketplace with Bartosz Skwarczek (episode 469)

Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items. Founded in 2010, they now have over 25 million users who have purchased over 100 million items.
From Etsy Startup to 7-Figure Success with Michele Ferron, Once Upon a Tuesday (episode 470)

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers. Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.

2022 eCommerce Podcast Episodes

JGS Ian Bentley put sustainability at the heart of Parker Clay – and they’ve doubled sales every year (episode 363)

Ian Bentley is the Co-founder and CEO at Parker Clay. Parker Clay sells handcrafted leather goods made in Ethiopia and is on a mission to create a better bag for a better world. Something they’re clearly doing well at as in 2021 they won the B Corp “Best for the World” award for their community…
JGS What is the most important thing we learnt in eCommerce in 2021? (episode 364)

One of our famous expert mash-up episodes! Each of our guests have been asked “What is the most important thing we learnt in eCommerce in 2021?” We’ve been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. We cover a LOT of…
JGS How to create a fast-growth startup with Immaculate Vegan’s Simon Bell (episode 365)

Simon Bell is the co-founder at Immaculate Vegan, a curated fashion marketplace–for consumers who like a lot of style with their ethics. Launched in 2019, growing fast has always been part of the plan and in year 2 they’ve experienced over 300% year on year growth.
JGS What are the key stages of eCommerce Growth? And what does it mean for your business? (episode 366)

Since 2013 Luke’s been helping eCommerce businesses improve their systems, and find their path to growth. With an impressive background in building platforms that fix all those integration headaches, his most recent endeavour is eCommerce Thinking – a business on a mission to help fast-growth DTC brands scale their tech just as easily as they…
Solving your Tech Stack issues by replatforming with Ashley Hubbard from Grenson Shoes (episode 367)

Ashley Hubbard is in charge of eCommerce at Grenson Shoes a heritage British brand with a young heart. The business was founded over 150 years ago, as well as the DTC website, they wholesale to top department stores such as Mr. Porter, Matches Fashion, and Selfridges, they also have their own physical stores across London.
JGS What is your top tip for growing an eCommerce business in 2022? (episode 368)

One of our famous expert mash-up episodes! Each of our guests has been asked for their top tip for eCommerce Success in 2022. “What is your top tip for growing an eCommerce business in 2022?” We’ve been doing these episodes every January since we started – and this year the answers are even more useful…
Interested in a target market worth $8trillion a year? Find out how with Mike Adams from Enable All (episode 369)

Mike Adams is the CEO of Purple, an organisation changing the disability conversation with businesses and disabled people. He’s been listed on the Shaw Trust #DisabilityPower100 list as one of the most influential disabled people in Britain and received an OBE for his services to disabled people. A large part of what Mike and his…
JGS How to both embrace the path to Net Zero AND run a successful eCommerce business (episode 370)

Adam Bastock is the founder of Small99 who provides practical guidance to Net Zero for small business owners. He’s on a mission to guide 1 million micro-businesses to Net Zero by 2025.
JGS Walmart Marketplace – a huge sales opportunity with Ken & David from Firing the Man (episode 371)

David Schomer & Ken Wilson are the hosts of the Firing the Man podcast, and founders of multiple 6 and 7 figure eCommerce businesses.
Building a lucrative second hand market with Kalkidan Legesse founder of Sancho’s and Owni (episode 372)

Kalkidan Legesse is the Managing Director of Sancho’s an ethical and sustainable fashion and lifestyle bricks and clicks boutique. Founded in 2015 they now do 8-1500 orders a month. Drapers (the UK’s fashion industry magazine) named Kalkidan in their 30 under 30 list for 2021. AND she’s also the founder of Owni (called Shwap when…
How Sustainability and Community are super-powering this fashion brand with Katie McCourt from Pantee (episode 373)

Katie McCourt is the co-founder of Shopify Fashion store Pantee, a range of sustainable underwear made from deadstock. Launched with a very successful Kickstarter in Nov 2020 they’ve had a phenomenal start with a growing tribe of happy customers, they’ve just completed another successful round of fundraising, and amazing press coverage including being named one…
Tiny Business, Big Money: Strategies for Creating a High-revenue Microbusiness with Elaine Pofeldt (episode 374)

Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others and is the author of the brilliant book “Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness”. It’s brand new (published this month), and in it, Elaine shares her blueprint for going high revenue without building a…
Want an easy way to work out how sustainable your products are? (episode 375)

Austin Simms is the co-founder & COO at Dayrize, a business which exists to help businesses and consumers bring consumption within planetary boundaries, and whose software is already being used by over 500 businesses – including Foot Locker. Before co-founding Dayrize Austin has held senior marketing positions at multiple big brand consumer businesses like Nike,…
Clothes Swapping success and how it can work for brands too with Nuw’s Aisling Byrne (episode 376)

Aisling Byrne is the founder and CEO at Nuw, a fashion exchange app for preloved highstreet, vintage, and designer fashion labels. Founded in 2018, the app went live in 2020 already has a 4.5-star rating and in 2021 they facilitated 20,000 item exchanges!
Taking a Sustainable Products brand to 2million+ customers with Jennie Perry from Grove Collaborative (episode 377)

Jennie Perry is the Chief Marketing Officer at Grove Collaborative, an eCommerce store that crafts and curates earth-changing products for the home with over 2 million customers. Jennie’s been marketing products and retailer stores (on and offline) for over 25 years including Old Navy, Stride Rite, Amazon Fashion & Amazon Prime.
#supportUkraine podcast episode notes 💛💙

This bonus episode is our response to what’s happening in Ukraine. It’s VERY low-fi – no jingles, no ads, and edited by me!!! Because I wanted to get it out fast (this is hitting the airwaves a mere 2 hours after we recorded it) because we’re putting it out on multiple podcasts AND because it…
Balancing the Bricks and Clicks with Jarrold Department Store Neil Park (episode 378)

Neil Park is the Head of eCommerce at Jarrold Department Store. The store was founded in 1770 and is a shopping, beauty, and dining destination in its hometown of Norwich. They’ve had an eCommerce store for 10 years, that really came into its own during the last 2 pandemic years pushing sales up 250%, and…
10 Simple Ways to Make Your eCommerce Brand More Sustainable (episode 379)

Chloe’s been busy researching how to make an eCommerce business more sustainable, including reducing carbon usage and offsetting. During her research, she’s found a LOT of ways you can very easily take the first step on the path to net zero. AND found a lot of tools that will also improve your marketing AND help…
Building Europe’s most Sustainable Product Marketplace with Veo’s Joe Darwen (episode 380)

Joe Darwen is the founder of Veo – Europe’s most sustainable online shopping destination. It’s a marketplace with over 200 independent brands selling over 50,000 unique products across Fashion, Beauty, Food, Drink, and Home! Started in 2019 they’ve been perfecting their model and the technology that powers it, and re-launched the ‘final’ version in September…
The Fashion Business Model of the Future? This is Unfolded with Cally Russell (episode 381)

Cally Russell is a Forbes 30 under 30, a Drapers 30 under 30, has been on Dragons Den (that’s the UK’s shark tank). Since 2013 Cally has been changing the fashion industry, and since 2020 that change has been highly focused on using data to remove waste and change lives. His current project is This is…
Launching a luxury sustainable fashion brand with funding and a kickstarter! It’s VENIM (episode 382)

Leslie Fong has been in eCommerce since 2009, and in 2018 took the leap into founding her own fashion brand. VENIM launched with a super successful kickstarter in 2019, has been awarded grants by Spanx, SIA Scotch, and Facebook, AND been nominated in FGI’s Rising Star Awards.
10 eCommerce Marketing Tips from our latest Virtual Summit (episode 383)

Our brand new eCommerce MasterPlan Virtual Summit live now. Catch ALL the replays for FREE now at eCMP.info/summit In this episode, Chloe will give us just one top tip from each of the 10 sessions within the summit. So make sure you sign up to get all the advice from our excellent speakers.
Research from Klaviyo – the huge opportunity in customers wanting our help to buy more sustainably (episode 384)

Aubrey Harper is a Content Strategist at Klaviyo. Earlier this year she produced some remarkable customer research that you all need to know about…
Building a sustainable loungewear brand with PR and Community – it’s Krisha Kotak from Tula+Tye (episode 385)

Krisha Kotak is the founder of Tula + Tye, a loungewear brand responsibly made from recycled and organic materials, hand-dyed with eco-friendly dyes, and packaged in recycled and reusable bags. Founded in 2020 it attracted over 600 customers in the first year.
Going from ZERO to £200k sales on Shopify in 8 weeks with Rob from The Moon Phase Studio (episode 386)

Rob Harrison-Plastow is the Chief Marketing Officer of the Moon Phase Studio. The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals. It was founded in November 2020 they went from zero to £200k in 8 just weeks!
The Lightning 50 recipe for fast eCommerce growth with Sara Arthrell from Brightpearl (episode 387)

Sara Arthrell is the CMO at Brightpearl, and she’s joining us to share the insights from the Brightpearl Lightning 50 report that you can all use to fast track the growth in your eCommerce store.
Taking a sustainable, money saving brand to £5m a year with Helen Rankin from Cheeky Wipes (episode 388)

Helen Rankin is the founder and general dogsbody at Cheeky Wipes, a simple reusables brand who’s been leading the charge since 2008. Selling reusable baby wipes, period products, nappies, and more. They’re now a multi-awarding winning business with 35 staff and sales of over £5m a year.
Growing a swimwear brand to over 7 figures with Charys Caldarella from Styelle Swim (episode 389)

Charys Caldarella is the CEO and founder of Styelle Swim, a sustainable swimwear fashion brand. Founded in 2016 they are now on track to hit 1million euros this year.
Discover the perfect DTC Playbook with DTC veteran Mike Stevens (episode 390)

Mike Stevens is the author of the brand new book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”. And one could say he was one of the DTC pioneers with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith…
Should “sustainability” be your number 1 marketing message? With Hugo & Thomas from Canopey (episode 391)

Thomas Panton & Hugo Douglas-Deane are the co-founders of Canopey (previously Greenr), where they’re building the UK’s most accessible and comprehensive sustainable shopping marketplace. Founded in 2021 they’re going live to consumers this Summer.
Embedding ethics and sustainability into luxury brand Elvis & Kresse – super inspiring story (episode 392)

Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 they now sell via Shopify. They donate 50% of their profits to charity – and last year they donated over £100,000 AND saved over 14…
Story, content and partnerships for growth with James le Compte from To’ak Chocolate (episode 393)

James Le Compte is the CEO at To’ak Chocolate. A luxury chocolate brand, where sharing the origin story is everything. Founded in 2013, with their first product available in 2014 they are a Shopify merchant and are growing DTC at 50% year on year.
Startup manufacturing and cashflow problems, crowdfunding, and organic social with Frankly Delicious (episode 394)

Frank Laws is the director and owner of Frankly Delicious, artisan chocolate makers on a mission to change the world with Chocolate! Founded in 2018, re-launched in 2020 they sell on Shopify, run kickstarters, and last year hit £50k.
Linking your offline and online activity for greater sales with Lost and Forged’s Doug Heifetz (episode 395)

Doug Heifetz is the artist, owner & metal smith at Lost & Forged, an upcycled jewellery business selling on Shopify, Etsy, and at in-person shows. Founded in 2016 they now do six figures a year.
How to grow your DTC brand to over £12m with Guy Blaskey founder of Pooch and Mutt (episode 396)

Guy Blaskey is the founder and CEO at Pooch and Mutt, creators and suppliers of health food for dogs selling single orders and subscription via their Shopify store. Founded in 2007, they now do £12million just over 1/3 DTC, 1/3 Amazon, 1/3 Retail.
Taking a fast growth carbon reduction focused startup to 7-figures with Byway Travel’s Cat Jones (episode 397)

Cat Jones is the founder and CEO at Byway, a travel company that creates flight-free “Slow travel” holidays for its customers. Founded in 2020 they have grown so fast they’re having to turn off their marketing, and over 200 people a month are enjoying their trips.
How to get to $25m in 6 years AND care about the planet with Ekster Wallets’ Olivier Momma (episode 398)

Olivier Momma is the creative director at Ekster Wallets. Olivier has recently been named as one of Forbes 30 under 30, and he’s taken Ekster from crowdfunding in 2016 to over $25million in sales. Throughout that time sustainability has been a big part of their mission, in 2021 they became climate neutral, and they are…
Growing a reCommerce business to £5.5m through great customer experience with Helen Lord from UKE (episode 399)

Helen Lord is co-director and founder at family business Used Kitchen Exchange, the UK’s number one kitchen reseller, and a proud recipient of the Queen’s Awards for Enterprise in Sustainable Development. Founded in 2014 they now sell around £5.5m in product a year.
Supply Chain Crisis – Solved (episode 400)

Well.. not quite! But for our 400th episode, we’re squeezing the best advice on how to deal with this hugely frustrating issue. Thanks to our expert guests for their tips on how to minimise the impact of the supply chain crisis on your eCommerce store.
Subscriptions and fast growth DTC with Kristina Smith from Big Island Coffee Roasters (episode 401)

Kristina Smith is the Head of DTC at Big Island Coffee Roasters. A multi-award-winning coffee business with sustainability at its core, founded seven years ago they launched a DTC Shopify site 3 years ago and are aiming to double sales both this year and next.
Getting your first 400 wholesale accounts with Bare Kind’s Lucy Jeffrey (episode 402)

Lucy Jeffrey is the Founder and CEO at Bare Kind – seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £200,000.
Double Your Shopify Sales every Year with Story and Product – SOLIOS watches’ Samuel Leroux (episode 403)

Samuel Leroux is the co-founder at SOLIOS Watches a disruptive DTC brand selling high-quality, elegant, and eco-friendly solar powered watches. Founded in 2018 they were the first watch company to become a B Corp, and have been at least doubling every year which is super impressive when you consider they’re bootstrapping, that means they now…
Grow from 7 figures to 8 figures in beauty with Janis Thomas from Look Fabulous Forever (episode 404)

Janis Thomas is ex-Birch Box and the eCommerce and Marketing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013,…
Growing Skincare brand Blossom Essentials 3x to 7 figures with Sarah Vilenskiy (episode 405)

Sarah Vilenskiy is the Founder and CEO at Blossom Essentials, a line of clean and non-toxic hydration products directly addressing chronic dry and irritated skin problems. Founded in 2020 they sell on Shopify from the USA to the world. They are experiencing 300% growth and are on track to hit $1.4m this year.
Top 10 Holiday Season Setbacks and How to Avoid Them (episode 406)

We’re doing something a little different this episode. I was lucky enough to be invited to host a panel session at Brightpearl by Sage’s Peak Season Summit. And it was so insightful I asked them if we could share with all of you too. And they said yes! Thanks, Brightpearl! The discussion is titled “Top…
A truly inspiring sustainable startup – Marc Bucci from Social Socks (episode 407)

Marc Bucci launched his Shopify store, Social Socks, this summer with a BIG goal… to improve sustainability globally and raise £1million for charity.
The Ops Perspective on Fashion with Needle & Thread’s Mark Liddington (episode 408)

Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world. They also sell through outlets such as Selfridges, Harrods, Zalando and others. Needle and Thread launched in 2013, eCommerce sales doubled during the pandemic, and they are on track…
Why Customer Research and a Slow Startup works for Gusto Snacks with Giuseppe Baidoo (episode 409)

Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand. Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store. Founded in 2018 they soft launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000…
Weird Marketing Strategies to 2x your Shopify Store with Sheets & Giggles Colin McIntosh (episode 410)

Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters, and covers via their Shopify store and Amazon, from the USA to the world. It all started in 2018 with a crowdfunding launch, in the first 12 months they hit $1m in sales, and within 2 years hit $1m a…
Growing an anti-obsolescence brand 60% a year with Bert Beagley-Brown from TOG Knives (episode 411)

Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan. Selling via their WordPress store they’ve just run a second hugely successful crowdfunding campaign. Founded in 2015 they now do £700,000 having grown 4.9x since 2019.
Customer Clarity and Growth Focus with Buderflys’ brilliant Shea Gerhardt (episode 412)

Shea Gerhardt is the inventor, founder, and CEO of Buderflys, an innovative and strategic earbud brand. Based in the USA they’re selling exclusively DTC via their Shopify store to the USA only at the moment. Founded in 2016, they started selling in 2021 and did nearly $500k in their first four months of marketing –…
The power of tapping into an under-served market with Startup Tiwani Heritage (episode 413)

Lola Cawood and Carol Lathbridge are the co-founders of Tiwani Heritage, the UK’s FIRST retailer of recyclable synthetic hair extensions. They sell their 100% biodegradable and plastic-free products via their Shopify store and marketplaces. Founded in 2018, and launched in 2020 they are deep in startup land and have already helped over 400 customers in…
Sustainable Shopify watch brand plants 880,000+ trees AND sells $3m a year – meet TruWood (episode 414)

Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand. Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting over 880,000 trees so far! Founded in 2016 they now are doing about $3million a year.
What does successful sustainability marketing look like in 2023? With Sustainable eCommerce’s Giles Smith (episode 415)

Giles Smith is the host of the Sustainable eCommerce Podcast and eCommerce coach helping sustainable brands to build and scale profitably. He’s been in eCommerce since 2015, co-founded one of Australia’s leading eCommerce marketing agencies, grown an 8 figures SaaS business…. AND created THREE online brands from scratch including a mid-7-figures brand with retailer distribution…
Big Trends in eCommerce (episode 416)

Raphael Thiolon is an Executive Director at Verlinvest a global family backed evergreen investment company with offices around the world. Raph leads the global Verlinvest Consumer Technology practice, with investments in eCommerce stores, marketplaces, and digitally-native brands, past investments include Who Gives a Crap, Lazada, Chewy, and Purplle – an Indian beauty site.
Do you need an App? With audiobook and ebook BCorp xigxag’s Kelli Fairbrother (episode 417)

Kelli Fairbrother is a co-founder at xigxag one of the most innovative tech start-ups in the UK in 2022 (according to Tech Nation’s Rising Stars competition). xigxag is a bookseller, and the app offers the first ever listen and read experience without a subscription. Founded in 2019 they’ve already got 50,000 app downloads and are…
Building a Marketplace For Diverse Brands with the co-founders of SheHeThey (episode 418)

Michael Ayre and Luke Jordan are the co-founders of SheHeThey – the home of diverse brands. It’s a marketplace built on WooCommerce, celebrating Queer, Black, POC, Disabled, Neurodivergent, Woman, and Ally Owned Brands. Founded in 2021, they launched in mid-2022 and they’re already showcasing around 70 brands.

2021 eCommerce Podcast Episodes:

Growing Profits 4x by shifting from a selling to service mindset with Eye Love’s Travis Zigler (episode 306)

Travis Zigler is the CEO at Eye Love, a US DTC retailer of eye health products, who give a portion of profits to ending preventable blindness. Founded in 2015, now in 2020 are on track for over $4m in sales.
What is the most important thing we learnt in eCommerce in 2020? Our eCommerce Experts discuss (episode 307)

Chloe is joined by a host of eCommerce experts to answer the question What is the most important thing we learnt in eCommerce in 2020? And there’s a lot! Covering everything from customer behaviour changes, the surge into online ordering, how that fits with offline retail, marketing lessons, risk mitigation, backup plans and whole lot…
Facebook Ads + Story + Focus = sales increase of 4,601% with Heidi Jarvis of Boutique Heidi (episode 308)

Heidi Jarvis is the founder of 2 eCommerce businesses – Boutique Heidi and Garage 79. Launched in 2011 and 2013 they’ve experienced rapid growth in 2020 – Garage 79 is up 1,071% and Boutique Heidi up 4,601% year on year.
How you can grow your business by adding your products to eBay with Kristi Diemoz (episode 309)

Kristi Diemozis the Senior Manager go to Market Strategy at eBay. She’s been at eBay for over 18 years and throughout has been focused on helping eBay sellers succeed on the platform.
Exponential growth driven by a commitment to sustainability with Dan Dicker from Circular & Co (episode 310)

Dan Dicker is the Managing Director and Founder at Circular and Co who manufacture and sell homewares with a conscience. Launched in 2003 they now £2.8m in annual sales
How to get from $500k to 1 million annual sales with Lucy Bloomfield from 10,000 Customers (episode 311)

Back in 2017 Lucy was busy growing her own eCommerce business to over 10,000 customers in just 18 months (hear about that back in episode 253). Today she focuses on helping {other} retailers replicate her success. Lucy is a regular guest on the show because she always brings such great insight. In the past, we’ve…
How to Double your Sales Every Year with Purelei’s John Hagan (episode 312)

John Hagan is Director of Growth at Purelei. It’s a German jewellery brand inspired by Hawaiian and founded in 2017 that now an 8 figure brand who aim to double in size every year.
What is your top tip for growing an eCommerce business in 2021? Our eCommerce Experts discuss (episode 313)

Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2021? And there’s a lot! Covering LOADS including new customer acquistion, customer retention, live chat, SMS, capitalising on the new consumer trends and whole lot more. The answers will help you…
Meet our 2021 Startup founder: Luke Carthy of Afro Drops. What’s the plan for the first 6months? (episode 314)

Luke Carthy is a well known eCommerce CRO and SEO specialist, and now the founder of Afro Drops the new start up we’ll be following throughout 2021.
“The Age of Influence” author Neal Schaffer (episode 315)

Neal Schaffer has been deep in the world of Social media for over 10 years, and is an expert on both building your own social influence and leveraging that of others through Influencer marketing campaigns. In 2020 he published the bestselling book “The Age of Influence: The Power of Influencers to Elevate your Brand”.
The Top Facebook Ad Strategies for eCommerce in 2021 with Antoine Gagné from J7 Media (episode 316)

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $2M in monthly ad spend. J7 Media specialise in helping DTC brands grow their sales, and have analysed the advertising they’ve been running to put together a guide to best practices – and that’s what Chloe’s…
How team structure is crucial for easy growth with Melvin & Hamilton’s Nicolas Metzke (episode 317)

Nicolas Metzkeis the co-founder and CEO at Melvin & Hamilton Digital, a high-end brand selling shoes and accessories. The brand has been around since 1988 and launched online in 2012 they now the site sells 80,000 shoes a year and annual sales is over €7m.
Search Intent – essential for SEO success? With Halford’s Group SEO Manager Kev Wiles (episode 318)

Kevin Wiles is the Group SEO Manager at Halfords, a UK bricks and clicks retailer specialising in motoring and cycling. Founded in 1892 in 2019 they had revenue over £1.1b with profits of nearly £60m.
How to adapt your payments to increase sales with Jason Butcher CEO of Coinpayments (episode 319)

Jason Butcher is a specialist at the fore front of fintech, he’s a key advisor to multiple businesses focused on aspects of payment solutions and emerging currencies. His core role as the CEO at Coinpayments, an integrated payment gateway for cryptocurrencies. Who better to update us on the latest payments opportunities?
How to quit your job and in 12 months grow your eCommerce store by 300% with Daniel McClen (episode 320)

Daniel McClen is the founder at Solace Jewellery. Founded in 2015 Solace specialises in hypoallergenic jewellery, and they now on track for £250k in sales this year, which is more than triple last year.
Expanding your DTC business to wholesale and into new product lines with Dan from Uther Supply (episode 321)

Dan Erdman is the Owner and Founder at Uther Supply, the industry leader in high fashion golf towels and balls. Founded in 2016 they now are doing over $1m a year.
eCommerce Insurance – what protection should you have? With Megan Bingham-Walker from Anansie (episode 322)

Megan Bingham-Walker is the co-founder and CEO at Anansi an eCommerce insurance specialist.
How to survive the first 12 months of a beauty startup with Jessica Bellinger of Bess & Color (episode 323)

Jessica Bellinger is the founder of online cosmetic brand Bess & Color. Founded in December 2019, now 12 months in they’re at $37,000 sales with growth accelerating.
Why empathy and the right team are key to online growth with Yinka Martin from HairWeavon (episode 324)

Yinka Martin is the founder and CEO at HairWeavon. A bricks and clicks retailer she founded in 2011 to help women and men experiencing hair loss to find the best Wigs and Hair Replacement Systems. Ten years on they have just achieved 20% year-on-year growth.
Is now the time to sell your eCommerce store? With Nate Lind (episode 325)

Nate Lind is the founder of multiple eCommerce businesses to which he’s driven $100 million in sales. Mainly in the men’s and women’s beauty space. Back in episode 163, he explained all about how he does that, and now he’s back to update us on his new focus-helping eCommerce business owners sell their business successfully.
Shifting from offline to online marketing and getting on top of attribution with Ryan Shannon from BAM (episode 326)

Ryan Shannon is the Managing Director at BAM Bamboo Clothing an activewear brand on a mission to make clothing more sustainable. Founded in 2006 they now do £20m sales a year. About Ryan Ryan’s been in marketing for over 30 years. Even before the internet was pre-eminent, Ryan was involved in data and media before…
Surviving as a retailer reliant on in-person selling with Sue Monhait of The Ribbon Print Company (episode 327)

You may know Sue Monhait as the host of the Gift Biz Unwrapped Podcast, but she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies. Founded in 2009 they now have annual sales in the mulit-six figures, with a margin growth…
David Williams on how to plan for eCommerce success in 2021 (episode 328)

David Williams has been in eCommerce and retail since the 1990s plotting the growth of DTC brands before the phrase ‘DTC’ was even dreamt up. He’s worked for brands including Charles Tyrwhitt, Bowers & Wilkins, Deckers, Aspinal of London; and he’s joining us today to talk about what on earth is going on ineCommerce.
Shifting from F2F to 90% eCommerce with Vanessa Ungvarsky from Taylor Made Polish (episode 329)

Vanessa Ungvarskyis the founder of Taylor Made Polish, founded in late 2016 they’ve had an interesting last 18 months… By the end of 2018, there were doing a stable 6-figure sales a year with growth just happening! But the majority of their retail was offline, as was that of their wholesale customers. So overnight sales…
Startup Story 2: Afro Drops the Rollercoaster continues! With Luke Carthy (episode 330)

Luke Carthy is a well known eCommerce CRO and SEO specialist, and now the founder of Afro Drops the new start-up we’ll be following throughout 2021.
Top Tips for a Successful eCommerce 2021 with Liat Karpel Gurwicz from Wix (episode 331)

Liat Karpel Gurwicz is head of eCommerce Marketing at Wix.com. That means she spends her days attracting more retailers to use Wix to power their online store. To do that she and her team spend a lot of time learning from Wix’s 700,000 eCommerce users – and she’s joining us today to share some of…
Covid 12 months on with Ian Leslie from Industry West (episode 332)

iIan Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry Westin 2010, and then Favor launched in 2019. Across the 2 brands in Q4 eCommerce sales were 70% up, driving full company 25% YoY growth, and in Q1 eCommerce was up 120%! So now eCommerce alone is…
Expanding to £4m a year via international marketplaces with Trevor Ginn from Hello Baby Direct (episode 333)

Trevor Ginn is the founder of Hello Baby Direct. Founded in 2011 they sell via over 20 channels globally and achieve over £4m a year in sales.
Side Hustle into a 1,000+ monthly subscription service with Jessica Principe from All Girl Shave Club (episode 334)

Jessica Principe is the founder of All Girl Shave Club, a razor subscription service for women. Founded in 2016 they now serve 1,000s of women across North America every month.
Next level fashion sustainability to satisfy a $120bn opportunity with Camilla Olsen (episode 335)

Camilla was a VC in the ’80s, then she founded two predictive modelling companies in biopharma (one with a $95M buyout one year after launch, and the other is the basis of CERTARA which IPO’d again Dec 2020 and quickly rose to a $4B valuation). She then earned an MFA (that’s a masters in fine…
How to capitalise on a sudden shift to eCommerce with Julie Macken from Neve’s Bees (episode 336)

Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their bee hives into totally natural skincare. Founded in 2017 in the last year they’ve switched to eCommerce going from just £10,000 to £50,000 in annual online sales. She takes us through how she shifted the business from…
Growing a sustainable fashion business to 7-figures with Encircled’s Kristi Soomer (episode 337)

Kristi Soomer is the founder and CEO at Encircled a Canadian female-founded sustainable clothing brand. Launched in 2012 they are now a multi-million dollar business. And she’s also the host of the Brave and Boss Entrepreneurs podcast.
Taking a mulit-niche-brand approach to 7-figures plus with Trevor Crotts from Buddy Brands (episode 338)

Trevor Crotts is the CEO and founder of Buddy Brands. A pet products company founded in 2011 they have now become multiple dog brands which combined have annual sales of substantial 7 figures.
Growing a start up to 2,000 orders a month in 1 year with Tom Mucklow from Aurora Mornings (episode 339)

Tom Mucklow is the founder at Aurora Mornings, a DTC supplements company. Founded in 2020 they already doing 1-2,000 orders per month.
Turning Shipping into a Competitive Advantage (episode 340)

Dhruv Saxena is a Co-founder at ShipBob a tech-first 3PL who’s latest round of funding has valued them at over $1B. They have over 24 fulfilment centres throughout the USA, UK, and Australia, and with plans to open another 35 this year – I’m amazed, and very grateful Dhruv has time to come and chat…
What it takes to get to 8-figures on Shopify & Amazon with Bakblade’s Matt Dryfhout (episode 341)

Matt Dryfhout is the founder and CEO at BakBlade a men’s grooming brand founded in 2009 they now do over 8-figures a year with growth at 15-20%.
Embracing Movement Marketing with bestselling author Chip Walker (episode 342)

Chip Walker is a brand, business, and cultural strategist. He’s a co-author of the bestselling book ‘Activate Brand Purpose: How to harness the power of movements to transform your company’. As head of strategy at StrawberryFrog Chip’s recognised for his expertise in brand creation and brander-invention–working on brands as diverse as Goldman Sachs, Lexus, Jim…
From one Etsy store to selling $millions with a fashion empire – Jordan West from Little & Lively (episode 343)

Jordan West is the co-founder of Little and Lively, a baby clothes business founded in 2015 that does over a million a year. And which has been the spring board to much, much more….
Side hustle to 150% profitable growth with a team of 3, how did Eliska from Sparkle Moments do it? (episode 344)

Eliska Krajickova is the co-founder of Sparkle Moments. A Czech Republic minimalist jewelry brand founded in 2018 it’s now on track for £80k this year, with growth at 150% YoY.
Building a successful relationship with your Ad Agency, inc behind the scenes of our Summit (episode 345)

Becky Hopkin is the managing director of our favourite ad agency Digital Gearbox. With her team of Google and Facebook Ad specialists, Becky drives sales to many eCommerce brands and ran the advertising for our recent eCommerce MasterPlan Virtual Summit.
Running a lean organic-growth business with 30% annual growth with Andrew Lees of Grassracks (episode 346)

Andrew Lees is the co-founder at Grassracks and an ex-aerospace engineer who’s turned his hand to creating a line of bamboo board, bike, and ski racks. Founded in 2012, they are now doing $200k a year, with 30%annual growth.
‘Adapt or Die: Your Survival Guide to Modern Warehouse Automation’ aka increase your backend ROI (episode 347)

Jeremy Bodenhamer is the author of Amazon bestseller “Adapt or Die: Your Survival Guide to Modern Warehouse Automation” and the CEO of ShipHawk.
Want 9,000+ orders per month? The answer is in the data! With Nick Ernst from Snap Supply (episode 348)

Nick Ernst is the co-founder at Snap Supply, an appliance replacement parts specialist that serves both the consumer and the wholesale markets. Founded in October 2017, the company is now doing over 9,000 orders per month.
Growing to £180,000 sales in year 1 with Martin Thornalley from Red Rock Games (episode 349)

Martin Thornalley is the founder of Red Rock Games, a retailer of board and card games founded in October 2020. Nearly 12 months in, they are anticipating sales of £180k in this first year.
Operations is ALL about enabling growth with Lovepop’s Dan Nephew (episode 350)

Dan Nephew is the Director of Systems and Operations at Lovepop, a bricks and clicks seller of magical pop-up greetings cards. Founded in 2014, they gained Shark Tank investment in 2015, and last year grew 44%.
Learn multiple ways to REALLY connect with your customers with Leane Tilley from Kineta (episode 351)

Leane Tilley is a qualified tea sommelier and master herbalist and founder of Kineta. Pre-pandemic sales were evenly split selling whole sale to retailers in the UK, exporting, and selling DTC via their website ilovematchatea.co.uk. Over the last year, they’ve embraced the direct customer relationship and grown the DTC sales to 80% of sales. Leane…
Getting to $1m in 2 years, then doubling yearly sales! with Megan Tellez from Glass Ladder & Co (episode 352)

Megan Tellez is the CEO and designer at Glass Ladder & Co. A fast-growth DTC fashion accessories brand founded in 2017. By 2019 they reached $1m, and this year are experiencing double last year’s sales.
How to hit 7-figures selling products available everywhere with Bec Slack from CleverStuff (episode 353)

Bec Slack is the owner of CleverStuff Educational Toys. Founded in 2010 Bec & her husband took over the business in 2015 and are now selling over $1m of toys every year.
Building a Sustainable Fashion Brand with Partnerships and PR. Gergana from blonde gone rogue (episode 354)

Gergana Damyanova is the co-founder and CEO at blonde gone rogue — a sustainable and ethical online-only fashion brand. Founded in 2017 in Amsterdam, moved to London, and went full time in 2019, and this year they’re on track to go over £350k in annual sales.
Growing a Jewelry business from craft fairs to $2m+ a year with Larissa Loden (episode 355)

Larissa Loden is the CEO and visionary of Larissa Loden Jewelry, a handmade jewelry business she launched 15 years ago, and has been full-time in for the last 5 years. They sell via wholesale over 600 retailers and via their own eCommerce store. This year sales are on track to hit $2m.
Just how do you more than double sales EVERY year? Eugene Ravitsky from FactoryPure explains all (episode 356)

Eugene Ravitsky is the President at FactoryPure — an online retailer selling generators and other very heavy items! Founded in 2013 they’ve been at least doubling sales every year and have been high on the INC 5000 list for the last 2 years. This year they are on track for over $35m.
Fashion Focus – how do we solve the sizing issue AND personalise the customer journey? With Sarah Curran (episode 357)

Sarah Curran, MBE has a phenomenal history in fashion retail –founder of My Wardrobe, 4 years at director level at Shop Direct (that’s very.co.uk), AND non-exec director at French Connection. Right now she is mostly the Managing Director EMEA at True Fit the world’s largest connected data set for fashion that’s helping retailers improve customer…
What’s it REALLY like to sell your eCommerce store? With Matt Edmundson (episode 358)

Matt Edmundson was the CEO of the Jersey Company, a group of health, wellness, and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. Pre-pandemic (yes, that long ago!) he was on the show talking about how he’d grown Jersey Beauty to achieve global sales of $75million,…
Our New Net Zero Focus (episode 359)

As of today, we’re all about helping you to both create a successful eCommerce business AND inspire and help you along the path to net zero. In this episode Chloe is explaining WHY we’re doing this, and WHAT it means!
Growing a baby clothing subscription service with Eve Kekeh of Bundlee (episode 360)

Eve Kekeh is the founder of Bundlee – the UK’s first baby clothing rental subscription service. Founded in 2018 NEW subscribers are increasing at 53% YoY.
Bootstrapping an illustrated homewares brand with Hepsie Goddin from Martha and Hepsie (episode 361)

Hepsie Goddin is co-founder of Martha & Hepsie, a quirky illustrated homeware, gifts & stationery seller she founded with her sister way back in 2011. Ten years on, they now do 300 orders per month.
Chloe’s Marketing Launch Framework (episode 362)

There’s not enough companies in eCommerce embracing ‘launches’ – so as an end-of-year special we’re sharing our host Chloe Thomas being interviewed about the Marketing Launch Framework.

2020 eCommerce Podcast Episodes:

How to move from Batch and Blast to Customer Focused Comms with exMissguided’s Nicola Fox (episode 249)

Nicola Fox is a retail marketer specialising in CRM and Loyalty, over the last 10 years she’s been working for top UK retailers like Holland & Barrett where she designed and developed a healthcare loyalty programme. Most recently she worked at fast-fashion giant Missguided, where she took on a task familiar to anyone in eCommerce…
Flare Audio’s Davies Roberts returns to talk Facebook Ads and Increasing Profits (episode 250)

Davies Roberts is an inventor and the founder of Flare Audio, the sound technology company who retail headphones, earphones and much more. After rapid initial growth he’s now all about maximising profits. Flare Audio are turning over around £4m per year, and profitability has doubled in the last 12 months. 2020 eCommerce MasterPlan Growth Series…
What is the most important thing we learnt in eCommerce in 2019? Our eCommerce Experts discuss (episode 251)

Chloe is joined by a host of eCommerce experts to answer the question “What is the most important thing we learnt in eCommerce in 2019?” The answers are VERY wide-ranging from delivery to DTC, from radical transparency to mobile domination. The answers will help you work out your plans for 2020. Our experts are: Chris…
How to use Customer Reviews & CGC to increase Conversion Rates with Argos’ Joanna Steele (episode 252)

Joanna Steele is the Senior Reviews and Customer Generated Content Manager at Argos. Or to put it another way, The CGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Argos is one of the UK’s leading high street retailers founded in the 1970s, they have…
Ethical eCommerce and how to get to 10,000 customers in 18 months with Lucy Bloomfield (episode 253)

Lucy Bloomfield is an ex retailer. She grew her eCommerce business, Trefiel, to over 10,000 customers in just 18 months, then decided to close it and re-focus on helping online retailers replicate her success. She’s also on a mission to see eCommerce become far less damaging to the planet, and that’s what she’s joining us…
Taking a jewellery site from 0 to $3m in 3 years, and then exiting with Ashish Malhotra (episode 254)

Ashish Malhotra joins us to talk about how he took online jewellery website Novadab.com from launching from his spare bedroom to annual sales of $3million within just 3 years, then he sold it in a multi-million dollar exit. 2020 eCommerce MasterPlan Growth Series sponsored by Omnisend This episode is part of our annual growth series…
Plotting a 3 month Growth Strategy with Simon Driscoll from UXB Skincare (episode 255)

Whilst we’re really focused on growth this month, of course we all have to focus on growth and achieving our goals month in month out – you can’t forget about it once January’s over. So in this episode I’m chatting to someone who’s relatively early in their business journey, and who contacted me to see…
Finding your path to Growth with Rob Kessler of Million Dollar Collar and Go Tie Less (episode 256)

Rob Kessler is the Inventor and co-founder of Million Dollar Collar. Where he creates fashion accessories for men which provide a classy polished appearance. Rob launched the business in Jan 2016 and they have now sold over 250,000 units in 111 countries to over 18,000 customers. We last chatted 2 years ago so I’m excited…
What is your top tip for growing an eCommerce business in 2020? Our eCommerce Experts tell all (episode 257)

Chloe is joined by a host of eCommerce experts to answer the question What is your top tip for growing an eCommerce business in 2020? The answers are VERY wide ranging from delivery to international, lots of marketing tips, and much more. The answers will help you work out your plans for 2020. Our experts…
JJ Resnick explains how stories have been at the heart of his eCommerce success (episode 258)

JJ Resnick is the founder of multiple 7-figure brands, including the Moscow Copper Co–the creators of the famous Moscow Mule cocktail. JJ’sjoining us to talk about some of the brands he’s built, and how story has been central to success in each case.
Colin McIntosh explains how he took Sheets & Giggles to $1m in 12 months (episode 259)

Colin McIntosh is the founder and CEO at Sheets and Giggles (awesome business name), which is the fastest growing bedding brand in the USA. It all started in 2018 with a crowdfunding launch, and in the first 12 months they hit $1m in sales.
How the world’s largest art gallery do it – Rebecca Wilson from Saatchi Art (episode 260)

Rebecca Wilson is the chief curator at Saatchi Art, the world’s leading online art gallery. Launched online in 2011 in Q3 2019 they grew by a whopping 35%.
Using Delivery Tracking data to streamline the customer experience with Scurri’s Rory O’Connor (episode 261)

Rory O’Connor is the CEO and founder of Scurri. He’s been involved in retail and keeping customers happy for almost 30 years, and at Scurri he is providing retailers with innovative solutions for simple shipping that enable the optimisation of the ordering, shipping and delivery processes.
Fashion replatforming, customer service and the impact of PR with Needle & Thread’s Mark Liddington (episode 262)

Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own website and through outlets such as Selfridges and net a porter. Needle and Thread launched in 2013 and now do over £15m per year in sales.
Story, brand and the cross channel selling balancing act with Quicke’s Cheese’s Tom Chatfield (episode 263)

Tom Chatfield is the Head of Sales and Marketing at Quicke’s. Quicke’s is a family farm and cheese maker established in 1540 – definitely making them the oldest business we’ve had on the show so far!! Quicke’s started selling online in the 1990s and now sell around £2m of cheese per year across eCommerce, retail…
Luxury brand eCommerce and international growth with Freddie Sawkins from Czech & Speake (episode 264)

Freddie Sawkins is a director at Czech & Speake and manages eCommerce, and international development. Czech and Speake an international luxury retail brand and family run business. Launched in 1978 Freddie joined in 2017 to establish and grow the eCommerce business in the UK and around the world. They now turnover £2m per year.
Find out how Brie Read has grown Snag to £2m per month in just 2 years (episode 265)

Brie Read is the CEO of Snag, selling tights to ladies of all sizes all around the world. Brie founded the business 2 years ago and now doing £2million per month.
Competitive advantage and selecting suppliers with Matt Edmundson of Jersey Beauty Company (episode 266)

Matt Edmundson is the CEO of the Jersey Company, a group of health, wellness and beauty companies that deliver products and services to over 120,000 loyal customers in the UK and Europe. The group includes the eCommerce business Jersey Beauty Company – which went online in 2006 and since then they have achieved global sales…
Organic Growth and managing Remote Teams with Ocushield’s Dhruvin Patel (episode 267)

Dhruvin Patel is an Optometrist & Founder of Ocushield. A screen protector designed and developed to protect your eyes, sleep and device screens. They were founded in 2015 and now process over 2,000 orders a month, and have sold over 100,000 products direct to consumer as well as though wholesale to retailers such as Selfridges…
How to sell your eCommerce business for max £$€s with Chris Shipferling of Global Wired Advisors (episode 268)

Chris Shipferling is the Managing Partner at Global Wired Advisors, who help eCommerce business owners sell up. With over 1,000 transactions under their belts they know what they’re talking about!
The Customer MasterPlan Model – use it to improve your marketing performance (episode 269)

In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website. Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the…
Chloe’s Marketing Maxims – 3 ways to increase the performance of ALL your marketing (episode 270)

In this episode just like last time we’re doing something a little different. We’re celebrating eCommerce Marketing: How to Get Traffic that BUYS to your website being available on audiobook by sharing a few more chapters from the book with you. Last week I shared the whole of Part 1 The Customer MasterPlan Model with…
How to make HUGE decisions in your business with Moral Code’s Mark Kohlenburg (episode 271)

Mark Kohlenberg is the CEO and founder of Moral Code, an exclusively eCommerce DTC brand selling premium men’s leather footwear and accessories. Launched in 2017 they now fast approaching $5m per year in sales. This year they are working on a total relaunch of the business including product, target customer, website, and embracing sustainability. The…
eCommerce Analytics bestselling author Judah Phillips (episode 272)

Judah Phillips is a global leader in the field of analytics and data science, and the author of Amazon bestseller “eCommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy”. We talk LTV, data visualisation and making your business more data focused. Some awesome tips in here too.
Simon Driscoll from UXB Skincare is Back to update us on his Growth in Q1 and plans for Q2 (episode 273)

Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers skin. The business runs on a Shopify store and mostly sells to the UK.
Kajetan Wyrzykowski Head of Content at Packhelp on B2B eCommerce business and your content strategy (episode 274)

Kajetan Wyrzykowski is the Head of Content at Packhelp. A B2B eCommerce business selling bespoke packaging supplies to companies including H&M, Google, Wrangler, T Mobile and more. They launched in 2016 and now have over 16,000 customers and make over half a million boxes a quarter. We talk about your content strategy, the importance of…
Running and micro influencer marketing campaign with Shannon Fitzsimmons from O So Curly (episode 275)

Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We discuss the nuts and bolts of how to run influencer marketing campaigns as well as a host of other subjects.
Micheal Valdsgaard ex VP Digital Transformation IKEA on augmented reality (episode 276)

Michael Valdsgaard has been in the retail industry since 1993 initially on the bricks side at Danish Supermarket Bilka, then with IKEA in both Europe and the USA where he shifted to the online retail world as Senior VP Digital Transformation leading IKEA’s shift to digital. Since 2018 he’s been helping other retailers to digitally…
Customer Communities and Exclusive Short Run Products with Findlay Hats’ Jimmy Hickey (episode 277)

Jimmy Hickey is the founder and owner at Findlay Hats. Founded in late 2013, they have grown from a 2 person team working out of a living room to a 12 person team in a warehouse. With no outside funding, investors or famous influencers, they now have a fiercely loyal community of over 100,000 with…
Email Marketing with Chris Orzechowski Author of Bestseller “Make it Rain” (episode 278)

Chris Orzechowski is the author of Amazon Bestseller – Make it Rain: The Secret to Generating Massive Paydays from Your Email List. As well as writing a great book on email – he’s an eCommerce Email marketing Strategist with a big focus on copywriting.
Using pop ups to achieve 500% YoY growth with Blomma Beauty’s Karen MacDonald (episode 279)

Karen MacDonald is the founder at Blomma Beauty. She founded the business in 2018 to help customers find all natural and organic beauty products. Karen’s clearly found a successful formula as the business is growing at 500% year on year.
RestoraPet’s Brian Larsen explains how they grow 500% year on year (episode 280)

Brian Larsen is the founder of RestoraPet a pet supplement subscription eCommerce store. Launched in 2014 sales grew by over 500% in 2018 and they are on track for $10m this year. We chat about everything from email pop ups to split testing. AND he explains how they’re testing WooCommerce against Shopify.
Ashley Merrill from luxury sleepwear brands Lunya & Lahgo talks about evolving sales channels (episode 281)

Ashley Merrill is the founder and CEO of Lunya and Lahgo, a D2C luxury sleepwear company that’s experiencing 200% year on year growth. Founded in 2012 they served over 120k customers in the last year.
Parry Malm author ‘The Language Effect: Why AI-Powered Copywriting is a marketer’s best friend’ (episode 282)

Parry Malm is the CEO at Phrasee and author of The Language Effect: Why AI-Powered Copywriting is a marketer’s (new) best friend . I’ve been a consumer of Parry’s email marketing, subject line and copy writing wisdom for many years – approaching a decade now I think so it’s a pleasure to get him here…
From zero to $1.5m in 2 years via DTC and FBA with Kevin Urrutia from Chester Travels (episode 283)

Kevin Urrutia is the founder at Chester Travel, a DTC Suitcase brand. They launched in 2017 and in 2019 did $1.5m in revenue.
Building a super-focused brand to $4m per year with Dan Demsky from Unbound Merino (episode 284)

Dan Demsky is the founder of Unbound Merino. They started in 2016 by raising $380k via crowdfunding, and now have annual sales in excess of $4m. They sell on Shopify and launched with crowdfunding, and Facebook Ads – lots of great insight into growth mindsets and focus.
Test, test, test your way to £20m/year with Aynsley Peet from Cox and Cox (episode 285)

Aynsley Peet is the Head of eCommerce at Cox and Cox, a UK homeware retailer. The business was founded in 2001 and sales are close to £20m per year; selling online, mail order, and B2B.
A curated marketplace with social media at it’s heart, Greg Spillane from Fancy (episode 286)

Greg Spillane is the CEO at Fancy, a curated online retailer for customers looking to discover the coolest and most innovative fashion, accessories, art and gadgets from emerging brands and artists across the globe from their 200,000 + inventory.
Getting the foundations right for exponential growth with Bouq’s John Tabis (episode 287)

John Tabis is the founder and chairman at The Bouqs Company, an online florist. Founded in 2012 they have sold 100s of millions of dollars worth of flowers to millennial females.
ID your seasonality, getting ready for Q4, Facebook Ads and Klaviyo with Simon from UXB Skincare (episode 288)

Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers skin. The business runs on a Shopify store and mostly sells to the UK.
Maintaining profits when the stores shut with Industry West CMO Ian Leslie (episode 289)

Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Now the 2 sites typically grow at 25% per year with sales over $10m a year.
Making the most of a 400% sales boom with Chris Meade from Crossnet (episode 290)

Chris Meade is one of the three co-founders of Crossnet, a business started in September 2017 that hit over $2m in sales in 2019. Crossnet is a business based on a game the 3 invented in order to escape the 9 to 5, which they’ve grown in a low-risk, life-friendly way!
Coping with a supplier-side meltdown with Neil Fitzpatrick from Pet Drugs Online (episode 291)

Neil Fitzpatrick is the Managing Director at Pet Drugs Online. The UK’s leading online pharmacy service for pets set up and run by vets in Somerset, UK. They launched in 2005 and are on track for over £50m in sales this year with a 33% yearly growth rate.
The joys of doing everything in house with Sam Grant from Toolstop (episode 292)

Sam Grant is the Digital Marketing Manager at Toolstop, where he juggles the needs of both the B2C and B2B eCommerce sites. Toolstop launched in 1965 and they now do 9,000 orders a month across the two sites.
How to get your systems in order so you can SCALE fast with Trent Dyrsmid (episode 293)

Trent Dyrsmid has been sourcing products and selling on Amazon for over 4 years, during that time he’s also got very into traffic driving, hosted the brilliant Bright Ideas Podcast, and (which is what we’re chatting about today) mastered the process of systematising your business in order to take the stress and cost out of…
Adapting a complicated business fast with Andrew Steel from Charles Bentley (episode 294)

Andrew Steel is the eCommerce Director at Charles Bentley, founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers and running their own home and garden eCommerce store. Employing over 150 people, and manufacturing over 2m…
Thriving through a period of huge (but turbulent) growth with Geoff Atkinson of Overstock (episode 295)

Geoff Atkinson was a part of the Overstock.com marketing team during a 6 year period when they went through rapid international expansion, and refocused from selling anything to focusing on home and garden. During that time he went from Email Marketing Manager to SVP Marketing, CRM, Analytics &Demand Management.
Selling services on Shopify with Izabela Russell from Music Radio Creative (episode 296)

Izabela Russell is the CEO at Music Radio Creative. Founded in 2006 they sell a range of services, software, and courses to businesses, radio stations, podcasters, live streamers and YouTubers.
Serial eCommerce Growth Hacker Mario Nawfal talks marketing as lego bricks (episode 297)

Mario Nawfal started his first eCommerce business Froothie in 2013 with just $300 in the bank, and since then has grown multiple eCommerce businesses that range from “Guilt-free box” a healthy snacks food subscription service, to Commercial Blenders Australia which–sells blenders to businesses. Together they achieve over 8 figures a year.
How Swag.com grew their B2B eCommerce sales 1,999% in 3 years with Jeremy Parker (episode 298)

Jeremy Parker is the co-founder and CEO at Swag.com a B2B eCommerce business revolutionising the world of promotional products since 2015. They have a 3 year revenue growth of 1,999% and ranked 218 on the 2020 Inc 5000 list.
How We’ll Shop, what does the future hold for retail? Top 20 Global Retail expert Andrew Busby (episode 299)

Andrew Busby is the CEO of Retail Reflections, once upon a time he was a retailer himself – but for most of the last decade, he’s been helping retailers understand where the opportunities and threats they need to adapt for lie. That includes being a contributor to Forbes, being on the advisory boards of multiple…
Behind the Scenes – how we create and market our podcasts – your questions answered (episode 300)

This episode is number 300. Thank you all! Whether you’ve listened to 1 episode or all of them if you weren’t listening, and letting me know how the show helps you – I wouldn’t have kept doing it for the last 5 years! In celebration of meeting this milestone I’m bringing you a behind the…
DTC brand 0 to 7 figures in 3 years via content and email with Shivraj Bassi from Innermost (episode 301)

Shivraj Bassi is the Founder and CEO at Innermost. Originally Innermost sold their nutritional products B2B, but in 2019 shifted their focus to DTC. The combined DTC and B2B operation is now 3 years old and achieving a 7-figure run rate.
Enter the world of auction-selling with David Zinberg founder of Bids.com (episode 302)

David Zinberg is the CEO and Founder of Bids.com. An online auction marketplace focused on jewelry, accessories and collectibles. Founded in2018 they now have over 200,000 registered users and have grown over 300% in the last year.
How the pandemic has impacted delivery. With Ben Woodward and Tash Jones from SmartFreight (episode 303)

Ben Woodward and Tash Jones from SmartFreight are experts in the shipping and fulfilment industry, which means they’ve spent 2020 getting to grips with how a global pandemic has changed the shipping habits of retailers. From getting stock into the warehouse to getting the parcel to the customer they have seen retailers across the world…
Want to grow fast? You need to understand your customers – with Ric Rodriguez from Vashi (episode 304)

Ric Rodriquez is the Head of Search at Vashi, and co-author of the Amazon best seller “Mastering In-House SEO”. Vashi is an ethical fine jewellery service that puts its customers at the heart of the design and making process – especially when it comes to custom engagement rings. They were founded in 2007 and are…
Influencer marketing, Pinterest Ads, and Lead Gen Quizzes with Simon Driscoll from UXB Skincare (episode 305)

We’re joined for the fourth (and final time) today by Simon Driscoll from UXB Skincare. Who’s been sharing his startup journey with us all year – and what a year it’s been!

2019 eCommerce Podcast Episodes:

What is your top marketing tip for success in 2019? Hear our experts’ answers (episode 192)

This is the second podcast in our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools. As we do every year on the show we’re starting the year by asking a handpicked group of experts their thoughts for the coming year.…
eCommerce Growth masterclass with Dave Diamond of Zumi, Colourblocker and more – SEO – Shopify (episode 193)

This is the first retailer interview in our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools and in this episode we get a masterclass in eCommerce growth from one of Australia’s cleverest eCommerce brains. Covering a whole host of topics…
Turning product sell-outs to your advantage with Aaron Spivak of Hush Blankets (episode 194)

This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools. Aaron Spivak is the co-founder of Hush Blankets. Specially weighted blankets to reduce anxiety and improve sleep. The website went live in January 2018 – and…
Rebranding your business to remove the limits on growth, with Rytis Lauris of Omnisend (episode 195)

This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools. Today we’re going SaaS – software as a service, that different stream of eCommerce I occasionally like to add to our podcast topics because it’s always good…
Richard O’Connor First Mats – using SEO to rapidly grow a new B2B eCommerce business (episode 196)

This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools. Richard O’Connor is the Marketing and Strategy Director at First Mats, a B2B eCommerce retailer selling industrial and commercial floor matting. They launched in Jan 2017 and…
How to make your Facebook Ads Successful in 2019 with Amanda Perry (episode 197)

This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools. Amanda Perry is a Facebook Ads strategist par excellence, with recent client successes including driving over $1m in 4 months for one client and a launch worth…
Using Product Launches to create 200% annual growth with Chris Vallely of Dixxon Flannel Co (episode 198)

This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools. Chris Vallely is in charge of ecommerce, product development, and supply chain at Dixxon Flannel Co. Founded in 2013 they have grown by over 200% each year…
Influencer Marketing to grow a Subscription eCommerce business to $17m – Live Glam’s Dhar Mann (episode 199)

This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools. Dhar Mann is the founder of LiveGlam – a beauty subscription box service. The impressive social media follower base (over 1.5m Instagram, over 100k Facebook) is testament…
eCommerce Success Goals – what are they? and how to work out yours. with Chloe Thomas (episode 200)

To celebrate 200 episodes, and the end of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend Chloe takes over the show to talk about Success goals. What they are, how to identify them, and how to use them to make 2019 super-successful for you.
Justin King Author of “Digital Branch Secrets” B2B eCommerce for distributors and wholesalers (episode 201)

Today we’re diving into the world of B2B eCommerce – so selling to other businesses via eCommerce channels rather than selling to consumers. I know we have a fair few of you B2B bods out there listening – so I hope you find today’s episode useful. There’s also going to be plenty for those of…
Guerric de Ternay on content marketing and juggling eCommerce businesses in the UK and France (episode 202)

Guerric de Ternay Gerrik de ternay is the founder of two fashion brands focused on providing sustainable products. GoudronBlanc is over 8 years old offers unique crew and V-neck T-shirts for men using organic cotton, and Blackwood launched last year, and sells accessories handmade from cork leather. They now serve 1000s of customers each year.…
Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff (episode 203)

In today’s episode…we’re exploring what it takes to launch a fashion brand, run a one-person eCommerce business, and play to your strengths. James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth.
Google’s Comparison Shopping Service (Google CSS). What is it? Who should use it? And how to do it well (episode 204)

In today’s episode…we’re getting into Google Shopping Campaigns – and how to take them to the next level to grow your sales, and fight off the competition. Our guest is Jon Lord of Connexity. As many of you know I’m a big of Google Ads fan, so at eCommerce expo last year, when Jon started…
Marketing and growing a craft supplies store with Alana Banks of Fridays Off (episode 205)

Our guest is Alana Banks, Alana is the founder of Fridays Off Fabric Shop, an online only fabric store with a monthly subscription club. Alana launched the business in March 2013 and nearly 6 years on they’re achieving sales of over $150k per year.
Powerful customer experience with Michele Poynter of award winning lingerie retailer Mish (episode 206)

Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers problems, having a multi skilled team, product range expansion and more.
Product Development, Branding and the power of Amazon with Monica Ferguson from The Sole Mates (episode 207)

In this episode we’re talking with a business who have appeared on Shark Tank, got Oprah’s endorsement, and sell across their own site, Amazon, and a wholesale retail network. Discussing brand, product development and a lot of marketing tips. Monica Ferguson is the co-founder at The Sole Mates. After inventing the The Sole Mates heel…
When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands (episode 208)

Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using traditional sales channels into a B2B eCommerce operation with teams in the USA, India and China. In 2018 they achieved over…
Exploring the Secret Life of Search with Adrian Rowe. Find out how customers use Google (episode 209)

Today’s guest expert is Adrian Rowe from RedC Marketing, Adrian is a lifelong passionate direct marketer – he cut his teeth in the world of big catalogue marketing (think Great Universal), and for more than 2 decades has been leading the team at Full Service marketing agency Red C, where he and his team have…
Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes (episode 210)

Karen Martin is the owner of My Pets Ashes, an award winning store that helps pet lovers work out what to do with their pets ashes. Founded in 2016 they now turnover £350k.
Passion, customer service & the Oscars in subscription eCommerce Pat Callwood, True Serenity Tea (episode 211)

Pat Callwood is the owner of True Serenity Teas a subscription box dedicated to the tea lovers of the world. They have just been named top 10 tea subscription box for the 3rd year in a row on top 10 select.com. The business launched in 2016 and now has over 200 monthly subscribers.
Mailchimp and Shopify no longer integrating – what you need to do about it (episode 212)

On May 12th the Mailchimp integration with Shopify will stop working – what does that mean for you? Do you need to leave Mailchimp? Are there other ways to link them? How should you go about deciding which email marketing platform to move to? Host Chloe Thomas will take you through the answers to all…
The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit (episode 213)

Welcome to the week that our much anticipated Subscription eCommerce Virtual Summit goes live! It’s just Chloe today, giving you a peek into all the amazing content in store and sharing her favorite Top Tips from the Summit. If you want to have premium access to the information from the Summit on call at all…
Kate Barrett author of “E-telligence: Email marketing isn’t dead, the way you’re using it is” (episode 214)

Kate Barrett author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. Kate’s worked in email marketing for over a decade helping some of the UK’s leading retailers to up their email game – including Argos,…
Bryan Lewis of FINCH on getting to $300k subscription sales in 6 months, then starting again (episode 215)

Bryan Lewis is founder and CEO at FINCH. FINCH, is a subscription-based eco-friendly activewear brand that makes technical apparel designed for comfort, performance, and everyday use. The business launched in early 2018 and it took them just 6 months to get to $300k in sales.
Achieving 80% of sales via Instagram and sticking to your strengths with Ella from Fitbakes (episode 216)

Ella Rauen-Prestes is the founder and CEO of Fitbakes, a low sugar high protein bakery. Ella started the business from her kitchen table in 2017, and projecting 2019 annual sales of £170k.
Multisite eCommerce – why should you have more than one website? With Shopit’s Adam Pritchard (episode 217)

Adam Pritchard is the founder of Shopit – the UK’s only Pay as you grow eCommerce platform. I’ve known Adam for a few years and when we caught up for coffee at IRX (internet retailing expo) this year ended up talking about all the many many reasons you could benefit from having multiple websites. It…
Tony Preedy shares top marketing advice from his 25+yrs experience inc Littlewoods and Lakeland (episode 218)

Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overseas) public to spend money from the comfort of their own homes. Including working for brands such as Lakeland, Otto, Littlewoods and more. I’m really excited to have…
Running 5 niche DIY sector eCommerce sites with ex Phones4u Andy Lockley of LoveShoppingDirect (episode 219)

Andy Lockley is the Head of eCommerce at LoveShoppingDirect the group behind one of the UK’s fastest growing online electrical DIY stores. The five websites are EnergyBulbs.co.uk, LEDBulbs.co.uk, AirConCentre.co.uk, MeacoDehumidifiers.co.uk, and Devola.co.uk. They launched their first store in 2008 have been featured in the Sunday Times Fast Track top 100, and now have a team…
Latest UX tips and tricks with Matt Isherwood author of ‘Designing eCommerce Websites’ (episode 220)

Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”. Over the years Matt’s worked at the BBC and onefinestay, and now specialises in working with growing startups. If this all sounds a little familiar… it’s because back in 2017 we had Matt on the…
Ex AirBnB Head of SEO Tommy Griffiths shares his top SEO tips, plus the power of automation (episode 221)

Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, ClickMinded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the…
Founder and CEO of Ettitude Phoebe Yu who’s achieving 15-20% monthly sales growth (episode 222)

Phoebe Yu is the Founder and CEO of Ettitude a sustainable bedding brand that’s all about helping customers get a better night’s sleep. They launched in Australia in 2014, and more recently launched in the USA in November 2017 where it has consistently hit monthly growth of 15-20%.
The Truth about SEO How to Survive in a world of robots, and spiders bestselling author Chris Lynch (episode 223)

Chris Lynch is the author of “The Truth about SEO: How to Survive Online In A World of Robots, Demons, Influencers, and Spiders”. And he’s also the CTO at Gravit-e, a website builder who specialise in bespoke builds. I’ve known Chris for about a decade now – so I know you’re in for a treat.
Christian Zeron of Theo and Harris explains how vlogging grew sales to $2.5million per year (episode 224)

Christian Zeron founded Theo and Harris, a vintage watch retailer, in 2015. 4 years on it is a thriving online store and vlog which now does $2.5million sales per year.
Sir Gordon Bennett’s Neil Elliot shares the pleasure and the pain of their first months live (episode 225)

Neil Elliot is the founder of Sir Gordon Bennett a retailer dedicated to helping us all buy better, and buy British. Stocking a range of gorgeous brands the business launched in November 2018, and after half a year of trading and a lot of testing and measuring they have achieved sales of £7k to date,…
Takeaways from MeetMagento UK inc lots of mobile and conversion rate optimisation tips (episode 226)

In June, Chloe got the opportunity to attend the Meet Magento Conference where she learned more about Magento’s latest evolution and picked up a ton of tips on how to make the most of the Magento platform. The conference was a great way to connect with peers in the industry and made everyone feel like they…
Bespoke Tailor Hockerty’s Marketing Manager Salva Jovells talks Customer Journey (episode 227)

Salva Jovells is the marketing manager at Hockerty, looking after both acquisition and conversion rate optimisation. Hockerty is a made to measure clothing retailer – not the easiest thing to sell online! After 10 years in business, they’ve racked up over 250,000 customers around the world.
We explore private medical testing with Anthea Morris of fast-growth business Better2Know (episode 228)

Anthea Morris is the co-founder and Finance Director at Better2Know the world’s largest private provider of sexual health testing services. They’ve disrupted the market by providing fast and accurate STI and HIV testing to 20 countries around the world. They launched in 2011 and for the last 3 years have been in the top 100…
Ultimate Guide to e-Commerce Growth bestselling author Ian Hammersley shares top KPI & optimisation tips (episode 229)

Ian Hammersley is the CEO at Smartebusiness, a UK agency focused on eCommerce growth. Earlier this year he wrote an excellent book with his brother (and smartebusiness CMO) Mark. It’s called “Ultimate Guide to e-Commerce Growth: 7 Unexpected KPIs to Scale an e-commerce shop to £10million plus”. I’ve known Ian and Mark for many years…
Doubling sales each year is all about building community with Micki Krimmel of Superfit Hero (episode 230)

Micki Krimmel is the founder at Superfit Hero a body positive lifestyle brand, launched with at Kickstarter at the end of 2015. The eCommerce store went live 2016, they’ve doubled sales each year so far, and this year are anticipating sales just under $1m.
Taking control of your products and your brand on Amazon with Steve Honight from Pukka Teas (episode 231)

Steve Honight is the eCommerce Lead at Pukka who sell organic teas and food supplements. They’ve been in business since 2001 and now over 2 million cups of Pukka tea are drunk globally every day. You’ll find their products on supermarket shelves around the UK, and they also sell via their own website and on…
Dave Rotheroe is back to talk Viral Marketing, not as difficult as you might think…. (episode 232)

Dave Rotheroe is the founder of Viral by Design, which is all about helping you leverage viral marketing to accelerate the growth of your business. It’s based on lessons Dave’s learnt growing his own eCommerce businesses – in fact, he’s back on the podcast for the THIRD time! And this time he’s going to be…
20-year eCommerce big business expert Jennifer DiMotta shares her 4Ps of successful growth (episode 233)

Jennifer DiMotta is the founder of DiMotta Consulting and has been a guest professor at the Wharton School of Business. For the last 20 years she has been helping direct to consumer brands and retailers in the USA to successfully execute aggressive growth strategies. That’s included the consumer facing Hayneedle and Office Depot and the…
How to manage 4500% growth with Daniel Wellington’s IT Director Daniel Näsman (episode 234)

Daniel Näsman is the Global head of IT Development at Daniel Wellington, a Swedish watch and luxury brand who were the fastest growing company in Europe in 2017, and have a 3 year growth of over 4500%.
Tracey Wallace (ex BigCommerce editor) tells all about launching her new startup Doris Sleep (episode 235)

Tracey Wallace is the founder of Doris Sleep a luxury pillow brand build on 3 generations of family expertise, that is also using recycled water bottles! The business is 6 months old and they’ve already done $10k in sales.
Boden’s Head of Online Trade and eCommerce Nick Stragnell discusses everything eCommerce (episode 236)

Nick Stragnell, is the Head of Online Trade and Experience at UK fashion business Boden, he owns the digital customer journey and is responsible for online annual sales revenue of £670m+ globally.
David Williams (Ugg & Charles Tyrwhitt) on international expansion & DTC ecommerce operations (episode 237)

David Williams has been in eCommerce for over 20 years, mainly focused on fashion and during that time helped build, and digitally transform, several businesses both in the UK and across the globe. Most recently he’s been the Senior Director DTC at Deckers, looking after a range of footwear brands including UGG. Other brands he’s…
Building a 7-figure eCommerce business with Sustainable Furniture’s Margaret Larson (episode 238)

Margaret Larson is the founder and Managing Director at Sustainable Furniture, an online furniture business based just 30min from me in Cornwall. In the past year they’ve won a plethora of awards for both the quality and eco-friendliness of their products. Founded in 2007 they now do 7-800 orders a month and have sales of…
Putting culture and customer excitement at the heart of growth with Swanwick’s Alaina Frederick (episode 239)

Alaina Frederick is the Chief Sales Officer at Swanwick, a retailer of blue light blocking glasses that help customers get a better night’s sleep. They launched in 2015 and have already sold over 85,000 pairs.
eCommerce Marketing Tips (episode 240)

We’re celebrating the publication of host Chloë Thomas’s new book eCommerce Marketing: How to get Traffic that BUYS to your Website by bringing you marketing tips from 3 eCommerce marketing experts. Chloë’s joined on the show by: Veta Armonaite from Omnisend Becky Hopkin from Digital Gearbox Komal Helyer from Pure360 Each sharing their top tip…
7 Principles of DTC eCommerce with BigCommerce Head of Europe Mark Adams (episode 241)

Mark Adams is Head of Europe at BigCommerce. He’s been in the eCommerce world for almost 20 years, mainly working agency side and focused on the technology stack side of things. He’s been advising market leading brands and retailers for years, and today he’s going to help all of us understand “The 7 principles of…
Think ‘Customer Journey’ first to increase marketing impact with Omnisend’s Rytis Lauris (episode 242)

My guest is Rytis Lauris, the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 50,000 marketers! He was on the show earlier this year (episode 195) to talk about the rebranding process he took Omnisend through in 2018, and he’s back to talk about what he and his team focus…
Using your products to market your website with Luke Peters from Newair (episode 243)

Luke Peters is the CEO of NewAir, according to Inc magazine one of the fastest growing privately held eCommerce businesses in America. Selling all sorts of heating and cooling appliances to consumers they’ve recently shifted their sales focus to encompass selling via Walmart, Amazon, Home Depot, Wayfair and more. Luke’s grown Newair from a side…
How to grow a new store fast with Google Ads and SEO with Joe & Mike Brusca (episode 244)

Joe and Mike Brusca have a unique approach to eCommerce. Quickly scaling high ticket dropshipping eCommerce stores, then selling them via brokerage sites like Empire Flippers to generate cash to repeat the whole process again. A huge part of their success is in finding a great product to sell so we can’t talk about any…
Video Persuasion author and direct response marketing pioneer Rick Cesari (episode 245)

Rick Cesari has helped major brands, from GoPro to George Foreman build billion-dollar brands through AdSense advertising and strategic video marketing. Today he is with us to talk about his new book, Video Persuasion: How to Create Effective High-Level Product and Testimonial Videos that Will Grow Your Brand, Increase Sales and Build Your Business. This…
Driving 40% of your sales via Email Marketing with Gerry Anderson Shop’s Jamie Anderson (episode 246)

Jamie Anderson is a TV and radio producer, director and writer and Managing Director at Anderson Entertainment. Which also means he’s in charge of the Official Gerry Anderson eCommerce store – home to all the Thunderbirds, Space 1999, UFO, and Captain Scarlet merchandise you can imagine! Jamie launched the store in 2014 and now do…
Selling £2m+ of vintage fashion on Instagram and mobile with Rory Westbrook of True Vintage (episode 247)

Rory Westbrook is the founder of True Vintage, a streetwear retailer he founded from his university bedroom in 2014. Specialising in reviving vintage styles they now have yearly sales over £2m. Focusing on Instagram, Email marketing, and getting their mobile user experience stop on has led to huge sales growth.
Growing a subscription box to over €60k/m with BusterBox.com’s Liam Brennan (episode 248)

Liam Brennan is one of the co-founders of BusterBox.com. A Dog subscription box service that has thousands of subscribers in multiple markets. BusterBox.com launched in 2016 and are now doing around €60k per month.

2018 eCommerce Podcast Episodes:

Yandy’s Thom Brodeur-Kazanjian – how to seize opportunities to achieve huge growth in your business (episode 135)

Thom Brodeur-Kazanjian is the CEO of Yandy, a leading US online apparel and lingerie retailer. He’s going to tell us about how he and his team accelerated their growth by aggressively grabbing an opportunity.
Experts View: The No.1 Thing for eCommerce Growth in 2018: emotion, customer experience, marketplaces (episode 136)

Chloe speaks with five eCommerce experts on the top ways to grow an eCommerce business in 2018.
Subscription eCommerce – Jon Butt runs a 7-figure eCommerce business, and launched a seperate subscription site in 2017 (episode 137)

Jon Butt was last on the show in episode 73, when he came on to talk about his multi-million pound B2B eCommerce business Fire Protection Online. The business Jon’s here to talk about today couldn’t be more different. It’s B2C, a much lower AOV, it’s a food product, and it’s a subscription business! In 2017…
How to buy an eCommerce business with Empire Flippers’ Justin Cooke (episode 138)

Justin Cooke is the CMO and founder of Empire Flippers. So as well knowing a whole heap about buying and selling eCommerce businesses, he also knows a ton about sales funnels and marketing automation. Empire Flippers launched in 2012 after they’d had 2 years successfully building and selling their own websites, and have now helped…
How would you recover from being liquidated by the tax man? Adam recovered by building 3 new eCommerce sites (episode 139)

Adam Watson has been in eCommerce for 16 years, after starting selling on eBay when he was 18, and in his own words has “made just about every mistake going along the way, and had some great success”. Right now he has 3 sites Hollywoodmirrors.co.uk, Decorelo.co.uk and AmbientMirrors.com they’ve launched since August 2016, and have…
The $1m 1-person company – journalist and author Elaine Pofeldt joins us to explain how to build a huge one-person business (episode 140)

Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others and is the author of the brilliant “The Million-Dollar, One-person Business: Make Great Money, Work the way you like, have the life you want”. It’s brand new (published at the start of this month), and all about scaling…
Amazon. Should you in 2018? And how do you make it successful? with top 50 Global Seller Jamie Davidson of AMZ Insiders (episode 141)

Jamie Davidson is the co-founder of AMZ Insiders, where he and his team focus on helping new sellers launch their own successful Amazon businesses. He also manages over $60million in sales on Amazon and $10m on other marketplace platforms, making Jamie a top 50 global seller on Amazon. Working out your marketplace play for 2018…
Affiliate Marketing – should managing performance partnerships be part of your plan? Author Robert Glazer joins us to discuss (episode 142)

Robert Glazer is the founder of Acceleration Partners, and author of “Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing”. Robert has been a leader in the affiliate industry for over a decade. You may remember I went to PI Live last year to swot up on Affiliate marketing – and…
Retail Customer Experience Guru Cliff Crosbie – ex Nike, Apple, IKEA – including online CX, and tracking emotions (episode 143)

Cliff Crosbie is Co Founder and CXO at Emrays, where he works on calculating emotions… and Chief Retail Officer at Performance Solutions where he helps retailers deliver the best customer experience. I saw Cliff speak at 2017’s Internet Retailing Conference (I mentioned his session in the takeaways – episode 123-5 and I knew I had…
Achieve launch and 50% growth with product passion, Facebook and video – Bombtech Golf $7m t/o (episode 144)

Sully is the CEO & founder of Bombtech Golf, designing, manufacturing and selling Golf clubs direct to consumers. They launched in 2012 and are on track for $7m turnover in 2017, with a 50% year on year growth.
Nic Haralambous – email marketing, getting focused in 2018, and when it’s good to cut back (episode 145)

Nic Haralmbous is the founder of South African bricks and clicks retailer and style company Nic Harry. Nic launched the business in 2012 focusing on socks, and now turnovers almost $1m per year. And have also just gone through a restructuring process to reduce the number of physical stores and team members.
Content marketing and Facebook Ads with influencer turned eCommerce business Sweet Hearts Hair (episode 146)

Alan Belshaw is the Managing Director of Sweet Hearts Hair, a hair design company who provide both tutorials and the products to create the right look. They launched in Sept 2015 and now doing £250k per year growing 86% year on year.
To 1,000 orders per month in year 1; events, networking, and Instagram. Paws with Opulence (episode 147)

Simone Taylor is founder and CEO of Paws with Opulence, selling handmade luxury dog collars and leads – perfect for the ultra-pampered pooch. They launched in December 2016 with 200 orders in the month, and after just one year of trading have hit the 1,000 order mark!
The power of Collaboration with the founder of The Bias Cut, premium fashion for the older lady (episode 148)

Jacynth Basset is the founder of The Bias Cut, the first online premium fashion boutique that truly celebrates style at every age. They launched the blog July 2015, and the retail side in March 2016 and now are growing at 100% year on year.
Jacq Jones of sex toy retailer Sugar joins us to discuss integration and business mission (episode 149)

Jacq Jones is the owner and sex educator at Sugar – a lesbian owned, multi-gender operated, for profit, mission driven sex toy store providing education and toys. Sugar is a bricks and clicks business based in Baltimore USA; they launched in 2007 and have seen up to 20% growth each year since launch.
Takeaways from Retail Without Borders Marketplaces, China, Japan, Porter Erisman & Alibaba (episode 149-5)

Yesterday our host Chloe Thomas attended Europe’s largest dedicated marketplaces event – Retail Without Borders. Here are her takeaways on the future of eCommerce, emerging markets, China, Tmall, Taoboa and more. The Script:
Content marketing with Jacqueline Parisi of Hello Fresh – we dive into blogs, quizzes, & KPIs (episode 150)

Jacqueline Parisi is a Copywriter at the American arm of meal kit company Hello Fresh. One of her core responsibilities is to write and post 3 blogs a week – including getting them ready AND tracking the KPIs (that’s key performance indicators / results), as well as email copy, product copy and more. She also…
Takeaways from Internet Retailing Expo 2018 Brand Alley, Vodafone, SEO, B2B eCommerce (episode 150-5)

This week our host Chloe Thomas was chairing the Internet Retailing Expo 2018. Here’s her takeaways of the key learnings for the smaller retailer.
Capitalising on opportunity by being EVERYWHERE – Jane Mason of Natural Birthing Company (episode 151)

Jane Mason is the Managing Director at Natural Birthing Company. An award winning range of natural products designed by midwives to soothe the journey from bump to baby. Selling both direct to customers via their website, and to many retailers including UK high street giants Holland & Barrett and Boots. They launched in 2014 and…
South American eCommerce Pierre Larose of Calca Thai: delivery, virtual team, localisation (episode 152)

Pierre Larose is the founder of Calcathai who sell Thai pants in Brazil and beyond. He launched the business 3 years ago, with zero experience of fashion or retail, and has already built it to over £250k annual turnover.
Product Packaging to get into the retail store, and bought by the customer. With Greg Corey (episode 153)

Greg Corey earned his retail stripes with 10 years at Home Depot – and for the last 15 years has been running marketing agency Porchlight. Porchlight full service – so Greg gets the whole marketing mix, but today we’re going to be focusing on point of sale – how you get customers to take your…
Christine Nicholson explains why and how she closed eCommerce subscription business Divine Legs (episode 154)

Occasionally I have a guest back on the show to update us on how things are going – today we have a repeat guest. Christine Nicholson of Divine Legs (Tights subscription business) was my guest back in episode 103. Back then the business was 9 months old, and Christine took us through how she’d launched…
Influencer marketing with Rob Kessler of Million Dollar Collar (episode 155)

Rob Kessler is the Inventor and co-founder of Million Dollar Collar. Where he creates fashion accessories for men which provide a classy polished appearance. After 3 years of R&D they launched in Jan 2016 and now have shipped 135k units to 90 different countries, which is about 13,000 customers all via the website and Amazon.
Subscription eCommerce – what you need to know with subscription specialist Stefan Pretty (episode 156)

If you’re a regular listener you’ll know I have a fascination with subscription eCommerce, and we’re going to be diving deep into this model today. Stefan Pretty is a Scottish-born, US-based entrepreneur. He has launched and run a number of businesses, and since 2014 his focus has been on building Subbly, an eCommerce management platform…
Steve Simonson (iFloor.com) retail and eCommerce veteran shares his wisdom – must listen (episode 157)

Steve Simonson is a 29 year retail veteran! Who’s now on a mission to share his knowledge to help others succeed. Steve has founded, bought, built and sold multiple companies – including iFloor.com which became one of the largest direct sellers of flooring in the world. With those businesses he’s been publicaly recognized multiple times…
Running a physical boutique store alongside Squarespace eCommerce and the Trouva marketplace (episode 158)

I know a lot of you out there are running your own boutique bricks and clicks business – selling out of your own physical store, and also online via your own site and also marketplaces. Taking on the roles of buyer, visual merchandiser, shop assistant, marketer and everything else. Today we have a guest just…
Kathryn Moorhouse’s 3 Steps to Pinterest Success, all about the organic traffic (episode 159)

Today we’re getting deep into Pinterest with leading expert Kathryn Moorhouse. Back in 2015 Kathryn founded children’s clothing brand Zoey & Logan, whilst marketing and growing the business her love affair with Pinterest began. And in mid-2016 she switched from eCommerce business owner to follow her desire to help other entrepreneurs grow their businesses with…
Guest blogging and the solitary bee with Green & Blue’s Faye Clifton. All about passion (episode 160)

Faye Clifton is the sales and marketing manager at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade. They launched in 2005 and as well as growing online sales, they are selling to over 80 stores worldwide including some awesome…
Adapting to changing markets, niche sites, and drop ship with Brian O’Donnell of Map Marketing (episode 161)

Brian O’Donnell is the Managing Director at Map Marketing. They launched over 40 years ago, and have sold over 1 million personalised map jigsaws! For every gift eCommerce business I’ve worked for Map Marketing products have been a season after season best seller. As well as selling via resellers in the UK, USA, Europe and…
eCommerce Delivery with Ian Kerr of The Postal Hub Podcast – inflight, PUDO, and more (episode 162)

Today we’re going to be exploring a very important part of the eCommerce customer service mix – the delivery. It’s essential to get your delivery strategy right if you want to get the order in the first place (returns and delivery pricing and speed remain the top reasons customers abandon that order), AND to get…
Linear sales funnels, affiliate marketing and LOTS of top tips – chatting with Nate Lind (episode 163)

Nate Lind is the founder of multiple eCommerce businesses to which he’s driven $100 million in sales. Mainly in the men’s and women’s beauty space.
Facebook Ads, product and changing the world of audio with Davies Roberts of Flare Audio (episode 164)

Davies Roberts is an inventor and the founder of Flare Audio. He’s spent 5 years re-inventing the loudspeaker on a mission to minimize all types of distortion. After winning the ears of the music industry they used a kickstarter campaign to launch their range of in-ear headphones and ear plugs! In 2017 they reached a…
Create and manufacture your own products to increase margin with Nathan Resnick of Sourcify (episode 165)

Nathan Resnick is the founder of Sourcify, a platform/service he’s built to guide you through the process of sourcing your products. And he has some serious skill in this area – having run three different eCommerce companies, bought dozens of products to market, and even been involved in Kickstarters that have raised over 7-figures.
The first six months of taking over an existing business with Andy Storey of Prendas Ciclismo (episode 166)

Andy Storey is the owner at Prendas Ciclismo, an online business that sells cycle clothing to customers worldwide shipping up to 2,000 orders per month, with an excellent reputation in the marketplace – over 6,000 positive reviews on TrustPilot. Andy bought the business from his former boss last year, and is targeting 10% growth for…
White Paper: Emotional Commerce: Can create double digit eCommerce growth (episode 167)

In this episode our host Chloe Thomas shares the white paper: “Emotional Commerce: How and why considering the emotional impact of your eCommerce website can create double digit growth” that she wrote for the Magento agency Diligent Commerce. Including 3 case studies, and lots of neuromarketing tips. Including insights from Daniel Kahneman. Case studies of…
40% year on year growth by focusing on customer service with Gary Amstutz of Sticker and Label (episode 168)

Gary Amstutz has been running eCommerce businesses since 2005. Serving the B2B office supplies market in South Africa. For Gary it all started with RubberStampSA.co.za, and he now also runs BusinessCardSA.co.za, NameBadgeSA.co.za, PlanPrintSA.co.za and StickerandLabelSA.co.za. Across those 5 Gary and team serve over 40,000 customers across South Africa.
How to use Amazon to grow your sales alongside your existing eCommerce site. Inc Amazon ads. Steve Honight of Alchemy NRG (episode 169)

Steve Honight of Alchemy NRG is back with us again, but this time to talk about something very different. Last time Steve joined us to talk about the eCommerce business he was running – New Running Gear. (Episode 98 if you want a listen). Steve recently sold that business and is now using what he…
Subscription Stationery Box. Chad Ettelbrick reveals 3 yrs of monthly growth at Scribe Delivery (episode 170)

Chad Ettelbrick is the founder of Scribe Delivery. They are a stationery subscription business who ship 1,000s of orders monthly and have grown every month since they launched 3 years ago.
White Paper: 14 Tips to Beat Newsletter Block – email marketing (episode 171)

In this episode our host Chloe Thomas shares the white paper: “14 Tips to Beat Newsletter Block” that she wrote for email marketing platform dotmailer. Lots of great tips for easily improving your email marketing, and getting more creative with your messages. You can get a copy of the white paper itself on the dotmailer…
Influencer marketing. Alexandra Jimenez explains how to target and work with Influencers (episode 172)

There’s a marketing topic that I know intrigues a lot of you, but that most of you are struggling to work out where to start. And that’s influencer marketing – getting influential people to talk about your business leading to their followers buying from you. Where do you start? How quickly could it deliver? Is…
Keen Footwear’s Kristina Smith: Adwords, Email Marketing, Partnerships and more (episode 173)

Kristina Smith is the Global Digital Marketing Director at Keen Footwear. Where she’s responsible for all direct-response marketing and Marketplace Marketing activity. Including the target to double the active email list in the next 2 years! Keen are a designer, manufacturer, wholesaler, and retailer of performance footwear. Established in 2003 they’ve already donated more than…
Podcasting, SEO, Email, Shopify, Livechat and more – Nik Hawks of Paleo Treats (episode 174)

Nik Hawks is the co-owner of multi award winning Paleo Treats – the best paleo desserts in the world. They started the business from their kitchen table in 2009, and now wholesale and sell worldwide shipping over 1 million desserts since they started and with a turnover fast approaching $500k.
Liam Jennings from Regal Gentleman is back – Facebook Groups, Product Dev and Relaunches (episode 175)

We’ve got Liam Jennings from Regal Gentleman back on the show. Liam was last here over 2 years ago! Wowser time flies. Episode 56 if you want to listen to the ‘before’! Liam is a co-founder of Regal Gentleman which is an online only retailer who sell male grooming products. They launched in late 2014,…
25 eCommerce Marketing Tips from the eCommerce MasterPlan Virtual Summit (episode 176)

The eCommerce MasterPlan Virtual Summit goes live this week. In this episode podcast host Chloe Thomas gives us a run down of a top tip from each of the 25 sessions within the summit.
Subscription Box Masterclass with Andy Papier of Grand Box inc how to 2x each year (episode 177)

Andy Papier is one of the 3 co-founders of GrandBox – the original subscription box for seniors and grandparents. It connects 1000s of families across the USA, and each box is filled with gifts, treats AND customised content – photos and letters. They’re currently in their 5th year, and have doubled the subscription base EVERY…
Growing a B2B Subscription eCommerce business to 7-figures in 1 year – Jonathan from Penji (episode 178)

In this episode we’re taking a dive into a different type of subscription eCommerce business, it’s a bit like SaaS (software as a service), and it’s selling a service rather than a physical product. But there is a subscription, and it is bought online… so it counts as eCommerce! Our special guest is … Johnathan…
Influencer Marketing tips and tricks with Caroline Balinska of Winning with Shopify (episode 179)

Today we’re joined by Caroline Balinska I’ve known Caroline for a couple of years now, and you may remember her from the 2018 eCommerce MasterPlan Virtual Summit! Caroline really knows her eCommerce and Shopify stuff! She’s run her own sites as well as helping 1000s of eCommerce business owners like you, and is regularly seen…
To 6-figures in year 1 Stephen Wright of Micro Bikes UK GSC, Google Ads, Remarketing, Dropship (episode 180)

Stephen Wright is the founder of Micro Bikes UK – the ultimate one stop shop for performance kids toys. He launched the business in mid-2017 and he is already on track for 6-figures this financial year, currently doing around £10k per month. Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch, and Bonobos…
100 Practical Ways to Improve Customer Experience bestselling author Martin Newman of Practicology (episode 181)

Martin Newman is founder and chairman of Practicology, and is one of the worlds foremost authorities on customer experience. He’s recently distilled his wealth of knowledge into the book “100 Practical Ways to Improve Customer Experience: Achieve end-to-end customer engagement in a multichannel world”. Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch,…
Launching eCommerce in a brand new fashion category with Aman Advani of Ministry of Supply (episode 182)

Aman Advani is the CEO & Co-Founder at Ministry of Supply, a fashion retailer with some very cleverly engineered products. They launched in 2012 and have now shipped 10s of 1,000s of products all over the world.
Shifting from Wholesale to D2C with Finlay London’s David Lochhead and Dane Butler (episode 183)

David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows!) before deciding in 2017 to change their whole business strategy to focusing on selling direct to the consumer via online and a physical…
Creating a business she loves, and making the customers happy with Roberta of Scrubz Body (episode 184)

Roberta Perry is the founder of Scrubz Body an online and physical store selling skin care products. Roberta launched the business in June 2006, and is currently on track to have her best year ever, with a turn over of $150k.
Andrew Banks serial fast growth eCommerce business manager – inc Matalan and Earth Bathrooms (episode 185)

Andrew Banks has a TON of eCommerce experience. In 2014 he launched Earth Bathrooms and within 3 months made it the 8th largest bathroom retailer in the UK. 18 months in, Earth Bathrooms was acquired by Matalan, which led to Andrew becoming their Head of eCommerce during which time he increased turnover by £24m in…
Frictionless eCommerce and the DTC Customer Journey Challenge Derek O’Carroll & Neil McKay (episode 186)

If you’re a regular listener to the show you’ll know I’m often talking about the importance of the customer experience, the importance of understanding what they want and giving it to them – in everything from the product, the service, the delivery right through to your marketing. We’re increasingly in a world where the strength…
eCommerce Operations with Derek Richers of Spikeball – right product in the right place (episode 187)

Derek Riechers is the Director of Operations at Spikeball which means he’s in charge of making sure they never ever go out of stock! Spikeball are a business on a mission to turn roundnet into the next great American sport. Founded over 10 years ago, sales now hit $2.5m per month at peak – a…
How Xero Shoes have consistently grown at 80%+ for nearly 10 years. With Steven Sashen. (episode 188)

Steven Sashanis the co-founder and CEO of Xero Shoes. They launched in November 2009 and have consistently grown at 80%+ per year and in 2017 achieved sales of over $5.5m. About the business eCommerce Business Structure – Online Only, B2B and Wholesale Product Range Scale – fairly niche On Woocommerce Based in the USA, selling worldwide…
Increasing profits in a declining market. Sam Taylor of Digi Quick discusses camera batteries (episode 189)

Sam Taylor is the co-founder of Digi Quick an online only and marketplace retailer. The business launched in 2006 and they are now the UK sector leader in camera and camcorder accessories. About the business Based in Cornwall Launched in 2006 Ships worldwide Platform: Magento How Digi-Quick Got Started Like a lot of companies, Digi-Quick…
Road ID’s Edward Wimmer: lessons from 20 years in eCommerce, all about the customer (episode 190)

Edward Wimmer is the co-founder and CEO of ROAD iD. Founded in 1999, they’ve grown from Edward and his dad in the basement to 45 staff and shipping millions of units. About the Business Based in the US Launched in 1999 Just Launched in the UK Platform: Shopify Plugins: stamped.io, fulfil.io, ID discounts ROAD iD…
What is the most important thing we learnt in eCommerce in 2018? (episode 191)

The first podcast in our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools It’s the third time we’ve done the growth series in January, bringing you double the number of episodes per week for the whole month, AND each one…

2017 eCommerce Podcast Episodes:

Best Self Co’s Cathryn Lavery and Allen Brouwer on how they won the Shopify Build a Business Competition and will achieve 100,000 orders in their first year (episode 083)

Cathryn Lavery and Allen Brouwer are the co-founders of BestSelf Co. It’s an online only eCommerce business that started by selling just one product, and is now branching out into digital content. The product is a daily planner to help you optimise your day. There are 2 reason’s I’m very excited to have them on…
Experts View: The Marketing Method More People Should be using in 2017 (episode 083-5)

In 2016 the our Experts View episodes that we started the year with were some of our most popular episodes – so it was a no-brainer to create them again for you as we enter 2017. We’ve got 2 “Experts View” shows for you – in each I’ll be bringing you the opinions of some…
Equichoice’s Chantal Wellavize – balancing 2 business, great customer service tips and a 600% roi marketing method (episode 084)

Chantal Wellavize founded Equichoice in 2006 as a kind of “meeting of problems and passions,” to allow both a flexible schedule with her daughter and to play into her passion for horses. Equichoice is a bricks and clicks store selling products your horse would choose. Chantal is also a consultant for HR On Tap. This…
FE International’s Thomas Smale – Buy or Build? How should you get started in eCommerce? (episode 084-5)

Thomas Smale co-founded FE International in 2010. It is now the world’s largest website brokerage focused on eCommerce, SaaS, and content websites! Thomas is joining me today to discuss “Buy or Build” – if you’re not yet in eCommerce should you start you own business, or buy an existing one? This is the fourth of…
Shop America’s Gerjo van den Berg on Efficiency and Systems (episode 085)

Gerjo van den Berg is the owner of House of Fine Foods, a series of websites including Shop America that brings food items that are hard to get from America and Britain to Europe. Gerjo has been on the eCommerce MasterPlan Podcast before, and is now back to share what he’s learned about efficiency in…
Matt Warren on founding, growing and exiting two 7-figure turnover eCommerce businesses selling watches (episode 085-5)

Matt Warren founder of our series sponsors Veeqo – but don’t worry this isn’t a pitch episode – nope. Rather we’re going to dive into what led Matt to create Veeqo in the first place – As before Veeqo Matt was a serial eCommerce business owner and it was His own experiences running eCommerce businesses…
Love Aroma’s Lewis Love 400% growth, and achieving £1m turnover in 2 years selling Yankee Candles (episode 086)

Joining us today is Lewis Love, the eCommerce Manager of Love Aroma. Love Aroma is a bricks and clicks retailer that opened the first shop in 2010 and launched the online business in 2014. They specialize in curating best range of home fragrances. They have fulfilled over 60,000 orders in 2016 and are on track…
The Product Startup’s Filip Valica – should you create your product? And if so, how do you get it right? (episode 086-5)

Filip has had a passion for designing, building, and improving products since fixing a toy when he was five years old opened a world of possibility and feelings of creation to him. From a young age he was fixing things around the house, went on to get a degree in mechanical engineering, is an expert…
Stonemen’s Johnnie Cass on building a great relationship with your biz partner, and going global (episode 087)

Johnnie Cass is co-founder and General Manager of Stonemen an underwear brand who make the best underwear you can get. They sell online, and wholesale to stockists globally. They launched 6 years ago and now turnover $500,000 per year. This is the ninth and final of our ‘2017 eCommerce Growth Series Sponsored by Veeqo the…
The Leprosy Mission’s Andrew Grant using eCommerce to fund charity, clever product ideas, email marketing and more (episode 088)

Andrew Grant is our first ever Charity guest! Can’t believe it’s taken this long. He is the Digital Marketing Executive at The Leprosy Mission, managing the eCommerce side of the business – the website and digital marketing. Andrew’s aim is to drive sales to the online store where all profits go to the The Leprosy…
Michael E Gerber, author of Beyond the eMyth and small business guru talks eCommerce with Chloë (episode 89)

Today’s guest is Michael E Gerber, author of over 28 business books, including the E-Myth itself which has sold over 5 million copies, and was named (all the way back in 1995, by the Wall Street Journal as the Bestselling Business book of all time. It’s also one of the most recommended books by the…
Bathing Bunnies’ Angela Taylor discusses creating a new product, selling wholesale, online, and via Not on the High Street (episode 090)

Angela Taylor is the founder of Bathing Bunnies, an online only eCommerce store which designs and manufactures luxurious toweling gifts for babies and children. Founded in 2012, started selling in 2013 and the business is now 50:50 online and wholesale, selling to 100s of different distributors and 1,000s of happy consumers.
Temples and Markets’ Judith Treanor on getting to $10k per month in year 1 w/ email and social enterprise focus (episode 091)

Judith Treanor is the Director and Founder of Temples and Markets an online only eCommerce business who are helping to trade artisans in South East Asia into a better life, and bringing unique products to a customer who wouldn’t otherwise find them. After 12 months of preparation the website launched in November 2015, and now…
dotmailer’s Skip Fidura brings us an exclusive eCommerce Email Marketing masterclass (episode 091-5)

This special bonus episode will take your email marketing knowledge to the next level. You may remember Skip Fidura of dotmailer, from the Experts View shows at the start of the year. Well, I’ve invited Skip back because yesterday dotmailer launched their brand new Hitting the Mark report and I wanted him to bring you the…
LetterBox4You’s Dominic Poznanski shifting from eBay to Woocommerce with 80% yearly growth (episode 092)

Dominic Poznanski is the founder and director of LetterBox4You.co.uk. They’re an online only primarily B2B eCommerce business selling post boxes. The business started in 2012 and they are now steadily growing at 80% per year targeting a turnover in excess of £500,000 this year.
Versakini’s Kelsey Duffey discusses launching a new fashion swimwear brand PR, Instagram, wholesale (episode 093)

Kelsey Duffy is the founder of Versakini an online only and wholesale eCommerce store. They design and sell a unique take on the bikini. Launched in Summer 2015 the 2016 collection has sold over 1,000 units.
Copper Dust’s Vanessa Agyemang – Startup, Popup shops, Wholesale Trade Shows and more (episode 094)

Vanessa Agyemang is the founder & designer of Copper Dust, a luxury British home décor brand specialising in handmade lampshades and limited edition illustrations. Launched in August 2014 they now get about 10 orders per month. Copper Dust has been spotted by such prestigious magazines as Vogue and World of Interiors
Bisjoux Rose’s Rebecca Clements – Launching, Selling, Buying and the power of influencer marketing for launch (episode 095)

Rebecca Clements was the owner and creative director of Crafty Pie an online only store selling modern wedding stationery and gifts. The business launched in 2012 and Rebecca grew it to a six-figure turnover before selling in late 2016. She’s also just bought BisjouxRose which will launch before this show goes live!
Near St’s Nick Brackenbury by using eCommerce to help the high st he’s seeing 35% month on month growth (episode 096)

Nick Brackenbury is co-founder and CEO at NearSt. NearSt are on a mission to get all of us back into our high street shops. They believe finding and buying something from a real shop nearby should be faster and easier than ordering it online. They came out of a 9 month closed beta period in May…
So Suzy Stamps’ Suzy Moore – how she doubled her business with one website change, and influencer marketing (episode 097)

Suzy Moore is the founder of So Suzy Stamps she launched her eCommerce store in 2014, and her podcast “So Suzy Podcast” in Oct 2016, her business now has about 1,900 customers.
Takeaways from Internet Retailing Expo inc John Lewis, Sainsburys, and Maplin. All for the smaller retailer. (episode 097-5)

I’m really pleased to be bringing you a bonus episode this week, packed with my takeaways for you from last week’s Internet Retailing Expo that happened in Birmingham UK. Just like last year I was chairing some of the conference – this year it was the From Clicks to Bricks agenda. A strange title? Well,…
Newton Running’s Steve Honight $1m+ turnover using licensed products for wholesale and eCommerce (episode 098)

Steve Honight is UK Brand Manager for Newton Running. Newton Running is an American business who design, wholesale, and retail their running shoes. The newtonrunning.co.uk business launched in the UK on 2009, and has been managed by Steve and his team for the last 2 years looking after both the wholesale and website sales in…
John Warrillow author of The Automatic Customer and Built to Sell discusses Subscription eCommerce (episode 99)

We have John Warrillow on the show, author of both ‘The Automatic Customer’ and ‘Built to Sell’. I found both books really useful, and ‘The Automatic Customer’ is often recommended by our guests, as of course, you will know. Not least because it’s the key text on subscription businesses. I’m going to be discussing The…
Ask Chloe! Answers to your questions, inc Email marketing, About us pages, Startups and more (episode 100)

What a milestone! Episode number 100. A huge thank you to all who’ve listened, spread the word, given me feedback and of course to the guests as well. Launching the podcast was a great idea, but a leap into the unknown I had no idea if it would work or not. So it’s great to…
Takeaways from Direct Commerce Association Digital Marketing Day – inc CRO and Email Automation (episode 100-5)

Right so this bonus episode is my takeaways from the Direct Commerce Association Digital Marketing Day I attended last week. I ummed and ahhed about doing a takeaway from the event – partly because this week I’m busy promoting the launch of the new Get More Customers Club this week. But I thought – there were…
Full Disclosure’s Shirine Modad-Neill discusses email and customer service in luxury fashion retail (episode 101)

Shirine Modad-Neill is the founder of Full Disclosure a online fashion boutique bringing customers a curated selection of luxury lingerie, sleepwear and swimwear from established and under-the-radar designers. Launched in Aug 2014, with high price points, they now 1-2 orders per day, from £50-£2000 per order.
Connor Gillivan, 7-figure Amazon drop-ship seller AND author of ‘Free Up Your Business’ (episode 102)

Connor Gillivan built a seven-figure business trading dropship items on Amazon before founding Freeeup, where you can find over 400 vetted freelancers to outsource your technical and time-consuming eCommerce tasks. Connor also just published a book called Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies, which is packed with great tips and…
Divine Leg’s Christine Nicholson discusses her 100 orders in 100 days eCommerce startup strategy (episode 103)

Christine Nicholson is the founder of Divine Legs an online only business selling tights (that’s pantyhose for our American listeners) individually and as subscriptions. Christine started Divine Legs in 5th August 2016 she hit 100 orders in the first 100 days, and things are continuing to grow, 25% of whom are subscribers.
Takeaways from Catalyst with Mary Portas, Cambridge Satchel Company, and marketplace news (episode 103-5)

Our host Chloe Thomas attended Channel Advisor’s Catalyst conference in Manchester last week, and has distilled the whole day down into this show of takeaways for the smaller eCommerce retailer. Packed with inspiration, thought-provoking bits, and some top tips. Including updates from Channel Advisor, Amazon, Mary Portas and Julie Deane CEO of Cambridge Satchel Company…
Violent Little Machine Shop’s Yanne Root “Be unapologetically you” the power of the personal brand (episode 104)

Yanne Root is the founder of Violent Little Machine Shop. Violent Little Machine Shop is an online only & wholesale business distributing their unique and crazy morale patches (and many other items). They launched in June 2013 and now approaching their 50,000th order.
Introversion Software’s Mark Morris a look at selling software online – fascinating! Must listen. (episode 105)

Mark Morris is the Managing Director of Introversion Software a highly respected independent game developer and publisher. Since launching in 2001 they’ve brought 5 critically acclaimed video games to market – including the BAFTA award winning Prison Architect, which has sold over 2 million copies to date.
Delicious Coffee’s Simon Rigby – Startup Growth, Offline Marketing, and Customer Focus (episode 106)

Simon Rigby is the founder of Delicious Coffee. Simon is a coffee lover who’s turned that passion into an online only business selling delicious coffee, and everything you need to make it. He launched in early 2016 and now has over 1,000 customers.
sTitch Leggings Tom Hunt on his challenge to grow from £5k to £100k a month selling men’s leggings (episode 107)

Tom Hunt is in charge of growth at sTitch Leggings – selling leggings for men. They launched in Dec 2012, and in March 2017 had their best month yet, turning over £5k. Tom has also recently launched a SaaS business called “Sneez” to publicise Sneez they’ve set themselves a challenge to get sTtitch Leggings up…
Takeaways from Direct Commerce Association Annual Summit – inc Kevin Hillstrom, partnerships and more (episode 107-5)

This is the last takeaways bonus episode for a while – I’ve got no conferences scheduled until September – so after this one it’s all about the interviews for a few months. Last week I was back in the warm hug of the DCA world again – that’s the UK’s Direct Commerce Association. It was…
Dan Faggella how he grew his business to $2m in 4 years – team management and dashboards! (episode 108)

Over the last four years Dan Faggella built his business Science of Skill to over $2m in annual sales, and sold it for over $1million. Science of Skill is an American online only retailer of self protection products and educational programmes. Today we’ll be discussing (for you!) both balancing physical and virtual products, and how…
Argos’ Gabrielle O’Hare gives a masterclass in the content you need to sell online – product images and videos (episode 109)

Gabrielle O’Hare is the Content Controller at Argos – managing the 5th biggest content production studio in Europe producing all the photography and video that’s used on Argos’s website. Argos is a UK multichannel retailer that turns over £4bn. For those of you outside the UK who aren’t familiar with Argos they sell pretty much…
HoneyTree’s Sebastian Galbraith-Helps on site migration, subscriptions, and the Foo Fighters segmentation (episode 110)

Sebastian Galbraith-Helps runs the online only eCommerce business HoneyTreePublishing.com, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and have the high quality stationery of their choice delivered next day. Sebastian and his team have mastered the logistical and technological…
UX and CRO guru and author Matt Isherwood shares lessons from his book “Designing eCommerce Websites” (episode 111)

Matt Isherwood is the author of “Designing eCommerce Websites – over 50 UX Design Tips and Tricks for Great Online Shops” it’s number 1 Amazon seller, and reviews include a 15 year website design veteran who says “Matt’s densely-packed ebook has been a major eye-opener”. Matt’s worked at the BBC and onefinestay, and is now…
Slick Chicks’ Helya Mohammadian – Customer Engagement on Social media inc Facebook and Instagram (episode 112)

Helya Mohammadian is the CEO and founder of Slick Chicks. Slick Chicks sell a revolutionary range of ladies underwear – it’s all about making pants (not trousers) much easier to use. They launched in summer 2016 and now growing steadily.
Premae Skincare’s Clare Anyiam-Osigwe on passion for helping customers, and the power of PR (episode 113)

Dr Clare Anyiam-Osigwe is one the UK’s top 20 natural beauty experts and the founder & CEO of Premae Skincare. She’s also the recent recipient of a British Empire Medal for services to dermatology. Premae Skincare is a boutique bricks and clicks business focused on making products to help the customer look pretty and feel…
Al Gerrie provides a masterclass in marketplaces, going international and how to successfully manage returns (episode 114)

Al Gerrie is now the founder and CEO at Zigzag global a genius returns management system. In this interview though we’ll be diving into Al’s serious eCommerce pedigree – which includes a number of household names including Mountain Warehouse and Office Shoes; and as a consultant at Marketplace and International specialists Pentagon. And of course…
Runway Passport’s Liz Entin – bringing high fashion to the masses with LOTS of partnerships (episode 115)

Liz Entin is the Founder and CEO of Runway Passport a fashion company connecting emerging designers with customers worldwide. They enable customers to buy from designers that wouldn’t otherwise be accessible; from places such as Addis Ababa in Ethiopia, Dakar in Senegal, Brooklyn in New York, Berlin, Dusseldorf, and more. They launched in 2016 and…
CRO expert Johann van Tonder joins us to discuss his new book “e-Commerce Website Optimisation” (episode 116)

Johann van Tonder is the co-author of “eCommerce Website Optimisation, Why 95% of your Website visitors don’t buy, and what you can do about it”. In his day job he’s a CRO expert at AWA Digital working with clients all over the world.
Homespares’ Rob Boyle talks product images, marketplaces and B2B eCommerce (episode 117)

Rob Boyle is the Head of Marketing at Homespares, a B2B & B2C eCommerce retailer supplying spare parts, accessories and consumables for in and around the home everything from washing machines to powerwashers. They carry over 13,000 items in stock which can be supplied within 24 hours, many of which are their own-brand ranges. Founded…
Naturalicious’ Gwen Jimmere on understanding your customer to grow your business in the hair care market (episode 118)

Gwen Jimmere is the founder and CEO of Naturalicious home of the Hello Gorgeous Hair Care System which is all about helping ladies get their hair looking awesome, quicker. After launching in 2013 Naturalicious has become one of America’s fastest growing haircare brands and now ship around 400 retail orders a month, and 130 wholesale…
Taylor & Hart’s Nikolay Piriankov who’ve grown to £2.5m selling diamond engagement rings online (episode 119)

Nikolay Piriankov is the founder and CEO of Taylor & Hart an award-winning London jeweller specialising in custom engagement rings. In truth they are a pseudo eCommerce business who use the web to gather enquiries for consultations with their experts. They launched in 2014 as Rare Pink, rebranded in 2016 and now doing about £2.5…
Funnels Guru Trey Lewellen explains how he grew to $2million turnover in 4 years & gets $10k/day repeat orders (episode 120)

Trey Lewellen has spent the last 4 years building an eCommerce business that sold $20million of product in 2016. That includes building an email list of over 1.1 million subscribers (inc 300,000 buyers) via which he makes $10,000 a day selling products to repeat customers.
Vanacci: how they’ve repeated used Kickstarter to grow from £60k in year one to £220k in year 2 (that’s 267% up!) (episode 121)

James Whitfield is the one in charge at Vanacci, together with Ryan Ward the Sales Director and Shaun Sykes the Creative Director runs an online only retailer, who also do wholesale. They are bringing a fresh modern look to men’s accessories – and becoming masters of the crowdfunding product launch. They launched in late 2014…
Harper Wilde’s Jane Fisher, 18m of planning, 1m live and they’re already getting repeat customers… (episode 122)

Jane Fisher is a co-founder at Harper Wilde, an online retailer looking to change the way we buy bras. After 18 months of planning, they launched just one month ago and are already seeing repeat customers! This episode is sponsored by: Paperlanes Paperplanes links online behaviour to highly relevant, personalised tangible media that lands with customers within…
Takeaways from eCommerce Expo. Magento upgrades, Subscription eCommerce, GDPR, Amazon one-click (episode 122-5)

eCommerce Expo is co-located with TFM (Technology for Marketing) at London’s Olympia. It’s held over two days – and (just like last year) I spent much of my time catching up with people, and didn’t go to any sessions. (if you love the session updates – just you wait for my takeaways from IRC!). Last…
Ramp’s Neil Cocker – selling tshirts via B2B eCommerce. The importance of Live Chat, Trust and Funnels (episode 123)

Neil Cocker is co-founder of Ramp Tshirts, the world’s fastest, smartest custom tshirt ordering site for teams and events. Last year they moved from Wales to Bulgaria to drastically reduce their costs, and are a little bit obsessed with efficiency and conversion rates. They launched in early 2016 and already have a six-figure turnover. This…
Takeaways from Internet Retailing Conference. Emotion in eCommerce, Conrad Electronic, Girl Meets Dress, Schuh, Clarks and more (episode 123-5)

This year the sister conferences eDelivery Conference Internet Retailing Conferences were held on the same day last week in central London. I didn’t make it to any of the eDelivery content – but I have some great updates from IRC for you. Again this year I was invited to Chair – hosting both the Top…
Cork Yogis’ Lara Sengupta one year on Woocommerce, plus Pinterest Ads, YouTube Ads, getting organised and more (episode 124)

Lara Sengupta is the founder of Cork Yogis, selling ethical yoga products including cork yoga mats! They launched in April 2016 and just over 1 year in now turnover £3-4K per month. This episode is sponsored by: Paperlanes Paperplanes links online behaviour to highly relevant, personalised tangible media that lands with customers within 48 hours. That’s Programmatic Direct…
Launching an ethical business and achieving 500% YoY growth by year 3 with Julie Mathers of Flora & Fauna (episode 125)

Julie Mathers is the founder and CEO of the multi-award winning Flora and Fauna, Flora & Fauna is Australia’s largest cruelty free & vegan shop with exclusive eco friendly products. They launched in 2014 and now do several 1,000 orders a week and are experiencing accelerating growth of over 500% year on year.
Private Equity eCommerce investor Murray Preistley joins us to discuss growing your eCommerce business (episode 126)

Murray Priestley is a partner at Global Private Partners, a private equity firm based in Hong Kong. And author of “The $1million Pay Day” – which is designed to help us understand what a Private Equity business would be looking for in our business should we want to sell. So this show is going to…
Takeaways from PI Live – Affiliate Marketing, Influencers, Facebook Ads, Growth Hacking (episode 126-5)

I’m really pleased to be bringing you another Takeaways episode Each year I try to go one non-eCommerce focused event to broaden my knowledge. This year it was last week’s PI Live in London – the name doesn’t give you many clues! So what was it about? Influencer Marketing, Affiliate Marketing, and some advertising sessions…
Licensing, managing B2B resellers, product creation, and the power of outsourcing with Craig Wolfe of Celebriducks (episode 127)

Craig Wolfe is the President at Celebriducks – the world’s number 1 rubber duck manufacturer! They launched in 1997 and have now sold millions and millions of ducks!. Selling via wholesale and direct to consumer on their website. This episode is sponsored by: dotmailer dotmailer is a SaaS marketing platform that enables companies to create, test…
Takeaways from DCA – Email Marketing, Video, Direct Mail, and Customer Psychology (episode 127-5)

Last week I attended the final DCA event of the year. That’s the Direct Commerce Association – a great group of eCommerce, Mail order and multichannel businesses. I have updates coming on: Using psychology and customer profiling to improve your sales Video marketing Email design Direct Mail advice *WARNING* – the text below is my…
Goat Milk Stuff’s PJ Jonas on growing an eCommerce business to $1m and improving efficiency (episode 128)

PJ Jonas is the founder and CEO of Goat Milk Stuff. Yes, you guessed it they sell stuff made from Goats milk. It started with soap and has grown to all kinds of things! It’s a family business that started on the kitchen table, and now turns over in excess of $1million a year.
Wines with Attitude’s Linsay Cornelissen – mobile apps, customer focus, and increasing customers 20% yoy (episode 129)

Lindsay Cornelissen founded Wines with Attitude in October 2014, a passion project that helped her escape the City London. It’s been a steep learning curve over the last 3 years – and there’s still a lot to learn, but the customer base is growing at a steady 20% year on year. This episode is sponsored…
Maison Rustic’s Georgina Hustler how and why she’s taken her physical stores into eCommerce – it’s all brand (episode 130)

Georgina Hustler is the founder of Antique Rose and Maison Rustic. A pair of brick retail businesses in Wokingham. They sell a mix of gift, jewellery, home accessories and furniture, and Georgina is right in the middle of turning her Bricks into Clicks! Everything started in 2008 and now combined turnover is just under half…
Launching eCommerce in an already established business with Corinne Noca of Slam, and Facebook Live tips (episode 131)

Corinne Noca is the eCommerce Manager at Slam.com, the first Italian company to be featured on the podcast! Slam specialise in high performance sailing clothing, founded in Genoa in 1979, the online journey started in October 2017 and are already getting 200 orders per month.
Launching an eCommerce watch business with Burlingham London – design, export, PR, and Shopify (episode 132)

Geoff Hunt and Henry Waddilove are the co-founders behind Burlingham London Watches, a British watch company selling both men’s and ladies watches inspired by British heritage. They launched in August 2016 and have sold 100s of units in their first year.
PR, Blogging, and Competitions work great for Woocommerce social enterprise Mum’s Back (episode 133)

Sally Bunkham is the founder of Mum’s Back, who sell gift boxes designed for new mums, full of all the yummy things they’ve not been allowed whilst pregnant. They sell via their own website and on not on the high street. They launched in early 2017 and now (as we record in September!) doing 2-3…
Experts View: The Most Interesting Thing in eCommerce in 2017: Shopify, Marketplaces, Google, Alexa (episode 134)

Chloe speaks with five eCommerce experts on the topic of the most interesting thing that happened in eCommerce in 2017.

2016 eCommerce Podcast Episodes:

Experts View 1: The Most Interesting Thing in eCommerce in 2015 (episode 031)

Over Christmas we brought you two Highlights of 2015 podcasts (one on New Customer Acquisition and Repeat Customers, the other on Content Marketing and Social Media), they were packed with the best bits from our 2015 podcast interviews. Now we’re in 2016 I thought it might be worth asking some more experts in the industry…
Experts View 2: The Marketing Method More People Should be using in 2016 (episode 032)

Here at eCommerce MasterPlan we’re kicking off 2016 with three Experts View podcast shows. Last week our experts delved into The Most Interesting Thing We Saw in 2015, and this week we move onto a great topic – The Marketing Method More People Should Be Using In 2016 Click to Tweet: I’ve just listened to the…
Experts View 3: The Key to eCommerce Success in 2016 (episode 033)

Here at eCommerce MasterPlan we’re kicking off 2016 with three Experts View podcast shows, where are handpicked groups of experts share their thoughts on the follow topics. Today our last Expert View episode goes live, so can listen to all 3 right now: Podcast 31 – The Most Interesting Thing We Saw in 2015 Podcast…
Taste Tradition Direct’s Ian Smith discusses growing a new site to 50 orders per month in just 2 months (episode 034)

Ian Smith is in the process of creating an online butchers – Taste Tradition Direct, as we record this interview we’re in month 3 of the business and they’ve already hit an average 50 orders per month. He’s building it as the online, B2C side of Taste Tradition – an award winning wholesale farmers and…
Shop America’s Gerjo van den Burg turns over €300,000 with his low AOV eCommerce business (episode 035)

Gerjo van den Berg runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing) to customers in the Netherlands & beyond. He started the business back in 2011 and now turns over €300,000 with 500-600 orders per month, so it’s a low AOV (average order value) business model. Click…
Takeaways from The Delivery Conference – including ASOS, House of Fraser, John Lewis, and Marks and Spencer (episode 036)

Last week I attended the Meta Pack’s “The Delivery Conference” in London. It was a fascinating day listening to some of the UK’s (and world’s) biggest retailers explain what they’re up to and how they got to where they are. Including ASOS, Marks and Spencer, John Lewis, and House of Fraser. Last week was the…
Bonus: Customer Attraction Tips with Shopify 1: Marketing you can use to get the Attention of Your Potential Customers

Welcome to our series of 3 bonus episodes “Customer Attraction Tips” presented by Chloë Thomas of eCommerceMasterPlan.com in association with Shopify a key part of our 2016 campaign to help you focus on your customer and thus grow your business. This bonus series is kindly sponsored by Shopify, find out more about them and the…
William May Jewellers’ Jonny Lomax discusses doubling Christmas sales in a difficult product category (episode 037)

Jonny Lomax is eCommerce and Marketing Manager at William May Jewellers. William May has been involved in the British jewellery industry for 190 years(!), they sell vintage jewellery specialising in luxury watches, and diamond engagement rings. The website has been live for 18 months and in the first year they turned over £220,000, including a…
Bonus: Customer Attraction Tips with Shopify 2: Customer First Content Marketing

Welcome to the second of our series of 3 bonus episodes “Customer Attraction Tips” presented by Chloë Thomas of eCommerceMasterPlan.com in association with Shopify. This week it’s all about Customer First Content Marketing – a really important way to build the conversation with your unknown potential customers. This bonus series is kindly sponsored by Shopify,…
Deborah Lippmann’s Mark Lippmann discusses running a multimillion dollar business and Apple Pay (episode 038)

Mark Lippmann is the Managing Partner and Co-Founder at Deborah Lippmann. Deborah Lippmann, the eCommerce business, sells a makeup range focused on nails designed by Deborah Lippmann herself – one of the most sought-after manicurists in the world. Mark is in charge of the eCommerce side of the business (amongst more) and has grown it…
Bonus: Customer Attraction Tips with Shopify 3: 20 Ways to Increase your Email Signs Ups

Here is the final of our series of 3 bonus episodes “Customer Attraction Tips” presented by Chloë Thomas of eCommerceMasterPlan.com in association with Shopify. This bonus series is kindly sponsored by Shopify, find out more about them and the deal we’ve agreed here. Today we’re focusing on the end goal of it all – getting…
Bureau Direct’s Dominic Irons explains how he’s focused on the customer to grow to 3,500 orders per month (episode 039)

Dominic Irons is the owner of multi-award-winning retailer of cool stationery Bureau Direct. Dominic has grown his low AOV business up to 3,500 orders per month at peak using a range of methods including a focus on design, great products, and great customer communication. Click to Tweet: Stand still & take note! It’s all about…
Colin Gray on Podcasting for Retailers – should you run your own podcast? how can you get customers by being a podcast guest? (episode 040)

Podcasting is a great way to attract customers to your business, and begin that trust-building conversation with them. Last year on the podcast Tom Schwab of Goodbye Crutches named being a podcast guest as his “number one traffic generation tip”. So in this episode I’m interviewing podcasting expert Colin Gray of The Podcast Host. I’m…
Classic Sailing’s Adam Purser discusses 20 years in eCommerce, and getting 100,000+ natural Facebook engagements (episode 041)

Adam Purser is the Managing Director at Classic Sailing who sell holidays on traditional sailing vessels all over the world. The business has been going for 20 years and has adapted really well to take advantage of the content possibilities of online selling. They’ve now reached the point where they are sending over 1,000 people…
Benny Hsu discusses making $100k profit selling t shirts in 5 months by focusing on the customer first (episode 042)

Benny Hsu wears a number of different hats he’s a blogger, and iOS app developer, and podcast host too. I met Benny when I was in the states in November, we got chatting and he’s involved in a very different sort of eCommerce. Selling TShirts via platforms like Teespring, in the first 5 months he…
Project Repat’s Nathan Rothstein on how a focus on email sign ups led to $4million sales in 2015 (episode 043)

Nathan Rothstein is one of the founders of Project Repat. It’s an American business which turns your favourite old t-shirts into quilts. You might be thinking oh, ok, so they have to convince someone to trust them with their favourite t-shirt interesting. And yes it is, and we’ll chat about that later, but what makes…
Tanya Heath Paris’ Tanya Heath on luxury fashion, international eCommerce and why her new site will be on Magento (episode 044)

Tanya Heath is the creator behind Tanya Heath Paris – a bricks and clicks business designing and selling the world’s first adjustable height shoe with removable heels. After 4 years of designing, the product went live in 2013, and they have now sold over 12,000 pairs of shoes and 28,000 pairs of heels. Click to…
AGAME Sport’s Adrian Noott discusses growing a B2B eCommerce business to £400,000 turnover (episode 045)

Adrian Noott is the founder of AGAME Sports which started in 2012 to supply high quality team sports kit to schools and clubs. It’s a business with distinct B2B and B2C customers, last year turned over £400,000. Click to Tweet: Adrian Noott of AGAME Sports tells us how they scored a £400k turnover in 2015…
The TeaShed’s Jules Quinn on the power of team-brand-product in growing a B2B business into an eCommerce business (episode 046)

Jules Quinn is the founder of Online Only eCommerce business TeaShed, with a strong wholesale arm. This year she was named by Forbes magazine as one of the 30 under 30 in retail and eCommerce. She’s been running TeaShed since 2011 and they’ve grown to have 16 people in the team. Click to Tweet: This…
Takeaways from Catalyst Europe – including FBA, eBay, Amazon, Wholesale, Google and more (episode 047)

Last Wednesday I attended Channel Advisor’s Catalyst Conference in London. So in this episode I’m bringing you our second Takeaways episode of 2016! I am going to run through the following topics: eBay and Amazon updates Google’s getting in on the marketplace game Recommended approach for big market place selling Consistent trend themes Logistics is…
Takeaways from Internet Retailing Expo – inc Feelunique, Laterooms, Eurostar, Bonmarche and much more (episode 048)

I’m really pleased to be bringing you our second Takeaways episode in a row (it’s been a busy month!!). After last week’s update from Catalyst, here is my update from the Internet Retailing Expo. I spent Wednesday and Thursday at the NEC in Birmingham chairing sections of the conference. Luckily for all of you the…
Fresh Clean Tees’ Matthew Parvis 4 months into his startup subscription business and growing 200% per month (episode 049)

Matthew Parvis is the co-founder of the online only subscription business Fresh Clean Tees. Providing the best t shirt you’ll ever wear. They launched end of November 2015 – so only a few months in! 200% growth month on month. Click to Tweet: Special Delivery – Monthly T-shirts – courtesy of Matthew Parvis of Fresh…
Ask Chloe! Answers to your questions, in honour of our 50th episode, and the launch of “Customer Manipulation” book (episode 050)

It seems a long time ago now, but it was in fact only June 2015 that the eCommerce MasterPlan Podcast launched. We’ve had some great guests, monologues and even some extra special bonus episodes – the time’s flown by and we have quickly reached our 50th episode! We wouldn’t, however, have got this far without…
So Unusual’s Kerry Williams just 7 weeks live, has LOTS of great advice for us all. Even non start ups (episode 051)

Kerry Williams is the creator and owner of So Unusual. She uses her background in interior design to scour the world for a unique and limited edition homewares collection. Everything about the business is heavily focused on the customer, the site launched just 7 weeks ago and is currently fluctuating from 2 to 38 orders…
Nineteenth Amendment’s Amanda Curtis on building a designer fashion marketplace from scratch (episode 052)

Amanda Curtis is the CEO and cofounder of Nineteenth Amendment, recently named in Forbes 30 under 30 in retail and eCommerce. Nineteenth Amendment is an online only boutique introducing new designers to the world, it’s been live for almost one year, but the tech took about 18 months before that to build and test, they…
Takeaways from DCA Annual Summit 2016 inc mobile tips, webchat, B2B eCommerce and more (episode 053)

I’m really pleased to be bringing you another hot of the press Takeaways episode. Last week I was lucky enough to be speaking at the Direct Commerce Association’s Annual Summit in London. So I stuck around for the whole day to see what I could learn and bring to the podcast for all of you!…
Garage Flex’s Alasdair Broom on using eCommerce to satisfy and recruit more customers (episode 054)

Alastair Broom founder of Garage Flex. Alastair and his team design and install perfect garage storage solutions. 3 years ago they started selling their modular products online, and today the online side averages £5,000 per month – and attracts new customers into the core design and install side of the business. Click to Tweet: @eComMasterPlan…
Tesco’s Tamara Duschl talks brand, customer, and how the challenges are the same for a global retailer (episode 055)

Tamara Duschl is the Head of Brand at Tesco. Tesco is the fifth largest retailer in the world, turning over £63bn last year, and is the middle of a big turnaround process – so far shifting from a loss of £6.3bn to a profit of £162million. In this episode Tamara’s going to be telling us…
Regal Gentleman’s Liam Jennings with great startup and social media tips, plus lots of Shopify ideas (episode 056)

Liam Jennings is co-founder of Regal Gentleman an online only retailer who sell the very best male grooming products. Launched in late 2014 they’ve had quite the journey already, and now 150% year on year growth (revenue and customers). Click to Tweet: @eComMasterPlan #Podcast listen to hear how Liam Jennings has successfully groomed his business…
Chloe’s Top 7 Marketing Persuasion Books to Read Over the Summer (episode 57)

Last year I did an episode about the 5 books I think every eCommerce Business Person should consider reading to get them ready for 2016 – and it remains one of our most popular episodes. So today, as summer approaches (in the northern hemisphere at least!) I’m going to take you through another reading list.…
A Suit That Fits’ David Hathiramani on customer led innovation and Crowdfunding in bespoke tailoring (episode 058)

David Hathiramani is the co-founder of A Suit That Fits, a multi award winning, bespoke tailor that operates a hybrid bricks and clicks model. It all started with a proof of concept market stall in Hampstead back in 2006 – and now they deliver about 10,000 orders every year, and last year raised just under…
Social Jukebox’s Tim Fargo on SaaS eCommerce, and the importance of customer service for 2xGrowth in 5 months (episode 059)

Tim Fargo is the founder of Social Jukebox aka Tweet Jukebox – yes we’re diving into the world of SaaS (that’s software as a service) today. Social Jukebox is a cloud-based software system for managing your twitter activity, there is a simple free option, then a range of subscription packages depending on how much you…
On The Tools’ Lee Wilcox gives a masterclass in social media inc Facebook, Snapchat and Instagram (episode 060)

Lee Wilcox runs On The Tools – a business selling clothing for the building trade. Central to their range are witty slogans and solid clothing. On The Tools is the online only eCommerce part of the business started in Mar 2015 and in the first 12 months did 7,000 orders and turnover £175,000. Click to…
The Party People’s Dean Salakas discusses how he used PR on TV to get to $2million turnover (inc Shark Tank) (episode 061)

Dean Salakas is the ‘Chief Party Dude’ at The Party People. The Party People is a bricks and clicks retailer, with 2 Australian stores and a market leading website. The first online store was launched in 1998 and Dean’s always been focused on keeping The Party People at the forefront of eCommerce development. They’re now…
Bonus 7: Ultimate Bundle’s Ryan Langford explains how Affiliate marketing is key in his alternative eCommerce business

Today’s special guest… is Ryan Langford CEO of Ultimate Bundles. It’s a very different type of eCommerce business to those we normally feature, rather than focus on selling products day in day out, Ryan and his team put all their effort into sales events, during each of which only one single product is on sale…
Janet Murray on how you can do your own PR, 4 key ways get great coverage for your eCommerce business (episode 62)

Every once in a while I like to get a guest on who’s not a retailer, but who knows a huge amount about an area that you all keep asking me about! This week we’re really lucky to have Janet Murray on the show – Janet is a journalist and PR expert. I heard her…
The Kewl Shop’s Charles Fitzgerald on how to get to 50,000 visits per month, using content and customer service (episode 063)

Charles Fitzgerald is the founder of Online Only American retailer The Kewl Shop. It’s a fashion retailer specialising in bandage dresses. They launched in late 2012, and are now top 150,000 websites in the world! Click to Tweet: @eComMasterPlan #podcast Charles Fitzgerald from The Kewl Shop on how he has grown his US business from…
Any Old Lights’ Nick Griffiths focusing on SEO led to 5x growth in the last 6 months (episode 064)

Nick Griffiths is co-owner of Any Old Lights, a bricks and clicks retailer specialising in vintage and new maritime and industrial lighting, as well as maritime collectibles. They took their first online sale in 2014 the website now turns over about £25,000 per month which is up 5x since last year. Click to Tweet: Nick…
Snakehive’s Tim Thorp on how to sell 7,000 mobile phone cases a month using Adwords and customer service (episode 065)

Tim Thorp is the co-founder and head of marketing and sales at Snakehive an online only and piggy backing business selling premium mobile phone cases. They sell both via marketplaces and online store and sales split 50:50 between the them. They currently have over 1,000 skus and all products are their own design. They started…
Saltopia’s Kimarie Santiago on how to double each year, and balance online and wholesale selling (episode 066)

Kimarie Santiago is the creator and owner of Saltopia. An online only business selling just one product – salt. Not just any salt – natural sea salt infused with amazing flavours. The business launched December 2011, and the website in January 2012 and now $500.000 target this year, 50% online and 50% wholesale. Click to…
Rock Pamper Scissors’ Mat Braddy on m-commerce, startups, and building a marketplace (episode 067)

Mat Braddy was the founding CMO (Chief Marketing Officer) of the Takeaway app Just Eat, and is now building Rock Pamper Scissors. Another mobile app and website – this time to make it easier for customer to get their haircuts, waxing, and other treatments booked online. Since launching in Leeds in 2014 they now have…
Honest Brew’s Nejc Skoberne talks Customer-focused Growth Hacking and selling beer online (episode 068)

Nejc Skoberne is the lead growth marketer of Honest Brew which is the UK’s largest craft beer club. They stock over 120 different craft beers, and have a range of subscription options. They’ve been in existence since May 2014 and now have 20,000 paying customers, including 3,000 active subscribers. Click to Tweet: Nejc Skoberne on…
Studio 15’s Jia Wertz masterclass on fashion startups inc popups and social media (10,000 customers in 12 months) (episode 069)

Jia Wertz is the founder of Studio 15 a women’s boutique with a difference. Not only do they design and sell stunning dresses, they focus on donating money to help women in developing countries build a better life for themselves. Founded in 2014, after a year of beta they launched to the public and now…
Takeaways from eCommerce Expo for the smaller retailer. Email capture, CRO, personalisation, Applepay reviews and more (episode 070)

Our host Chloe Thomas attended eCommerce Expo last week, and now brings you her pick of the top takeaways from the event. Including how to get more email sign ups, improving conversions with personalisation, Apple pay for email, and Chloe’s own tips on how reviews can improve your marketing and return on investment. Key updates…
Wink Beds’ Dan Adler shares the strategy and marketing that achieved $2million in year 1 (episode 071)

Dan Adler is co-founder of Wink Beds an American online only retailer with just one product – a luxury mattress. The business has been selling online since march 2015 and in the first year did $2 million in sales. Click to Tweet: Dan Adler of Wink Beds on @eComMasterPlan #Podcast talking about growing his business…
Takeaways from Internet Retailing and eDelivery for the smaller retailer. Customer experience, Delivery optimisation and more (episode 072)

The eDelivery Conference and Internet Retailing Conferences are sister conferences held across 2 days last week. This year I got to chair two of the conference streams – introducing each speaker, and moderating the Q&As so I have lots of great information in this episode for you. There was a fair bit of delivery discussion…
Fire Protection Online’s Jon Butt how to grow to £2m turnover and work just one morning a week (episode 073)

Jon Butt is the owner of Fire Protection Online a site with everything you need to keep your business current with the latest UK fire Regulations and fire safety information. The business has been around since 2007 and now turns over £2,000,000, processing about 100 orders per day. Click to Tweet: Jon Butt has systemised…
MyDeal.com.au’s Sean Senvirtne whose marketplace is growing 300% per year on how he achieves that (episode 074)

Sean Senvirtne is the CEO of Australia’s favourite online retailer, the marketplace My Deal. They aim to offer the best products and services to their customers at the lowest possible prices. Over 20,000 skus span 900 different product categories, they are on track in 2016 to hit $30,000,000 with 300% year on year growth. As…
Farm Toys Online’s Julia Lowe the team, product, and focus requried to turnover £500,000 a year, mainly at Christmas (episode 075-5)

Julia Lowe is the founder of Farm Toys Online – an online only business which does just what you think – sells farm toys, online! Founded in 2008 it now turns over about £500,000 per year. Click to Tweet: Julia Lowe let’s us know how she’s built her successful business Farm Toys Online on the…
Lick My Dip’s Dave Rotheroe is back! Subscription product optimisation and influencer outreach plus more (episode 076)

Today for the first time our special guest is a returning guest! The last time Chloë spoke to Dave Rotheroe he’d just launched two subscription eCommerce businesses in 6 months, Lick my Dip and Cheese Posties. 8 months on it’s all going well – Dave’s moved to Spain, and the businesses are continuing to grow…
The Cornish Fishmonger’s Rob Wing discusses selling fish online, and why customer service is essential (episode 077)

Rob Wing is the founder of the award-winning eCommerce business The Cornish Fishmonger – an online only fishmonger delivering top quality seafood to everyone from us normal people to many of the UKs top chefs. Launched in 2008 the business now processes 4,000 orders per month, 25% is eCommerce based. Click to Tweet: Hear how…
Party Packs’ Kate Turner discusses 30 years building a £5m turnover business focused on the customer (episode 078)

In 2016 Kate Turner is celebrating her business’s 30 year anniversary! The business is Party Packs, one of the UK’s top 3 party supplies companies. They’re an online only business, and currently turnover is £5 million a year and they process around 11,000 orders per month. Click to Tweet: Party Packs is a 30 years…
Winter National’s Tamsin Burford why you should put the products AND customers at the heart of your business (episode 079)

Tamsin Burford is the founder and director of Winter National an online only women’s designer skiwear boutique. They’ve been running for 10 years, and over the winter they now get 100-150 orders per month. Click to Tweet: On @eComMasterPlan #podcast with Tamsin Burford talks about her seasonal fashion business Winternational
Efficiency Books – Chloe selects and reviews the ones you want in your stocking (episode 80)

I’m going to take you through the 5 books I think every eCommerce Business Person should consider reading to get them ready for 2017. My top 5 Efficiency Books to read over Christmas 2016. And just like last year I don’t think you should read all 5, you know I’m all about efficiency and focus!…
Thinkific’s Greg Smith discusses how he’s achieved 40% month on month growth by focusing on the customer (episode 081)

Greg Smith is the co-founder and CEO of Thinkific an SaaS eCommerce business which sells a software platform for creating and selling online courses. Thinkific was founded just over 4 years ago, now they have around 20,000 websites using the system, and are achieving 40% month on month growth. Click to Tweet: Greg Smith is…
Experts View: The Most Interesting Thing in eCommerce in 2016 (episode 082)

In 2016 the our Experts View episodes that we started the year with were some of our most popular episodes – so it was a no-brainer to create them again for you as we enter 2017. We’ve got 2 “Experts View” shows for you – in each I’ll be bringing you the opinions of some…

2015 eCommerce Podcast Episodes:

Chloe Thomas introduces the eCommerce MasterPlan Podcast (episode 000)

Welcome Today has been a very long time coming, so if you’re listening to this – thank you, I am truly grateful. And I would love to know what you think, and what you’d like to hear more of.This is podcast zero, and in this one I’m going to explain what the eCommerce MasterPlan Podcast…
Allergy Best Buy’s Andrew Wilson on buying an online only eCommerce business and content marketing (episode 001)

How to grow your eCommerce Business, join us as Andrew Wilson owner of Allergy Best Buys shares his key tips. Andrew Wilson is a Mail Order Marketing genius (in fact his was the first eCommerce training workshop I ever attended, way back in the early 2000s), who works with many eCommerce businesses around the UK.…
Sugru’s Linda Muck on the importance of analytics and driving traffic to an online only eCommerce business (episode 002)

How to grow your eCommerce Business, join us as Linda Muck from Sugru shares her key tips. Linda Muck is the eCommerce Manager at Sugru looking after the marketing and website for the Sugru eCommerce business. Sugru is an Online Only eCommerce business with a thriving wholesale arm which sells all over the world. You…
Muck Munchers’ Martin Harvey on how to grow fast in year one (episode 003)

How to grow your eCommerce Business, join us as Martin Harvey from Muck Munchers shares his key tips. Martin Harvey is an eCommerce stalwart (launched his first eCommerce site in 2000). A highly respected and experienced managing director and marketing director within the B2C direct marketing sector, with a proven record for defining and delivering…
ECCO’s Hilary Fletcher on how to grow and sell a Bricks and Clicks business (episode 005)

How to grow your eCommerce Business, join us as Hilary Fletcher from ECCO shares her key tips. Hilary Fletcher (until VERY recently) was Co-Owner of ECCO Shoes Oxford. ECCO Oxford has been a Bricks and Clicks eCommerce business selling the ECCO shoes range since 2002. Originally selling from one store in Oxford, and online via…
Prezzybox’s Zak Edwards on how to grow in a highly competitive category (episode 005)

Zak Edwards is the managing director of Prezzybox. Prezzybox is a multiaward winning UK Online Only eCommerce business. Specialising in retailing gifts. Prezzybox.com is the complete online gift solution. Zak has been running the business for the last 15 years (since founding it in THE YEAR 2000). Gifts is one of the most competitive merchandise…
Lifestyle Labs’ Valerian Voegele redefining the vitamins sector through outstanding customer service (episode 006)

Valerian Voegele is an Entrepreneur currently working on an eCommerce start up. That start up recently celebrated its first 6 months of trading. Lifestyle Labs is an Online Only eCommerce business, and was born out of the desire to offer customers in the UK alternative health industry a truly amazing shopping experience. Click to tweet:…
Mannequin Madness’s Judi Townsend on turning a B2B eCommerce business into a retail business (plus much more!) (episode 007)

Here is our first American guest! Judi Townsend started Mannequin Madness in 2001 and has built it into an award-winning family business specializing in everything related to mannequins. Selling the most extensive range of mannequins available online, as well as renting, recycling and repairing. Definitely at the niche end of the Product Range Scale! Mannequin…
Guthy Renker’s Phil Haslam on the power of TV Advertising and targeting specific customer demographics (episode 008)

Phil Haslam is the Managing Director Europe at Guthy-Renker, that puts him in charge of what Guthy-Renker do in the UK, Ireland, Germany, Scandinavia and beyond. Which includes 7 different skincare brands each with their own distinct Online Only eCommerce Business, including Pro Active (the biggest acne brand in the USA), and Sheer Cover among…
The Pyjama Store’s James Riggs discusses website migration, outsourcing, and brand (episode 009)

James Riggs is the founder of online only eCommerce business The Pyjama Store. A business which scours the globe for the best nightwear brands, hand picking those they love for their tailoring, quality, design and sumptuous fabrics. The Pyjama Store was launched in 2010 selling purely men’s pyjamas, and 18 months later (due to customer…
Home Leisure Direct’s Andy Beresford on Amazon Product Ads and the power of a cool product (episode 010)

Andy Beresford is the managing director of the multi award winning games room retailer Home Leisure Direct, where last year they grew turnover by 30%. Previously he worked at Dixons and Phones 4U. That’s right – they sell Pool tables, arcade machines, air hockey tables – even neon signs – everything you need to kit…
Beads Direct’s John Leach on using social media to become Europe’s no.1 online jewellery making retailer (episode 011)

John Leach joins us today from Beads Direct – Europe’s no.1 online bead and jewellery making retailer. Established in 2004 Beads Direct is an Online Only business stocking over 6,000 lines and providing over 1,000 free tutorials to its loyal customer base. Click to Tweet: Hear how Beads Direct use social media to grow their…
Electric Tobacconist’s Pascal Culverhouse on SEO, retailing and getting to 7-figures in 2 years (episode 012)

Pascal Culverhouse launched Electric Tobacconist in 2013, now well into the second full year Pascal & his team are on track for a 7-figure turnover this year. The Electric Tobacconist is an Online Only eCommerce business, and the UK’s number one e-tobacconist. Selling a wide range of e-cigarattes and supplies. They are all about fast-growth,…
Plums Lingerie’s Katherine Salt discusses the power of luxury product, pinterest, and boutique bricks and clicks retail (episode 013)

Katherine Salt runs the Boutique Bricks and Clicks eCommerce business Plums Lingerie. Selling a select luxury range of lingerie, swimwear and silk nightwear. The team of two run the shop and have built the online sales to 60 orders per month by concentrating on customer service and communication. She also discusses moving onto website number…
Blacker Yarn’s Sue Blacker on how celebrating your values and product enables sold out limited editions (episode 014)

Sue Blacker runs the Online Only eCommerce business Blacker Yarns, which is the retail side of her yarn spinning mill The Natural Fibre Company. Sue balances production, wholesale and retail to grow her business to over £500,000 Turnover. This is a business which embraces its niche customer base by understanding their needs, holding true to…
HoneyTree Bespoke’s Sebastian Galbraith-Helps discusses his personalised stationery business (episode 015)

Sebastian Galbraith-Helps runs the online only eCommerce business HoneyTreeBespoke.com, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and have the high quality stationery of their choice delivered next day. Sebastian and his team have mastered the logistical and technological…
Miso Tasty’s Bonnie Chung chat about subscriptions, and getting to 1,000 regular customers in under 2 years (episode 016)

Bonnie Chung runs the UK’s first dedicated Miso brand – and the name? “Miso Tasty”, genius! She spent 3 years researching to make sure her Miso Soup is the best you can get, and now ships the soup direct customers in letterbox friendly boxes. And of course there is a subscription offer…. She’s now into…
Wet Shave Club’s Rohan Gilkes talks subscriptions, tribes, social media and brand – to turnover $350,000 in year 1 (episode 017)

Rohan Gilkes runs WetShaveClub.com which is about bringing back the manly ritual of traditional shaving. It is an online only business with a strong subscription side. They have a tribe of 20,000 and a turnover in year one of $350,000. I’m really looking forward to finding out more about Rohan and WebShaveClub.com’s email sign methods…
MyArtGallery.ie’s Kritika Ashok talks rebrands, switching from B2B to B2C, personalised products and the joy of Shopify (episode 018)

Kritika Ashok is our first Irish guest. She runs Ireland’s MyArtGallery.ie with the simple goal to offer the customer “the art you love at a price that suits you”. Selling a mixture of original pieces, copies of famous works, and paintings from the customer’s favourite photos. They’ve been going since 2012 and since last year’s…
Maxwell Scott Bags’ William Forshaw discusses selling internationally, and the power of a luxury brand (episode 019)

William Forshaw is the founder of Maxwell Scott Bags – a luxury English brand that is an online only retailer, with a wholesale arm. Their turnover is just over £1 million, about 500 customers per month – but much higher at Christmas. They were founded in 2002 and re-imagined in 2013 to focus on becoming…
Takeaways from the Internet Retailing Conference 2015 for the Smaller Retailer (episode 020)

This week we’re doing something a little different. Instead of an interview with an eCommerce business person I’m bringing you a hot-off-the-press update from the Internet Retailing Conference 2015 which I attended in London last Wednesday. For those of you not familiar with Internet Retailing and their conference let me explain a bit about it.…
Takeaways from eDelivery Conference, TeCOMM, and DCA for the Smaller Retailer (episode 021)

Following on from last week’s update from the Internet Retailing Conference, I’m bringing you another conference update. So again, Instead of an interview with an eCommerce business person I’m bringing you more hot-off-the-press ecommerce conference updates. All these updates come from eCommerce conferences I’ve attended in the last 2 weeks: eDelivery Conference, London TeComm’s Power…
Bonus: Christmas 2015 Tips with eSeller: 1: Should you partake in Black Friday?

Welcome to our series of 3 bonus episodes “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net designed to help you make Christmas 2015 the best yet for your eCommerce business. We’ve created these in partnership with eSeller and for the first time ever on the eCommerce MasterPlan Podcast you can…
Lick my Dip’s Dave Rotheroe on using Crowdfunding and Thunderclap to launch 2 subscription businesses in 6 months (episode 022)

Dave Rotheroe is the proprietor of Lick My Dip and co-founder of Cheese Posties. Clearly a man who can name a business well! Lick My Dip is a subscription discovery service for hot sauce and chilli lovers – each month customers receive a parcel of surprise spicy goods. The first orders went out in May…
Bonus: Christmas 2015 Tips with eSeller: 2: Why your Delivery Strategy Matters this Christmas

Welcome to our series of 3 bonus episodes “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net designed to help you make Christmas 2015 the best yet for your eCommerce business. We’ve created these in partnership with eSeller and for the first time ever on the eCommerce MasterPlan Podcast you can…
Serious Readers’ Alex Pratt on selling the world’s best reading lights and growing sales to £5 million (episode 023)

Alex Pratt is the founder of Serious Readers who build and supply the world’s best reading lights. (I am a customer and love these lights – perfect for an evening of needlework! And they do ship worldwide). The business started in 1986, and is now a mail order business with strong online sales, as well…
Bonus: Christmas 2015 Tips with eSeller: 3: Your Christmas 2015 Customer Journey, inc top marketing methods to test

Welcome to our series of 3 bonus episodes “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net designed to help you make Christmas 2015 the best yet for your eCommerce business. We’ve created these in partnership with eSeller and for the first time ever on the eCommerce MasterPlan Podcast you can…
Bursa de Anvelope’s Dorin Parnica on growing 16x to EURO500,000 selling tyres in Romania, and by focusing on the customer (episode 024)

Dorin Parnica runs Bursa de Anvelope – and yes, unless you’re one of our listeners who speaks Romanian you’re not going to read much in that name! Dorin is our first Romanian guest, I met him at the TeCOMM Power to the Customer event last month which I was speaking at, and I knew I…
Trace Meyer on Bitcoin for eCommerce – what is bitcoin? what can it do for us eCommerce people? (episode 025)

Today we’re doing something a little different. As many of you know I recently visited the USA on a learning trip – one of the things I did on that trip was attend a podcasting conference, and one of my fellow attendees knows a LOT about Bitcoin. I’ll be honest Bitcoin is something I’ve purposefully…
eCommerce Books for Christmas – Chloe selects and reviews the ones you want in your stocking (episode 26)

In this podcast I’m going to take you through the 5 books I think every eCommerce Business Person should consider reading to get them ready for 2016. My top 5 eCommerce Books to read over Christmas 2015. And no I don’t think you should read all 5, you know I’m all about efficiency and focus!…
Beard Brand’s Eric Bandholz on growing to a 7-figure turnover since 2013. By delivering on a vision (episode 027)

Eric Bandholz launched Beardbrand in 2013 and is now a 7-figure business. Beardbrand is a range of products for looking after a beard (strangely enough!), the majority of the products are designed by the Beardbrand team, with a few best of breed exceptions. The products are available from their 2 international online stores, and various…
Goodbye Crutches’ Tom Schwab discusses how he used content to get 70k visitors a month (episode 028)

Tom Schwab is the CEO of Goodbye Crutches. An American eCommerce store which educates about, and sells alternatives to the humble crutch (who knew!). Tom is a master of understanding his customer and creating the content that just pulls them to his site. This has taken them from 3,000 paid monthly visitors to 70,000 organic…
2015 Highlights Show 1: New Customer Acquisition, Repeat Customers, and Customer Service (episode 029)

Happy Christmas! I decided it would be great to end the year with a couple of highlights podcasts. Pulling together what our interviewees had to say about some key topics to give you a quick-fire resource for building your business in 2016. The responses to our book give-away competition about what you’ll be focusing on…
2015 Highlights Show 2: Content Marketing and Social Media (episode 030)

I decided it would be great to end the year with a couple of highlights podcasts. Pulling together what our interviewees had to say about some key topics to give you a quick-fire resource for building your business in 2016. Last time we focused on New Customer Acquisition and Repeat purchase (with a heavy dose…