The Cornish Fishmonger’s Rob Wing discusses selling fish online, and why customer service is essential (episode 077)

Rob Wing is the founder of the award-winning eCommerce business The Cornish Fishmonger – an online only fishmonger delivering top quality seafood to everyone from us normal people to many of the UKs top chefs. Launched in 2008 the business now processes 4,000 orders per month, 25% is eCommerce based.

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Rob Wing of The Cornish Fishmonger
About the business

  • eCommerce Business Structure – Online Only (with a strong wholesale side)
  • Product Range Scale – niche
  • On a Magento platform
  • There are 3 people in the eCommerce team – the marketing is outsourced
  • Based in Cornwall – serving the UK

Listen to hear how Rob Wing got started in eCommerce

Most Awesome Thing Right Now

Rob loves the antithesis of The Cornish Fishmonger. Fish mongering is one of the oldest trades in the world and it’s being offered in the most modern way – he’s excited by the fact his fish mongers is open 24 hours. The idea of buying fish on the web was unthought of 10 years ago but now it is fairly common place.

Listen to hear more about how….

On the Radar for the Coming Months

The Cornish Fishmonger have just moved their hosting of the platform – they have been experiencing issues with their website so are going to wait for these to settle before pushing on definitely in terms of customer service. Rob is also looking to expanding the content provided on their site to include wine pairing with fish.

eCommerce Book Top Tip

Rob recognises the need to turn off from work so would much rather be having a tinker with his bentley then reading a business book in his free time, but if pushed for an answer he would recommend Chloë’s books – you can find them all here.

eCommerce Traffic Top Tip

Being not very marketing minded Rob was more interested on getting Chloë’s top tips on e-mail marketing – listen to the podcast to hear her recommendations.

You can hear about all this on the podcast, for free – right now…

Tool Top Tip

It’s a bit of a way off but looking into the future Rob would be interested in developing an app for The Cornish Fishmonger.

Start Up Top Tip

Rob would suggest that you do what you well offline, and then try to transfer that onto the website. Give your customers the confidence that there is a real person behind your online business.

Interview Links