Over Christmas we brought you two Highlights of 2015 podcasts (one on New Customer Acquisition and Repeat Customers, the other on Content Marketing and Social Media), they were packed with the best bits from our 2015 podcast interviews.
Now we’re in 2016 I thought it might be worth asking some more experts in the industry for their advice on how to be successful into 2016.
So we have 3 “Experts View” shows coming up for you, in each I’ll be bringing you the opinions of some of the top people in eCommerce (plus my thoughts as well).
For this first show I asked a number of experts what they believe was the most interesting thing we saw in 2015.
It’s important to look back at 2015 and identify the breakthrough moments before we can look at what we should do in 2016.
Click to Tweet: I’ve just listened to a recap of the eCommerce highlights of 2015 on @eComMasterPlan Podcast
Chloë Thomas, Host:
- Delivery
- Listen back to my Takeaways from eDelivery Conference in episode 21
- Listen to my advice in our bonus Christmas episode about delivery too
- The industry has grown up. We turned a corner in 2015. It’s no longer about the shiny tech, those who are succeeding easily are focused on how to best serve their customer and finding the right ways to do this.
- Hear all about this in last year’s takeaways from Internet Retailing Conference – number 20
Chris Dawson:
Chris is co-founder and editor of Tamebay, prior to that he was a full time eBay seller for over eight years making his living by trading on the platform.
- Delivery – lots of great info, tips, ideas and examples
Andrew Wilson:
Andrew is a consultant with an impressive background in the Mail Order sector, and he also runs his own eCommerce business Allergy Best Buys (we did a whole podcast interview with Andrew about this back in 2015).
- The introduction of Adblockers, and what it means for publishers, consumers, and eCommerce businesses
Alex O’Byrne:
Alex is co-founder of WeMakeWebsites who are officially the UK’s highest rated Shopify web designers.
- Design, imagery, and typography
- The article Alex mentioned
Subscribe right now for free: itunes, Stitcher, Soundcloud or using any Podcast app
Like to be a guest? Fill in our contact form
Gerjo says
January 7, 2016 at 15:36Really great episode. Your podcast really gets better and better. This one was a gem. I spent two hours introducing more delivery methodes in my webshop. In the Netherlands almost everyone including all my competitors offer next delivery and some offer pick up at warehouse/shop. Thats it. I now introduced a economy service just below my competitors prices with a longer delivery window, offering me the luxury of planning and batching order picking. I of course also offer “Standard” next day delivery as everyone else but now at a slightly higher rate. A no neighbor option, a evening only option both at a premium and same day delivery which is the most expensive but fasted option. My customers love it and funny thing people often choose to pay for fast service while other customers respond well who can wait. Bottom line: 2 hours of work on average €10-€15 more revenue without increased cost per day. Looks small but adds up about €4500 or about £3000 a year! That’s 2 hours well spent. And a group of customers who wait just became more loyal because we offered something in return to them: a low shipping rate. Thank you so ,so much Chloë.
Chloë Thomas says
January 7, 2016 at 16:14My pleasure Gerjo – isn’t it great when you find something that you can do once, and it just keeps paying back!
Chloë Thomas says
January 7, 2016 at 16:15Oh, and I should of course point out that the Chris Dawson was sharing many of the Delivery tips!