Now we’re in 2016 I thought it might be worth asking some more experts in the industry for their advice on how to be successful into 2016.
So we have 3 “Experts View” shows coming up for you, in each I’ll be bringing you the opinions of some of the top people in eCommerce (plus my thoughts as well).
For this first show I asked a number of experts what they believe was the most interesting thing we saw in 2015.
It’s important to look back at 2015 and identify the breakthrough moments before we can look at what we should do in 2016.
Click to Tweet: I’ve just listened to a recap of the eCommerce highlights of 2015 on @eComMasterPlan Podcast
The industry has grown up. We turned a corner in 2015. It’s no longer about the shiny tech, those who are succeeding easily are focused on how to best serve their customer and finding the right ways to do this.
Chris is co-founder and editor of Tamebay, prior to that he was a full time eBay seller for over eight years making his living by trading on the platform.
Delivery – lots of great info, tips, ideas and examples
Andrew Wilson:
Andrew is a consultant with an impressive background in the Mail Order sector, and he also runs his own eCommerce business Allergy Best Buys (we did a whole podcast interview with Andrew about this back in 2015).
The introduction of Adblockers, and what it means for publishers, consumers, and eCommerce businesses
Alex O’Byrne:
Alex is co-founder of WeMakeWebsites who are officially the UK’s highest rated Shopify web designers.
Really great episode. Your podcast really gets better and better. This one was a gem. I spent two hours introducing more delivery methodes in my webshop. In the Netherlands almost everyone including all my competitors offer next delivery and some offer pick up at warehouse/shop. Thats it. I now introduced a economy service just below my competitors prices with a longer delivery window, offering me the luxury of planning and batching order picking. I of course also offer “Standard” next day delivery as everyone else but now at a slightly higher rate. A no neighbor option, a evening only option both at a premium and same day delivery which is the most expensive but fasted option. My customers love it and funny thing people often choose to pay for fast service while other customers respond well who can wait. Bottom line: 2 hours of work on average €10-€15 more revenue without increased cost per day. Looks small but adds up about €4500 or about £3000 a year! That’s 2 hours well spent. And a group of customers who wait just became more loyal because we offered something in return to them: a low shipping rate. Thank you so ,so much Chloë.
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Really great episode. Your podcast really gets better and better. This one was a gem. I spent two hours introducing more delivery methodes in my webshop. In the Netherlands almost everyone including all my competitors offer next delivery and some offer pick up at warehouse/shop. Thats it. I now introduced a economy service just below my competitors prices with a longer delivery window, offering me the luxury of planning and batching order picking. I of course also offer “Standard” next day delivery as everyone else but now at a slightly higher rate. A no neighbor option, a evening only option both at a premium and same day delivery which is the most expensive but fasted option. My customers love it and funny thing people often choose to pay for fast service while other customers respond well who can wait. Bottom line: 2 hours of work on average €10-€15 more revenue without increased cost per day. Looks small but adds up about €4500 or about £3000 a year! That’s 2 hours well spent. And a group of customers who wait just became more loyal because we offered something in return to them: a low shipping rate. Thank you so ,so much Chloë.
My pleasure Gerjo – isn’t it great when you find something that you can do once, and it just keeps paying back!
Oh, and I should of course point out that the Chris Dawson was sharing many of the Delivery tips!