Andy Beresford is the managing director of the multi award winning games room retailer Home Leisure Direct, where last year they grew turnover by 30%. Previously he worked at Dixons and Phones 4U.
That’s right – they sell Pool tables, arcade machines, air hockey tables – even neon signs – everything you need to kit out the perfect games room.
Home Leisure Direct is a Boutique Bricks and Clicks eCommerce business – selling online and via their physical showroom.
Click to Tweet: Hear Andy Bereford of Home Leisure Direct discuss Amazon Product Ads on @eComMasterPlan #podcast
[These are the ads that drive to your website, not that drive to your products on Amazon.]
Accounts for about 2-3% of sales, so there’s sizeable traffic
It’s paying it’s way, but profit isn’t amazing
Took a while to get it all set up right, and optimisation continues
Always good to have lots of marketing methods and not be too reliant on one
Most Awesome Thing Right Now
The product! and how excited it makes our customers.
The world of eCommerce – there’s always new things to learn and new opportunities to take.
On the Radar for the Coming Months
A new sales office
A new showroom at the base in Bristol
Own brand of pool tables is launching – to provide the customer with a great product at a great price
Own brand of retro arcade game consoles launching September too
A new concession in London’s Selfridges department store
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