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364: JGS What is the most important thing we learnt in eCommerce in 2021?

January 6, 2022 By April Buencamino-dy Leave a Comment

One of our famous expert mash-up episodes! Each of our guests have been asked

“What is the most important thing we learnt in eCommerce in 2021?”

We’ve been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. We cover a LOT of topics in this show including marketplaces, supply chain, tech stack, increasing competition, marketing, and a LOT more.

Listen now for free:

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Sue Monhait of Gift Biz Unwrapped

  • If 2020 was the year businesses were forced to go online, 2021 saw the panic settle down.
  • This year, there were 2 different responses as the world opened up again:
    • One is going back to pre-pandemic ways and somewhat abandoning website and social media
    • The other is embracing eCommerce fully and improving website performance
  • Different online platforms have different target audiences.
  • Being present on different platforms can bring in more sales.
  • For handmade products, 2021 was a year of improvements over-all.
  • Gift Biz Unwrapped Website – do check out Sue’s Podcast
  • Jan 21st is National Bakers Crafters Makers Day
  • Instagram
  • LinkedIn
  • Hear our full episode with Sue 327: Surviving as a retailer reliant on in-person selling with Sue Monhait of The Ribbon Print Company

Rytis Lauris from Omnisend

  • The first half of the year saw people still buying online, while the second half has seen consumers going back to physical stores.
  • Challenges are still there in terms of dwindling sales and customer base, logistics, and increased prices for customer acquisition.
  • This year, businesses either invested more and succeeded, or continued as side hustles and did not improve.
  • Check out Omnisend
  • LinkedIn 
  • Twitter 
  • Instagram
  • Hear our full episode with Rytis 242: Think ‘Customer Journey’ first to increase marketing impact with Omnisend’s Rytis Lauris

Arlen Robinson from OSI Affiliate Software

  • Businesses have to be proactive in terms of adapting to changes, such as the ones brought on by the pandemic.
  • Failure to thrive this past year was either brought about by not being able to move online, or not selling successfully online.
  • Have a mindset of readily adapting and continuously improving.
  • OSI Affiliate Software Website  
  • Hear Chloe’s interview with Arlen on our sister podcast Keep Optimising 044: Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software
  • LinkedIn
  • Twitter
  • Instagram

Luke Hodgson of eCommerce Thinking & High Cohesion

  • The operational setup of a business determined it’s success this past year.
  • Factors like having enough stock, good customer service, and a certain level of automation are important.
  • Ecommerce Thinking Website
  • High Cohesion Website
  • Hear our brand new episode with Luke 366 JGS What are the key stages of eCommerce Growth? And what does it mean for your business?
  • LinkedIn
  • Instagram

Ben Marks from shopware AG

  • Businesses should take a look their operations from a fresh perspective, constantly.
  • Seek feedback from both competitors and fellow entrepreneurs.
  • Don’t assume that everything is always going to run smoothly.
  • Consumers are quick to adopt to what’s new.
  • shopware AG website
  • LinkedIn – Ben
  • LinkedIn – shopware
  • Twitter  – Ben
  • Twitter- shopware
  • Instagram

Jamie Huskisson of JH

  • There is power in the kind of relationships we have with people like our suppliers and internal teams.
  • Good relationships with suppliers meant success in certain aspects of the business.
  • Companies that empowered their teams meant being able to drive people towards a common goal.
  • JH Website
  • Free ebook – PWAs for Retail
  • LinkedIn – Jamie
  • LinkedIn – JH
  • Twitter – Jamie
  • Twitter– JH
  • Instagram

Chris Dawson from Tamebay

  • Cross-border trade is essential.
  • Get serious about selling on social media and messaging services.
    • Social media platforms like Instagram and Facebook are no longer just marketing platforms because they now act like marketplaces.
    • Consumers are now able to complete transactions on messaging services such as WhatsApp and Facebook Messenger.
  • Tamebay website
  • LinkedIn
  • Twitter

Tim Richardson from Your Basket is Empty

  • There is still no new normal and brands will continue to experience uncertainty.
  • The 5 Ps of Marketing have now become 4.
  • Greenwashing continues to confuse consumers, especially on identifying brands that are not doing it.
  • Headless is more than just a buzz term but businesses still need more education and information on this.
  • Customer retention should be a key strategy for any brand.
  • Your Basket is Empty website
  • LinkedIn 
  • Instagram
  • The 4Ps of Marketing article

Related episodes

  • 368 What is your top tip for growing an eCommerce business in 2022?
  • 313 What is your top tip for growing an eCommerce business in 2021? Our eCommerce Experts discuss
  • 307: What is the most important thing we learnt in eCommerce in 2020? Our eCommerce Experts discuss

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Filed Under: 2022 eCommerce January Growth Series, 2022 Episodes, eCommerce MasterPlan Podcast, eCommerce Updates

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