One of our famous expert mash-up episodes! Each of our guests have been asked
“What is the most important thing we learnt in eCommerce in 2021?”
We’ve been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. We cover a LOT of topics in this show including marketplaces, supply chain, tech stack, increasing competition, marketing, and a LOT more.
Listen now for free:
Sue Monhait of Gift Biz Unwrapped
- If 2020 was the year businesses were forced to go online, 2021 saw the panic settle down.
- This year, there were 2 different responses as the world opened up again:
- One is going back to pre-pandemic ways and somewhat abandoning website and social media
- The other is embracing eCommerce fully and improving website performance
- Different online platforms have different target audiences.
- Being present on different platforms can bring in more sales.
- For handmade products, 2021 was a year of improvements over-all.
- Gift Biz Unwrapped Website – do check out Sue’s Podcast
- Jan 21st is National Bakers Crafters Makers Day
- Hear our full episode with Sue 327: Surviving as a retailer reliant on in-person selling with Sue Monhait of The Ribbon Print Company
Rytis Lauris from Omnisend
- The first half of the year saw people still buying online, while the second half has seen consumers going back to physical stores.
- Challenges are still there in terms of dwindling sales and customer base, logistics, and increased prices for customer acquisition.
- This year, businesses either invested more and succeeded, or continued as side hustles and did not improve.
- Check out Omnisend
- Hear our full episode with Rytis 242: Think ‘Customer Journey’ first to increase marketing impact with Omnisend’s Rytis Lauris
Arlen Robinson from OSI Affiliate Software
- Businesses have to be proactive in terms of adapting to changes, such as the ones brought on by the pandemic.
- Failure to thrive this past year was either brought about by not being able to move online, or not selling successfully online.
- Have a mindset of readily adapting and continuously improving.
- OSI Affiliate Software Website
- Hear Chloe’s interview with Arlen on our sister podcast Keep Optimising 044: Affiliate Marketing: How to get started with Arlen Robinson from OSI Affiliate Software
Luke Hodgson of eCommerce Thinking & High Cohesion
- The operational setup of a business determined it’s success this past year.
- Factors like having enough stock, good customer service, and a certain level of automation are important.
- Ecommerce Thinking Website
- High Cohesion Website
- Hear our brand new episode with Luke 366 JGS What are the key stages of eCommerce Growth? And what does it mean for your business?
Ben Marks from shopware AG
- Businesses should take a look their operations from a fresh perspective, constantly.
- Seek feedback from both competitors and fellow entrepreneurs.
- Don’t assume that everything is always going to run smoothly.
- Consumers are quick to adopt to what’s new.
Jamie Huskisson of JH
- There is power in the kind of relationships we have with people like our suppliers and internal teams.
- Good relationships with suppliers meant success in certain aspects of the business.
- Companies that empowered their teams meant being able to drive people towards a common goal.
- JH Website
- Free ebook – PWAs for Retail
- LinkedIn – Jamie
- LinkedIn – JH
- Twitter – Jamie
- Twitter– JH
Chris Dawson from Tamebay
- Cross-border trade is essential.
- Get serious about selling on social media and messaging services.
- Social media platforms like Instagram and Facebook are no longer just marketing platforms because they now act like marketplaces.
- Consumers are now able to complete transactions on messaging services such as WhatsApp and Facebook Messenger.
Tim Richardson from Your Basket is Empty
- There is still no new normal and brands will continue to experience uncertainty.
- The 5 Ps of Marketing have now become 4.
- Greenwashing continues to confuse consumers, especially on identifying brands that are not doing it.
- Headless is more than just a buzz term but businesses still need more education and information on this.
- Customer retention should be a key strategy for any brand.
- 368 What is your top tip for growing an eCommerce business in 2022?
- 313 What is your top tip for growing an eCommerce business in 2021? Our eCommerce Experts discuss
- 307: What is the most important thing we learnt in eCommerce in 2020? Our eCommerce Experts discuss
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