Angela Taylor is the founder of Bathing Bunnies, an online only eCommerce store which designs and manufactures luxurious toweling gifts for babies and children. Founded in 2012, started selling in 2013 and the business is now 50:50 online and wholesale, selling to 100s of different distributors and 1,000s of happy consumers.
Listen to learn about how Angela avoided putting all her eggs into one basket.
Getting Started
While looking for a baby present for a friend, Angela noticed a lack of practical, good quality, inexpensive, suitable gifts. She used her past experience in helping production in multinational companies to design her products and create the brand, including the name, logo, and position in the market.
Market Research
In the early days of Bathing Bunnies, Angela would walk into shops and talk to the shop owners to try to get a feel for the market, while at the same time trying to make a sale. She received rejections but also sales from this approach.
Listen to learn how shop owners are valuable in helping understand the market.
The Team
Angela creates the designs herself, and outsources web design, PR, search engine optimization, video, photography, and embroidery. Other parents help her out in a school run network.
Listen to learn more about the team effort.
Finding Models
Angela looks locally for her baby models, in coffee shops and markets around her home.
Most Awesome Thing Right Now
Seeing her designs brought to life, seeing photos and videos of happy babies wearing the designs, receiving feedback from customers, and getting more orders are some of the awesome things happening at Bathing Bunnies right now.
Promotion
Facebook to showcase the colorful towels and cute babies
Twitter to do giveaways and reveals of the upcoming designs
Instagram for the photos
Key Tips for Entrepreneurs with an Idea but Without the Background
Have a good design, look for a good manufacturing base, and target your product in the market.
Listen to learn how these things are all connected.
Subscribe to our newsletter
Signing up will add you to the eCommerce MasterPlan email marketing list, so you’ll get regular updates packed with ways to improve your eCommerce business. You can unsubscribe at any time, and see our Privacy Policy here.
This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it!RejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Leave a Reply