eCommerce MasterPlan

090: Bathing Bunnies’ Angela Taylor discusses creating a new product, selling wholesale, online, and via Not on the High Street

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Angela Taylor is the founder of Bathing Bunnies, an online only eCommerce store which designs and manufactures luxurious toweling gifts for babies and children. Founded in 2012, started selling in 2013 and the business is now 50:50 online and wholesale, selling to 100s of different distributors and 1,000s of happy consumers.

bathing bunnies podcast
About the business

  • eCommerce Business Structure – Online Only plus Wholesale
  • Product Range Scale – niche
  • Based out of Surrey in the UK
  • Sells in the UK and Europe
  • Website on WordPress / Woocommerce
  •  and Notonthehighstreet

Listen to learn about how Angela avoided putting all her eggs into one basket.

Getting Started

While looking for a baby present for a friend, Angela noticed a lack of practical, good quality, inexpensive, suitable gifts. She used her past experience in helping production in multinational companies to design her products and create the brand, including the name, logo, and position in the market.

Market Research

In the early days of Bathing Bunnies, Angela would walk into shops and talk to the shop owners to try to get a feel for the market, while at the same time trying to make a sale. She received rejections but also sales from this approach.

Listen to learn how shop owners are valuable in helping understand the market.

The Team

Angela creates the designs herself, and outsources web design, PR, search engine optimization, video, photography, and embroidery. Other parents help her out in a school run network.

Listen to learn more about the team effort.

Finding Models

Angela looks locally for her baby models, in coffee shops and markets around her home.

Most Awesome Thing Right Now

Seeing her designs brought to life, seeing photos and videos of happy babies wearing the designs, receiving feedback from customers, and getting more orders are some of the awesome things happening at Bathing Bunnies right now.

Promotion

  • Facebook to showcase the colorful towels and cute babies
  • Twitter to do giveaways and reveals of the upcoming designs
  • Instagram for the photos

Key Tips for Entrepreneurs with an Idea but Without the Background

Have a good design, look for a good manufacturing base, and target your product in the market.

Listen to learn how these things are all connected.

eCommerce Book Top Tip

Listen to learn how a fun escapism story with morals can help a business.

eCommerce Traffic Top Tip

  • Be clear about your target customers and market
  • Have a clear plan about what you want to achieve
  • Have good content

You can hear about all this on the podcast, for free – right now…

Tool Top Tip

Start Up Top Tip

  • Know your market and be passionate about your products

 Interview Links

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