Tim Thorp is the co-founder and head of marketing and sales at Snakehive an online only and piggy backing business selling premium mobile phone cases. They sell both via marketplaces and online store and sales split 50:50 between the them. They currently have over 1,000 skus and all products are their own design. They started selling online as Snakehive in 2011 and currently process over 7,000 orders a month.
Click to Tweet: @eComMasterPlan #podcast on the case with Tim Thorp of Snakehive who’ve used #marketplaces to grow their business
Listen to hear how Tim Thorp got started in eCommerce
Most Awesome Thing Right Now
Tim loves the speed in which eCommerce businesses move – it makes the marketing really exciting trying to keep up to date with what’s working now as well as looking to the future. Tim also likes the fact that they have control over the design of their products and their brand – to be able to innovate and source great new products.
Listen to hear more about how Snakehive have grown their business
On the Radar for the Coming Months
Snakehive are looking at email marketing the moment – introducing a welcome sequence – having everything automated. Tim feels that they haven’t been as proactive as they could have been on social media so over the next months they will also be focussing on this.
You can hear about all this on the podcast, for free – right now…
Welcome Sequences
Snakehive are currently in the middle of developing their welcome sequence and email marketing – here are some of Tim’s top tips.
Tim suggests using the welcome sequence to define the brand what you do differently and try and communicate this through the sequence.
Don’t try to use the welcome sequence to cover everything, for Snakehive the welcome sequence is not about selling.
Align the welcome sequence with your website.
Subscribe to our newsletter
Signing up will add you to the eCommerce MasterPlan email marketing list, so you’ll get regular updates packed with ways to improve your eCommerce business. You can unsubscribe at any time, and see our Privacy Policy here.
eCommerce Book Top Tip
Re-work by David Heinemeier Hansson and Jason Fried
eCommerce Traffic Top Tip
Tim recommends Google Shopping Campaigns and Google Adwords – you need to invest time to test and trial but he believes it will bring anyone traffic.
Tool Top Tip
Tim couldn’t live without Keepass – it’s a free, open source tool – it stores all your passwords and logins.
Start Up Top Tip
Tim suggests that you make sure whatever business you go into you have passion for it as well as ensuring there is a demand for. He feels passion gives you a real competitive edge.
If your business didn’t exist, which eCommerce Business Would you like to be Running?
Tim would like to work in an eCommerce app development business.
This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it!RejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Leave a Reply