eCommerce MasterPlan Podcast
Are you seeking inspiration & ideas to grow your eCommerce brand?
Then it’s time to tune in to the eCommerce MasterPlan Podcast.
Every Monday we bring you an interview with an inspiring founder. Full of tips, ideas, and things that will get you thinking!
“Truth, Integrity, Passion. Chloe cuts through the hype and brings value to us as we build and grow our businesses globally.”
Jonesy Money, USA, Review on Apple Podcasts
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Where to start with our eCommerce podcast:
Our latest episodes are a great place to start.
Or you can find a full list of our episodes here
The latest eCommerce MasterPlan Podcast Episodes
- Boost Conversions Without Killing Margins — Dan Bond of RevLifter Explains How (episode 543)
Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. - From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce Work (episode 542)
Rachel Hanretty is the founder and CEO of Mademoiselle Macaron, handmade luxury French macarons sellers. Rachel’s grown the business from a market stall in 2013 to a 7-figure business. They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street,… Read more: From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce Work (episode 542) - Ditching the Store: How Preston Zly Built a Thriving Online Luxury Brand with Johanna Preston (episode 541)
Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom. Founded over 20 years ago they now do around $350,000 a year.
Why Listen to Our Podcast?
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The listeners LOVE us.
We have 69 5 star reviews on Apple Podcasts alone.
About our eCommerce Podcast
We’ve been producing the eCommerce MasterPlan podcast since 2015!
The aim has never changed – to share inspiring and insightful stories of how other eCommerce business have gone about growing.
So every week we interview a different retailer (or occasionally an author or expert) to find out what they’ve been up to, and get them to share advice that will help you plot a better, faster, route to growth.
Our Host Chloe Thomas
Chloe is the brains behind the show, and has been in eCommerce for nearly 20 years. Initially she worked brand-side for a UK high-street/mail-order/online gift retailer where she totally got the eCommerce bug.
In her next post (the kid-in-the-candy-shop-role) she got to introduce eCommerce marketing to a group of mail order brands. Then she took all she’d learnt there and founded a marketing agency that she ran for 9 years and 11 months.
The sale of the agency has allowed Chloe to focus full time on helping as many eCommerce brands as possible to make better marketing decisions.
Our Current Sponsors:
Promotions work, but they damage brands and margins.
RevLifter’s intelligent offers drive results by using behavioural signals to target the right customers at the right time.
When Radley London partnered with RevLifter, they saw:
- 15% more conversions
- 20% higher AOV
- 8% savings on promotional costs
Stop wasting discounts on people who’d buy anyway. Try RevLifter free for 90 days—they handle the heavy lifting. Visit RevLifter to learn more.
Would you like to be a sponsor? Find out more here
Reviews of the eCommerce MasterPlan Podcast
Must listen for anyone in eCom: By far the best podcast on eCom and business in general.
spineryan, Apple Podcasts
One of the 15 Best Podcasts That Ecommerce Entrepreneurs Should Be Listening To
Referral Candy
There are few podcasts that are as insightful as this one. The format of the show is fantastic and fresh. Keep up the good work!
Rfgdsdggjfg, Apple Podcasts
Have you yet downloaded our ebook?
To celebrate reaching Episode 500 we’ve created an EPIC eCommerce success-focused ebook.
Packed with FIVE HUNDRED Top Tips about how to make your eCommerce store more profitable.
Featuring the advice of many, many past guests, alongside industry experts and many from you – our listeners.
Chloe has checked every single tip, and organised the whole thing into sections for you.
Making is super easy to dip and dip out and take inspiration as and when you need it.
This ebook needs to be sat on your desktop – or (even…) printed and sat on your desk.