If you’d like to spend 30 minutes a week listening to an inspiring story packed with
- tips to get new customers,
- tech you should use, and
- ways to save you time
– you’re going to love the eCommerce MasterPlan podcast.
Must listen for anyone in eCom: By far the best POD cast on eCom and business in general. Always take away something from each Ep.”
spineryan on iTunes, 7th Feb 2019
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
One of “The 15 Best Podcasts That Ecommerce Entrepreneurs Should Be Listening To” Thanks Referral Candy!
Every week we interview an eCommerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
How to listen to our eCommerce Podcast
The show is available on all podcast platforms (if you find one we’re not on – let us know and we’ll sort it out).
The most popular to listen on are:
- Just go to the episode’s shownotes page and hit the play button on the website (links to shownotes pages below)
- Apple Podcasts
- All Podcast Apps and Players
- AND now on Spotify and Google Podcasts too
Where to start with our eCommerce podcast:
There’s a full list of the podcasts below if you want to hear them all.
But as we’ve been going since 2015 and have 100s for you to pick from… why not go to one of these pages where we’ve picked out relevant episodes:
- Top 10 Episodes.
- Interviews with those doing over £1 million in annual sales
- Shopify podcasts
- B2B eCommerce
- One Person businesses
- Subscription eCommerce
Apply to be a Guest on the Show
Latest Episode:
2020 episodes:
249: How to move from Batch and Blast to Customer Focused Comms with exMissguided’s Nicola Fox
250: Flare Audio’s Davies Roberts returns to talk Facebook Ads and Increasing Profits
251: What is the most important thing we learnt in eCommerce in 2019? Our eCommerce Experts discuss
252: How to use Customer Reviews & CGC to increase Conversion Rates with Argos’ Joanna Steele
253: Ethical eCommerce and how to get to 10,000 customers in 18 months with Lucy Bloomfield
254: Taking a jewellery site from 0 to $3m in 3 years, and then exiting with Ashish Malhotra
255: Plotting a 3 month Growth Strategy with Simon Driscoll from UXB Skincare
256: Finding your path to Growth with Rob Kessler of Million Dollar Collar and Go Tie Less
257: What is your top tip for growing an eCommerce business in 2020? Our eCommerce Experts tell all
258: JJ Resnick explains how stories have been at the heart of his eCommerce success
259: Colin McIntosh explains how he took Sheets & Giggles to $1m in 12 months
260: How the world’s largest art gallery do it – Rebecca Wilson from Saatchi Art
261: Using Delivery Tracking data to streamline the customer experience with Scurri’s Rory O’Connor
262: Fashion replatforming, customer service and the impact of PR with Needle & Thread’s Mark Liddington
263: Story, brand and the cross channel selling balancing act with Quicke’s Cheese’s Tom Chatfield
264: Luxury brand eCommerce and international growth with Freddie Sawkins from Czech & Speake
265: Find out how Brie Read has grown Snag to £2m per month in just 2 years
266: Competitive advantage and selecting suppliers with Matt Edmundson of Jersey Beauty Company
267: Organic Growth and managing Remote Teams with Ocushield’s Dhruvin Patel
268: How to sell your eCommerce business for max £$€s with Chris Shipferling of Global Wired Advisors
269: The Customer MasterPlan Model – use it to improve your marketing performance
270: Chloe’s Marketing Maxims – 3 ways to increase the performance of ALL your marketing
271: How to make HUGE decisions in your business with Moral Code’s Mark Kohlenburg
272: Judah Phillips author of bestseller “eCommerce Analytics”
273: Simon Driscoll from UXB Skincare is Back to update us on his Growth in Q1 and plans for Q2
274: Kajetan Wyrzykowski Head of Content at Packhelp on B2B eCommerce business and your content strategy
275: Running and micro influencer marketing campaign with Shannon Fitzsimmons from O So Curly
276: Micheal Valdsgaard ex VP Digital Transformation IKEA on augmented reality
277: Customer Communities and Exclusive Short Run Products with Findlay Hats’ Jimmy Hickey
278: Email Marketing with Chris Orzechowski Author of Bestseller “Make it Rain”
279: Using pop ups to achieve 500% YoY growth with Blomma Beauty’s Karen MacDonald
280: RestoraPet’s Brian Larsen explains how they grow 500% year on year
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2019 episodes:
192 What is your top marketing tip for success in 2019? Hear our experts’ answers
193: eCommerce Growth masterclass with Dave Diamond of Zumi, Colourblocker and more – SEO – Shopify
194: Turning product sell-outs to your advantage with Aaron Spivak of Hush Blankets
195: Rebranding your business to remove the limits on growth, with Rytis Lauris of Omnisend
196: Richard O’Connor First Mats – using SEO to rapidly grow a new B2B eCommerce business
197: How to make your Facebook Ads Successful in 2019 with Amanda Perry
198: Using Product Launches to create 200% annual growth with Chris Vallely of Dixxon Flannel Co
199: Influencer Marketing to grow a Subscription eCommerce business to $17m – Live Glam’s Dhar Mann
200: eCommerce Success Goals – what are they? and how to work out yours. with Chloe Thomas
201: Justin King Author of “Digital Branch Secrets” B2B eCommerce for distributors and wholesalers
202: Guerric de Ternay on content marketing and juggling eCommerce businesses in the UK and France
203: Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff
204: Google’s Comparison Shopping Service (Google CSS). What is it? Who should use it? And how to do it well
205: Marketing and growing a craft supplies store with Alana Banks of Fridays Off
206: Powerful customer experience with Michele Poynter of award winning lingerie retailer Mish
207: Product Development, Branding and the power of Amazon with Monica Ferguson from The Sole Mates
208: When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands
209: Exploring the Secret Life of Search with Adrian Rowe. Find out how customers use Google
210: Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes
211: Passion, customer service & the Oscars in subscription eCommerce Pat Callwood, True Serenity Tea
212: Mailchimp and Shopify no longer integrating – what you need to do about it
213: The 3 Pillars of a Successful Subscription Business, top tips from our latest Virtual Summit
214: Kate Barrett author of “E-telligence: Email marketing isn’t dead, the way you’re using it is”
215: Bryan Lewis of FINCH on getting to $300k subscription sales in 6 months, then starting again
216: Achieving 80% of sales via Instagram and sticking to your strengths with Ella from Fitbakes
217: Multisite eCommerce – why should you have more than one website? With Shopit’s Adam Pritchard
218: Tony Preedy shares top marketing advice from his 25+yrs experience inc Littlewoods and Lakeland
219: Running 5 niche DIY sector eCommerce sites with ex Phones4u Andy Lockley of LoveShoppingDirect
220: Latest UX tips and tricks with Matt Isherwood author of ‘Designing eCommerce Websites’
221: Ex AirBnB Head of SEO Tommy Griffiths shares his top SEO tips, plus the power of automation
222: Founder and CEO of Ettitude Phoebe Yu who’s achieving 15-20% monthly sales growth
223: Chris Lynch author of “The Truth about SEO: How to Survive in a world of robots, and spiders”
224: Christian Zeron of Theo and Harris explains how vlogging grew sales to $2.5million per year
225: Sir Gordon Bennett’s Neil Elliot shares the pleasure and the pain of their first months live
226: Takeaways from MeetMagento UK inc lots of mobile and conversion rate optimisation tips
227: Bespoke Tailor Hockerty’s Marketing Manager Salva Jovells talks Customer Journey
228: We explore private medical testing with Anthea Morris of fast-growth business Better2Know
229: “Ultimate Guide to e-Commerce Growth” author Ian Hammersley shares top KPI & optimisation tips
230: Doubling sales each year is all about building community with Micki Krimmel of Superfit Hero
231: Taking control of your products and your brand on Amazon with Steve Honight from Pukka Teas
232: Dave Rotheroe is back to talk Viral Marketing, not as difficult as you might think….
233: 20-year eCommerce big business expert Jennifer DiMotta shares her 4Ps of successful growth
234: How to manage 4500% growth with Daniel Wellington’s IT Director Daniel Näsman
235: Tracey Wallace (ex BigCommerce editor) tells all about launching her new startup Doris Sleep
236: Boden’s Head of Online Trade and eCommerce Nick Stragnell discusses everything eCommerce
237: David Williams (Ugg & Charles Tyrwhitt) on international expansion & DTC ecommerce operations
238: Building a 7-figure eCommerce business with Sustainable Furniture’s Margaret Larson
239: Putting culture and customer excitement at the heart of growth with Swanwick’s Alaina Frederick
240: eCommerce Marketing Tips
Why I wanted to include these books in my eCommerce Book Event
241: 7 Principles of DTC eCommerce with BigCommerce Head of Europe Mark Adams
242: Think ‘Customer Journey’ first to increase marketing impact with Omnisend’s Rytis Lauris
243: Using your products to market your website with Luke Peters from Newair
244: How to grow a new store fast with Google Ads and SEO with Joe & Mike Brusca
245: Video Persuasion author and direct response marketing pioneer Rick Cesari
246: Driving 40% of your sales via Email Marketing with Gerry Anderson Shop’s Jamie Anderson
247: Selling £2m+ of vintage fashion on Instagram and mobile with Rory Westbrook of True Vintage
248: Growing a subscription box to over €60k/m with BusterBox.com’s Liam Brennan
2018 episodes:
135: Yandy’s Thom Brodeur-Kazanjian – how to seize opportunities to achieve huge growth in your business
136: Experts View: The No.1 Thing for eCommerce Growth in 2018: emotion, customer experience, marketplaces
137: Subscription eCommerce – Jon Butt runs a 7-figure eCommerce business, and launched a seperate subscription site in 2017
138: How to buy an eCommerce business with Empire Flippers’ Justin Cooke
139: How would you recover from being liquidated by the tax man? Adam recovered by building 3 new eCommerce sites
140: The $1m 1-person company – journalist and author Elaine Pofeldt joins us to explain how to build a huge one-person business
141: Amazon. Should you in 2018? And how do you make it successful? with top 50 Global Seller Jamie Davidson of AMZ Insiders
142: Affiliate Marketing – should managing performance partnerships be part of your plan? Author Robert Glazer joins us to discuss
143: Retail Customer Experience Guru Cliff Crosbie – ex Nike, Apple, IKEA – including online CX, and tracking emotions
144: Achieve launch and 50% growth with product passion, Facebook and video – Bombtech Golf $7m t/o
145: Nic Haralambous – email marketing, getting focused in 2018, and when it’s good to cut back
146: Content marketing and Facebook Ads with influencer turned eCommerce business Sweet Hearts Hair
147: To 1,000 orders per month in year 1; events, networking, and Instagram. Paws with Opulence
148: The power of Collaboration with the founder of The Bias Cut, premium fashion for the older lady
149: Jacq Jones of sex toy retailer Sugar joins us to discuss integration and business mission
149-5: Takeaways from Retail Without Borders Marketplaces, China, Japan, Porter Erisman & Alibaba
150: Content marketing with Jacqueline Parisi of Hello Fresh – we dive into blogs, quizzes, & KPIs
150-5: Takeaways from Internet Retailing Expo 2018 Brand Alley, Vodafone, SEO, B2B eCommerce
151: Capitalising on opportunity by being EVERYWHERE – Jane Mason of Natural Birthing Company
152: South American eCommerce Pierre Larose of Calca Thai: delivery, virtual team, localisation
153: Product Packaging to get into the retail store, and bought by the customer. With Greg Corey
154: Christine Nicholson explains why and how she closed eCommerce subscription business Divine Legs
155: Influencer marketing with Rob Kessler of Million Dollar Collar
156: Subscription eCommerce – what you need to know with subscription specialist Stefan Pretty
157: Steve Simonson (iFloor.com) retail and eCommerce veteran shares his wisdom – must listen
158: Running a physical boutique store alongside Squarespace eCommerce and the Trouva marketplace
159: Kathryn Moorhouse’s 3 Steps to Pinterest Success, all about the organic traffic
160: Guest blogging and the solitary bee with Green & Blue’s Faye Clifton. All about passion
161: Adapting to changing markets, niche sites, and drop ship with Brian O’Donnell of Map Marketing
162: eCommerce Delivery with Ian Kerr of The Postal Hub Podcast – inflight, PUDO, and more
163: Linear sales funnels, affiliate marketing and LOTS of top tips – chatting with Nate Lind
164: Facebook Ads, product and changing the world of audio with Davies Roberts of Flare Audio
165: Create and manufacture your own products to increase margin with Nathan Resnick of Sourcify
166: The first six months of taking over an existing business with Andy Storey of Prendas Ciclismo
167: White Paper: Emotional Commerce: Can create double digit eCommerce growth
168 40% year on year growth by focusing on customer service with Gary Amstutz of Sticker and Label
169 How to use Amazon to grow your sales alongside your existing eCommerce site. Inc Amazon ads. Steve Honight of Alchemy NRG
170: Subscription Stationery Box. Chad Ettelbrick reveals 3 yrs of monthly growth at Scribe Delivery
171: White Paper: 14 Tips to Beat Newsletter Block – email marketing
172: Influencer marketing. Alexandra Jimenez explains how to target and work with Influencers
173: Keen Footwear’s Kristina Smith: Adwords, Email Marketing, Partnerships and more
174: Podcasting, SEO, Email, Shopify, Livechat and more – Nik Hawks of Paleo Treats
175: Liam Jennings from Regal Gentleman is back – Facebook Groups, Product Dev and Relaunches
176: 25 eCommerce Marketing Tips from the eCommerce MasterPlan Virtual Summit
177: Subscription Box Masterclass with Andy Papier of Grand Box inc how to 2x each year
178: Growing a B2B Subscription eCommerce business to 7-figures in 1 year – Jonathan from Penji
179: Influencer Marketing tips and tricks with Caroline Balinska of Winning with Shopify
180: To 6-figures in year 1 Stephen Wright of Micro Bikes UK GSC, Google Ads, Remarketing, Dropship
181: “100 Practical Ways to Improve Customer Experience” with Martin Newman of Practicology
182: Launching eCommerce in a brand new fashion category with Aman Advani of Ministry of Supply
183: Shifting from Wholesale to D2C with Finlay London’s David Lochhead and Dane Butler
184: Creating a business she loves, and making the customers happy with Roberta of Scrubz Body
185: Andrew Banks serial fast growth eCommerce business manager – inc Matalan and Earth Bathrooms
186: Frictionless eCommerce and the DTC Customer Journey Challenge Derek O’Carroll & Neil McKay
187: eCommerce Operations with Derek Richers of Spikeball – right product in the right place
188: How Xero Shoes have consistently grown at 80%+ for nearly 10 years. With Steven Sashen.
189: Increasing profits in a declining market. Sam Taylor of Digi Quick discusses camera batteries
190: Road ID’s Edward Wimmer: lessons from 20 years in eCommerce, all about the customer
191 What is the most important thing we learnt in eCommerce in 2018?
2017 episodes:
083: Best Self Co’s Cathryn Lavery and Allen Brouwer on how they won the Shopify Build a Business Competition and will achieve 100,000 orders in their first year
083-5: Experts View: The Marketing Method More People Should be using in 2017
084: Equichoice’s Chantal Wellavize – balancing 2 business, great customer service tips and a 600% roi marketing method
084-5: FE International’s Thomas Smale – Buy or Build? How should you get started in eCommerce?
85 Shop America’s Gerjo van den Berg on Efficiency and Systems
085-5: Matt Warren on founding, growing and exiting two 7-figure turnover eCommerce businesses selling watches
086: Love Aroma’s Lewis Love 400% growth, and achieving £1m turnover in 2 years selling Yankee Candles
086-5: The Product Startup’s Filip Valica – should you create your product? And if so, how do you get it right?
087: Stonemen’s Johnnie Cass on building a great relationship with your biz partner, and going global
088: The Leprosy Mission’s Andrew Grant using eCommerce to fund charity, clever product ideas, email marketing and more
089: Michael E Gerber, author of Beyond the eMyth and small business guru talks eCommerce with Chloë
090: Bathing Bunnies’ Angela Taylor discusses creating a new product, selling wholesale, online, and via Not on the High Street
091: Temples and Markets’ Judith Treanor on getting to $10k per month in year 1 w/ email and social enterprise focus
091-5: dotmailer’s Skip Fidura brings us an exclusive eCommerce Email Marketing masterclass
092: LetterBox4You’s Dominic Poznanski shifting from eBay to Woocommerce with 80% yearly growth
093: Versakini’s Kelsey Duffey discusses launching a new fashion swimwear brand PR, Instagram, wholesale
094: Copper Dust’s Vanessa Agyemang – Startup, Popup shops, Wholesale Trade Shows and more
095: Bisjoux Rose’s Rebecca Clements – Launching, Selling, Buying and the power of influencer marketing for launch
096: Near St’s Nick Brackenbury by using eCommerce to help the high st he’s seeing 35% month on month growth
097: So Suzy Stamps’ Suzy Moore – how she doubled her business with one website change, and influencer marketing
097-5: Takeaways from Internet Retailing Expo inc John Lewis, Sainsburys, and Maplin. All for the smaller retailer.
098: Newton Running’s Steve Honight $1m+ turnover using licensed products for wholesale and eCommerce
099: John Warrillow author of The Automatic Customer and Built to Sell discusses Subscription eCommerce
100: Ask Chloe! Answers to your questions, inc Email marketing, About us pages, Startups and more
100-5: Takeaways from Direct Commerce Association Digital Marketing Day – inc CRO and Email Automation
101: Full Disclosure’s Shirine Modad-Neill discusses email and customer service in luxury fashion retail
102: Connor Gillivan, 7-figure Amazon drop-ship seller AND author of ‘Free Up Your Business’
103: Divine Leg’s Christine Nicholson discusses her 100 orders in 100 days eCommerce startup strategy
103-5: Takeaways from Catalyst with Mary Portas, Cambridge Satchel Company, and marketplace news
104: Violent Little Machine Shop’s Yanne Root “Be unapologetically you” the power of the personal brand
105: Introversion Software’s Mark Morris a look at selling software online – fascinating! Must listen.
106: Delicious Coffee’s Simon Rigby – Startup Growth, Offline Marketing, and Customer Focus
107: sTitch Leggings Tom Hunt on his challenge to grow from £5k to £100k a month selling men’s leggings
107-5: Takeaways from Direct Commerce Association Annual Summit – inc Kevin Hillstrom, partnerships and more
108: Dan Faggella how he grew his business to $2m in 4 years – team management and dashboards!
109: Argos’ Gabrielle O’Hare gives a masterclass in the content you need to sell online – product images and videos
110: HoneyTree’s Sebastian Galbraith-Helps on site migration, subscriptions, and the Foo Fighters segmentation
111: UX and CRO guru and author Matt Isherwood shares lessons from his book “Designing eCommerce Websites”
112: Slick Chicks’ Helya Mohammadian – Customer Engagement on Social media inc Facebook and Instagram
113: Premae Skincare’s Clare Anyiam-Osigwe on passion for helping customers, and the power of PR
114: Al Gerrie provides a masterclass in marketplaces, going international and how to successfully manage returns
115: Runway Passport’s Liz Entin – bringing high fashion to the masses with LOTS of partnerships
116: CRO expert Johann van Tonder joins us to discuss his new book “e-Commerce Website Optimisation”
117: Homespares’ Rob Boyle talks product images, marketplaces and B2B eCommerce
118: Naturalicious’ Gwen Jimmere on understanding your customer to grow your business in the hair care market
119: Taylor & Hart’s Nikolay Piriankov who’ve grown to £2.5m selling diamond engagement rings online
120: Funnels Guru Trey Lewellen explains how he grew to $2million turnover in 4 years & gets $10k/m repeat orders
121: Vanacci: how they’ve repeated used Kickstarter to grow from £60k in year one to £220k in year 2 (that’s 267% up!)
122: Harper Wilde’s Jane Fisher, 18m of planning, 1m live and they’re already getting repeat customers…
122-5: Takeaways from eCommerce Expo. Magento upgrades, Subscription eCommerce, GDPR, Amazon one-click
123: Ramp’s Neil Cocker – selling tshirts via B2B eCommerce. The importance of Live Chat, Trust and Funnels
123-5: Takeaways from Internet Retailing Conference. Emotion in eCommerce, Conrad Electronic, Girl Meets Dress, Schuh, Clarks and more
124: Cork Yogis’ Lara Sengupta one year on Woocommerce, plus Pinterest Ads, YouTube Ads, getting organised and more
125: Launching an ethical business and achieving 500% YoY growth by year 3 with Julie Mathers of Flora & Fauna
126: Private Equity eCommerce investor Murray Preistley joins us to discuss growing your eCommerce business
126-5: Takeaways from PI Live – Affiliate Marketing, Influencers, Facebook Ads, Growth Hacking
127: Licensing, managing B2B resellers, product creation, and the power of outsourcing with Craig Wolfe of Celebriducks
127-5: Takeaways from DCA – Email Marketing, Video, Direct Mail, and Customer Psychology
128: Goat Milk Stuff’s PJ Jonas on growing an eCommerce business to $1m and improving efficiency
129: Wines with Attitude’s Linsay Cornelissen – mobile apps, customer focus, and increasing customers 20% yoy
130: Maison Rustic’s Georgina Hustler how and why she’s taken her physical stores into eCommerce – it’s all brand
131: Launching eCommerce in an already established business with Corinne Noca of Slam, and Facebook Live tips
132: Launching an eCommerce watch business with Burlingham London – design, export, PR, and Shopify
133: PR, Blogging, and Competitions work great for Woocommerce social enterprise Mum’s Back
134: Experts View: The Most Interesting Thing in eCommerce in 2017: Shopify, Marketplaces, Google, Alexa
2016 episodes:
031: Experts View 1: The Most Interesting Thing in eCommerce in 2015
Books Recommended by our 2015 Podcast Guests
032: Experts View 2: The Marketing Method More People Should be using in 2016
eCommerce Traffic Tips from our 2015 Podcast Guests
033: Experts View 3: The Key to eCommerce Success in 2016
034: Taste Tradition Direct’s Ian Smith discusses growing a new site to 50 orders per month in just 2 months
035: Shop America’s Gerjo van den Burg turns over €300,000 with his low AOV eCommerce business
036: Takeaways from The Delivery Conference – including ASOS, House of Fraser, John Lewis, and Marks and Spencer
Bonus: Customer Attraction Tips with Shopify 1: Marketing you can use to get the Attention of Your Potential Customers
037: William May Jewellers’ Jonny Lomax discusses doubling Christmas sales in a difficult product category
Bonus: Customer Attraction Tips with Shopify 2: Customer First Content Marketing
038: Deborah Lippmann’s Mark Lippmann discusses running a multimillion dollar business and Apple Pay
Bonus: Customer Attraction Tips with Shopify 3: 20 Ways to Increase your Email Signs Ups
039: Bureau Direct’s Dominic Irons explains how he’s focused on the customer to grow to 3,500 orders per month
040: Colin Gray on Podcasting for Retailers – should you run your own podcast? how can you get customers by being a podcast guest?
041: Classic Sailing’s Adam Purser discusses 20 years in eCommerce, and getting 100,000+ natural Facebook engagements
042: Benny Hsu discusses making $100k profit selling t shirts in 5 months by focusing on the customer first
043: Project Repat’s Nathan Rothstein on how a focus on email sign ups led to $4million sales in 2015
044: Tanya Heath Paris’ Tanya Heath on luxury fashion, international eCommerce and why her new site will be on Magento
045: AGAME Sport’s Adrian Noott discusses growing a B2B eCommerce business to £400,000 turnover
046: The TeaShed’s Jules Quinn on the power of team-brand-product in growing a B2B business into an eCommerce business
047: Takeaways from Catalyst Europe – including FBA, eBay, Amazon, Wholesale, Google and more
048: Takeaways from Internet Retailing Expo – inc Feelunique, Laterooms, Eurostar, Bonmarche and much more
049: Fresh Clean Tees’ Matthew Parvis 4 months into his startup subscription business and growing 200% per month
050: Ask Chloe! Answers to your questions, in honour of our 50th episode, and the launch of “Customer Manipulation” book
051: So Unusual’s Kerry Williams just 7 weeks live, has LOTS of great advice for us all. Even non start ups
052: Nineteenth Amendment’s Amanda Curtis on building a designer fashion marketplace from scratch
053: Takeaways from DCA Annual Summit 2016 inc mobile tips, webchat, B2B eCommerce and more
054: Garage Flex’s Alasdair Broom on using eCommerce to satisfy and recruit more customers
055: Tesco’s Tamara Duschl talks brand, customer, and how the challenges are the same for a global retailer
056: Regal Gentleman’s Liam Jennings with great startup and social media tips, plus lots of Shopify ideas
057: Chloe’s Top 7 Marketing Manipulation Books to Read Over the Summer
058: A Suit That Fits’ David Hathiramani on customer led innovation and Crowdfunding in bespoke tailoring
059: Social Jukebox’s Tim Fargo on SaaS eCommerce, and the importance of customer service for 2xGrowth in 5 months
060: On The Tools’ Lee Wilcox gives a masterclass in social media inc Facebook, Snapchat and Instagram
061: The Party People’s Dean Salakas discusses how he used PR on TV to get to $2million turnover (inc Shark Tank)
Bonus 7: Ultimate Bundle’s Ryan Langford explains how Affiliate marketing is key in his alternative eCommerce business
062: Janet Murray on how you can do your own PR, 4 key ways get great coverage for your eCommerce business
Why PR is simpler than you think it is
063: The Kewl Shop’s Charles Fitzgerald on how to get to 50,000 visits per month, using content and customer service
064: Any Old Lights’ Nick Griffiths focusing on SEO led to 5x growth in the last 6 months
065: Snakehive’s Tim Thorp on how to sell 7,000 mobile phone cases a month using Adwords and customer service
066: Saltopia’s Kimarie Santiago on how to double each year, and balance online and wholesale selling
067: Rock Pamper Scissors’ Mat Braddy on m-commerce, startups, and building a marketplace
Amazing Lessons from this week’s podcast guest – Mat Braddy mobile commerce start up specialist
068: Honest Brew’s Nejc Skoberne talks Customer-focused Growth Hacking and selling beer online
069: Studio 15’s Jia Wertz masterclass on fashion startups inc popups and social media (10,000 customers in 12 months)
070: Takeaways from eCommerce Expo for the smaller retailer. Email capture, CRO, personalisation, Applepay reviews and more
071: Wink Beds’ Dan Adler shares the strategy and marketing that achieved $2million in year 1
072: Takeaways from Internet Retailing and eDelivery for the smaller retailer. Customer experience, Delivery optimisation and more
073: Fire Protection Online’s Jon Butt how to grow to £2m turnover and work just one morning a week
074: MyDeal.com.au’s Sean Senvirtne whose marketplace is growing 300% per year on how he achieves that
075: Farm Toys Online’s Julia Lowe the team, product, and focus requried to turnover £500,000 a year, mainly at Christmas
076: Lick My Dip’s Dave Rotheroe is back! Subscription product optimisation and influencer outreach plus more
077: The Cornish Fishmonger’s Rob Wing discusses selling fish online, and why customer service is essential
078: Party Packs’ Kate Turner discusses 30 years building a £5m turnover business focused on the customer
079: Winter National’s Tamsin Burford why you should put the products AND customers at the heart of your business
Beyond the eMyth – Michael Gerber [publication day review]
080: Efficiency Books for Christmas 2016 – Chloe selects and reviews the ones you want in your stocking
081: Thinkific’s Greg Smith discusses how he’s achieved 40% month on month growth by focusing on the customer
082: Experts View: The Most Interesting Thing in eCommerce in 2016
2015 episodes:
000: Chloe Thomas introduces the eCommerce MasterPlan Podcast
001: Allergy Best Buy’s Andrew Wilson on buying an online only eCommerce business and content marketing
002: Sugru’s Linda Muck on the importance of analytics and driving traffic to an online only eCommerce business
003: Muck Munchers’ Martin Harvey on how to grow fast in year one
004: ECCO’s Hilary Fletcher on how to grow and sell a Bricks and Clicks business
005: Prezzybox’s Zak Edwards on how to grow in a highly competitive category
006: Lifestyle Labs’ Valerian Voegele redefining the vitamins sector through outstanding customer service
007: Mannequin Madness’s Judi Townsend on turning a B2B eCommerce business into a retail business (plus much more!)
008: Guthy Renker’s Phil Haslam on the power of TV Advertising and targeting specific customer demographics
009: The Pyjama Store’s James Riggs discusses website migration, outsourcing, and brand
010: Home Leisure Direct’s Andy Beresford on Amazon Product Ads and the power of a cool product
011: Beads Direct’s John Leach on using social media to become Europe’s no.1 online jewellery making retailer
012: Electric Tobacconist’s Pascal Culverhouse on SEO, retailing and getting to 7-figures in 2 years
013: Plums Lingerie’s Katherine Salt discusses the power of luxury product, pinterest, and boutique bricks and clicks retail
014: Blacker Yarn’s Sue Blacker on how celebrating your values and product enables sold out limited editions
015: HoneyTree Bespoke’s Sebastian Galbraith-Helps discusses his personalised stationery business
016: Miso Tasty’s Bonnie Chung chat about subscriptions, and getting to 1,000 regular customers in under 2 years
017: Wet Shave Club’s Rohan Gilkes talks subscriptions, tribes, social media and brand – to turnover $350,000 in year 1
018: MyArtGallery.ie’s Kritika Ashok talks rebrands, switching from B2B to B2C, personalised products and the joy of Shopify
019: Maxwell Scott Bags’ William Forshaw discusses selling internationally, and the power of a luxury brand
020: Takeaways from the Internet Retailing Conference 2015 for the Smaller Retailer
021: Takeaways from eDelivery Conference, TeCOMM, and DCA for the Smaller Retailer
Bonus: Christmas 2015 Tips with eSeller: 1: Should you partake in Black Friday?
022: Lick my Dip’s Dave Rotheroe on using Crowdfunding and Thunderclap to launch 2 subscription businesses in 6 months
Bonus: Christmas 2015 Tips with eSeller: 2: Why your Delivery Strategy Matters this Christmas
023: Serious Readers’ Alex Pratt on selling the world’s best reading lights and growing sales to £5 million
Bonus: Christmas 2015 Tips with eSeller: 3: Your Christmas 2015 Customer Journey, inc top marketing methods to test
024: Bursa de Anvelope’s Dorin Parnica on growing 16x to EURO500,000 selling tyres in Romania, and by focusing on the customer
025: Trace Meyer on Bitcoin for eCommerce – what is bitcoin? what can it do for us eCommerce people?
026: eCommerce Books for Christmas 2015 – Chloe selects and reviews the ones you want in your stocking
027: Beard Brand’s Eric Bandholz on growing to a 7-figure turnover since 2013. By delivering on a vision
028: Goodbye Crutches’ Tom Schwab discusses how he used content to get 70k visitors a month
029: 2015 Highlights Show 1: New Customer Acquisition, Repeat Customers, and Customer Service
030: 2015 Highlights Show 2: Content Marketing and Social Media
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