eCommerce MasterPlan Podcast
Are you seeking inspiration & ideas to grow your eCommerce brand?
Then it’s time to tune in to the eCommerce MasterPlan Podcast.
Every Monday we bring you an interview with an inspiring founder. Full of tips, ideas, and things that will get you thinking!
“Truth, Integrity, Passion. Chloe cuts through the hype and brings value to us as we build and grow our businesses globally.”
Jonesy Money, USA, Review on Apple Podcasts
Subscribe on your Favourite Podcast App
Powered by RedCircle
Where to start with our eCommerce podcast:
Our latest episodes are a great place to start.
Or you can find a full list of our episodes here
The latest eCommerce MasterPlan Podcast Episodes
- How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton (episode 585)
Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale. In this episode, Ed shares how Seep is turning a surge… Read more: How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton (episode 585) - What Would You Do if you were embarking on a replatform in 2026? – with James Gurd (episode 584)
James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation. From agency and tech selection through to team training and project leadership. In this WWYD episode, James dives… Read more: What Would You Do if you were embarking on a replatform in 2026? – with James Gurd (episode 584) - How Must Have Ideas Bootstrapped From £3k to £80m in eCommerce Sales with Amy Knight (episode 583)
Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with just £3,000 in 2018 that are now on track for £80million in 2026 via their custom in-house website. In this episode,… Read more: How Must Have Ideas Bootstrapped From £3k to £80m in eCommerce Sales with Amy Knight (episode 583)
Why Listen to Our Podcast?
3
awards
It took us five years to win our first award – but now we have a shelf of them!
Join the 1,000s of people who listen every single week.
620K
listens
69
5* Reviews
The listeners LOVE us.
We have 69 5 star reviews on Apple Podcasts alone.
About our eCommerce Podcast
We’ve been producing the eCommerce MasterPlan podcast since 2015!
The aim has never changed – to share inspiring and insightful stories of how other eCommerce business have gone about growing.
So every week we interview a different retailer (or occasionally an author or expert) to find out what they’ve been up to, and get them to share advice that will help you plot a better, faster, route to growth.
Our Host Chloe Thomas
Chloe is the brains behind the show, and has been in eCommerce for nearly 20 years. Initially she worked brand-side for a UK high-street/mail-order/online gift retailer where she totally got the eCommerce bug.
In her next post (the kid-in-the-candy-shop-role) she got to introduce eCommerce marketing to a group of mail order brands. Then she took all she’d learnt there and founded a marketing agency that she ran for 9 years and 11 months.
The sale of the agency has allowed Chloe to focus full time on helping as many eCommerce brands as possible to make better marketing decisions.
Our Current Sponsors:
Running Meta, Google and TikTok ads – but unsure where to invest your next pound?
Alvie helps eCom experts with tailored reports, advanced attribution and bidding towards profit or return rates – so you can stop guessing, and start scaling.
When Homeroom partnered with Alvie, they saw a 107% increase in net profit.
Are you ready to achieve similar results? Visit Alvie to learn more.
Note ‘eCommerce Masterplan’ when you book a demo to enjoy a 3 months free trial.
Would you like to be a sponsor? Find out more here
Reviews of the eCommerce MasterPlan Podcast
Must listen for anyone in eCom: By far the best podcast on eCom and business in general.
spineryan, Apple Podcasts
One of the 15 Best Podcasts That Ecommerce Entrepreneurs Should Be Listening To
Referral Candy
There are few podcasts that are as insightful as this one. The format of the show is fantastic and fresh. Keep up the good work!
Rfgdsdggjfg, Apple Podcasts
Have you yet downloaded our ebook?
To celebrate reaching Episode 500 we’ve created an EPIC eCommerce success-focused ebook.
Packed with FIVE HUNDRED Top Tips about how to make your eCommerce store more profitable.
Featuring the advice of many, many past guests, alongside industry experts and many from you – our listeners.
Chloe has checked every single tip, and organised the whole thing into sections for you.
Making is super easy to dip and dip out and take inspiration as and when you need it.
This ebook needs to be sat on your desktop – or (even…) printed and sat on your desk.