Eric Bandholz launched Beardbrand in 2013 and is now a 7-figure business. Beardbrand is a range of products for looking after a beard (strangely enough!), the majority of the products are designed by the Beardbrand team, with a few best of breed exceptions. The products are available from their 2 international online stores, and various retail distributors.
Click to Tweet: Check out Eric Bandholz talking about how Beardbrand was cultivated on the @eComMasterPlan #podcast
Listen to hear Eric’s advice on whether to include the content on your eCommerce site or on a seperate site.
Most Awesome Thing Right Now
Beardbrand are in the process of building an influencer programme. They have successfully recruited over 20 remarkable guys, with interesting stories to tell to ‘Team Beardbrand’. They will focus on promoting Beardbrand’s vision to shift society’s perception of people with facial hair.
On the Radar for the Coming Months
Eric is keen to start his own podcast to complement his YouTube channel.
Tips for What you Should Outsource
Areas that do not require a full-time position.
Areas that you do not have expertise in and don’t want to gain expertise in.
Areas that are not a core aspect of the business.
You can hear about all this on the podcast, for free – right now…
YouTube – helps the audience understand the vision and passion of your business.
Tool Top Tip
Grasshopper – which is a computer routing platform has helped keep Beardbrands lean. Customers can call in on a free phone number – but that can be directed to any mobile.
Start Up Top Tip
Finding the right team! Business can be lonely and it is important to surround yourself with people who are philosophically aligned.
If your business didn’t exist, which eCommerce Business Would you like to be Running?
Nixon – They’ve got a real good look, feel and vibe – as well as some great products.
This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it!RejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
Leave a Reply