The Kewl Shop’s Charles Fitzgerald on how to get to 50,000 visits per month, using content and customer service (episode 063)

Charles Fitzgerald is the founder of Online Only American retailer The Kewl Shop. It’s a fashion retailer specialising in bandage dresses. They launched in late 2012, and are now top 150,000 websites in the world!

Click to Tweet: @eComMasterPlan #podcast Charles Fitzgerald from The Kewl Shop on how he has grown his US business from Asia

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Charles Fitzgerald of The Kewl Shop
About the business

  • eCommerce Business Structure – Online Only
  • Product Range Scale – niche
  • On a Shopify platform
  • Virtual team -Across 2 continents
  • selling mainly in the US
  • Offer 24 hour customer service
  • Key widgets in the website:

Listen to hear how Charles Fitzgerald got started in eCommerce

Most Awesome Thing Right Now

Charles says the most awesome thing about his business at the moment is that it affords him the freedom to run his business from anywhere in the world. Charles no longer owns a suit and for the majority of the time works in Singapore with temperatures of around 30 degrees.

Listen to hear how Charles manages his remote team

On the Radar for the Coming Months

Charles have quite a lot of things on the to do list but as a business they’ve worked out what they need to do and they are working through their list. They’re adding to the email lists and working on improving their PPC activity. Charles is also looking at starting a side blog to help tell the Kewl Shop story.

You can hear about all this on the podcast, for free – right now…

Top Tips on Manage a Remote Team

Charles suggests that you need to establish how each employee likes to be contacted – some people prefer to contacted through Skype whereas some prefer a telephone conversion. Living in a text orientated world Charles take the time out to drop his employees messages to check up on them and if they want to chat he takes the time out to talk.

Charles makes sure that everyone knows about the business growth and developments within the business keeping everyone up to date.  His team is all committed to the business and are interested in seeing how it is developing.

eCommerce Book Top Tip

Customer Manipulation: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win by Chloë Thomas

eCommerce Traffic Top Tip

Lead Generation Ads on Facebook.

Tool Top Tip

Podio – project management software

Start Up Top Tip

Talk to those who’ve done it before.

Interview Links