Here to help you improve your eCommerce business
Welcome to the home of the eCommerce MasterPlan & Keep Optimising Podcasts. Where our aim is to help you BOTH improve your eCommerce business AND get on the path to Net Zero.

The latest eCommerce MasterPlan Podcast Episodes
- From 1795 to Shopify: Building a £12M eCommerce Toy Brand, with Joe Jaques (episode 590)Joe Jaques is the CEO at Jaques of London, inventors of croquet, ping pong and chess as we know them, and championing play as the foundation of learning. Founded in 1795 (yes over 200 years ago) Joe is the 8th generation toymaker to lead this family business, winning multiple awards in recent years.… Read more: From 1795 to Shopify: Building a £12M eCommerce Toy Brand, with Joe Jaques (episode 590)
- Fashion and Sustainability – what do consumers want now, and how can brands benefit from it? (episode 589)Bhavishya Ramchander is the CEO at Reloom, a platform where conscious consumers meet verified, sustainable fashion brands. Founded in 2025 they’ve been featured in Forbes, Business Insider, Vogue Europe and at the Drapers Conscious Fashion Summit, they already have over 20 verified brands on the platform. In this episode, Vishy shares what today’s fashion consumers really want… Read more: Fashion and Sustainability – what do consumers want now, and how can brands benefit from it? (episode 589)
- From Market Stall to £25M: How Valentte Built an 8-Figure eCommerce Brand with Luke Bream (episode 588)Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via their WooCommerce store and some on Amazon. In this episode, Luke shares the story behind Valentte’s journey from a small market stall to an… Read more: From Market Stall to £25M: How Valentte Built an 8-Figure eCommerce Brand with Luke Bream (episode 588)



