Here to help you improve your eCommerce business
Welcome to the home of the eCommerce MasterPlan & Keep Optimising Podcasts. Where our aim is to help you BOTH improve your eCommerce business AND get on the path to Net Zero.
The latest eCommerce MasterPlan Podcast Episodes
- How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton (episode 585)
Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale. In this episode, Ed shares how Seep is turning a surge… Read more: How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton (episode 585) - What Would You Do if you were embarking on a replatform in 2026? – with James Gurd (episode 584)
James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation. From agency and tech selection through to team training and project leadership. In this WWYD episode, James dives… Read more: What Would You Do if you were embarking on a replatform in 2026? – with James Gurd (episode 584) - How Must Have Ideas Bootstrapped From £3k to £80m in eCommerce Sales with Amy Knight (episode 583)
Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with just £3,000 in 2018 that are now on track for £80million in 2026 via their custom in-house website. In this episode,… Read more: How Must Have Ideas Bootstrapped From £3k to £80m in eCommerce Sales with Amy Knight (episode 583)