Here to help you improve your eCommerce business
Welcome to the home of the eCommerce MasterPlan Podcast. Where our aim is to help you BOTH improve your eCommerce business AND get on the path to Net Zero.
The latest eCommerce MasterPlan Podcast Episodes
- Building a Purpose-Driven Brand: How Asket Scaled Without Chasing Trends (episode 607)
Jonatan Ehn is the Chief Commercial Officer at Asket, a fashion brand that doesn’t think of itself as a fashion brand. With the goal to liberate daily life from clutter and excess. Their men’s and womenswear rangers are sold via their Centra website, and stores in Stockholm & London, that also offer repairs and alterations. Founded in… Read more: Building a Purpose-Driven Brand: How Asket Scaled Without Chasing Trends (episode 607) - Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships (episode 606)
Jennifer Bailey is the CEO Founder at Calla Shoes, sellers of women’s shoes for bunions, wide feet and problem feet. Founded in 2016 they now sell via their Shopify store and are on track for £2million in sales this year. In this episode, Jennifer reveals how Calla Shoes grew from a personal frustration… Read more: Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships (episode 606) - What Would You Do as Head of eCommerce Entering the Preloved Market? – with Andy Ostcliffe (episode 605)
Andy Ostcliffe is the Chief at Chiefly, where they’re experts on the Charity Retail Sector and pre-loved sales across product categories. Previously Andy co-created and led two of the world’s largest charity online retailers – Oxfam and British Heart Foundation. Andy joins Chloe for a What Would You Do? episode, exploring what today’s Head of eCommerce… Read more: What Would You Do as Head of eCommerce Entering the Preloved Market? – with Andy Ostcliffe (episode 605)
