Here to help you improve your eCommerce business
Welcome to the home of the eCommerce MasterPlan Podcast. Where our aim is to help you BOTH improve your eCommerce business AND get on the path to Net Zero.
The latest eCommerce MasterPlan Podcast Episodes
- How Moon Phase Studios Scaled to £1M with Email Marketing & Seasonal Strategy, with Hayley Jones (episode 595)Hayley Jones is the Artist and Founder at Moon Phase Studios. The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals. It was founded in November 2020 when they went from zero to £200k in 8 just weeks! Now they sell… Read more: How Moon Phase Studios Scaled to £1M with Email Marketing & Seasonal Strategy, with Hayley Jones (episode 595)
- From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé (episode 594)Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in 2019 they now sell via wholesale, and their Shopify store, in total sales are €1.5million a year. In this returning guest episode, Roel shares how the business has… Read more: From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé (episode 594)
- How to Grow Profits in 2026 (episode 593)In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a recent webinar focused on one big question: How can eCommerce brands grow both sales and profits in 2026? Chloe is joined by three expert voices from very different areas of eCommerce – promotions, CRO and experimentation, and growth strategy –… Read more: How to Grow Profits in 2026 (episode 593)




