Here to help you improve your eCommerce business
Welcome to the home of the eCommerce MasterPlan & Keep Optimising Podcasts. Where our aim is to help you BOTH improve your eCommerce business AND get on the path to Net Zero.
The latest eCommerce MasterPlan Podcast Episodes
- What Would You Do to Tackle the Opportunity that is AI Chat and GEO? – with Miracle Inameti-Archibong (episode 578)
Miracle Inameti-Archibong is an online marketer who’s been deep in SEO since 2010. Now working at a very large UK retailer, after stints in other verticals and agency side. In this WWYD episode, Miracle tackles one of the biggest questions facing eCommerce right now: what would you do as AI… Read more: What Would You Do to Tackle the Opportunity that is AI Chat and GEO? – with Miracle Inameti-Archibong (episode 578) - From $6M to $68M: The Xero Shoes Strategy Behind 10x DTC Growth (episode 577)
Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just under $68 million. In this episode, Steven returns to the show to share how Xero Shoes 10x’d the business… Read more: From $6M to $68M: The Xero Shoes Strategy Behind 10x DTC Growth (episode 577) - Scaling Luxury Online: Inside Carter Eve Jewelry’s 25% Year-on-Year Growth (episode 576)
Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now have annual sales of $1.2M with a 25% year-over-year growth rate. Selling exclusively via their Shopify site. In this… Read more: Scaling Luxury Online: Inside Carter Eve Jewelry’s 25% Year-on-Year Growth (episode 576)