Here to help you improve your eCommerce business
Welcome to the home of the eCommerce MasterPlan & Keep Optimising Podcasts. Where our aim is to help you BOTH improve your eCommerce business AND get on the path to Net Zero.

The latest eCommerce MasterPlan Podcast Episodes
- Boost Conversions Without Killing Margins — Dan Bond of RevLifter Explains How (episode 543)Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line.
- From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce Work (episode 542)Rachel Hanretty is the founder and CEO of Mademoiselle Macaron, handmade luxury French macarons sellers. Rachel’s grown the business from a market stall in 2013 to a 7-figure business. They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street,… Read more: From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce Work (episode 542)
- Ditching the Store: How Preston Zly Built a Thriving Online Luxury Brand with Johanna Preston (episode 541)Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom. Founded over 20 years ago they now do around $350,000 a year.