Here to help you improve your eCommerce business
Welcome to the home of the eCommerce MasterPlan & Keep Optimising Podcasts. Where our aim is to help you BOTH improve your eCommerce business AND get on the path to Net Zero.

The latest eCommerce MasterPlan Podcast Episodes
- Why 2025 is the Year of Integration in eCommerce with Jim Herbert (episode 528)Jim Herbert is the CEO at Patchworks, an eCommerce-focused iPaaS who are all about helping you automate and streamline your data.
- Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’Neill (episode 527)Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. He scaled soak.com from £2 to £80million, drove digital growth at Holland & Barrett, and took Bathroom Mountain from £0 to £40million in 18 months. Who better to chat to about how to… Read more: Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’Neill (episode 527)
- Top Tips for eCommerce Growth in 2025 (episode 526)Every January we release an episode like this one – your guide to the best ways to achieve success this year. To help you navigate the impact of all this and build resilience and competitiveness into your business I’ve worked hard to get you a line-up of brilliant experts so… Read more: Top Tips for eCommerce Growth in 2025 (episode 526)