Here to help you improve your eCommerce business
Welcome to the home of the eCommerce MasterPlan & Keep Optimising Podcasts. Where our aim is to help you BOTH improve your eCommerce business AND get on the path to Net Zero.

The latest eCommerce MasterPlan Podcast Episodes
- From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé (episode 594)Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in 2019 they now sell via wholesale, and their Shopify store, in total sales are €1.5million a year. In this returning guest episode, Roel shares how the business has… Read more: From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé (episode 594)
- How to Grow Profits in 2026 (episode 593)In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a recent webinar focused on one big question: How can eCommerce brands grow both sales and profits in 2026? Chloe is joined by three expert voices from very different areas of eCommerce – promotions, CRO and experimentation, and growth strategy –… Read more: How to Grow Profits in 2026 (episode 593)
- How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley (episode 592)Faye Whitley is the co-founder and managing director of Beevive creators of The Original Bee Revival Kit, and recent Dragon’s Den stars. Founded in 2018 they’ve sold over £2million of product via their Shopify store and over 350 wholesale customers selling their products in the UK. In this episode, Faye shares how a simple idea… Read more: How Beevive Built a Multi-Million Pound Brand from a Single Product Idea, with Faye Whitley (episode 592)



