Here to help you improve your eCommerce business
Welcome to the home of the eCommerce MasterPlan & Keep Optimising Podcasts. Where our aim is to help you BOTH improve your eCommerce business AND get on the path to Net Zero.

The latest eCommerce MasterPlan Podcast Episodes
- How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability with Jane Firth (episode 534)Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products. They… Read more: How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability with Jane Firth (episode 534)
- How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success (episode 533)Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve… Read more: How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success (episode 533)
- The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet (episode 532)Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million.