William Forshaw is the founder of Maxwell Scott Bags – a luxury English brand that is an online only retailer, with a wholesale arm. Their turnover is just over £1 million, about 500 customers per month – but much higher at Christmas. They were founded in 2002 and re-imagined in 2013 to focus on becoming the most loved British Bag company in the world. Everything is focused on craftsmanship, attention to detail, and a passion for creating individual style.
Click to Tweet: Maxwell Scott Bags’s William Forshaw talks custom widgets and internationalization on @eComMasterPlan podcast
Turnover is over £1 million and aiming to increase that by 30 to 40% over the next year by focusing on international expansion
Relocated the business from London to York about 3 years ago
Based in the UK, sell globally
Key widgets in the website:
far too many to mention! listen to hear William’s excellent approach to widgets
Listen to hear how William got started in eCommerce and went from seeing a gap in the market to building an international brand
Internationalisation
Maxwell Scott Bags currently have sites for the UK, France, Germany and the USA. Over the coming months they are launching sites for Australia, Canada, Austria and Switzerland.
Listen to hear how William decides which country to launch in next (including tax, market size, and your stats)
Most Awesome Thing(s!) Right Now
Photography – upcoming Photo shoot for new season marketing material
Getting creative for Christmas
Going into new markets with internationalisation
On the Radar for the Coming Months
International expansion
Wholesale to other retailers
Drop-Shipping for other eCommerce stores
Opening a bricks and mortar shop in York
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