Alex Pratt is the founder of Serious Readers who build and supply the world’s best reading lights. (I am a customer and love these lights – perfect for an evening of needlework! And they do ship worldwide). The business started in 1986, and is now a mail order business with strong online sales, as well as Amazon and wholesale sales. Turnover is £5m achieved with 50 employees selling 20,000 lights per year. Alex is also the Chairman of the UK’s Direct Commerce Association.
CLICK TO TWEET: Founder of Serious Readers Alex Pratt talks raving fans on @eComMasterPlan podcast
On a bespoke Ruby on the Rails platform by MoneySpyder
1 million customers worldwide
50 people in the business
Based in the UK, sell globally
Listen to hear how Serious Readers got started in eCommerce
Most Awesome Thing Right Now
Raving fans, Serious Readers bases their business on the idea that light enriches lives and look for people that believe this also.
Listen to hear how Serious Readers creates raving fans and uses the number of raving fans as their number on KPI (Key Performance Indicator)
On the Radar for the Coming Months
Maximise the value from the season, which for them is now through till March.
Make sure everything works
Multiple testing and conversion to replicated their offline journey and taking it online
Migrating the customer recruitment activity online
You can hear about all this on the podcast, for free – right now…
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