AGAME Sport’s Adrian Noott discusses growing a B2B eCommerce business to £400,000 turnover (episode 045)

Adrian Noott is the founder of AGAME Sports which started in 2012 to supply high quality team sports kit to schools and clubs. It’s a business with distinct B2B and B2C customers, last year turned over £400,000.

Click to Tweet: Adrian Noott of AGAME Sports tells us how they scored a £400k turnover in 2015 @ecommasterplan #podcast

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Adrian Noott Agame Sports
About the business

  • eCommerce Business Structure – Online Only
  • Product Range Scale – niche
  • On a J Shop platform
  • 1 million customers worldwide
  • 4 people in the business
  • Based in the Cornwall, sell nationally

Listen to hear how Adrian got started in eCommerce

Most Awesome Thing Right Now

Adrian thinks the most exciting thing in the business right now is his team.  Everyone that works at AGAME Sports is extremely passionate about what they do and about the design and manufacture of bespoke sports kit.

On the Radar for the Coming Months

At the top of Adrian’s to do list is to ensure that brochures are aligned with the AGAME Sports website.  Ensuring that all the pages on the website reflect what is is featured in the brochures. Also with the approach of cricket season that is a big focus for AGAME Sports at the moment.  Having recently experienced a drop in equipment sales, Adrian will also be focusing on that area of the business.

Promoting Brand and Building Customer Relationships

AGAME Sports create a lot of content and social media on behalf of the clubs they produce kit for – this is a great way of promoting their brand but also develops a great relationship with their customers.  The clubs are appreciative of the support and AGAME Sports stays at the forefront of their mind.

You can hear about all this on the podcast, for free – right now…

eCommerce Book Top Tip

What you see is what you get: My Autobiography by Alan Sugar

eCommerce Traffic Top Tip

Adrian advises to look for key partnership opportunities – look for affiliate marketing opportunities and tailored partnership PR programmes that could help your business.

Tool Top Tip

Adrian believes that no tech, widget or app can make up for face to face conversation – therefore the AGAME Sports team work in an open plan office.

Start Up Top Tip

Building on his own experience Adrian recommends that anybody looking to build a website for their business ensure the developer you use understands your business, what you are about and what you hope to achieve.

If your business didn’t exist, which eCommerce Business Would you like to be Running?

If Adrian wasn’t running AGAME Sports he would love to run Amazon, why not? He would love to understand how it all works.

Interview Links