10 Top Tips for Using AI to Scale Your eCommerce Business (episode 451)
In this episode, Chloë Thomas brings you an exciting exploration of AI’s impact on eCommerce as it continues to grow and change the game. Expertly handpicked guests share their invaluable insights as they answer the question:
“How is AI making a difference for eCommerce brands right now?”
There’s a wide range of answers, which makes this a must-listen episode.
Listen now for free:
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Rosie Bailey, Nibble
AI can help eCommerce businesses grow by making daily tasks easier, creating personalized and emotionally engaging customer experiences, and fostering loyalty and higher customer lifetime values through fairness and ethics.
- Find out more about Nibble
- Connect with Rosie
- Listen to episode 419 of eCommerce Masterplan on Top 3 Marketing Tools where Rosie was also a guest
Turker Yigitalp, Prisync
AI in eCommerce analytics levels the playing field by democratizing access to data-driven insights and empowering businesses of all sizes to compete effectively, make informed decisions, and achieve growth, customer satisfaction, and long-term success.
- Find out more about Prisync
- Connect with Turker
- Listen to Burc Tanir of Prisync on the Keep Optimising Podcast
Susan Moeller, Tailwind
Smaller eCommerce businesses may compete with larger companies on an even playing field thanks to AI, which handles marketing activities cost-effectively, and ultimately saving time and resources while having a big impact on small teams.
- Find out more about Tailwind
- Connect with Susan
- Listen to Susan’s episode on the Keep Optimising Podcast
Katrina McKinnon, CopySmiths
AI can help eCommerce businesses grow by emphasizing the importance of creating true, deep, and interesting branded content, establishing themselves as authorities in their niche, and ensuring they are trusted and recognized by AI giants to thrive in the AI-driven world.
Shwetank Tamer, Cooee
AI is helping eCommerce brands revolutionize conversion rates by analyzing real-time micro behaviors of visitors and guiding them through their buying journey, resulting in happier customers, higher conversion rates, and boosted sales.
Stuart Russell, Planning-inc
AI is helping eCommerce marketers deliver personalized and relevant customer experiences across channels by industrializing insights, predicting customer value, and automating the creation of personalized messages, leading to more effective marketing efforts.
Christina Augustine, Bloomreach
Generative AI is increasingly being used by eCommerce brands to streamline content creation, improve customer acquisition channels, and enhance the overall customer experience, contributing to the growth and success of their businesses.
Sarah McVittie, Dressipi
AI is being utilized by retailers and e-commerce brands in various ways, from marketing and copywriting to brand naming and demand forecasting, offering significant gains in productivity and reducing environmental impacts, but careful attention to data quality is crucial to unlock its true value and potential for growth.
Jodi Gaines, eDesk
AI can significantly help eCommerce businesses grow by automating support and eliminating manual tasks, allowing staff to focus on critical issues, leading to faster response times and improved customer satisfaction, ultimately driving better results for retailers.
Deann Evans, Shopify
AI is driving the evolution of eCommerce, empowering retailers of all sizes to reduce costs, increase productivity, and compete effectively by leveraging AI technologies like natural language processing, leading to a more innovative and thriving commerce landscape.
- Find out more about Shopify
- Connect with Deann
- Listen to Shopify’s recent sustainability episode on eCommerce Masterplan with Stacy Kauk
Related episodes
- Chloe’s Top 3 Marketing Tools to Improve your eCommerce sales in 2023 (episode 419)
- Attribution: AI Media Buying with Rabah Rahil (Keep Optimising episode 140)
- Facebook Ads: The AI Tools That Bring Results with Jonny Hyams from Digital Gearbox (Keep Optimising episode 156)
Without the sponsors the podcast wouldn’t be possible – please do check them out:
Prisync is a price tracking, monitoring, and dynamic pricing platform serving over 700 eCommerce companies in more than 60 countries.
It helps eCommerce businesses of all sizes make data-driven pricing decisions to increase sales growth and improve profit margins.
With Prisync, you can monitor prices and make price comparisons from any website, marketplace, or sales channel like Google Shopping & Amazon in a single dashboard and import all your products with one click.
The simplest way to increase your profit!
Start a free trial today and get 50% off your first three months!
Attention eCommerce businesses! Want to scale your business even faster!??
Join the team as they uncover fascinating personal stories of growth in eCommerce from some of your favourite brands – as well as some new players that are disrupting the space.
Don’t miss out on valuable insights and strategies from the fastest-growing businesses in retail.
Tune in now and supercharge your eCommerce growth!
Episodes are available now here as well as on major podcast platforms like Spotify, Amazon, Apple and Google, or, wherever you listen to your podcasts.
Have you yet downloaded our ebook?
To celebrate reaching Episode 500 we’ve created an EPIC eCommerce success-focused ebook.
Packed with FIVE HUNDRED Top Tips about how to make your eCommerce store more profitable.
Featuring the advice of many, many past guests, alongside industry experts and many from you – our listeners.
Chloe has checked every single tip, and organised the whole thing into sections for you.
Making is super easy to dip and dip out and take inspiration as and when you need it.
This ebook needs to be sat on your desktop – or (even…) printed and sat on your desk.
Download your free copy right now
Full transcript to read & download:
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