Suzy Moore is the founder of So Suzy Stamps she launched her eCommerce store in 2014, and her podcast “So Suzy Podcast” in Oct 2016, her business now has about 1,900 customers.
Listen to learn how InStockAlerts has increased turnover by about 80% for abandoned carts.
Influencer Marketing
Her “design team” is made up of influencers within the craft industry, and are responsible for some of their own marketing. The team uses Facebook Workplace so they can all collaborate in one place.
Listen to learn how Suzy’s incredible design team of influencers works.
The ‘Blog Hop’
Suzy and her team are have a blog hop with another stamp company coming up, which will promote both of the companies. To do the blog hop, everyone on the team will make a card using a specific stamp, then post it on their blog. Viewers will hop from blog to blog, leaving a comment on each one. At the end, as long as the viewer has left a comment on every blog, they can win a gift certificate or other prize. It’s a great way to give exposure to the design team members and the card making styles, as well as get the stamps in front of a different audience.
Listen to learn more about the benefits of blog hops.
The So Suzy Podcast
The niche, passionate nature of the industry has fostered a sense of community, friendship, and loyalty among Suzy and her customers. They aren’t just her customers, they are her friends. The So Suzy Podcast was built to better service the community. Many of the customers are evolving. They want to sell their cards and build their hobbies into a business of their own, or they want to be on a design team like Suzy’s. The podcast allows her to answer those questions, as well as potentially become an industry leader.
Most Awesome Thing Right Now
The most awesome thing for Suzy is the support and comments she gets from her customers. They light up her life, energize her, and make it all worth it.
