eCommerce MasterPlan

  • Net Zero
  • Summit
  • Podcast
    • About The Podcast
    • Top 10 Episodes
    • Reviews
    • Interesting Stuff
    • Our eCommerce January Growth Series 2022
    • Audience Offers
    • Full list of eCommerce MasterPlan Podcast Episodes
  • Keep Optimising
    • About the Podcast
    • Monthly Q&A Webinar
  • Books
    • eCommerce Marketing – NEW
    • eCommerce MasterPlan 1.8
    • eCommerce Delivery
    • Customer Persuasion
    • B2B eCommerce MasterPlan
  • eCommerce Help
    • Consulting, Coaching, Mentoring
    • Great Deals on Useful Things
  • Contact
    • About Us
    • Email sign up
    • Be a podcast guest
    • Speaking

097: So Suzy Stamps’ Suzy Moore – how she doubled her business with one website change, and influencer marketing

April 10, 2017 By Chloë Thomas 1 Comment

Suzy Moore is the founder of So Suzy Stamps she launched her eCommerce store in 2014, and her podcast “So Suzy Podcast” in Oct 2016, her business now has about 1,900 customers.

Subscribe on your Favourite Podcast App

Apple podcasts badge

Listen on Spotify

Listen on Google Podcasts

so suzy podcast
About the business

  • eCommerce Business Structure – Bricks and Clicks
  • Product Range Scale – niche
  • 16 team members – all over the world
  • On BigCommerce
  • Based in New Mexico USA, sells world wide
  • Plugins – InStockAlerts

Listen to learn how InStockAlerts has increased turnover by about 80% for abandoned carts.

Influencer Marketing

Her “design team” is made up of influencers within the craft industry, and are responsible for some of their own marketing. The team uses Facebook Workplace so they can all collaborate in one place.

Listen to learn how Suzy’s incredible design team of influencers works.

The ‘Blog Hop’

Suzy and her team are have a blog hop with another stamp company coming up, which will promote both of the companies. To do the blog hop, everyone on the team will make a card using a specific stamp, then post it on their blog. Viewers will hop from blog to blog, leaving a comment on each one. At the end, as long as the viewer has left a comment on every blog, they can win a gift certificate or other prize. It’s a great way to give exposure to the design team members and the card making styles, as well as get the stamps in front of a different audience.

Listen to learn more about the benefits of blog hops.

The So Suzy Podcast

The niche, passionate nature of the industry has fostered a sense of community, friendship, and loyalty among Suzy and her customers. They aren’t just her customers, they are her friends. The So Suzy Podcast was built to better service the community. Many of the customers are evolving. They want to sell their cards and build their hobbies into a business of their own, or they want to be on a design team like Suzy’s. The podcast allows her to answer those questions, as well as potentially become an industry leader.

Most Awesome Thing Right Now

The most awesome thing for Suzy is the support and comments she gets from her customers. They light up her life, energize her, and make it all worth it.

Listen to hear more about how….

eCommerce Book Top Tip

  • Body of Work: Finding the Thread That Ties Your Story Together by Pamela Slim

eCommerce Traffic Top Tip

  • Free shipping, especially when paired with new releases

You can hear about all this on the podcast, for free – right now…

Tool Top Tip

  • CoSchedule
  • Facebook Workplace

Start Up Top Tip

Throw out all thoughts of having a personal life, and get BigCommerce with InStockAlerts.

Interview Links

  • Business

So Suzy Stamps is now celebrating three years of business with a month-long celebration of contests and free shipping. Check it out!

Filed Under: 2017 Episodes, B2B eCommerce Podcasts, eCommerce MasterPlan Podcast, One Person eCommerce Businesses Tagged With: influencer marketing, podcasts

Comments

  1. simplycharmingeveryday says

    April 10, 2017 at 19:40

    Loved this podcast with Suzy of So Suzy Stamps! Well done!

    Reply

Leave a Reply Cancel reply

eCommerce MasterPlan Podcast

  • B2B eCommerce Podcasts
  • Fashion & Apparel Podcast Episodes
  • One Person eCommerce Businesses
  • Shopify Businesses
  • Startups
  • Subscription eCommerce Podcasts
  • Top 10 Episodes
  • £1m+ Businesses

Keep Optimising Podcast

  • Keep Optimising Podcast
  • Monthly Q&A Webinar

Products & Services

  • Audience Offers
  • Books
  • eCommerce & Marketing Speaker
  • Join our Email List

Social Media

  • Facebook Group
  • Instagram @eComMasterPlan
  • LinkedIn Page
  • LinkedIn: Chloë
  • Twitter @eComMasterPlan

Search the site

Social proof places we've been featured

Copyright © 2022 · Privacy Policy · Website Terms · Find us on Google+

This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it! Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT