All eCommerce MasterPlan Podcast Episodes

Haydn Parks is a CRM specialist. He now consults for brands like Balance Me, Hunter Boots, and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.

James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. The UK’s first consumer-to-consumer marketplace for buying and selling preowned and refurbished mobile phones. Founded in 2021, they now have a multi-million-pound annual turnover and have tripled in size in the last 12 months.

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer startups, especially those looking to build brand and community across both online and offline platforms. Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal. 

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024. 

Will Martin is co-founder and financial director at Littledart Fulfilment, a 3PL providing bespoke eCommerce fulfilment that’s as unique as your business.  Listen now for free: Dive in:  [06:33] Fulfilment helps in brand loyalty and customer retention.  [09:34] Balancing cost and team importance in fulfillment.  [11:13] Models based on time and space, great working environment…

Austin Simms is the co-founder & COO at Dayrize, a business which exists to help businesses and consumers bring consumption within planetary boundaries, and whose software is already being used by over 500 businesses – including Foot Locker. Before co-founding Dayrize Austin has held senior marketing positions at multiple big brand consumer businesses like Nike,…

Aubrey Harper is a Content Strategist at Klaviyo. Earlier this year she produced some remarkable customer research that you all need to know about…

Sara Arthrell is the CMO at Brightpearl, and she’s joining us to share the insights from the Brightpearl Lightning 50 report that you can all use to fast track the growth in your eCommerce store.

Thomas Panton & Hugo Douglas-Deane are the co-founders of Canopey (previously Greenr), where they’re building the UK’s most accessible and comprehensive sustainable shopping marketplace. Founded in 2021 they’re going live to consumers this Summer.

Helen Lord is co-director and founder at family business Used Kitchen Exchange, the UK’s number one kitchen reseller, and a proud recipient of the Queen’s Awards for Enterprise in Sustainable Development. Founded in 2014 they now sell around £5.5m in product a year.

Antoine Gagné is the founder and CEO at J7 Media, a creative and data-driven Facebook Ads agency managing over $2M in monthly ad spend. J7 Media specialise in helping DTC brands grow their sales, and have analysed the advertising they’ve been running to put together a guide to best practices – and that’s what Chloe’s…

Kevin Wiles is the Group SEO Manager at Halfords, a UK bricks and clicks retailer specialising in motoring and cycling. Founded in 1892 in 2019 they had revenue over £1.1b with profits of nearly £60m.

Jason Butcher is a specialist at the fore front of fintech, he’s a key advisor to multiple businesses focused on aspects of payment solutions and emerging currencies. His core role as the CEO at Coinpayments, an integrated payment gateway for cryptocurrencies. Who better to update us on the latest payments opportunities?

Megan Bingham-Walker is the co-founder and CEO at Anansi an eCommerce insurance specialist.

Nate Lind is the founder of multiple eCommerce businesses to which he’s driven $100 million in sales. Mainly in the men’s and women’s beauty space. Back in episode 163, he explained all about how he does that, and now he’s back to update us on his new focus-helping eCommerce business owners sell their business successfully.

David Williams has been in eCommerce and retail since the 1990s plotting the growth of DTC brands before the phrase ‘DTC’ was even dreamt up. He’s worked for brands including Charles Tyrwhitt, Bowers & Wilkins, Deckers, Aspinal of London; and he’s joining us today to talk about what on earth is going on ineCommerce.

Liat Karpel Gurwicz is head of eCommerce Marketing at Wix.com. That means she spends her days attracting more retailers to use Wix to power their online store. To do that she and her team spend a lot of time learning from Wix’s 700,000 eCommerce users – and she’s joining us today to share some of…

Rebecca Wilson is the chief curator at Saatchi Art, the world’s leading online art gallery. Launched online in 2011 in Q3 2019 they grew by a whopping 35%.

Rory O’Connor is the CEO and founder of Scurri. He’s been involved in retail and keeping customers happy for almost 30 years, and at Scurri he is providing retailers with innovative solutions for simple shipping that enable the optimisation of the ordering, shipping and delivery processes.

Tom Chatfield is the Head of Sales and Marketing at Quicke’s. Quicke’s is a family farm and cheese maker established in 1540 – definitely making them the oldest business we’ve had on the show so far!!  Quicke’s started selling online in the 1990s and now sell around £2m of cheese per year across eCommerce, retail…

Chris Shipferling is the Managing Partner at Global Wired Advisors, who help eCommerce business owners sell up. With over 1,000 transactions under their belts they know what they’re talking about!

Michael Valdsgaard has been in the retail industry since 1993 initially on the bricks side at Danish Supermarket Bilka, then with IKEA in both Europe and the USA where he shifted to the online retail world as Senior VP Digital Transformation leading IKEA’s shift to digital. Since 2018 he’s been helping other retailers to digitally…

Greg Spillane is the CEO at Fancy, a curated online retailer for customers looking to discover the coolest and most innovative fashion, accessories, art and gadgets from emerging brands and artists across the globe from their 200,000 + inventory.

Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Now the 2 sites typically grow at 25% per year with sales over $10m a year.

Neil Fitzpatrick is the Managing Director at Pet Drugs Online. The UK’s leading online pharmacy service for pets set up and run by vets in Somerset, UK. They launched in 2005 and are on track for over £50m in sales this year with a 33% yearly growth rate.

Trent Dyrsmid has been sourcing products and selling on Amazon for over 4 years, during that time he’s also got very into traffic driving, hosted the brilliant Bright Ideas Podcast, and (which is what we’re chatting about today) mastered the process of systematising your business in order to take the stress and cost out of…

Geoff Atkinson was a part of the Overstock.com marketing team during a 6 year period when they went through rapid international expansion, and refocused from selling anything to focusing on home and garden. During that time he went from Email Marketing Manager to SVP Marketing, CRM, Analytics &Demand Management.

Mario Nawfal started his first eCommerce business Froothie in 2013 with just $300 in the bank, and since then has grown multiple eCommerce businesses that range from “Guilt-free box” a healthy snacks food subscription service, to Commercial Blenders Australia which–sells blenders to businesses. Together they achieve over 8 figures a year.

Andrew Busby is the CEO of Retail Reflections, once upon a time he was a retailer himself – but for most of the last decade, he’s been helping retailers understand where the opportunities and threats they need to adapt for lie. That includes being a contributor to Forbes, being on the advisory boards of multiple…

This episode is number 300. Thank you all! Whether you’ve listened to 1 episode or all of them if you weren’t listening, and letting me know how the show helps you – I wouldn’t have kept doing it for the last 5 years! In celebration of meeting this milestone I’m bringing you a behind the…

Ben Woodward and Tash Jones from SmartFreight are experts in the shipping and fulfilment industry, which means they’ve spent 2020 getting to grips with how a global pandemic has changed the shipping habits of retailers. From getting stock into the warehouse to getting the parcel to the customer they have seen retailers across the world…

In today’s episode…we’re getting into Google Shopping Campaigns – and how to take them to the next level to grow your sales, and fight off the competition. Our guest is Jon Lord of Connexity. As many of you know I’m a big of Google Ads fan, so at eCommerce expo last year, when Jon started…

Today’s guest expert is Adrian Rowe from RedC Marketing, Adrian is a lifelong passionate direct marketer – he cut his teeth in the world of big catalogue marketing (think Great Universal), and for more than 2 decades has been leading the team at Full Service marketing agency Red C, where he and his team have…

Adam Pritchard is the founder of Shopit – the UK’s only Pay as you grow eCommerce platform. I’ve known Adam for a few years and when we caught up for coffee at IRX (internet retailing expo) this year ended up talking about all the many many reasons you could benefit from having multiple websites. It…

Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overseas) public to spend money from the comfort of their own homes. Including working for brands such as Lakeland, Otto, Littlewoods and more. I’m really excited to have…

Neil Elliot is the founder of Sir Gordon Bennett a retailer dedicated to helping us all buy better, and buy British. Stocking a range of gorgeous brands the business launched in November 2018, and after half a year of trading and a lot of testing and measuring they have achieved sales of £7k to date,…

Salva Jovells is the marketing manager at Hockerty, looking after both acquisition and conversion rate optimisation. Hockerty is a made to measure clothing retailer – not the easiest thing to sell online! After 10 years in business, they’ve racked up over 250,000 customers around the world.

Anthea Morris is the co-founder and Finance Director at Better2Know the world’s largest private provider of sexual health testing services. They’ve disrupted the market by providing fast and accurate STI and HIV testing to 20 countries around the world. They launched in 2011 and for the last 3 years have been in the top 100…

Steve Honight is the eCommerce Lead at Pukka who sell organic teas and food supplements. They’ve been in business since 2001 and now over 2 million cups of Pukka tea are drunk globally every day. You’ll find their products on supermarket shelves around the UK, and they also sell via their own website and on…

Dave Rotheroe is the founder of Viral by Design, which is all about helping you leverage viral marketing to accelerate the growth of your business. It’s based on lessons Dave’s learnt growing his own eCommerce businesses – in fact, he’s back on the podcast for the THIRD time! And this time he’s going to be…

Jennifer DiMotta is the founder of DiMotta Consulting and has been a guest professor at the Wharton School of Business. For the last 20 years she has been helping direct to consumer brands and retailers in the USA to successfully execute aggressive growth strategies. That’s included the consumer facing Hayneedle and Office Depot and the…

Daniel Näsman is the Global head of IT Development at Daniel Wellington, a Swedish watch and luxury brand who were the fastest growing company in Europe in 2017, and have a 3 year growth of over 4500%.

Margaret Larson is the founder and Managing Director at Sustainable Furniture, an online furniture business based just 30min from me in Cornwall. In the past year they’ve won a plethora of awards for both the quality and eco-friendliness of their products. Founded in 2007 they now do 7-800 orders a month and have sales of…

We’re celebrating the publication of host Chloë Thomas’s new book eCommerce Marketing: How to get Traffic that BUYS to your Website by bringing you marketing tips from 3 eCommerce marketing experts. Chloë’s joined on the show by: Veta Armonaite from Omnisend Becky Hopkin from Digital Gearbox Komal Helyer from Pure360 Each sharing their top tip…

Mark Adams is Head of Europe at BigCommerce. He’s been in the eCommerce world for almost 20 years, mainly working agency side and focused on the technology stack side of things. He’s been advising market leading brands and retailers for years, and today he’s going to help all of us understand “The 7 principles of…

My guest is Rytis Lauris, the CEO and co-founder of Omnisend, an eCommerce marketing automation service trusted by over 50,000 marketers! He was on the show earlier this year (episode 195) to talk about the rebranding process he took Omnisend through in 2018, and he’s back to talk about what he and his team focus…

Rick Cesari has helped major brands, from GoPro to George Foreman build billion-dollar brands through AdSense advertising and strategic video marketing. Today he is with us to talk about his new book, Video Persuasion: How to Create Effective High-Level Product and Testimonial Videos that Will Grow Your Brand, Increase Sales and Build Your Business. This…

Chloe speaks with five eCommerce experts on the top ways to grow an eCommerce business in 2018.

Justin Cooke is the CMO and founder of Empire Flippers. So as well knowing a whole heap about buying and selling eCommerce businesses, he also knows a ton about sales funnels and marketing automation. Empire Flippers launched in 2012 after they’d had 2 years successfully building and selling their own websites, and have now helped…

Jacq Jones is the owner and sex educator at Sugar – a lesbian owned, multi-gender operated, for profit, mission driven sex toy store providing education and toys. Sugar is a bricks and clicks business based in Baltimore USA; they launched in 2007 and have seen up to 20% growth each year since launch.

In 2016 the our Experts View episodes that we started the year with were some of our most popular episodes – so it was a no-brainer to create them again for you as we enter 2017. We’ve got 2 “Experts View” shows for you –  in each I’ll be bringing you the opinions of some…

Last week I attended the final DCA event of the year. That’s the Direct Commerce Association – a great group of eCommerce, Mail order and multichannel businesses. I have updates coming on: Using psychology and customer profiling to improve your sales Video marketing Email design Direct Mail advice *WARNING* – the text below is my…