Today’s special guest… is Ryan Langford CEO of Ultimate Bundles. It’s a very different type of eCommerce business to those we normally feature, rather than focus on selling products day in day out, Ryan and his team put all their effort into sales events, during each of which only one single product is on sale – a specific bundle of resources. In the last 3 years they’ve run 20 of them and sold over 160,000 bundles.
Click to Tweet: A special bonus @eComMasterPlan #podcast Ryan Langford of Ultimate Bundles talking all things affiliate marketing.
About the business
- eCommerce Business Structure – Online Only
- Product Range Scale – niche
- 12 – 15 people in the team
- Based in Canada
- Work with nearly 3,000 affiliate partners
- Key widgets used in the business:
- vwo.com – for split testing
Listen to hear how Ryan Langford got started in eCommerce
Most Awesome Thing Right Now
Ryan’s just really happy that his own personal purpose is so aligned to the business goals – in helping their partners and affiliates win and creating more entrepreneurs.
Listen to hear more about how Ultimate Bundles have used affiliate and partnership marketing to grow their business
eCommerce Book Top Tip
eCommerce Traffic Top Tip
Unsurprisingly Ryan’s top marketing method is affiliate marketing – starting with the question how can you help this particular group of people (affiliates) win.
You can hear about all this on the podcast, for free – right now…
Tool Top Tip
Zoom – it’s the next generation Skype. Great for group meetings but also real-time collaboration.
Omnigraffle (IoS only) for giving rough sketches and ideas a more professional look.
Start Up Top Tip
Ryan’s top start up tip is to start with the why, rather than the what. The Internet is becoming a more sophisticated place and people can tell when things are coming from your heart or if you are just trying to sell things.