Rohan Gilkes runs WetShaveClub.com which is about bringing back the manly ritual of traditional shaving. It is an online only business with a strong subscription side. They have a tribe of 20,000 and a turnover in year one of $350,000. I’m really looking forward to finding out more about Rohan and WebShaveClub.com’s email sign methods and use of social media.
Click to tweet: Check out Wet Shave Club’s Rohan Gilkes on @eComMasterPlan podcast on how to turnover $350,000 in year 1
Product Range Scale – more niche than department store
On Cratejoy (the shopify for subscription boxes), with Woocommerce and WordPress
$350,000 turnover year one
90% of sales are subscriptions
5 people in the business
Based in the USA, 80% of sales to the USA
Key widgets in the website – are all bespoke
Listen to hear how Rohan got started in eCommerce, and how they have grown their email sign ups to 8%
Social Media and Branding
Rohan took Wet Shave Club from $300 per month, to $350,000 a year by getting the branding right and building a powerful social media presence. He explains how he did this on the podcast.
