Rohan Gilkes runs WetShaveClub.com which is about bringing back the manly ritual of traditional shaving. It is an online only business with a strong subscription side. They have a tribe of 20,000 and a turnover in year one of $350,000. I’m really looking forward to finding out more about Rohan and WebShaveClub.com’s email sign methods and use of social media.
Click to tweet: Check out Wet Shave Club’s Rohan Gilkes on @eComMasterPlan podcast on how to turnover $350,000 in year 1
About the business
- eCommerce Business Structure – Online Only
- Product Range Scale – more niche than department store
- On Cratejoy (the shopify for subscription boxes), with Woocommerce and WordPress
- $350,000 turnover year one
- 90% of sales are subscriptions
- 5 people in the business
- Based in the USA, 80% of sales to the USA
- Key widgets in the website – are all bespoke
Listen to hear how Rohan got started in eCommerce, and how they have grown their email sign ups to 8%
Social Media and Branding
Rohan took Wet Shave Club from $300 per month, to $350,000 a year by getting the branding right and building a powerful social media presence. He explains how he did this on the podcast.
- Gleam.io for competitions
- before and after and how they got the branding right to double conversions
- how they expanded the product line
Most Awesome Thing Right Now
The relationships with the customers – within the Private Customers-Only Facebook Group
Listen to hear how they use this to improve the business
On the Radar for the Coming Months
- Just launched the ladies box
Christmas (of course!)
eCommerce Book Top Tip
- Made to Stick by Chip and Dan Heath
eCommerce Traffic Top Tip
- Identify the top Bloggers and youTubers then get them to feature your product
Tool Top Tip
- Dapulse.com – team management for one week at a time
Start Up Top Tip
- Is what you’re selling something someone else is making a lot of money selling already? If not, don’t do it.
If your business didn’t exist, which eCommerce Business Would you like to be Running?
- Birchbox – another subscription box company because you have the recurring revenue