Bonus: Customer Attraction Tips with Shopify 2: Customer First Content Marketing

17th February by Chloë Thomas

Welcome to the second of our series of 3 bonus episodes “Customer Attraction Tips” presented by Chloë Thomas of eCommerceMasterPlan.com in association with Shopify.

This week it’s all about Customer First Content Marketing – a really important way to build the conversation with your unknown potential customers.

This bonus series is kindly sponsored by Shopify, find out more about them and the deal we’ve agreed here.

Our bonus episdoes will be covering:

Marketing you can use to get the Attention of Your Potential Customers
Customer First Content Marketing [see below]
20 Ways to Increase your Customer Email Signs Ups

Click to tweet: Attracting Customers with Customer First Content Marketing

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In this podcast I take you through:

What sort of ‘content’ we’re talking about
Why it’s important to create content to build the conversation with unknown potential customers
The content formats you could use
Where you should be putting that content
What to write about
Where to start