Party Packs’ Kate Turner discusses 30 years building a £5m turnover business focused on the customer (episode 078)

In 2016 Kate Turner is celebrating her business’s 30 year anniversary! The business is Party Packs, one of the UK’s top 3 party supplies companies. They’re an online only business, and currently turnover is £5 million a year and they process around 11,000 orders per month.

Click to Tweet: Party Packs is a 30 years old, Kate Turner tells @eComMasterPlan #podcast how she’s managed her business growth

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Kate Turner of Party Packs
About the business

  • eCommerce Business Structure – Online Only
  • Product Range Scale – niche
  • On a Bespoke platform
  • Inventory of over 15,000 products
  • 30 people in the team
  • Based in UK – 97% of business in the UK
  • Key widgets in the website:

Listen to hear how Kate Turner got started in eCommerce

Most Awesome Thing Right Now

Kate thinks the most awesome thing about Party Packs and the thing that makes them stand out from other businesses in their sector the number of themes they offer.

Listen to hear more about how….

eCommerce Book Top Tip

The 4 hour work week by Tim Ferris

eCommerce Traffic Top Tip

Kate recommends Google Shopping Campaigns it is the channel that brings in the majority of her customers and orders.

You can hear about all this on the podcast, for free – right now…

Tool Top Tip

Kate uses The Bullet Journal – it’s a great way of keeping track of what you have done, what you’re currently working on and what you need to work on in the future.

Start Up Top Tip

Make sure your interested in the business you are think of launching and that there is a gap in the market for it – no one else is out there already doing your business idea really well. Speak to other people and get there opinion.

Interview Links