079: Winter National's Tamsin Burford why you should put the products AND customers at the heart of your business

Tamsin Burford is the founder and director of Winter National an online only women’s designer skiwear boutique. They’ve been running for 10 years, and over the winter they now get 100-150 orders per month.

Click to Tweet: On @eComMasterPlan #podcast with Tamsin Burford talks about her seasonal fashion business Winternational

About the business

eCommerce Business Structure – Online Only
Product Range Scale – niche
On a Shopify platform
4people in the team – outsource web design, digital marketing & accounting functions
Based in UK – selling globally (20% business overseas)
Key widgets in the website:
- Power Tools Suite – for filtering

Listen to hear how Tamsin Burford got started in eCommerce

Most Awesome Thing Right Now

Tamsin is really excited about the launch of their new winter collection with some amazing new colours available.

Listen to hear more about how….

eCommerce Book Top Tip

The Zulu Principle by Jim Slater

eCommerce Traffic Top Tip

Tamsin rates Adwords Keywords but suggests that you really need to brainstorm your mission statement or purpose understanding what your keywords really are. Winternational also as a visual fashion business have found Pinterest really a really effective marketing channel.

You can hear about all this on the podcast, for free – right now…

Tool Top Tip

Xero an accountancy tool that links Winternational’s website with their accountancy software.

Start Up Top Tip

Tamsin would suggest that you ask yourself the simply question “are you passionate about the product/business you are setting up?” because as a start up you will need a lot of motivation and that passion is what will help you drive the business forward.

Interview Links

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