Launching eCommerce in an already established business with Corinne Noca of Slam, and Facebook Live tips (episode 131)

Corinne Noca is the eCommerce Manager at Slam.com, the first Italian company to be featured on the podcast! Slam specialise in high performance sailing clothing, founded in Genoa in 1979, the online journey started in October 2017 and are already getting 200 orders per month.

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About the business

Listen to hear how Corinne got started in eCommerce

Corinne was working for an airline company, but wondering where to find a job that mixed her passion for fashion in the fashion industry with the internet. She began work at a fashion outlet, but left after a year and a half when the outlet was put under another group. From there, she did online projects until she arrived at Slam.

The Team

Slam’s eCommerce team has three people in-house from IT and marketing. They outsource everything else to partner agencies, taking the best of the best from each of their partners.

One of their first decisions was to give the eCommerce outsourcing to someone who knows how to do eCommerce. It’s a challenge, but they don’t have much time to invest in eCommerce inside the company.

Listen to learn about the key components of outsourcing to the best partner.

Reaching the Customer Base

Slam has been working with social media for their marketing. They’ve been doing Facebook advertisements, email marketing, Google adwords, and Facebook Live.

Listen to hear an example of an event Slam has done using Facebook Live, and how it’s helped them.

Most Awesome Thing Right Now

The most awesome thing is that there’s still lots to do on the website. Corinne has plans to change the graphics. They’re working on new strategies for 2018, brainstorming on how to boost traffic and conversions, and organizing workshops to write down and select new projects. It’s awesome that eCommerce is always in flow. A new idea today may be an old idea tomorrow, and you have to run fast to be the first to show that idea.

Listen to learn the key differences between a sports brand like Slam and a luxury or fashion brand.

Corinne’s To-Dos

Coming up on Corinne’s radar is working on the new website with graphics, user experience, and conversions. She wants to talk about stories that are linked to Slam’s brand and values and give Slam’s website its tone of voice through values and stories that are not linked to the products, but to the pillars that are part of their brand.

eCommerce Book Top Tip

eCommerce Traffic Top Tip

  • Facebook Live

You can hear about all this on the podcast, for free – right now…

Tool Top Tip

  • Basecamp
  • Facebook Workplace
  • Skype

Start Up Top Tip

Don’t panic. You need to invest a lot before you see great results in eCommerce. It seems easy, but it’s not. You have to trust in it. Study a good web marketing strategy and search for a good partner who can help you or help your brand or company. Once the results arrive, you won’t believe how big they will be.

Interview Links