eCommerce MasterPlan

  • eCommerce MasterPlan Podcast
    • About The Podcast
    • Top 10 Episodes
    • Reviews
    • Interesting Stuff
    • 2021 eCommerce Growth Series sponsored by Klaviyo
    • Audience Offers
    • Full list of eCommerce MasterPlan Podcast Episodes
  • Keep Optimising Podcast
    • About the Podcast
    • Monthly Q&A Webinar
    • Full list of Keep Optimising Podcast Episodes
  • Books
    • eCommerce Marketing – NEW
    • eCommerce MasterPlan 1.8
    • eCommerce Delivery
    • Customer Persuasion
    • B2B eCommerce MasterPlan
  • eCommerce Help
    • Consulting, Coaching, Mentoring
    • Great Deals on Useful Things
    • 2021 Planning Webinar
  • Contact
    • About Us
    • Email sign up
    • Be a podcast guest
    • Speaking

073: Fire Protection Online’s Jon Butt how to grow to £2m turnover and work just one morning a week

October 24, 2016 By Ellie Leave a Comment

Jon Butt is the owner of Fire Protection Online a site with everything you need to keep your business current with the latest UK fire Regulations and fire safety information. The business has been around since 2007 and now turns over £2,000,000, processing about 100 orders per day.

Click to Tweet: Jon Butt has systemised his business Fire Protection Online – find out how on @eComMasterPlan #podcast

Subscribe on your Favourite Podcast App

Apple podcasts badge

Listen on Spotify

Listen on Google Podcasts

Jon Butt of Fire Protection Online
About the business

  • eCommerce Business Structure – Online Only
  • Product Range Scale – niche
  • On a Xcart platform
  • 12 people in the team
  • Based in the UK, selling in the UK online
  • Key widgets in the website:
    • userstats – live visitor stats
    • Trustpilot – for reviews

Listen to hear how Jon Butt got started in eCommerce

Most Awesome Thing Right Now

Jon thinks the most awesome thing about his business at the moment is that it is self managing and self marketing. He doesn’t need to be involved in the day to day management of the business.

Listen to hear more about how Jon manages his team.

Subscribe to our newsletter

Signing up will add you to the eCommerce MasterPlan email marketing list, so you’ll get regular updates packed with ways to improve your eCommerce business. You can unsubscribe at any time, and see our Privacy Policy here.

eCommerce Book Top Tip

Built to Sell by John Warrilow

You can hear about all this on the podcast, for free – right now…

eCommerce Traffic Top Tip

Jon suggests that you ensure you see the value in your current customers they say 80% of sales come from 20% of your customers.  Jon suggests that you do everything you can to make your existing customers feel valued – ask them for referrals and reviews they will appreciate it.

Tool Top Tip

The Fire Protection Online team use process street which helps with processess and systemisation it’s free and contains examples of existing process and systems that you can use.

Start Up Top Tip

Jon suggests that because when you start there will be a lot of things to do so niche down and then niche down again, you can expand your range later. Concentrate on one area and make sure that it’s one you really enjoy.

Interview Links

  • FireProtectionOnline.co.uk
  • MarketingForOwners.com
  • FreeMarketingCourse
  • Facebook
  • Twitter

Filed Under: 2016 Episodes, B2B eCommerce Podcasts, eCommerce MasterPlan Podcast, Over 7-figure Turnover eCommerce Podcasts Tagged With: eCommerce Systems, efficiency, processes

Leave a Reply Cancel reply

eCommerce MasterPlan Podcast

  • B2B eCommerce Podcasts
  • One Person eCommerce Businesses
  • Shopify Businesses
  • Subscription eCommerce Podcasts
  • Top 10 Episodes
  • £1m+ Businesses

eCommerce Books

  • B2B eCommerce MasterPlan
  • Customer Persuasion
  • eCommerce Delivery
  • eCommerce Marketing
  • eCommerce MasterPlan 1.8

Keep Optimising Podcast

  • Keep Optimising Podcast
  • Monthly Q&A Webinar

Products & Services

  • Audience Offers
  • eCommerce & Marketing Speaker
  • eCommerce Marketing Advice
  • Join our Email List
  • Writing Services

Social Media

  • Facebook Group
  • Instagram @eComMasterPlan
  • LinkedIn Page
  • LinkedIn: Chloë
  • Twitter @eComMasterPlan

Search the site

Social proof places we've been featured

Copyright © 2021 · Privacy Policy · Website Terms · Find us on Google+

This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it! Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.