Jon Butt is the owner of Fire Protection Online a site with everything you need to keep your business current with the latest UK fire Regulations and fire safety information. The business has been around since 2007 and now turns over £2,000,000, processing about 100 orders per day.
Click to Tweet: Jon Butt has systemised his business Fire Protection Online – find out how on @eComMasterPlan #podcast
About the business
- eCommerce Business Structure – Online Only
- Product Range Scale – niche
- On a Xcart platform
- 12 people in the team
- Based in the UK, selling in the UK online
- Key widgets in the website:
Listen to hear how Jon Butt got started in eCommerce
Most Awesome Thing Right Now
Jon thinks the most awesome thing about his business at the moment is that it is self managing and self marketing. He doesn’t need to be involved in the day to day management of the business.
Listen to hear more about how Jon manages his team.
eCommerce Book Top Tip
Built to Sell by John Warrilow
You can hear about all this on the podcast, for free – right now…
eCommerce Traffic Top Tip
Jon suggests that you ensure you see the value in your current customers they say 80% of sales come from 20% of your customers. Jon suggests that you do everything you can to make your existing customers feel valued – ask them for referrals and reviews they will appreciate it.
Tool Top Tip
The Fire Protection Online team use process street which helps with processess and systemisation it’s free and contains examples of existing process and systems that you can use.
Start Up Top Tip
Jon suggests that because when you start there will be a lot of things to do so niche down and then niche down again, you can expand your range later. Concentrate on one area and make sure that it’s one you really enjoy.