eCommerce MasterPlan

  • eCommerce MasterPlan Podcast
    • About The Podcast
    • Top 10 Episodes
    • Reviews
    • Interesting Stuff
    • 2021 eCommerce Growth Series sponsored by Klaviyo
    • Audience Offers
    • Full list of eCommerce MasterPlan Podcast Episodes
  • Keep Optimising Podcast
    • About the Podcast
    • Monthly Q&A Webinar
    • Full list of Keep Optimising Podcast Episodes
  • Books
    • eCommerce Marketing – NEW
    • eCommerce MasterPlan 1.8
    • eCommerce Delivery
    • Customer Persuasion
    • B2B eCommerce MasterPlan
  • eCommerce Help
    • Consulting, Coaching, Mentoring
    • Great Deals on Useful Things
    • 2021 Planning Webinar
  • Contact
    • About Us
    • Email sign up
    • Be a podcast guest
    • Speaking

112: Slick Chicks’ Helya Mohammadian – Customer Engagement on Social media inc Facebook and Instagram

July 24, 2017 By Chloë Thomas Leave a Comment

Helya Mohammadian is the CEO and founder of Slick Chicks. Slick Chicks sell a revolutionary range of ladies underwear – it’s all about making pants (not trousers) much easier to use. They launched in summer 2016 and now growing steadily.

Subscribe on your Favourite Podcast App

Apple podcasts badge

Listen on Spotify

Listen on Google Podcasts

slick chicks podcast
About the business

  • eCommerce Business Structure – Online Only & Wholesale
  • Product Range Scale – niche
  • Based in New York, selling all over the world
  • On Shopify and Facebook
  • Fave Plugins:
    • SumoMe
  • The team is Helya, a Web Developer and an Intern. Other work is outsourced locally, Helya’s not a fan of virtual assistants.Listen to learn how Helya is utilizing Facebook Shop and Instagram to get sales.

About the Product

Slick Chicks underwear comes off on either side of the waistband, allowing women to keep their shoes and trousers on when changing. Helya had envisioned the underwear to be for women on the go, but began getting thank you messages from women for whom changing was a challenge, such as women who had physical disabilities or who were recovering from surgery.

Helya’s sister was a guinea pig for the underwear right after having a cesarean section. She was bed-bound for 6-8 weeks and dependent upon her husband, but Slick Chicks underwear gave her some of her dignity and independence back. Other women have used them to change in airport bathrooms or while hiking.

Most Awesome Thing Right Now

The most awesome thing at Slick Chicks right now is realizing that the product is making an impact and improving the quality of people’s lives. Helya is creating something she really believes in, and finding her passion and turning it into a business is awesome.

Listen to hear more about how….

The Key to Her Success

For Helya, the key to success is in asking some questions before getting started. Do you see yourself doing this long term? Do you see this as helping people and fulfilling a need? Are you passionate about it?

Listen to learn the importance of telling a story.

Subscribe to our newsletter

Signing up will add you to the eCommerce MasterPlan email marketing list, so you’ll get regular updates packed with ways to improve your eCommerce business. You can unsubscribe at any time, and see our Privacy Policy here.

eCommerce Book Top Tip

  • The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle

eCommerce Traffic Top Tip

  • Engaging on Facebook
  • Instagram

You can hear about all this on the podcast, for free – right now…

Tool Top Tip

  • Slack to manage the team

Start Up Top Tip

  • Engage on social media, and stay on top of SEO and keywords

 Interview Links

  • Business – eCommerce Master Plan Listeners can receive 20% off their first order at Slick Chicks with the code HappyChick
  • Twitter
  • Instagram
  • Facebook

Filed Under: 2017 Episodes, B2B eCommerce Podcasts, eCommerce MasterPlan Podcast, Shopify Podcasts Tagged With: ethical products, facebook store, underwear

Leave a Reply Cancel reply

eCommerce MasterPlan Podcast

  • B2B eCommerce Podcasts
  • One Person eCommerce Businesses
  • Shopify Businesses
  • Subscription eCommerce Podcasts
  • Top 10 Episodes
  • £1m+ Businesses

eCommerce Books

  • B2B eCommerce MasterPlan
  • Customer Persuasion
  • eCommerce Delivery
  • eCommerce Marketing
  • eCommerce MasterPlan 1.8

Keep Optimising Podcast

  • Keep Optimising Podcast
  • Monthly Q&A Webinar

Products & Services

  • Audience Offers
  • eCommerce & Marketing Speaker
  • eCommerce Marketing Advice
  • Join our Email List
  • Writing Services

Social Media

  • Facebook Group
  • Instagram @eComMasterPlan
  • LinkedIn Page
  • LinkedIn: Chloë
  • Twitter @eComMasterPlan

Search the site

Social proof places we've been featured

Copyright © 2021 · Privacy Policy · Website Terms · Find us on Google+

This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it! Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.