Lick My Dip’s Dave Rotheroe is back! Subscription product optimisation and influencer outreach plus more (episode 076)

Today for the first time our special guest is a returning guest!

The last time Chloë spoke to Dave Rotheroe he’d just launched two subscription eCommerce businesses in 6 months, Lick my Dip and Cheese Posties. 8 months on it’s all going well – Dave’s moved to Spain, and the businesses are continuing to grow fast.

Click to Tweet: Chloe catches up with Lick My Dips Dave Rotheroe on @eComMasterPlan #Podcast – a lot has happened in the last 6 mths

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Dave Rotheroe of Lick My Dip
About the business

Listen to hear how Dave has grown Lick My Dip in the last 6 months

Most Awesome Thing Right Now

Dave thinks the best thing about Lick My Dip at the moment is the community, he is constantly amazed at how much they support the business, including helping with his customer service. The other great thing for Dave is that he believes Lick My Dips is still a one of a kind business. Although there are other hot sauce subscription business in the US, but Lick My Dips is the only business that is shipping a balance of sauces, snacks, cooking ingredients, chillis and powders.

On the Radar for the Coming Months

Top of Dave’s to do list is to look at Pay Per Click Marketing – he’s recently started using Google remarketing which has bought in some great results already.

eCommerce Book Top Tip

The 4 Hour Work Week by Tim Ferris

eCommerce Traffic Top Tip

Lick My Dip still focuses on Instagram, although Dave accepts it is less of a direct marketing channel and more of an awareness building tool, he thinks it’s a great tool to start to build relationships with new customers.

Dave’s recently launched a course all about how to use Instagram “Instagram Core Influencer Marketing” full details are here, use coupon ECOMMERCEMASTERPLAN for a $150 discount which means you get the course for just $50.

You can hear about all this on the podcast, for free – right now…

Tool Top Tip

Dave manages his workflow through Google Docs, he also uses Zapier which connects application where there isn’t native integration.

For email replacement and communication he also uses Slack.

Start Up Top Tip

Dave’s top tip is to go for a premium product and not undercut the competition, he’s learned that once you have a valuable customer who’s willing to pay more money for a better product, why cut corners and compromise your product.

Interview Links