A Suit That Fits’ David Hathiramani on customer led innovation and Crowdfunding in bespoke tailoring (episode 058)

David Hathiramani is the co-founder of A Suit That Fits, a multi award winning, bespoke tailor that operates a hybrid bricks and clicks model. It all started with a proof of concept market stall in Hampstead back in 2006 – and now they deliver about 10,000 orders every year, and last year raised just under £1 million in Crowdfunding over 90% of which was generated from the customers.

Click to Tweet: David Hathiramani, A Suit that Fits, tells all about his tailored approach to his business @eComMasterPlan #Podcast

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David Hathiramani of A Suit That Fits
About the business

  • eCommerce Business Structure – Online Only
  • Product Range Scale – niche
  • On a completely bespoke platform
  • 30 people in the business
  • The manufacturing is outsourced to Nepal
  • Based in the UK, sell globally

Listen to hear how David Hathiramani got started in eCommerce

Most Awesome Thing Right Now

David thinks the most awesome thing about his business right now is it’s really unique mission. Scaling tailing, something which has never been done before, using technology to make bespoke available for everyone.

Listen to hear more about how A Suit That Fits developed into a marketplace

On the Radar for the Coming Months

David’s plans are extremely ambitious. Everyone in the business is working towards becoming the platform that showcases fantastic bespoke tailors.  Supporting tailors in the UK to grow their brand and increase their business.

You can hear about all this on the podcast, for free – right now…

eCommerce Book Top Tip

The Four Disciplines of Execution: Getting Strategy Done by Sean Covey

eCommerce Traffic Top Tip

David believes the trick for generating traffic is trying and testing new things – staying ahead of the curve.  He believes there is no one traffic method but it is about innovating across all of your channels and seeing and doing things before the competition.

Tool Top Tip

David accepts that there are some great tools out there, but believes that sometimes the tech can actually get in the way.  He believes that sometimes things could be done a lot quicker and easier by getting the relevant parties in and having a well organised meeting.

Start Up Top Tip

David recommends that if you’re thinking of starting a new business stop dithering and do it, because you are not going to be able to tell if it will work until you actually do it.  He suggests once you are up and running and you’ve got traction remember that in the future it is going to be old new’s so keep innovating.

If your business didn’t exist, which eCommerce Business Would you like to be Running?

Amazon, David likes they way they run their business and is so impressed at how they’ve managed to scale their business. But there are things that he doesn’t like he would potentially create an eCommerce business that fits between Amazon and Net-a-Porter.

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