eCommerce Authors Share Their Best Strategies

Why just read the book when you can hear directly from the author? These episodes feature eCommerce experts sharing their knowledge and latest thinking.

The best business books pack years of experience into practical advice you can use. However, books can’t answer your specific questions or discuss what’s happening right now in the industry.

These podcast episodes give you direct access to leading eCommerce authors. They expand on their books, update their strategies, and address the questions their readers ask most frequently.

What you’ll get:

Deep insights from recognized eCommerce experts
Updates on how their strategies work in today’s market
Answers to common questions about using their methods
Stories about their own business successes and failures
Their thoughts on current trends and changes
Practical advice for your specific situation

Perfect for: People who love learning, business owners using proven methods, and anyone who prefers listening over reading.

Subscribe on your Favourite Podcast App

Discover our author interviews:

The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David Mannheim (episode 525)

David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing’s Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent.
Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens (episode 516)

Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He’s also the author of the excellent and bestselling and award-winning book “The Direct to Consumer Playbook:…
The Human Experience: How to Create Personal Connections in eCommerce with author John Sills (episode 511)

John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at The Foundation Growth Consultancy where they help organisations achieve customer led success.
The Six Core Principles of eCommerce Growth with Kunle Campbell, co-founder of Octillion (episode 453)

Kunle Campbell is the host of the 2x eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. AND now he’s the author of the brand-new book “E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers”.
Create More Profit with bestselling author Ciara Stockeland of Inventory Genius (episode 441)

Host of the ‘Inventory Genius’ podcast, and the author of the brand new, bestselling book ‘Inventory Genius: Use your Inventory to create more profit and keep more cash’ – Ciara Stockeland is a true expert when it comes to profit strategy. She was also one of our guests during our recent eCommerce Explored: The Overstock…
Running 7 Figure eCommerce Business Nohma from a Campervan with Charlie Low and Dale Comley (episode 423)

Charlie Low and Dale Comley are the co-founders of Nohma (at time of recording called Climbingvan) – an extensive resource for self-build campervan converters that’s evolved into a successful eCommerce business they run whilst living and traveling in their own campervan. Founded in 2021 they now generate over 7 figures a year via their WooCommerce…
How to Apply All Four Types of Scarcity Marketing with Mindy Weinstein (episode 422)

Mindy Weinstein PhD is the author of the brand new bestselling book ‘The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions’. She’s a leading expert in digital marketing and the founder of the digital marketing firm Market MindShift.
Discover the perfect DTC Playbook with DTC veteran Mike Stevens (episode 390)

Mike Stevens is the author of the brand new book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”. And one could say he was one of the DTC pioneers with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith…
‘Adapt or Die: Your Survival Guide to Modern Warehouse Automation’ aka increase your backend ROI (episode 347)

Jeremy Bodenhamer is the author of Amazon bestseller “Adapt or Die: Your Survival Guide to Modern Warehouse Automation” and the CEO of ShipHawk.
“The Age of Influence” author Neal Schaffer (episode 315)

Neal Schaffer has been deep in the world of Social media for over 10 years, and is an expert on both building your own social influence and leveraging that of others through Influencer marketing campaigns. In 2020 he published the bestselling book “The Age of Influence: The Power of Influencers to Elevate your Brand”.
Parry Malm author ‘The Language Effect: Why AI-Powered Copywriting is a marketer’s best friend’ (episode 282)

Parry Malm is the CEO at Phrasee and author of The Language Effect: Why AI-Powered Copywriting is a marketer’s (new) best friend . I’ve been a consumer of Parry’s email marketing, subject line and copy writing wisdom for many years – approaching a decade now I think so it’s a pleasure to get him here…
Email Marketing with Chris Orzechowski Author of Bestseller “Make it Rain” (episode 278)

Chris Orzechowski is the author of Amazon Bestseller – Make it Rain: The Secret to Generating Massive Paydays from Your Email List. As well as writing a great book on email – he’s an eCommerce Email marketing Strategist with a big focus on copywriting.
eCommerce Analytics bestselling author Judah Phillips (episode 272)

Judah Phillips is a global leader in the field of analytics and data science, and the author of Amazon bestseller “eCommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy”. We talk LTV, data visualisation and making your business more data focused. Some awesome tips in here too.
Chloe’s Marketing Maxims – 3 ways to increase the performance of ALL your marketing (episode 270)

In this episode just like last time we’re doing something a little different. We’re celebrating eCommerce Marketing: How to Get Traffic that BUYS to your website being available on audiobook by sharing a few more chapters from the book with you. Last week I shared the whole of Part 1 The Customer MasterPlan Model with…
The Customer MasterPlan Model – use it to improve your marketing performance (episode 269)

In this episode we’re doing something a little different. Last November I published a thoroughly updated version of my book eCommerce Marketing: how to Get Traffic that BUYS to your Website. Since then it’s consistently been the number 1 ‘eCommerce’ book on Amazon.co.uk, and frequently hits number one positions in the USA and around the…
Ultimate Guide to e-Commerce Growth bestselling author Ian Hammersley shares top KPI & optimisation tips (episode 229)

Ian Hammersley is the CEO at Smartebusiness, a UK agency focused on eCommerce growth. Earlier this year he wrote an excellent book with his brother (and smartebusiness CMO) Mark. It’s called “Ultimate Guide to e-Commerce Growth: 7 Unexpected KPIs to Scale an e-commerce shop to £10million plus”. I’ve known Ian and Mark for many years…
The Truth about SEO How to Survive in a world of robots, and spiders bestselling author Chris Lynch (episode 223)

Chris Lynch is the author of “The Truth about SEO: How to Survive Online In A World of Robots, Demons, Influencers, and Spiders”. And he’s also the CTO at Gravit-e, a website builder who specialise in bespoke builds. I’ve known Chris for about a decade now – so I know you’re in for a treat.
Latest UX tips and tricks with Matt Isherwood author of ‘Designing eCommerce Websites’ (episode 220)

Matt Isherwood is the author of “Designing eCommerce Websites – 66 Guidelines, A UX Design handbook for Great Online Shops”. Over the years Matt’s worked at the BBC and onefinestay, and now specialises in working with growing startups. If this all sounds a little familiar… it’s because back in 2017 we had Matt on the…
Kate Barrett author of “E-telligence: Email marketing isn’t dead, the way you’re using it is” (episode 214)

Kate Barrett author of the new book “E-telligence: Email marketing isn’t dead, the way you’re using it is”. You may also remember her from our first Virtual Summit back in 2017. Kate’s worked in email marketing for over a decade helping some of the UK’s leading retailers to up their email game – including Argos,…
Justin King Author of “Digital Branch Secrets” B2B eCommerce for distributors and wholesalers (episode 201)

Today we’re diving into the world of B2B eCommerce – so selling to other businesses via eCommerce channels rather than selling to consumers. I know we have a fair few of you B2B bods out there listening – so I hope you find today’s episode useful. There’s also going to be plenty for those of…
100 Practical Ways to Improve Customer Experience bestselling author Martin Newman of Practicology (episode 181)

Martin Newman is founder and chairman of Practicology, and is one of the worlds foremost authorities on customer experience. He’s recently distilled his wealth of knowledge into the book “100 Practical Ways to Improve Customer Experience: Achieve end-to-end customer engagement in a multichannel world”. Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch,…
Affiliate Marketing – should managing performance partnerships be part of your plan? Author Robert Glazer joins us to discuss (episode 142)

Robert Glazer is the founder of Acceleration Partners, and author of “Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing”. Robert has been a leader in the affiliate industry for over a decade. You may remember I went to PI Live last year to swot up on Affiliate marketing – and…
CRO expert Johann van Tonder joins us to discuss his new book “e-Commerce Website Optimisation” (episode 116)

Johann van Tonder is the co-author of “eCommerce Website Optimisation, Why 95% of your Website visitors don’t buy, and what you can do about it”. In his day job he’s a CRO expert at AWA Digital working with clients all over the world. Powered by RedCircle
UX and CRO guru and author Matt Isherwood shares lessons from his book “Designing eCommerce Websites” (episode 111)

Matt Isherwood is the author of “Designing eCommerce Websites – over 50 UX Design Tips and Tricks for Great Online Shops” it’s number 1 Amazon seller, and reviews include a 15 year website design veteran who says “Matt’s densely-packed ebook has been a major eye-opener”. Matt’s worked at the BBC and onefinestay, and is now…
Connor Gillivan, 7-figure Amazon drop-ship seller AND author of ‘Free Up Your Business’ (episode 102)

Connor Gillivan built a seven-figure business trading dropship items on Amazon before founding Freeeup, where you can find over 400 vetted freelancers to outsource your technical and time-consuming eCommerce tasks. Connor also just published a book called Free Up Your Business: 50 Secrets to Bootstrap Million Dollar Companies, which is packed with great tips and…
John Warrillow author of The Automatic Customer and Built to Sell discusses Subscription eCommerce (episode 99)

We have John Warrillow on the show, author of both ‘The Automatic Customer’ and ‘Built to Sell’. I found both books really useful, and ‘The Automatic Customer’ is often recommended by our guests, as of course, you will know. Not least because it’s the key text on subscription businesses. I’m going to be discussing The…
Michael E Gerber, author of Beyond the eMyth and small business guru talks eCommerce with Chloë (episode 89)

Today’s guest is Michael E Gerber, author of over 28 business books, including the E-Myth itself which has sold over 5 million copies, and was named (all the way back in 1995, by the Wall Street Journal as the Bestselling Business book of all time. It’s also one of the most recommended books by the…
Efficiency Books – Chloe selects and reviews the ones you want in your stocking (episode 80)

I’m going to take you through the 5 books I think every eCommerce Business Person should consider reading to get them ready for 2017. My top 5 Efficiency Books to read over Christmas 2016. And just like last year I don’t think you should read all 5, you know I’m all about efficiency and focus!…
Janet Murray on how you can do your own PR, 4 key ways get great coverage for your eCommerce business (episode 62)

Every once in a while I like to get a guest on who’s not a retailer, but who knows a huge amount about an area that you all keep asking me about! This week we’re really lucky to have Janet Murray on the show – Janet is a journalist and PR expert. I heard her…
Chloe’s Top 7 Marketing Persuasion Books to Read Over the Summer (episode 57)

Last year I did an episode about the 5 books I think every eCommerce Business Person should consider reading to get them ready for 2016 – and it remains one of our most popular episodes. So today, as summer approaches (in the northern hemisphere at least!) I’m going to take you through another reading list.…
eCommerce Books for Christmas – Chloe selects and reviews the ones you want in your stocking (episode 26)

In this podcast I’m going to take you through the 5 books I think every eCommerce Business Person should consider reading to get them ready for 2016. My top 5 eCommerce Books to read over Christmas 2015. And no I don’t think you should read all 5, you know I’m all about efficiency and focus!…