WooCommerce Success Stories: WordPress eCommerce Done Right

WooCommerce runs more online stores than any other platform worldwide. Learn from entrepreneurs who chose WordPress and made it work.

WooCommerce gives you something hosted platforms can’t: complete control. Full customization, no transaction fees, and integration with WordPress, the world’s most popular website platform.

But with great flexibility comes complexity. These store owners successfully navigated WooCommerce and built thriving businesses on the platform.

What you’ll learn:

When WooCommerce makes sense vs hosted alternatives
Essential plugins that make WooCommerce work better
Keeping WooCommerce stores fast and secure
Security best practices for WordPress eCommerce
Custom development vs ready-made solutions
Managing WooCommerce at scale

Perfect for: WordPress developers, tech-savvy entrepreneurs, businesses needing extensive customization, and anyone considering WooCommerce.

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Listen to our WooCommerce Expert Podcast Episodes

How Neve’s Bees Built a £100K Natural Skincare Brand by Focusing on What Works in eCommerce, with Julie Macken (episode 571)

Julie Macken is the Deputy Queen Bee of Neve’s Bees a family business turning the produce of their bee hives and local beekeepers into products that are now certified 100% natural. Founded in 2017, they switched focus to eCommerce in 2021. They now sell via their WooCommerce store, wholesale, and a couple of events, and…
Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev (episode 555)

Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020, they now do around $2 million in sales a year, with annual growth at 20-30%.
The Latest SEO Tips for 2023 with Freddie Chatt, founder Village Cricket Co (episode 436)

Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear. Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year.
Reusing 5.5 million Plastic Drink Bottles with Hayley Clarke, co-owner and MD at Onya (episode 431)

Hayley Clarke is the co-owner and managing director at Onya. The business has been trading since 2004 and Hayley and her partner bought it in 2015. Onya is selling products that help customers reduce their use of single-use plastic via their WooCommerce site where they get over 25,000 visitors a month, AND they have over…
Running 7 Figure eCommerce Business Nohma from a Campervan with Charlie Low and Dale Comley (episode 423)

Charlie Low and Dale Comley are the co-founders of Nohma (at time of recording called Climbingvan) – an extensive resource for self-build campervan converters that’s evolved into a successful eCommerce business they run whilst living and traveling in their own campervan. Founded in 2021 they now generate over 7 figures a year via their WooCommerce…
Chloe’s Top 3 Marketing Tools to Improve your eCommerce sales in 2023 (episode 419)

We’re kicking off the New Year with something we’ve never done before – so do let me know what you think of this new format. There are 3 new pieces of eCommerce Marketing tech I’ve been super impressed with over the last few months, and which help with the key marketing areas you should be…
Building a Marketplace For Diverse Brands with the co-founders of SheHeThey (episode 418)

Michael Ayre and Luke Jordan are the co-founders of SheHeThey – the home of diverse brands. It’s a marketplace built on WooCommerce, celebrating Queer, Black, POC, Disabled, Neurodivergent, Woman, and Ally Owned Brands. Founded in 2021, they launched in mid-2022 and they’re already showcasing around 70 brands.
Growing an anti-obsolescence brand 60% a year with Bert Beagley-Brown from TOG Knives (episode 411)

Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan. Selling via their WordPress store they’ve just run a second hugely successful crowdfunding campaign. Founded in 2015 they now do £700,000 having grown 4.9x since 2019.
Learn multiple ways to REALLY connect with your customers with Leane Tilley from Kineta (episode 351)

Leane Tilley is a qualified tea sommelier and master herbalist and founder of Kineta. Pre-pandemic sales were evenly split selling whole sale to retailers in the UK, exporting, and selling DTC via their website ilovematchatea.co.uk. Over the last year, they’ve embraced the direct customer relationship and grown the DTC sales to 80% of sales. Leane…
Growing to £180,000 sales in year 1 with Martin Thornalley from Red Rock Games (episode 349)

Martin Thornalley is the founder of Red Rock Games, a retailer of board and card games founded in October 2020. Nearly 12 months in, they are anticipating sales of £180k in this first year.
Side hustle to 150% profitable growth with a team of 3, how did Eliska from Sparkle Moments do it? (episode 344)

Eliska Krajickova is the co-founder of Sparkle Moments. A Czech Republic minimalist jewelry brand founded in 2018 it’s now on track for £80k this year, with growth at 150% YoY.
Turning Shipping into a Competitive Advantage (episode 340)

Dhruv Saxena is a Co-founder at ShipBob a tech-first 3PL who’s latest round of funding has valued them at over $1B. They have over 24 fulfilment centres throughout the USA, UK, and Australia, and with plans to open another 35 this year – I’m amazed, and very grateful Dhruv has time to come and chat…
Shifting from offline to online marketing and getting on top of attribution with Ryan Shannon from BAM (episode 326)

Ryan Shannon is the Managing Director at BAM Bamboo Clothing an activewear brand on a mission to make clothing more sustainable. Founded in 2006 they now do £20m sales a year. Powered by RedCircle About Ryan Ryan’s been in marketing for over 30 years. Even before the internet was pre-eminent, Ryan was involved in data…
Why empathy and the right team are key to online growth with Yinka Martin from HairWeavon (episode 324)

Yinka Martin is the founder and CEO at HairWeavon. A bricks and clicks retailer she founded in 2011 to help women and men experiencing hair loss to find the best Wigs and Hair Replacement Systems. Ten years on they have just achieved 20% year-on-year growth.
Meet our 2021 Startup founder: Luke Carthy of Afro Drops. What’s the plan for the first 6months? (episode 314)

Luke Carthy is a well known eCommerce CRO and SEO specialist, and now the founder of Afro Drops the new start up we’ll be following throughout 2021.
Exponential growth driven by a commitment to sustainability with Dan Dicker from Circular & Co (episode 310)

Dan Dicker is the Managing Director and Founder at Circular and Co who manufacture and sell homewares with a conscience. Launched in 2003 they now £2.8m in annual sales
How you can grow your business by adding your products to eBay with Kristi Diemoz (episode 309)

Kristi Diemozis the Senior Manager go to Market Strategy at eBay. She’s been at eBay for over 18 years and throughout has been focused on helping eBay sellers succeed on the platform.
Selling services on Shopify with Izabela Russell from Music Radio Creative (episode 296)

Izabela Russell is the CEO at Music Radio Creative. Founded in 2006 they sell a range of services, software, and courses to businesses, radio stations, podcasters, live streamers and YouTubers.
From zero to $1.5m in 2 years via DTC and FBA with Kevin Urrutia from Chester Travels (episode 283)

Kevin Urrutia is the founder at Chester Travel, a DTC Suitcase brand. They launched in 2017 and in 2019 did $1.5m in revenue.
RestoraPet’s Brian Larsen explains how they grow 500% year on year (episode 280)

Brian Larsen is the founder of RestoraPet a pet supplement subscription eCommerce store. Launched in 2014 sales grew by over 500% in 2018 and they are on track for $10m this year. We chat about everything from email pop ups to split testing. AND he explains how they’re testing WooCommerce against Shopify.
Organic Growth and managing Remote Teams with Ocushield’s Dhruvin Patel (episode 267)

Dhruvin Patel is an Optometrist & Founder of Ocushield. A screen protector designed and developed to protect your eyes, sleep and device screens. They were founded in 2015 and now process over 2,000 orders a month, and have sold over 100,000 products direct to consumer as well as though wholesale to retailers such as Selfridges…
Ethical eCommerce and how to get to 10,000 customers in 18 months with Lucy Bloomfield (episode 253)

Lucy Bloomfield is an ex retailer. She grew her eCommerce business, Trefiel, to over 10,000 customers in just 18 months, then decided to close it and re-focus on helping online retailers replicate her success. She’s also on a mission to see eCommerce become far less damaging to the planet, and that’s what she’s joining us…
Content marketing and building a relationship with customers with Karen Martin of My Pets Ashes (episode 210)

Karen Martin is the owner of My Pets Ashes, an award winning store that helps pet lovers work out what to do with their pets ashes. Founded in 2016 they now turnover £350k.
Powerful customer experience with Michele Poynter of award winning lingerie retailer Mish (episode 206)

Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers problems, having a multi skilled team, product range expansion and more.
Guerric de Ternay on content marketing and juggling eCommerce businesses in the UK and France (episode 202)

Guerric de Ternay Gerrik de ternay is the founder of two fashion brands focused on providing sustainable products. GoudronBlanc is over 8 years old offers unique crew and V-neck T-shirts for men using organic cotton, and Blackwood launched last year, and sells accessories handmade from cork leather. They now serve 1000s of customers each year.…
Influencer Marketing to grow a Subscription eCommerce business to $17m – Live Glam’s Dhar Mann (episode 199)

This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools. Dhar Mann is the founder of LiveGlam – a beauty subscription box service. The impressive social media follower base (over 1.5m Instagram, over 100k Facebook) is testament…
How Xero Shoes have consistently grown at 80%+ for nearly 10 years. With Steven Sashen. (episode 188)

Steven Sashan is the co-founder and CEO of Xero Shoes. They launched in November 2009 and have consistently grown at 80%+ per year and in 2017 achieved sales of over $5.5m. Powered by RedCircle About the business Listen to learn how Steven got started in eCommerce. Xero Shoes started by accident. When Steven got back…
Creating a business she loves, and making the customers happy with Roberta of Scrubz Body (episode 184)

Roberta Perry is the founder of Scrubz Body an online and physical store selling skin care products. Roberta launched the business in June 2006, and is currently on track to have her best year ever, with a turn over of $150k. Powered by RedCircle
40% year on year growth by focusing on customer service with Gary Amstutz of Sticker and Label (episode 168)

Gary Amstutz has been running eCommerce businesses since 2005. Serving the B2B office supplies market in South Africa. For Gary it all started with RubberStampSA.co.za, and he now also runs BusinessCardSA.co.za, NameBadgeSA.co.za, PlanPrintSA.co.za and StickerandLabelSA.co.za. Across those 5 Gary and team serve over 40,000 customers across South Africa. Powered by RedCircle
Guest blogging and the solitary bee with Green & Blue’s Faye Clifton. All about passion (episode 160)

Faye Clifton is the sales and marketing manager at the multi-award winning Green and Blue, a company of designers, creators and innovators who create products to help wildlife. Selling to consumers and trade. They launched in 2005 and as well as growing online sales, they are selling to over 80 stores worldwide including some awesome…
Content marketing and Facebook Ads with influencer turned eCommerce business Sweet Hearts Hair (episode 146)

Alan Belshaw is the Managing Director of Sweet Hearts Hair, a hair design company who provide both tutorials and the products to create the right look. They launched in Sept 2015 and now doing £250k per year growing 86% year on year. Powered by RedCircle
PR, Blogging, and Competitions work great for Woocommerce social enterprise Mum’s Back (episode 133)

Sally Bunkham is the founder of Mum’s Back, who sell gift boxes designed for new mums, full of all the yummy things they’ve not been allowed whilst pregnant. They sell via their own website and on not on the high street. They launched in early 2017 and now (as we record in September!) doing 2-3…
Cork Yogis’ Lara Sengupta one year on Woocommerce, plus Pinterest Ads, YouTube Ads, getting organised and more (episode 124)

Lara Sengupta is the founder of Cork Yogis, selling ethical yoga products including cork yoga mats! They launched in April 2016 and just over 1 year in now turnover £3-4K per month. This episode is sponsored by: Paperlanes Paperplanes links online behaviour to highly relevant, personalised tangible media that lands with customers within 48 hours. That’s Programmatic Direct…
Premae Skincare’s Clare Anyiam-Osigwe on passion for helping customers, and the power of PR (episode 113)

Dr Clare Anyiam-Osigwe is one the UK’s top 20 natural beauty experts and the founder & CEO of Premae Skincare. She’s also the recent recipient of a British Empire Medal for services to dermatology. Premae Skincare is a boutique bricks and clicks business focused on making products to help the customer look pretty and feel…
Bisjoux Rose’s Rebecca Clements – Launching, Selling, Buying and the power of influencer marketing for launch (episode 095)

Rebecca Clements was the owner and creative director of Crafty Pie an online only store selling modern wedding stationery and gifts. The business launched in 2012 and Rebecca grew it to a six-figure turnover before selling in late 2016. She’s also just bought BisjouxRose which will launch before this show goes live! Powered by RedCircle
LetterBox4You’s Dominic Poznanski shifting from eBay to Woocommerce with 80% yearly growth (episode 092)

Dominic Poznanski is the founder and director of LetterBox4You.co.uk. They’re an online only primarily B2B eCommerce business selling post boxes. The business started in 2012 and they are now steadily growing at 80% per year targeting a turnover in excess of £500,000 this year. Powered by RedCircle
Bathing Bunnies’ Angela Taylor discusses creating a new product, selling wholesale, online, and via Not on the High Street (episode 090)

Angela Taylor is the founder of Bathing Bunnies, an online only eCommerce store which designs and manufactures luxurious toweling gifts for babies and children. Founded in 2012, started selling in 2013 and the business is now 50:50 online and wholesale, selling to 100s of different distributors and 1,000s of happy consumers. Powered by RedCircle
Honest Brew’s Nejc Skoberne talks Customer-focused Growth Hacking and selling beer online (episode 068)

Nejc Skoberne is the lead growth marketer of Honest Brew which is the UK’s largest craft beer club. They stock over 120 different craft beers, and have a range of subscription options. They’ve been in existence since May 2014 and now have 20,000 paying customers, including 3,000 active subscribers. Click to Tweet: Nejc Skoberne on…
Any Old Lights’ Nick Griffiths focusing on SEO led to 5x growth in the last 6 months (episode 064)

Nick Griffiths is co-owner of Any Old Lights, a bricks and clicks retailer specialising in vintage and new maritime and industrial lighting, as well as maritime collectibles. They took their first online sale in 2014 the website now turns over about £25,000 per month which is up 5x since last year. Click to Tweet: Nick…
So Unusual’s Kerry Williams just 7 weeks live, has LOTS of great advice for us all. Even non start ups (episode 051)

Kerry Williams is the creator and owner of So Unusual. She uses her background in interior design to scour the world for a unique and limited edition homewares collection. Everything about the business is heavily focused on the customer, the site launched just 7 weeks ago and is currently fluctuating from 2 to 38 orders…
Taste Tradition Direct’s Ian Smith discusses growing a new site to 50 orders per month in just 2 months (episode 034)

Ian Smith is in the process of creating an online butchers – Taste Tradition Direct, as we record this interview we’re in month 3 of the business and they’ve already hit an average 50 orders per month. He’s building it as the online, B2C side of Taste Tradition – an award winning wholesale farmers and…
Wet Shave Club’s Rohan Gilkes talks subscriptions, tribes, social media and brand – to turnover $350,000 in year 1 (episode 017)

Rohan Gilkes runs WetShaveClub.com which is about bringing back the manly ritual of traditional shaving. It is an online only business with a strong subscription side. They have a tribe of 20,000 and a turnover in year one of $350,000. I’m really looking forward to finding out more about Rohan and WebShaveClub.com’s email sign methods…