Purpose-Driven eCommerce: B Corp Success Stories

Can you build a profitable business while doing good for the world? These B-Corp certified companies prove the answer is yes.

B Corporation certification means meeting strict standards for social and environmental performance. It’s not just about marketing; it’s about building businesses that strike a balance between profit and purpose.

But can purpose-driven businesses compete with companies that focus solely on profit? These B-Corp entrepreneurs prove they can, while making a positive impact on the world.

What you’ll learn:

Building an authentic purpose that customers care about
Finding suppliers who share your values
Getting employees and the community involved in your mission
Being transparent about your business practices
Charging premium prices for purpose-driven brands
Getting B Corp certified and maintaining your standards

Perfect for: Purpose-driven entrepreneurs, sustainable business advocates, and traditional businesses considering B Corp certification.

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Listen to our B Corp eCommerce Expert Podcast Episodes

How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It (episode 567)

Bert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in Amsterdam, and over 250 stockists across Europe.
Strategic Clarity and Cultural Energy: How COOK Became a £150 Million Food Retailer with James Rutter (episode 564)

James Rutter is the Chief Strategy Officer at COOK, home of award-winning frozen meals and puddings. Founded in 1997, and a BCorp since 2013! COOK now sell via their bespoke website, 111 shops across the UK, and via wholesale. And in the last 15 years they’ve grown from £30million to being on track for £150million…
From Design to Impact: How LimeSharp Champions Sustainable Growth with Leslie Roumilhac (episode 537)

Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce.
The Circular Business Model that Works for Haines Collection with Jules Haines (episode 536)

Jules Haines is the founder at The Haines Collection. An award-winning circular interior design business specialising in fabrics and wall paper. Founded in 2020 they have now rehomed over 37,000 meters of textiles.
needi’s Gifting Formula for 7-Digit Growth and Success with Louise Doyle (episode 535)

Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in sales.
How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability with Jane Firth (episode 534)

Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products. They now do £23million in sales…
How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success (episode 533)

Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including…
The Power of Purpose: How B Corp Values Fuel eCommerce Growth at Sarah Raven, with Ash Pallet (episode 532)

Ash Pallet has just finished 8 years as Senior Digital and eCommerce Manager at Sarah Raven, one of the UK’s largest gardening brands. It’s a B Corp, founded in 1999, selling via catalogues and a BigCommerce store, they now do annual sales of £22 million.
Doubling Down on Faire: Bare Kind’s Post-Spring Fair Strategy with Andrew Kemp (episode 530)

Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers.
How to Build Trust in a Crowded Marketplace with Chilly’s Bryony Tagg (episode 501)

Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS. Starting with the Chilly’s water bottle in 2010 the brands gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus…
Growth Beyond Green: How Canopey is Scaling Sustainable Shopping with Hugo Douglas-Deane (episode 498)

Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000.
Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan (episode 492)

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured, and eco-friendly underwear making the world a better place one pair of pants at a time. They’re also the UK’s top-scoring B Corp and the top fashion brand in the world. Founded in 2016 and launched in 2018, last…
Navigating the B Corp Certification Journey for Sustainable Success with Sarah Whale, Profit Impact (episode 483)

Sarah Whale is a B Leader (someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future.
How Priory Direct is Changing B2B eCommerce with Sustainable Packaging (episode 482)

Josh Pitman is the Managing Director at Priory Direct, purveyor of Planet Friendly packaging, and certified B Corp. Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses.
Bare Kind’s Blueprint for B Corp Certification and Growing Sustainably (episode 481)

Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.
How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures (episode 480)

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot. Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden London, and wholesale channels. And over the 10 years…
From Etsy Startup to 7-Figure Success with Michele Ferron, Good Tuesday (episode 470)

Michele Ferron is the founder of fully bootstrapped Good Tuesday–selling calendars and planners for design lovers. Founded in 2020, Good Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.
High Growth Success for a D2C Brand with Mark Rushmore, SURI (episode 460)

Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon,…
Gift Cards, Loyalty and China Expansion with Elisabeth de Gramont, Frank And Oak (episode 457)

Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak. A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also the Chief Brand Officer at Unified Commerce Group.…
Serving 160k Customers Custom Fit Fashion with Jess Fleischer, Son of a Tailor (episode 456)

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom-fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far.
How Shopify Startup Seep reached £1 Million a Year in Sales with Laura Harnett (episode 448)

Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through its Shopify store and wholesale channels.
Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo (episode 446)

Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.
Saxon Wright of Huskee & Shopify store Pablo & Rusty’s Coffee Roasters (episode 440)

Saxon Wright is Chairman and co-founder of two B Corps – Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store. AND Huskee creators, designers, sellers of beautiful and practical products made from waste. We explore the upsides and downsides of running a BCorp, and what everyone…
From Studio to Wholesale: the Journey of a Sustainable Textile Brand with Helen Round (episode 439)

Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online. Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges…
The eCommerce Mattress Revolution with Mark Tremlett, Founder of Naturalmat (episode 437)

Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat. Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels. And they have recently gained their B Corp certification!
Reusing 5.5 million Plastic Drink Bottles with Hayley Clarke, co-owner and MD at Onya (episode 431)

Hayley Clarke is the co-owner and managing director at Onya. The business has been trading since 2004 and Hayley and her partner bought it in 2015. Onya is selling products that help customers reduce their use of single-use plastic via their WooCommerce site where they get over 25,000 visitors a month, AND they have over…
Your B Corp Questions Answered with Hannah Cox (episode 430)

Everything our guest does is about helping businesses increase their impact and income by implementing sustainable strategies, policies, and frameworks – of which B Corp is one option. Hannah Cox is the founder of sustainability impact agency betternotstop, head of membership at The Better Business Network, and earlier this year ran the super impressive Better…
Keeping Everything In-House with Hannah Lia from Hampers.com (episode 429)

Hannah Lia is the Operations Director at Hampers.com. They are sellers of hampers and carbon-neutral gifts. Founded in 1979 they now sell £14 million of gifts each year via their Magento site, corporate sales, and the Amazon marketplace.
How Green&Blue have been a B Corp for five years (and counting!) with Faye Treffry (episode 428)

Faye Treffry is Head of Growth and a director at the multi-award-winning Green&Blue, a company of designers, creators, and innovators who create products to help wildlife. Selling to consumers and trade via their Shopify site, they launched in 2005, and in 2022 they helped their customers create 5,998 havens for wildlife.
Do you need an App? With audiobook and ebook BCorp xigxag’s Kelli Fairbrother (episode 417)

Kelli Fairbrother is a co-founder at xigxag one of the most innovative tech start-ups in the UK in 2022 (according to Tech Nation’s Rising Stars competition). xigxag is a bookseller, and the app offers the first ever listen and read experience without a subscription. Founded in 2019 they’ve already got 50,000 app downloads and are…
What does successful sustainability marketing look like in 2023? With Sustainable eCommerce’s Giles Smith (episode 415)

Giles Smith is the host of the Sustainable eCommerce Podcast and eCommerce coach helping sustainable brands to build and scale profitably. He’s been in eCommerce since 2015, co-founded one of Australia’s leading eCommerce marketing agencies, grown an 8 figures SaaS business…. AND created THREE online brands from scratch including a mid-7-figures brand with retailer distribution…
Double Your Shopify Sales every Year with Story and Product – SOLIOS watches’ Samuel Leroux (episode 403)

Samuel Leroux is the co-founder at SOLIOS Watches a disruptive DTC brand selling high-quality, elegant, and eco-friendly solar powered watches. Founded in 2018 they were the first watch company to become a B Corp, and have been at least doubling every year which is super impressive when you consider they’re bootstrapping, that means they now…
How to get to $25m in 6 years AND care about the planet with Ekster Wallets’ Olivier Momma (episode 398)

Olivier Momma is the creative director at Ekster Wallets. Olivier has recently been named as one of Forbes 30 under 30, and he’s taken Ekster from crowdfunding in 2016 to over $25million in sales. Throughout that time sustainability has been a big part of their mission, in 2021 they became climate neutral, and they are…
Building Europe’s most Sustainable Product Marketplace with Veo’s Joe Darwen (episode 380)

Joe Darwen is the founder of Veo – Europe’s most sustainable online shopping destination. It’s a marketplace with over 200 independent brands selling over 50,000 unique products across Fashion, Beauty, Food, Drink, and Home! Started in 2019 they’ve been perfecting their model and the technology that powers it, and re-launched the ‘final’ version in September…
JGS Ian Bentley put sustainability at the heart of Parker Clay – and they’ve doubled sales every year (episode 363)

Ian Bentley is the Co-founder and CEO at Parker Clay. Parker Clay sells handcrafted leather goods made in Ethiopia and is on a mission to create a better bag for a better world. Something they’re clearly doing well at as in 2021 they won the B Corp “Best for the World” award for their community…
Building a Sustainable Fashion Brand with Partnerships and PR. Gergana from blonde gone rogue (episode 354)

Gergana Damyanova is the co-founder and CEO at blonde gone rogue — a sustainable and ethical online-only fashion brand. Founded in 2017 in Amsterdam, moved to London, and went full time in 2019, and this year they’re on track to go over £350k in annual sales.
Growing a sustainable fashion business to 7-figures with Encircled’s Kristi Soomer (episode 337)

Kristi Soomer is the founder and CEO at Encircled a Canadian female-founded sustainable clothing brand. Launched in 2012 they are now a multi-million dollar business. And she’s also the host of the Brave and Boss Entrepreneurs podcast.