Kelsey Duffy is the founder of Versakini an online only and wholesale eCommerce store. They design and sell a unique take on the bikini. Launched in Summer 2015 the 2016 collection has sold over 1,000 units.
Located in South Florida, but sells internationally
Team of 10 – including designer Amanda Perna from Project Runway. They outsource PR, third party sales efforts representatives, and social media management.
Listen to learn about Kelsey’s dream widget and how it might be closer to reality than we think.
Freedom with Fashion
Versakini’s beautiful bikinis bring mix’n’match to a whole new level, allowing women to actually disconnect the left and right sides of their bikini tops and interchange them with other pieces in the collection. It gives women a sense of freedom in that they are the designer, and Versakini is just giving them the pieces. The customer chooses the style and color, then can see the animation on how to mix and match the pieces. The more pieces you collect, the more unique looks you can create.
Versakini isn’t only fashion, it’s also a concept. They have to teach the consumer how to use it.
Listen to learn more about how they educate the customer to buy and use Versakini bikinis
Most Awesome Thing Right Now
The growth, reaction, and engagement are all most awesome things right now. Kelsey enjoys finding her customer and seeing their excitement, and being able to reach her audience.
Balancing Wholesale and eCommerce
For the fashion industry, wholesale and eCommerce go hand-in-hand. They sell to a consumer, the consumer shares, and as the social activity becomes more active, the wholesale side picks up on it. Follow social media influencers. See where the trend is, and follow the buyers.
Listen to learn more about what’s coming up for Versakini in terms of other beach accessories.
This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it!RejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.