Katherine Salt runs the Boutique Bricks and Clicks eCommerce business Plums Lingerie. Selling a select luxury range of lingerie, swimwear and silk nightwear. The team of two run the shop and have built the online sales to 60 orders per month by concentrating on customer service and communication. She also discusses moving onto website number 2, and how to find the right Magento developer.
Click to tweet: Hear Plums Lingerie’s Katherine Salt discuss her boutique bricks and clicks eCommerce approach @eComMasterPlan podcast
Listen to hear how Katherine makes the most of social media to attract a global audience, the power of chosing the right products, and filtering customer feedback to make the right decisions.
Top Tips for anyone looking for a Magento site builder:
It’s 4th time lucky for Katherine with her new Magento site, so what are her tips to help all of us find the right site builder first time?
Don’t go for too cheap an option
Speak to their previous clients
Look at their existing projects
Use the Magento developer rankings to find someone with a good pedigree
Listen to hear our discussion about the highs and lows of building a new site.
Most Awesome Thing Right Now
The huge opportunities we have:
New website
Better customer service
Social Media opportunities to go international
Listen to hear us discuss the relative conversion rates of Pinterest and Facebook AND the importance of finding the right social media channel for your customers.
On the Radar for the Coming Months
The site launch!
Followed by a new Adwords and Remarketing campaign
Adwords Keywords – key traffic source, focusing on the brands and being very specific with the keywords
Tool Top Tip
Upwork.com – using it to find and manage freelancers. Saves a huge amount of time. Using it to hire:
Copywriters
Someone to update the product database
Add product descriptions to the website
Start Up Top Tip
Pick your product very carefully. Keep it simple, you don’t need 100s of lines, avoid lots of sizing!
If your business didn’t exist, which eCommerce Business Would you like to be Running?
Shoes of Prey – Australian retailer of bespoke shoes, with amazing customer service (WARNING – this is a site you can easily lose hours on, so make sure you allow yourself the time to play!)
Thanks so much for the interview Chloe. I would like to give a shout out to my current developers Pinpoint Designs in Harrogate. They’ve been really helpful in getting the new site in a position to go live!
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Thanks so much for the interview Chloe. I would like to give a shout out to my current developers Pinpoint Designs in Harrogate. They’ve been really helpful in getting the new site in a position to go live!