eCommerce MasterPlan

  • Net Zero
  • Summit
  • Podcast
    • About The Podcast
    • Top 10 Episodes
    • Reviews
    • Interesting Stuff
    • Our eCommerce January Growth Series 2022
    • Audience Offers
    • Full list of eCommerce MasterPlan Podcast Episodes
  • Keep Optimising
    • About the Podcast
    • Monthly Q&A Webinar
  • Books
    • eCommerce Marketing – NEW
    • eCommerce MasterPlan 1.8
    • eCommerce Delivery
    • Customer Persuasion
    • B2B eCommerce MasterPlan
  • eCommerce Help
    • Consulting, Coaching, Mentoring
    • Great Deals on Useful Things
  • Contact
    • About Us
    • Email sign up
    • Be a podcast guest
    • Speaking

013: Plums Lingerie’s Katherine Salt discusses the power of luxury product, pinterest, and boutique bricks and clicks retail

August 31, 2015 By Chloë Thomas 1 Comment

Katherine Salt runs the Boutique Bricks and Clicks eCommerce business Plums Lingerie. Selling a select luxury range of lingerie, swimwear and silk nightwear. The team of two run the shop and have built the online sales to 60 orders per month by concentrating on customer service and communication. She also discusses moving onto website number 2, and how to find the right Magento developer.

Click to tweet: Hear Plums Lingerie’s Katherine Salt discuss her boutique bricks and clicks eCommerce approach @eComMasterPlan podcast

Subscribe on your Favourite Podcast App

Apple podcasts badge

Listen on Spotify

Listen on Google Podcasts

plums lingerie podcast
About the business

  • eCommerce Business Structure – Boutique Bricks and Clicks
  • Product Range Scale – fairly niche – 6 luxury lingerie brands
  • 60 online orders per month
  • Based on Jersey in the UK, sell globally
  • 2 people in the business, plus lots of freelance help
  • At time of recording was on a Zencart site built by Pace Retail
  • With a Magento site about to go live with Pinpoint Designs (which is now live)
  • Key widgets in the new website will include:
    • Setting up Skype fittings with customers
    • Abandoned Basket Emails
    • Reducing the checkout from 4 to 1 page

Listen to hear how Katherine makes the most of social media to attract a global audience, the power of chosing the right products, and filtering customer feedback to make the right decisions.

Top Tips for anyone looking for a Magento site builder:

It’s 4th time lucky for Katherine with her new Magento site, so what are her tips to help all of us find the right site builder first time?

  1. Don’t go for too cheap an option
  2. Speak to their previous clients
  3. Look at their existing projects
  4. Use the Magento developer rankings to find someone with a good pedigree

Listen to hear our discussion about the highs and lows of building a new site.

Most Awesome Thing Right Now

The huge opportunities we have:

  • New website
  • Better customer service
  • Social Media opportunities to go international

Listen to hear us discuss the relative conversion rates of Pinterest and Facebook AND the importance of finding the right social media channel for your customers.

On the Radar for the Coming Months

  • The site launch!
  • Followed by a new Adwords and Remarketing campaign
  • Plus SEO push – including reviving the blog

eCommerce Book Top Tip

  • UnMarketing: Stop Marketing. Start Engaging by Scott Stratten

eCommerce Traffic Top Tip

  • Adwords Keywords – key traffic source, focusing on the brands and being very specific with the keywords

Tool Top Tip

  • Upwork.com – using it to find and manage freelancers. Saves a huge amount of time. Using it to hire:
    • Copywriters
    • Someone to update the product database
    • Add product descriptions to the website

Start Up Top Tip

  • Pick your product very carefully. Keep it simple, you don’t need 100s of lines, avoid lots of sizing!

If your business didn’t exist, which eCommerce Business Would you like to be Running?

  • Shoes of Prey – Australian retailer of bespoke shoes, with amazing customer service (WARNING – this is a site you can easily lose hours on, so make sure you allow yourself the time to play!)

Interview Links

  • PlumsLingerie.com
    • Number one bra = the Prima Donna Deauville
  • Facebook
  • Twitter
  • Pinterest
  • Katherine’s Social Media Marketing Consultancy – MarketingMy.co.uk

Filed Under: 2015 Episodes, eCommerce MasterPlan Podcast, Fashion and Accessories Tagged With: boutique bricks and clicks, lingerie, luxury, magento, pinterest

Comments

  1. Katherine Salt says

    September 1, 2015 at 12:10

    Thanks so much for the interview Chloe. I would like to give a shout out to my current developers Pinpoint Designs in Harrogate. They’ve been really helpful in getting the new site in a position to go live!

    Reply

Leave a Reply Cancel reply

eCommerce MasterPlan Podcast

  • B2B eCommerce Podcasts
  • Fashion & Apparel Podcast Episodes
  • One Person eCommerce Businesses
  • Shopify Businesses
  • Startups
  • Subscription eCommerce Podcasts
  • Top 10 Episodes
  • £1m+ Businesses

Keep Optimising Podcast

  • Keep Optimising Podcast
  • Monthly Q&A Webinar

Products & Services

  • Audience Offers
  • Books
  • eCommerce & Marketing Speaker
  • Join our Email List

Social Media

  • Facebook Group
  • Instagram @eComMasterPlan
  • LinkedIn Page
  • LinkedIn: Chloë
  • Twitter @eComMasterPlan

Search the site

Social proof places we've been featured

Copyright © 2022 · Privacy Policy · Website Terms · Find us on Google+

This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it! Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT