White Paper: Emotional Commerce: Can create double digit eCommerce growth (episode 167)

by Chloë Thomas

In this episode our host Chloe Thomas shares the white paper: “Emotional Commerce: How and why considering the emotional impact of your eCommerce website can create double digit growth” that she wrote for the Magento agency Diligent Commerce. Including 3 case studies, and lots of neuromarketing tips. Including insights from Daniel Kahneman. Case studies of Eastpak, lalaBerlin, and Varley.

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You can get a copy of the white paper itself on the Diligent Commerce website: Emotional Commerce.

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