Happy Christmas!
I decided it would be great to end the year with a couple of highlights podcasts. Pulling together what our interviewees had to say about some key topics to give you a quick-fire resource for building your business in 2016.
The responses to our book give-away competition about what you’ll be focusing on in 2016 made it very clear what we need to cover to help you.
So these 2 highlights podcasts will focus on growth through marketing, covering in this episode:
- New Customer Acquisition
- Repeat purchase (with a heavy dose of customer service!)
In the second show we look at Content Marketing and Social Media
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Here’s the list of who we’ve featured in this highlights show – if you want to hear the whole of their interview, just follow the links.
New Customer Acquisition Highlights
New customer acqusition remains a key concern and a hot topic in eCommerce:
- Katherine from Plum’s Lingerie explains how she uses Adwords ~ listen to the full interview
- William of Maxwell Scott Bags explains why Adwords gives him the best ROI (return on investment, profit) of all his marketing channels ~ listen to the full interview
- Linda of Sugru discusses her approach to Facebook Ads including her tips for starting with Facebook Ads ~ listen to the full interview
- Bonnie from Miso Tasty talks through why Email marketing is so important for her, including how she uses her email sign up to get the first order ~ listen to the full interview
- not featured in this Highlights show – but you can find out more about email sign ups in our interview with Rohan of Wet Shave Club
- Martin (from Muck Munchers) gives us a mini-masterclass in off the page advertising ~ listen to the full interview
- Kritika of My Art Gallery discusses direct mail ~ listen to the full interview
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Repeat Customers and Customer Service Highlights
Customer service is an integral part of getting Repeat customers listen to our Internet Retailing Conference Takeaways show for more
- Val from Lifestyle Labs on why repeat business is so important, and how it helps new customer acquisition ~ listen to the full interview
- Phil of Guthy Renker with a tip for improving customer service ~ listen to the full interview
- Rohan from Wet Shave Club explains how he uses a Private Facebook Group ~ listen to the full interview
- Bonnie from Miso Tasty explains getting customers to buy ever more (right through to subscriptions) ~ listen to the full interview
- Not in this Highlights show, but you can hear how Tom at Goodbye Crutches uses a nurture sequence POST purchase to extend this idea even further
- Alex of Serious Readers discusses how he uses “Raving Fans” as a KPI (key performance indicator) ~ listen to the full interview
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