eCommerce MasterPlan

  • eCommerce MasterPlan Podcast
    • About The Podcast
    • Top 10 Episodes
    • Reviews
    • Interesting Stuff
    • 2021 eCommerce Growth Series sponsored by Klaviyo
    • Audience Offers
    • Full list of eCommerce MasterPlan Podcast Episodes
  • Keep Optimising Podcast
    • About the Podcast
    • Monthly Q&A Webinar
    • Full list of Keep Optimising Podcast Episodes
  • Books
    • eCommerce Marketing – NEW
    • eCommerce MasterPlan 1.8
    • eCommerce Delivery
    • Customer Persuasion
    • B2B eCommerce MasterPlan
  • eCommerce Help
    • Consulting, Coaching, Mentoring
    • Great Deals on Useful Things
    • 2021 Planning Webinar
  • Contact
    • About Us
    • Email sign up
    • Be a podcast guest
    • Speaking

005: Prezzybox’s Zak Edwards on how to grow in a highly competitive category

July 6, 2015 By Chloë Thomas Leave a Comment

prezzybox zak edwards

Zak Edwards is the managing director of Prezzybox. Prezzybox is a multiaward winning UK Online Only eCommerce business. Specialising in retailing gifts. Prezzybox.com is the complete online gift solution. Zak has been running the business for the last 15 years (since founding it in THE YEAR 2000).

Gifts is one of the most competitive merchandise categories in the UK – hear how Zak has navigated these turbulent waters for more than a decade.

Click to tweet: Hear how Zak has grown Prezzybox since 2000 on @eComMasterPlan Podcast today

Subscribe on your Favourite Podcast App

Apple podcasts badge

Listen on Spotify

Listen on Google Podcasts

About the business

  • eCommerce Business Structure – Online Only
  • Product Range Scale – in the middle
  • On a bespoke platform
    • Highly rates Shopify
    • (Amazon webstore service – not currently available to new customers)
  • Turnover approaching £5 million
  • 20 people in the team – including customer services
  • Based in the UK, primarily sell to the UK
  • Key widgets in the website:
    • Reviews.co.uk – for reviews
    • Attraqt for merchandising of the categories

Most Awesome Thing Right Now

4 goats and a dog.

The way we work – always try and have fun in the office, empower the team to express themselves and enjoy their job. Bringing that to everything Prezzybox does is key to succeeding in the competitive marketplace.

Most recent test was the Father’s Day campaign – iSpy dad

On the Radar for the Coming Months

  • Launching the “kids pundits” campaign – kids video reviewing the products
  • Learn to Earn – testing a system for kids to spend their rewards for attending school on PrezzyBox products. To even out cashflow throughout the year.

Subscribe to our newsletter

Signing up will add you to the eCommerce MasterPlan email marketing list, so you’ll get regular updates packed with ways to improve your eCommerce business. You can unsubscribe at any time, and see our Privacy Policy here.

eCommerce Book Top Tip

  • Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday

eCommerce Traffic Top Tip

  • Use the free social media tools. Especially Instgram – and commit to it in order to get the flywheel effect.

Tool Top Tip

  • Trello – Infinitely flexible. Incredibly easy to use. Great mobile apps. It’s free. Trello keeps track of everything, from the big picture to the minute details.
  • Google Apps – Gmail, Spreadsheets, Word Docs etc

Start Up Top Tip

  • Have a plan.
  • Don’t be afraid to outsource.
  • Use as many of the free/cheap tools as you can before starting to spend.

If your business didn’t exist, which eCommerce Business Would you like to be Running?

  • Within the sector – Firebox
  • Any business – innocent smoothies
  • In eCommerce – take over a business in a really dull and boring sector and make it fun, eg Dry Rot Installation!

Interview Links

  • Prezzybox.com
  • Facebook Page
  • Twitter profile
  • Instagram profile
  • Pinterest profile
  • Google+ profile
  • YouTube Channel

Filed Under: 2015 Episodes, eCommerce MasterPlan Podcast, Over 7-figure Turnover eCommerce Podcasts Tagged With: gift retailing, prezzybox, zak edwards

Leave a Reply Cancel reply

eCommerce MasterPlan Podcast

  • B2B eCommerce Podcasts
  • Fashion & Apparel Podcast Episodes
  • One Person eCommerce Businesses
  • Shopify Businesses
  • Subscription eCommerce Podcasts
  • Top 10 Episodes
  • £1m+ Businesses

eCommerce Books

  • B2B eCommerce MasterPlan
  • Customer Persuasion
  • eCommerce Delivery
  • eCommerce Marketing
  • eCommerce MasterPlan 1.8

Keep Optimising Podcast

  • Keep Optimising Podcast
  • Monthly Q&A Webinar

Products & Services

  • Audience Offers
  • eCommerce & Marketing Speaker
  • eCommerce Marketing Advice
  • Join our Email List
  • Writing Services

Social Media

  • Facebook Group
  • Instagram @eComMasterPlan
  • LinkedIn Page
  • LinkedIn: Chloë
  • Twitter @eComMasterPlan

Search the site

Social proof places we've been featured

Copyright © 2021 · Privacy Policy · Website Terms · Find us on Google+

This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it! Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT