Kimarie Santiago is the creator and owner of Saltopia. An online only business selling just one product – salt. Not just any salt – natural sea salt infused with amazing flavours. The business launched December 2011, and the website in January 2012 and now $500.000 target this year, 50% online and 50% wholesale.
Click to Tweet: Getting down to the nitty gritty of #eCommerce Business @eComMasterPlan #podcast with Kimarie Santiago of Saltopia.
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About the business
- eCommerce Business Structure – Online and Wholesale
- Product Range Scale – niche
- On a Weebly platform
- Partners in 24 different countries across the world
- Manufacturing 5 days a week – 28 different salts in 60 different flavours
- Based in the US, sell globally
Listen to hear how Kimarie got started in eCommerce
Most Awesome Thing Right Now
Kimarie feels that the most awesome thing about the business is that they’re finally in a place of not feeling all over the place. Starting off as a small business they have doubling in size annually there’s been times over the last few years when it has gotten a bit much. This year is the first year that Saltopia have got into a good rhythm and that’s really exciting.
Listen to hear more about how Kimarie has grown her business
On the Radar for the Coming Months
Kimarie plans to launching a cook book filled with recipes and how you can use the wide range of salts. They already received a large number of recipes from their customers along with those that they have created internally. The long term goal is create an app that will accompany the cook book.
You can hear about all this on the podcast, for free – right now…
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eCommerce Book Top Tip
The Giving Tree by Shel Silverstein
eCommerce Traffic Top Tip
Kimarie recommends finding the right eCommerce partners. You can’t do it all yourself and if you can find the right partners with a similar ethos and that fits with your product it can really help boost sales.
Tool Top Tip
Kimarie recommends Hootsuite which is great for planning, distributing and monitoring social media.
Start Up Top Tip
Kimarie recommends listening to as many people as you can – you don’t have to take all the advice you are given though. Do what’s right for you and always remember that even though it’s online it’s still a part of you so that passion and drive will shine through in your eCommerce business.
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