Fashion eCommerce Success Stories

Fashion is a tough business online. These entrepreneurs figured out how to make it work and built profitable fashion brands.

Selling fashion online is a brutal business. Trends change constantly, competition is fierce, and everyone’s fighting over the same customers on Instagram. Plus, you’re dealing with sizing issues, returns, and inventory that goes out of style.

But some fashion entrepreneurs have cracked the code. They’ve built brands that customers love and businesses that actually make money. These episodes show you exactly how they did it.

What you’ll discover:

How to find reliable suppliers who won’t let you down
Managing inventory when trends change so quickly
Taking product photos that make people want to buy
Working with influencers in a way that actually drives sales
Building a brand that survives when trends change
Creating a sustainable fashion business that customers care about

Perfect for: Anyone starting a fashion brand, clothing store owners, jewelry designers, and entrepreneurs in the style business.

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Listen to all our Fashion Business Episodes on the Podcast:

Growing a Fashion Brand: Lavender Hill’s Approach to PR, Sustainability, and Profitability with Isobel Ridley (episode 568)

Isobel Ridley is the founder at Lavender Hill, a women’s fashion brand focused on ethically made luxurious staples. Founded in 2013 then now sell exclusively via their Shopify store, turning over around £500,000 a year. In this episode, Isobel shares how she’s built a profitable, sustainable brand by keeping things simple—focusing on core products, running…
How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It (episode 567)

Bert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in Amsterdam, and over 250 stockists across Europe.
How Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online Experiences (episode 558)

Babs Noelle is the Ringleader at Alara Jewelry, sellers of artisanal, eco-conscious fine jewelry both designed in house, and supplied by renowned designers too. Founded in 2004 they now sell via their physical retail store, atelier by appointment only, at special events AND via their Shopify store. In total the company does $2.9m a year…
Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev (episode 555)

Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020, they now do around $2 million in sales a year, with annual growth at 20-30%.
La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons (episode 553)

Jon-Mark Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last. Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. Jon-Mark’s experience goes much further back though, as he was the first employee at…
Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood (episode 552)

Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month.
How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche (episode 550)

Vicky Pasche is the founder and CEO of Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015, by 2024, they had reached $ 1.36 million.
Ditching the Store: How Preston Zly Built a Thriving Online Luxury Brand with Johanna Preston (episode 541)

Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom. Founded over 20 years ago they now do around $350,000 a year.
From Physical Store to Online Focus: Neem London’s eCommerce Evolution with Nick Reed (episode 540)

Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021,…
Doubling Down on Faire: Bare Kind’s Post-Spring Fair Strategy with Andrew Kemp (episode 530)

Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers.
Lessons and Insights from Zone3’s 7-Figure eCommerce Success with Malina Zarb (episode 517)

Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC.
Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey (episode 514)

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage. Guy founded Detrash in January this year and started selling in June exclusively…
How Perkies is Empowering Women and Driving Sales with Rosie Mangiarotti (episode 508)

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on year.
How Stone Arrow Jewellery Achieved 20% YoY Growth with Loyalty Schemes and Email Marketing (episode 507)

Nick Feint is the founder at Stone Arrow Jewellery—a multichannel jewellery retailer selling recycled glass jewellery from New Zealand. Founded over 25 years ago they now sell via their own physical and eCommerce stores, as well as wholesale, totaling around $500,000 a year, and are growing at a steady annual 20%.
Dubs: From a Lockdown Idea into a Booming, Award-Winning Brand with Stuart Davis (episode 505)

Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry. They’re clearly having an impact as (at the time of recording) they’ve just been shortlisted for FOUR awards at the Drapers Footwear Awards!! Launched in 2022 they’re selling via their Shopify…
From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick Hussey (episode 504)

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order. Founded in 2018 they did £2.2million via their Shopify site in 2023.
How WORN Built a Sustainable Brand & Performance Product that Lasts with Bryan Marville (episode 503)

Bryan Marville is the founder of apparel business WORN, where’s he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion. Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business.
Transforming Menswear eCommerce: From Discounts to Premium Quality with Moss’s Matt Henton (episode 502)

Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sells via their Remarkable eCommerce site, and 110 physical stores around the UK.
Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan (episode 492)

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured, and eco-friendly underwear making the world a better place one pair of pants at a time. They’re also the UK’s top-scoring B Corp and the top fashion brand in the world. Founded in 2016 and launched in 2018, last…
Scaling Fashion eCommerce: Insights from THG’s Coggles Strategy with Natalia Chappell (episode 491)

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses. She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury, and nutrition including Cult Beauty, Look Fantastic, and Coggles–the luxury fashion brand that Natalia has most recently been focused…
Growing a Plus-Size eCommerce Empire with Plus by Design’s Danielle Malconian (episode 490)

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over the plus size fashion brand Vikki Vi in 2008, wholesaling to both Plus by Design and other retailers. Across wholesale and their…
How Flotsam Flo Grew through Creativity, Community, and Sustainability (episode 484)

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 that creates products from waste that cannot easily be recycled or is impossible to recycle. Selling via the Shopify site, taking bespoke and corporate orders, and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect…
Bare Kind’s Blueprint for B Corp Certification and Growing Sustainably (episode 481)

Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.
How Vivobarefoot Achieved Astronomical Growth and Scaled to 8 Figures (episode 480)

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot. Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden London, and wholesale channels. And over the 10 years…
Neem London’s Journey to 6-Figure Success Through Innovation and Climate Consciousness (episode 479)

Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021,…
Mastering the Art of Buying with James Barron, ex-ASOS (episode 475)

James Barron is a fashion buyer. With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about buying third party brands in, or product development of their own brand fashion.
How to grow a Shopify Yoga brand including Wholesale with Valka Yoga’s Danny Garg (episode 467)

Danny Garg is the CEO & founder of Valka Yoga. Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per…
Why PR is a the Ultimate Stakeholder for Fashion Brands with Christina Dean, The R Collective (episode 462)

Christina Dean is the founder and CEO of The R Collective, an upcycled fashion brand and social impact business that rescues luxury brands’ excess materials and collaborates with award-winning sustainable designers to create circular fashion.
Generating €5 Million in Online Sales through Sustainable Fashion with Kalle Sjöholm, Dedicated (episode 461)

Kalle Sjöholm is the eCommerce manager at Swedish fashion brand Dedicated. Founded as an environmental retail chain in 2006, Dedicated is now selling from 3 stores in Sweden, various retailers around the world, and globally via its Centra eCommerce store. In total they did sales of just under 10 million euros in 2022 about half…
Doubling Sales in a Year as a Fashion Brand with Stacey Grant-Canham, Black & Beech (episode 458)

Stacey Grant-Canham is the creative director and founder of Black & Beech, a feminist fashion brand. Founded in 2016 they sell via their Shopify site. Black & Beech is a 6-figure retailer and is currently doing double last year’s sales.
Gift Cards, Loyalty and China Expansion with Elisabeth de Gramont, Frank And Oak (episode 457)

Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak. A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also the Chief Brand Officer at Unified Commerce Group.…
Serving 160k Customers Custom Fit Fashion with Jess Fleischer, Son of a Tailor (episode 456)

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom-fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far.
How to Leverage the Pre-Loved Market with Andrew Ostcliffe, Oxfam (episode 454)

Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they…
Balance the Physical and Digital: from Sustainable Fashion with Lucie Harrild from comhla (episode 449)

Lucie Harrild is the founder of comhla a new style of one stop shop for more sustainable fashion. Built on Shopify the site went live in July 22 and they are already working with over 20 sustainable fashion brands, and a growing group of repairers too.
Scaling a Slow Fashion Business with Kristian Hansen (episode 445)

Kristian Hansen is the founder at slø, a jeans company born on TikTok and a leader in the slow fashion revolution. Founded in December 2021, they’ve been selling for six months via their Shopify store – they’re close to hitting the first million dollars.
Fashion and the Circular Economy with Zoe Rowswell, co-founder of Tern Eco (episode 435)

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.
Championing Sustainability Through Seasonless Fashion with Lyndie Benson, Bleusalt (episode 434)

Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth. Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.
How Boden Hit Their Carbon Neutral Target in 2022 with Ben Dreyer, Strategy, Sustainability, and Operations Director (episode 421)

Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year.
Sustainable Shopify watch brand plants 880,000+ trees AND sells $3m a year – meet TruWood (episode 414)

Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand. Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting over 880,000 trees so far! Founded in 2016 they now are doing about $3million a year.
The Ops Perspective on Fashion with Needle & Thread’s Mark Liddington (episode 408)

Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world. They also sell through outlets such as Selfridges, Harrods, Zalando and others. Needle and Thread launched in 2013, eCommerce sales doubled during the pandemic, and they are on track…
A truly inspiring sustainable startup – Marc Bucci from Social Socks (episode 407)

Marc Bucci launched his Shopify store, Social Socks, this summer with a BIG goal… to improve sustainability globally and raise £1million for charity.
Double Your Shopify Sales every Year with Story and Product – SOLIOS watches’ Samuel Leroux (episode 403)

Samuel Leroux is the co-founder at SOLIOS Watches a disruptive DTC brand selling high-quality, elegant, and eco-friendly solar powered watches. Founded in 2018 they were the first watch company to become a B Corp, and have been at least doubling every year which is super impressive when you consider they’re bootstrapping, that means they now…
Getting your first 400 wholesale accounts with Bare Kind’s Lucy Jeffrey (episode 402)

Lucy Jeffrey is the Founder and CEO at Bare Kind – seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £200,000.
How to get to $25m in 6 years AND care about the planet with Ekster Wallets’ Olivier Momma (episode 398)

Olivier Momma is the creative director at Ekster Wallets. Olivier has recently been named as one of Forbes 30 under 30, and he’s taken Ekster from crowdfunding in 2016 to over $25million in sales. Throughout that time sustainability has been a big part of their mission, in 2021 they became climate neutral, and they are…
Linking your offline and online activity for greater sales with Lost and Forged’s Doug Heifetz (episode 395)

Doug Heifetz is the artist, owner & metal smith at Lost & Forged, an upcycled jewellery business selling on Shopify, Etsy, and at in-person shows. Founded in 2016 they now do six figures a year.
Embedding ethics and sustainability into luxury brand Elvis & Kresse – super inspiring story (episode 392)

Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 they now sell via Shopify. They donate 50% of their profits to charity – and last year they donated over £100,000 AND saved over 14…
Growing a swimwear brand to over 7 figures with Charys Caldarella from Styelle Swim (episode 389)

Charys Caldarella is the CEO and founder of Styelle Swim, a sustainable swimwear fashion brand. Founded in 2016 they are now on track to hit 1million euros this year.
Building a sustainable loungewear brand with PR and Community – it’s Krisha Kotak from Tula+Tye (episode 385)

Krisha Kotak is the founder of Tula + Tye, a loungewear brand responsibly made from recycled and organic materials, hand-dyed with eco-friendly dyes, and packaged in recycled and reusable bags. Founded in 2020 it attracted over 600 customers in the first year.
Launching a luxury sustainable fashion brand with funding and a kickstarter! It’s VENIM (episode 382)

Leslie Fong has been in eCommerce since 2009, and in 2018 took the leap into founding her own fashion brand. VENIM launched with a super successful kickstarter in 2019, has been awarded grants by Spanx, SIA Scotch, and Facebook, AND been nominated in FGI’s Rising Star Awards.
The Fashion Business Model of the Future? This is Unfolded with Cally Russell (episode 381)

Cally Russell is a Forbes 30 under 30, a Drapers 30 under 30, has been on Dragons Den (that’s the UK’s shark tank). Since 2013 Cally has been changing the fashion industry, and since 2020 that change has been highly focused on using data to remove waste and change lives. His current project is This is…
Balancing the Bricks and Clicks with Jarrold Department Store Neil Park (episode 378)

Neil Park is the Head of eCommerce at Jarrold Department Store. The store was founded in 1770 and is a shopping, beauty, and dining destination in its hometown of Norwich. They’ve had an eCommerce store for 10 years, that really came into its own during the last 2 pandemic years pushing sales up 250%, and…
Clothes Swapping success and how it can work for brands too with Nuw’s Aisling Byrne (episode 376)

Aisling Byrne is the founder and CEO at Nuw, a fashion exchange app for preloved highstreet, vintage, and designer fashion labels. Founded in 2018, the app went live in 2020 already has a 4.5-star rating and in 2021 they facilitated 20,000 item exchanges!
How Sustainability and Community are super-powering this fashion brand with Katie McCourt from Pantee (episode 373)

Katie McCourt is the co-founder of Shopify Fashion store Pantee, a range of sustainable underwear made from deadstock. Launched with a very successful Kickstarter in Nov 2020 they’ve had a phenomenal start with a growing tribe of happy customers, they’ve just completed another successful round of fundraising, and amazing press coverage including being named one…
Building a lucrative second hand market with Kalkidan Legesse founder of Sancho’s and Owni (episode 372)

Kalkidan Legesse is the Managing Director of Sancho’s an ethical and sustainable fashion and lifestyle bricks and clicks boutique. Founded in 2015 they now do 8-1500 orders a month. Drapers (the UK’s fashion industry magazine) named Kalkidan in their 30 under 30 list for 2021. AND she’s also the founder of Owni (called Shwap when…
Solving your Tech Stack issues by replatforming with Ashley Hubbard from Grenson Shoes (episode 367)

Ashley Hubbard is in charge of eCommerce at Grenson Shoes a heritage British brand with a young heart. The business was founded over 150 years ago, as well as the DTC website, they wholesale to top department stores such as Mr. Porter, Matches Fashion, and Selfridges, they also have their own physical stores across London.
JGS How to create a fast-growth startup with Immaculate Vegan’s Simon Bell (episode 365)

Simon Bell is the co-founder at Immaculate Vegan, a curated fashion marketplace–for consumers who like a lot of style with their ethics. Launched in 2019, growing fast has always been part of the plan and in year 2 they’ve experienced over 300% year on year growth.
JGS Ian Bentley put sustainability at the heart of Parker Clay – and they’ve doubled sales every year (episode 363)

Ian Bentley is the Co-founder and CEO at Parker Clay. Parker Clay sells handcrafted leather goods made in Ethiopia and is on a mission to create a better bag for a better world. Something they’re clearly doing well at as in 2021 they won the B Corp “Best for the World” award for their community…
Fashion Focus – how do we solve the sizing issue AND personalise the customer journey? With Sarah Curran (episode 357)

Sarah Curran, MBE has a phenomenal history in fashion retail –founder of My Wardrobe, 4 years at director level at Shop Direct (that’s very.co.uk), AND non-exec director at French Connection. Right now she is mostly the Managing Director EMEA at True Fit the world’s largest connected data set for fashion that’s helping retailers improve customer…
Growing a Jewelry business from craft fairs to $2m+ a year with Larissa Loden (episode 355)

Larissa Loden is the CEO and visionary of Larissa Loden Jewelry, a handmade jewelry business she launched 15 years ago, and has been full-time in for the last 5 years. They sell via wholesale over 600 retailers and via their own eCommerce store. This year sales are on track to hit $2m.
Building a Sustainable Fashion Brand with Partnerships and PR. Gergana from blonde gone rogue (episode 354)

Gergana Damyanova is the co-founder and CEO at blonde gone rogue — a sustainable and ethical online-only fashion brand. Founded in 2017 in Amsterdam, moved to London, and went full time in 2019, and this year they’re on track to go over £350k in annual sales.
Getting to $1m in 2 years, then doubling yearly sales! with Megan Tellez from Glass Ladder & Co (episode 352)

Megan Tellez is the CEO and designer at Glass Ladder & Co. A fast-growth DTC fashion accessories brand founded in 2017. By 2019 they reached $1m, and this year are experiencing double last year’s sales.
Side hustle to 150% profitable growth with a team of 3, how did Eliska from Sparkle Moments do it? (episode 344)

Eliska Krajickova is the co-founder of Sparkle Moments. A Czech Republic minimalist jewelry brand founded in 2018 it’s now on track for £80k this year, with growth at 150% YoY.
From one Etsy store to selling $millions with a fashion empire – Jordan West from Little & Lively (episode 343)

Jordan West is the co-founder of Little and Lively, a baby clothes business founded in 2015 that does over a million a year. And which has been the spring board to much, much more….
Growing a sustainable fashion business to 7-figures with Encircled’s Kristi Soomer (episode 337)

Kristi Soomer is the founder and CEO at Encircled a Canadian female-founded sustainable clothing brand. Launched in 2012 they are now a multi-million dollar business. And she’s also the host of the Brave and Boss Entrepreneurs podcast.
Next level fashion sustainability to satisfy a $120bn opportunity with Camilla Olsen (episode 335)

Camilla was a VC in the ’80s, then she founded two predictive modelling companies in biopharma (one with a $95M buyout one year after launch, and the other is the basis of CERTARA which IPO’d again Dec 2020 and quickly rose to a $4B valuation). She then earned an MFA (that’s a masters in fine…
Shifting from offline to online marketing and getting on top of attribution with Ryan Shannon from BAM (episode 326)

Ryan Shannon is the Managing Director at BAM Bamboo Clothing an activewear brand on a mission to make clothing more sustainable. Founded in 2006 they now do £20m sales a year. Powered by RedCircle About Ryan Ryan’s been in marketing for over 30 years. Even before the internet was pre-eminent, Ryan was involved in data…
Why empathy and the right team are key to online growth with Yinka Martin from HairWeavon (episode 324)

Yinka Martin is the founder and CEO at HairWeavon. A bricks and clicks retailer she founded in 2011 to help women and men experiencing hair loss to find the best Wigs and Hair Replacement Systems. Ten years on they have just achieved 20% year-on-year growth.
Expanding your DTC business to wholesale and into new product lines with Dan from Uther Supply (episode 321)

Dan Erdman is the Owner and Founder at Uther Supply, the industry leader in high fashion golf towels and balls. Founded in 2016 they now are doing over $1m a year.
How to quit your job and in 12 months grow your eCommerce store by 300% with Daniel McClen (episode 320)

Daniel McClen is the founder at Solace Jewellery. Founded in 2015 Solace specialises in hypoallergenic jewellery, and they now on track for £250k in sales this year, which is more than triple last year.
How team structure is crucial for easy growth with Melvin & Hamilton’s Nicolas Metzke (episode 317)

Nicolas Metzkeis the co-founder and CEO at Melvin & Hamilton Digital, a high-end brand selling shoes and accessories. The brand has been around since 1988 and launched online in 2012 they now the site sells 80,000 shoes a year and annual sales is over €7m.
How to Double your Sales Every Year with Purelei’s John Hagan (episode 312)

John Hagan is Director of Growth at Purelei. It’s a German jewellery brand inspired by Hawaiian and founded in 2017 that now an 8 figure brand who aim to double in size every year.
Facebook Ads + Story + Focus = sales increase of 4,601% with Heidi Jarvis of Boutique Heidi (episode 308)

Heidi Jarvis is the founder of 2 eCommerce businesses – Boutique Heidi and Garage 79. Launched in 2011 and 2013 they’ve experienced rapid growth in 2020 – Garage 79 is up 1,071% and Boutique Heidi up 4,601% year on year.
Want to grow fast? You need to understand your customers – with Ric Rodriguez from Vashi (episode 304)

Ric Rodriquez is the Head of Search at Vashi, and co-author of the Amazon best seller “Mastering In-House SEO”. Vashi is an ethical fine jewellery service that puts its customers at the heart of the design and making process – especially when it comes to custom engagement rings. They were founded in 2007 and are…
How Swag.com grew their B2B eCommerce sales 1,999% in 3 years with Jeremy Parker (episode 298)

Jeremy Parker is the co-founder and CEO at Swag.com a B2B eCommerce business revolutionising the world of promotional products since 2015. They have a 3 year revenue growth of 1,999% and ranked 218 on the 2020 Inc 5000 list.
A curated marketplace with social media at it’s heart, Greg Spillane from Fancy (episode 286)

Greg Spillane is the CEO at Fancy, a curated online retailer for customers looking to discover the coolest and most innovative fashion, accessories, art and gadgets from emerging brands and artists across the globe from their 200,000 + inventory.
Building a super-focused brand to $4m per year with Dan Demsky from Unbound Merino (episode 284)

Dan Demsky is the founder of Unbound Merino. They started in 2016 by raising $380k via crowdfunding, and now have annual sales in excess of $4m. They sell on Shopify and launched with crowdfunding, and Facebook Ads – lots of great insight into growth mindsets and focus.
Ashley Merrill from luxury sleepwear brands Lunya & Lahgo talks about evolving sales channels (episode 281)

Ashley Merrill is the founder and CEO of Lunya and Lahgo, a D2C luxury sleepwear company that’s experiencing 200% year on year growth. Founded in 2012 they served over 120k customers in the last year.
Customer Communities and Exclusive Short Run Products with Findlay Hats’ Jimmy Hickey (episode 277)

Jimmy Hickey is the founder and owner at Findlay Hats. Founded in late 2013, they have grown from a 2 person team working out of a living room to a 12 person team in a warehouse. With no outside funding, investors or famous influencers, they now have a fiercely loyal community of over 100,000 with…
How to make HUGE decisions in your business with Moral Code’s Mark Kohlenburg (episode 271)

Mark Kohlenberg is the CEO and founder of Moral Code, an exclusively eCommerce DTC brand selling premium men’s leather footwear and accessories. Launched in 2017 they now fast approaching $5m per year in sales. This year they are working on a total relaunch of the business including product, target customer, website, and embracing sustainability. The…
Find out how Brie Read has grown Snag to £2m per month in just 2 years (episode 265)

Brie Read is the CEO of Snag, selling tights to ladies of all sizes all around the world. Brie founded the business 2 years ago and now doing £2million per month.
Fashion replatforming, customer service and the impact of PR with Needle & Thread’s Mark Liddington (episode 262)

Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own website and through outlets such as Selfridges and net a porter. Needle and Thread launched in 2013 and now do over £15m per year in sales.
Finding your path to Growth with Rob Kessler of Million Dollar Collar and Go Tie Less (episode 256)

Rob Kessler is the Inventor and co-founder of Million Dollar Collar. Where he creates fashion accessories for men which provide a classy polished appearance. Rob launched the business in Jan 2016 and they have now sold over 250,000 units in 111 countries to over 18,000 customers. We last chatted 2 years ago so I’m excited…
Taking a jewellery site from 0 to $3m in 3 years, and then exiting with Ashish Malhotra (episode 254)

Ashish Malhotra joins us to talk about how he took online jewellery website Novadab.com from launching from his spare bedroom to annual sales of $3million within just 3 years, then he sold it in a multi-million dollar exit. 2020 eCommerce MasterPlan Growth Series sponsored by Omnisend This episode is part of our annual growth series…
How to move from Batch and Blast to Customer Focused Comms with exMissguided’s Nicola Fox (episode 249)

Nicola Fox is a retail marketer specialising in CRM and Loyalty, over the last 10 years she’s been working for top UK retailers like Holland & Barrett where she designed and developed a healthcare loyalty programme. Most recently she worked at fast-fashion giant Missguided, where she took on a task familiar to anyone in eCommerce…
Selling £2m+ of vintage fashion on Instagram and mobile with Rory Westbrook of True Vintage (episode 247)

Rory Westbrook is the founder of True Vintage, a streetwear retailer he founded from his university bedroom in 2014. Specialising in reviving vintage styles they now have yearly sales over £2m. Focusing on Instagram, Email marketing, and getting their mobile user experience stop on has led to huge sales growth.
Putting culture and customer excitement at the heart of growth with Swanwick’s Alaina Frederick (episode 239)

Alaina Frederick is the Chief Sales Officer at Swanwick, a retailer of blue light blocking glasses that help customers get a better night’s sleep. They launched in 2015 and have already sold over 85,000 pairs.
David Williams (Ugg & Charles Tyrwhitt) on international expansion & DTC ecommerce operations (episode 237)

David Williams has been in eCommerce for over 20 years, mainly focused on fashion and during that time helped build, and digitally transform, several businesses both in the UK and across the globe. Most recently he’s been the Senior Director DTC at Deckers, looking after a range of footwear brands including UGG. Other brands he’s…
Boden’s Head of Online Trade and eCommerce Nick Stragnell discusses everything eCommerce (episode 236)

Nick Stragnell, is the Head of Online Trade and Experience at UK fashion business Boden, he owns the digital customer journey and is responsible for online annual sales revenue of £670m+ globally.
Doubling sales each year is all about building community with Micki Krimmel of Superfit Hero (episode 230)

Micki Krimmel is the founder at Superfit Hero a body positive lifestyle brand, launched with at Kickstarter at the end of 2015. The eCommerce store went live 2016, they’ve doubled sales each year so far, and this year are anticipating sales just under $1m.
Powerful customer experience with Michele Poynter of award winning lingerie retailer Mish (episode 206)

Michele Poynter is the founder of Mish, the multi-award winning lingerie boutique. It’s a bricks and clicks business founded in 2009 they are now turning over £750k per year. We talk solving customers problems, having a multi skilled team, product range expansion and more.
Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff (episode 203)

In today’s episode…we’re exploring what it takes to launch a fashion brand, run a one-person eCommerce business, and play to your strengths. James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth. Powered by RedCircle
What is the most important thing we learnt in eCommerce in 2018? (episode 191)

The first podcast in our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools It’s the third time we’ve done the growth series in January, bringing you double the number of episodes per week for the whole month, AND each one…
How Xero Shoes have consistently grown at 80%+ for nearly 10 years. With Steven Sashen. (episode 188)

Steven Sashan is the co-founder and CEO of Xero Shoes. They launched in November 2009 and have consistently grown at 80%+ per year and in 2017 achieved sales of over $5.5m. Powered by RedCircle About the business Listen to learn how Steven got started in eCommerce. Xero Shoes started by accident. When Steven got back…
Shifting from Wholesale to D2C with Finlay London’s David Lochhead and Dane Butler (episode 183)

David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows!) before deciding in 2017 to change their whole business strategy to focusing on selling direct to the consumer via online and a physical…
Launching eCommerce in a brand new fashion category with Aman Advani of Ministry of Supply (episode 182)

Aman Advani is the CEO & Co-Founder at Ministry of Supply, a fashion retailer with some very cleverly engineered products. They launched in 2012 and have now shipped 10s of 1,000s of products all over the world. Powered by RedCircle
The first six months of taking over an existing business with Andy Storey of Prendas Ciclismo (episode 166)

Andy Storey is the owner at Prendas Ciclismo, an online business that sells cycle clothing to customers worldwide shipping up to 2,000 orders per month, with an excellent reputation in the marketplace – over 6,000 positive reviews on TrustPilot. Andy bought the business from his former boss last year, and is targeting 10% growth for…
Influencer marketing with Rob Kessler of Million Dollar Collar (episode 155)

Rob Kessler is the Inventor and co-founder of Million Dollar Collar. Where he creates fashion accessories for men which provide a classy polished appearance. After 3 years of R&D they launched in Jan 2016 and now have shipped 135k units to 90 different countries, which is about 13,000 customers all via the website and Amazon.…
Takeaways from Retail Without Borders Marketplaces, China, Japan, Porter Erisman & Alibaba (episode 149-5)

Yesterday our host Chloe Thomas attended Europe’s largest dedicated marketplaces event – Retail Without Borders. Here are her takeaways on the future of eCommerce, emerging markets, China, Tmall, Taoboa and more. Powered by RedCircle The Script:
The power of Collaboration with the founder of The Bias Cut, premium fashion for the older lady (episode 148)

Jacynth Basset is the founder of The Bias Cut, the first online premium fashion boutique that truly celebrates style at every age. They launched the blog July 2015, and the retail side in March 2016 and now are growing at 100% year on year. Powered by RedCircle
To 1,000 orders per month in year 1; events, networking, and Instagram. Paws with Opulence (episode 147)

Simone Taylor is founder and CEO of Paws with Opulence, selling handmade luxury dog collars and leads – perfect for the ultra-pampered pooch. They launched in December 2016 with 200 orders in the month, and after just one year of trading have hit the 1,000 order mark! Powered by RedCircle