eCommerce MasterPlan

  • Net Zero
  • Summit
  • Podcast
    • About The Podcast
    • Top 10 Episodes
    • Reviews
    • Interesting Stuff
    • Our eCommerce January Growth Series 2022
    • Audience Offers
    • Full list of eCommerce MasterPlan Podcast Episodes
  • Keep Optimising
    • About the Podcast
    • Monthly Q&A Webinar
  • Books
    • eCommerce Marketing – NEW
    • eCommerce MasterPlan 1.8
    • eCommerce Delivery
    • Customer Persuasion
    • B2B eCommerce MasterPlan
  • eCommerce Help
    • Consulting, Coaching, Mentoring
    • Great Deals on Useful Things
  • Contact
    • About Us
    • Email sign up
    • Be a podcast guest
    • Speaking

015: HoneyTree Bespoke’s Sebastian Galbraith-Helps discusses his personalised stationery business

September 14, 2015 By Chloë Thomas Leave a Comment

Sebastian Galbraith-Helps runs the online only eCommerce business HoneyTreeBespoke.com, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and have the high quality stationery of their choice delivered next day. Sebastian and his team have mastered the logistical and technological challenges of selling bespoke online, to turnover in excess of £500,000 a year.

Click to tweet: Hear how HoneyTree manage online personalisation and a subscription eCommerce business on @eComMasterPlan podcast

Subscribe on your Favourite Podcast App

Apple podcasts badge

Listen on Spotify

Listen on Google Podcasts

honeytree Bespoke

About the business

  • eCommerce Business Structure – Online Only
  • Product Range Scale – niche – bespoke stationery
  • On a bespoke platform created by Affinity New Media
    the platform is our “moat” – listen to hear just what that means for HoneyTree
  • Turnover over £500,000 per year
  • 9 people in the business (up to 15 at Christmas)
    • 6 in the “today team”
    • 3 in the “tomorrow team” – listen to find out what these different teams do and why it works so well
  • Based in the UK, sell globally
  • Key widgets in the website:
    • YOPTO – for reviews
    • Zopim (and Zendesk) for Customer service chat popups – listen to hear how Sebastian has turned this into a friendly office competition

Most Awesome Thing Right Now

About to launch (1st September 2015) a brand new eCommerce site offering beautiful stationery via a monthly subscription.

This one is being built on the Shopify platform and doesn’t include any personalisation.

HoneyTreePost.com – 50% off for orders placed before 30th September 2015

eCommerce Book Top Tip

  • The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

eCommerce Traffic Top Tip

  • Believe in your brand, and use it consistently. Especially in the quality of your parcels.
    Listen to hear Sebastian’s practical tips

Tool Top Tip

  • Toggl – Online time tracking tool featuring 1-click time tracking and helps you see where your time goes. Free and paid versions are available.

Start Up Top Tip

  • Now-a-days the website platforms are so strong you need to find another barrier against new entrants and competitors so… you must make your product and service great

If your business didn’t exist, which eCommerce Business Would you like to be Running?

  • Airbnb – visually spectacular, clear availability, and the social factor is there

Interview Links

  • HoneyTree Bespoke
  • Facebook Page
  • Twitter profile
  • Pinterest
  • Find Sebastian on LinkedIn
  • Honey Tree Post

Filed Under: 2015 Episodes, eCommerce MasterPlan Podcast Tagged With: honeytree bespoke, online only, subscription ecommerce, subscriptions

Leave a Reply Cancel reply

eCommerce MasterPlan Podcast

  • B2B eCommerce Podcasts
  • Fashion & Apparel Podcast Episodes
  • One Person eCommerce Businesses
  • Shopify Businesses
  • Startups
  • Subscription eCommerce Podcasts
  • Top 10 Episodes
  • £1m+ Businesses

Keep Optimising Podcast

  • Keep Optimising Podcast
  • Monthly Q&A Webinar

Products & Services

  • Audience Offers
  • Books
  • eCommerce & Marketing Speaker
  • Join our Email List

Social Media

  • Facebook Group
  • Instagram @eComMasterPlan
  • LinkedIn Page
  • LinkedIn: Chloë
  • Twitter @eComMasterPlan

Search the site

Social proof places we've been featured

Copyright © 2022 · Privacy Policy · Website Terms · Find us on Google+

This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it! Reject Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT