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087: Stonemen’s Johnnie Cass on building a great relationship with your biz partner, and going global

January 30, 2017 By Chloë Thomas Leave a Comment

Johnnie Cass is co-founder and General Manager of Stonemen an underwear brand who make the best underwear you can get. They sell online, and wholesale to stockists globally. They launched 6 years ago and now turnover $500,000 per year.

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This is the ninth and final of our ‘2017 eCommerce Growth Series Sponsored by Veeqo the Number 1 Inventory Software’. The series has run throughout January and is packed with insight and advice to help you make 2017 your best year yet. Find the full series here.

stonemen podcast
About the business

  • eCommerce Business Structure – Online Only (and wholesale to stockists globally)
  • Product Range Scale – niche
  • Launched six years ago
  • Turns over half a million dollars per year
  • Based in Australia and ships to 48 countries worldwide
  • On Shopify

Listen to learn about working with friends, and keeping business and friendships separate.

Most Awesome Thing Right Now

Building up the wholesale side, moving out of the gift market, and strategizing ways of increasing sales out of gift periods.

Quick Tips For Going Global

Bite the bullet and do it. Get mentors and be willing to learn from their mistakes.

Listen to hear more about embracing mistakes.

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Filed Under: 2017 Episodes, B2B eCommerce Podcasts, eCommerce MasterPlan Podcast, Shopify Podcasts Tagged With: australia, underwear

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