eCommerce MasterPlan

Want to be a guest on one of our podcasts?

If you want to be guest on a top podcast that’s listened to by people running eCommerce websites – then you’re in the right place.

We get 3-4 people asking to be on the shows for every episode we put out, which is an amazing problem to have, but still a problem none the less.

So we’ve created this page to help you work out if you (or the person you’re pitching) are a good fit. AND to help you give us the information we need to be able to get back to you with a “hell, yeah we want you on the show!”.

Please:

  1. Read what guests we’re after for each show
  2. If it’s you – click the link to the application form,
  3. Tell us what we need to hear to turn you into a guest

I hope I get to interview you soon

Chloe

Justin enjoyed being a guest

What Guests we want for the eCommerce MasterPlan Podcast:

ecommerce masterplan podcast

The eCommerce MasterPlan Core Audience are:

  • eCommerce business owners, running their own website (and possibly physical store, marketplace, or catalogue as well) selling physical products to consumers and / or businesses
  • Marketers and senior team members working at eCommerce businesses
  • With sales from 50k to 50m a year
  • This includes subscription and DTC

The eCommerce MasterPlan audience includes, but we don’t target content at:

  • FBA sellers, wannabes, eBay traders, SaaS companies, website agencies, marketing agencies, crowdfunders

We take THREE types of guest:

  1. Retailers
    The bulk of our interviews are with people running their own eCommerce operation, or on the senior team. 
    If you are a retailer on this page – apply now!!!! We don’t hear from enough of you. We want you. So long as your site’s been up and running for a at least a few months, and you’ve got something to talk about, and Chloe thinks it sounds interesting (hard to predict that one sorry!) then you’re in.
  2. Authors
    If you’ve written a book that’s highly relevant to our audience – we’re interested. You MUST be selling the book on Amazon as a paperback AND an ebook, and we WILL check your reviews in the UK and USA before offering you a recording slot.
  3. Supplier side guests with something AMAZING to share
    If you have some amazing research, that listeners can get for free, or something incredibly ground breaking, AND Chloe really likes it – we might let you on.
PLUS – we are focused on BOTH eCommerce Success AND the path to Net Zero. So your application must include something cool, interesting, inspiring, that you’re doing on the path to net zero.

List of past episodes here

Confident you fit the bill?

Fill in our application form

What Guests we want for the Keep Optimising Podcast:

Keep Optimising Marketing Podcast

The Keep Optimising Core Audience are:

  • Marketers and senior team members working at eCommerce businesses that have their own website (and possibly physical store, marketplace, or catalogue as well) selling physical products to consumers and / or businesses
  • With sales from 50k to 50m a year
  • This includes subscription and DTC

The Keep Optimising audience includes, but we don’t target content at:

  • eCommerce business owners
  • Marketers who aren’t in eCommerce, marketplace sellers, wannabes, SaaS companies, website agencies, marketing agencies, consultants

How we select our guests:

The Keep Optimising Podcast focuses on a different marketing method (or related theme) each calendar month.

In each week of the month we speak to an expert about a specific topic related to that marketing method.

For example we started with email marketing and covered:

  • Preference Centres
  • Email marketing rules (bestselling author)
  • DTC email
  • Automations that drive sales
  • Getting more email sign ups

When we start the hunt for the perfect guests for a month we combine the list of topics we think we should be covering with those that have been pitched via the application form. 

We then reach out to relevant experts to see if they are available to come on to talk about the specific topic we’re interested in.

What we look for in a guest:

  • A content first approach – this is not about pitching your services (until the end of the episode when we ask you to pitch of course!)
  • Guests who are also up for being a part of our Expert panel Q&A Webinar that rounds up each month
  • Those who are respected in their industry as an expert in what we’re going to be talking about
  • Willingness to promote their involvement across social media and email etc

List of past episodes here

Confident you fit the bill?

Fill in our application form

Please bear in mind:

  • Please fill in as much details as you can – the more you say the better chance you have of getting on the show.
  • We review the applications about once a month, and we’ll contact you if it’s a yes.
  • There’s no need to chase us – it won’t increase the chances of you getting on.
  • If you have something new to pitch us – then feel free to submit another application – we’d love that.
  • If (especially for the Keep Optimising Podcast) there are multiple topics you’d like to speak about – then feel free to submit multiple applications.