Shopify Success Stories: Real Store Owners, Real Results

Want to know what actually works on Shopify? Skip the theory and learn directly from store owners who’ve built successful businesses on the platform.

Shopify powers millions of online stores, but most of them struggle to generate significant revenue. What’s different about the ones that do?

In these podcast episodes, successful Shopify store owners share their real numbers and actual strategies. No sugar-coating, no holding back the good stuff. You’ll hear about their first sales, biggest mistakes, and what finally clicked for them.

What you’ll learn:

Which Shopify apps are worth paying for (and which ones are a waste of money)
Simple changes that can double your conversion rate
How to get traffic without burning through your ad budget
What it really takes to scale from $10K to $100K per month
The biggest Shopify mistakes that kill businesses before they start
How to prepare your store if you want to sell it later

Perfect for: Anyone with a Shopify store, people thinking about starting one, and entrepreneurs who want to learn from others who’ve already figured it out.

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Listen to all our Shopify Case Study Episodes on the Podcast:

From $6M to $68M: The Xero Shoes Strategy Behind 10x DTC Growth (episode 577)

Steven Sashen is the co-founder and Chief Barefoot Officer of Xero Shoes. Selling via their international Shopify stores, Amazon, and wholesale. They launched in November 2009 and in 2024 did just under $68 million. In this episode, Steven returns to the show to share how Xero Shoes 10x’d the business since his last visit —…
Scaling Luxury Online: Inside Carter Eve Jewelry’s 25% Year-on-Year Growth (episode 576)

Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now have annual sales of $1.2M with a 25% year-over-year growth rate. Selling exclusively via their Shopify site. In this episode, Carter shares how she…
eCommerce Meets High Street: How Wardrobe at The Cross Wins with Personalization and Trust, with Hilary Large (episode 574)

Hilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify website and have already built to 100s of orders a week. In this episode, Hilary shares how she’s blending the best of in-store service with online…
How Flare Audio Grew to £5M: Meta Ads Recovery, Product Innovation & Global eCommerce Lessons – with Davies Roberts (episode 573)

Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and a few retail partners, and are achieving aroucccnd £5million in sales a year. Back on the show for the third time, Davies…
Inside Dorwest’s eCommerce Success: From Heritage Brand to Shopify Growth Story, with Ben Boughton-White (episode 572)

Ben Boughton-White is the Operations Director at Dorwest, experts in herbal pet care since 1948. Selling globally via wholesale, marketplaces, Crufts! and their own Shopify store, they now do over 50,000 order a year, and were recently named Online Business of the Year at the Pet Industry Federation Awards. In this episode, Ben reveals how…
How Cheeky Panda Grew a £15M Sustainable Brand from a Bedroom Idea, with Chris Forbes (episode 569)

Chris Forbes is the co-founder at Cheeky Panda, leading the bamboo revolution selling toilet paper, period products, kitchen roll and more. Founded in 2016 they now sell via multiple international Shopify sites, and a plethora of wholesale and marketplace locations. Turnover is now £15,000,000 a year, and did I mention they’re a B Corp? In…
Growing a Fashion Brand: Lavender Hill’s Approach to PR, Sustainability, and Profitability with Isobel Ridley (episode 568)

Isobel Ridley is the founder at Lavender Hill, a women’s fashion brand focused on ethically made luxurious staples. Founded in 2013 then now sell exclusively via their Shopify store, turning over around £500,000 a year. In this episode, Isobel shares how she’s built a profitable, sustainable brand by keeping things simple—focusing on core products, running…
How MUD Jeans Built the World’s First Circular Denim Brand — and What eCommerce Can Learn from It (episode 567)

Bert van Son is the founder at MUD Jeans, the first and only circular jeans company in the world. Founded in 2012 they’ve been a BCorp since 2013. Selling via their Shopify store, their own store in Amsterdam, and over 250 stockists across Europe.
Making Conversational Commerce Work for You — GoKwik’s Abhishek Chandra Explains How (episode 562)

Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel. Which is exactly what he’s here to help us all with in this episode!
Scaling an Amazon-First Brand: Joey’z Journey to $10M with Charles Chakkalo (episode 560)

Charles Chakkalo is the Founding partner of Joey’z, an Amazon-first homewares brand. Since 2010, he’s been building a lean, everything-in-house Amazon operation focused on practical, everyday consumer goods. They also now sell across Walmart and eBay and even have a Shopify store too. In total, annual sales are now over $10million with growth at 20%…
Fast-Tracking Growth: Community, Niching Down, and Multi-Channel Strategies from Dood Woof (episode 559)

Elina Panteleyeva is the founder of Dood Woof, a dog brand focused on Doodles. Founded in 2023, they hit $600k in year one, and are on track for sales of $2million this year. They’re already multichannel selling on their Shopify store, TikTok Shop, and Amazon.
How Alara Jewelry Doubled eCommerce Sales by Blending In-Store and Online Experiences (episode 558)

Babs Noelle is the Ringleader at Alara Jewelry, sellers of artisanal, eco-conscious fine jewelry both designed in house, and supplied by renowned designers too. Founded in 2004 they now sell via their physical retail store, atelier by appointment only, at special events AND via their Shopify store. In total the company does $2.9m a year…
The MASAMI Story: Bootstrapping a Premium Haircare Brand Through Collaboration (episode 556)

Lynn Power is the co-founder and CEO at MASAMI a premium haircare brand. Founded in 2019, they now sell via their Shopify store and wholesale via Faire. Currently, sales have reached just under $1million. Lynn’s also the founder of the Power Beauty Collab which she launched in 2022 as a way for indie brands to…
La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons (episode 553)

Jon-Mark Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last. Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. Jon-Mark’s experience goes much further back though, as he was the first employee at…
Recommerce, Retention, and ROAS: Fashion Eyewear’s Secret to eCommerce Scale with Steven Westwood (episode 552)

Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month.
How Dapper Boi Bootstrapped to $1.3M with Preorders and Viral Content, with Vicky Pasche (episode 550)

Vicky Pasche is the founder and CEO of Dapper Boi, a gender-less body-inclusive apparel line. Selling via their Shopify store. Founded in 2015, by 2024, they had reached $ 1.36 million.
Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce (episode 549)

Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover.
From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian Walmsley (episode 548)

Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing £500,000 a year.
From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion with Giorgia Rossi and Renee Cizel (episode 545)

Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already.
How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha (episode 544)

Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon…
Ditching the Store: How Preston Zly Built a Thriving Online Luxury Brand with Johanna Preston (episode 541)

Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom. Founded over 20 years ago they now do around $350,000 a year.
Acquisition Advantage: How Scandiborn Supercharged The Kid Collective with Laura Davies (episode 538)

Laura Davies is the Founder of The Kid Collective. A UK based toys and parenting business, with eCommerce stores on BluePark and Shopify. Founded in 2008 they now process over 10,000 orders a month.
needi’s Gifting Formula for 7-Digit Growth and Success with Louise Doyle (episode 535)

Louise Doyle is the co-founder and CEO of needi. Who are revolutionising corporate gift giving via their Shopify eCommerce site. The website launched in 2021 and to date they’ve done £1.5 million in sales.
How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability with Jane Firth (episode 534)

Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products. They now do £23million in sales…
How Scott Leggo Balances Creativity and Business for Growth and 7-Digit Success (episode 533)

Scott Leggo is the Founder & Managing Director of Scott Leggo Gallery, sellers of premium quality Australian artworks and gifts. They sell via their Shopify store and real world gallery. Founded 7 years ago, they now do over $1,000,000 a year with annual growth between 20 and 40%. PLUS they’ve won multiple sustainability awards including…
How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee Vilela (episode 531)

Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1.1million, and are now on track to make 2025 their first $3million year.
Doubling Down on Faire: Bare Kind’s Post-Spring Fair Strategy with Andrew Kemp (episode 530)

Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers.
Building a $2M eCommerce Brand Through Community-Driven Marketing with Hema Natesan (episode 529)

Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that’s India’s number 1 destination for healthy kids’ food. With over 7,000 verified 5-star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollars in sales each year.
Why Focus is Wunderbrow’s Key Growth Strategy with Diego Mandelbaum (episode 524)

Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com. Founded in 2015 they now sell globally via their Shopify story and Amazon and some small select wholesale partners. And all in…
How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young (episode 522)

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and…
Industry West’s Journey to a 90% B2B Revenue Boost with Ian Leslie (episode 521)

Ian Leslie is the CMO at US B2B homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.
How Wild and Stone Achieved Sustainable 7-Figure eCommerce Growth with Warren Jonas (episode 520)

Warren Jonas is the CEO and co-founder at Wild & Stone sellers of eco-friendly household products. Founded in 2018, the range now includes over 100 eco-friendly products which they sell via their Shopify store and 1,000 wholesale partners. Sales are now over £1,000,000 a year.
Lessons and Insights from Zone3’s 7-Figure eCommerce Success with Malina Zarb (episode 517)

Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing £9million a year about 45% of which is DTC.
Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey (episode 514)

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage. Guy founded Detrash in January this year and started selling in June exclusively…
How Perkies is Empowering Women and Driving Sales with Rosie Mangiarotti (episode 508)

Rosie Mangiarotti is the founder & CEO at Perkies, creators of innovative undergarments. Founded in 2019, Perkies sells via their Shopify store, Amazon, and wholesale, and is now growing 100% year on year.
Dubs: From a Lockdown Idea into a Booming, Award-Winning Brand with Stuart Davis (episode 505)

Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry. They’re clearly having an impact as (at the time of recording) they’ve just been shortlisted for FOUR awards at the Drapers Footwear Awards!! Launched in 2022 they’re selling via their Shopify…
From Zero to Seven Figures: FRAHM Jacket’s Pre-order Success Story with Nick Hussey (episode 504)

Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order. Founded in 2018 they did £2.2million via their Shopify site in 2023.
How WORN Built a Sustainable Brand & Performance Product that Lasts with Bryan Marville (episode 503)

Bryan Marville is the founder of apparel business WORN, where’s he’s on a mission to dismantle America’s relationship with commodity cotton basics and fast fashion. Founded in 2018, they sell via their Shopify store and wholesale channels, and are now a 7-figure business.
Growth Beyond Green: How Canopey is Scaling Sustainable Shopping with Hugo Douglas-Deane (episode 498)

Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000.
Growth Lessons in the Beverage Industry with Rapscallion Soda’s Gregor Leckie (episode 497)

Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month.
The SEO Strategy for High-SKU Stores (and Hear How It 10Xed Sales) with Blink SEO’s Sam Wright (episode 494)

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002.
Balancing Growth and Purpose with Y.O.U Underwear’s Sarah Jordan (episode 492)

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured, and eco-friendly underwear making the world a better place one pair of pants at a time. They’re also the UK’s top-scoring B Corp and the top fashion brand in the world. Founded in 2016 and launched in 2018, last…
Growing a Plus-Size eCommerce Empire with Plus by Design’s Danielle Malconian (episode 490)

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over the plus size fashion brand Vikki Vi in 2008, wholesaling to both Plus by Design and other retailers. Across wholesale and their…
How TA-DAAN Blends Content and Commerce for Artisanal Growth & Success (episode 488)

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery. Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched…
gloveglu’s Winning Strategy in Mastering Wholesale, D2C, and Marketplaces + Scaling to 8 Figures (episode 486)

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialising in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in…
How Flotsam Flo Grew through Creativity, Community, and Sustainability (episode 484)

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 that creates products from waste that cannot easily be recycled or is impossible to recycle. Selling via the Shopify site, taking bespoke and corporate orders, and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect…
Bare Kind’s Blueprint for B Corp Certification and Growing Sustainably (episode 481)

Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.
Neem London’s Journey to 6-Figure Success Through Innovation and Climate Consciousness (episode 479)

Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021,…
From Idea to Impact: Scaling a Sustainable Goods Brand with Freddie Winterbotham, CosyPanda (episode 477)

Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading.
From Etsy Startup to 7-Figure Success with Michele Ferron, Good Tuesday (episode 470)

Michele Ferron is the founder of fully bootstrapped Good Tuesday–selling calendars and planners for design lovers. Founded in 2020, Good Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.
How to grow a Shopify Yoga brand including Wholesale with Valka Yoga’s Danny Garg (episode 467)

Danny Garg is the CEO & founder of Valka Yoga. Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per…
Boosting B2B Experience on Shopify with Ian Leslie, Industry West (episode 466)

Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.
Balancing Wholesale and D2C eCommerce Growth with Maxim Gelmann, Stroodles (episode 464)

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware. Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry.
High Growth Success for a D2C Brand with Mark Rushmore, SURI (episode 460)

Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon,…
Doubling Sales in a Year as a Fashion Brand with Stacey Grant-Canham, Black & Beech (episode 458)

Stacey Grant-Canham is the creative director and founder of Black & Beech, a feminist fashion brand. Founded in 2016 they sell via their Shopify site. Black & Beech is a 6-figure retailer and is currently doing double last year’s sales.
Sustainability at the Core: the Air Purifiers that Generate $20 million in turnover with Peter Mann (episode 452)

Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range.
Balance the Physical and Digital: from Sustainable Fashion with Lucie Harrild from comhla (episode 449)

Lucie Harrild is the founder of comhla a new style of one stop shop for more sustainable fashion. Built on Shopify the site went live in July 22 and they are already working with over 20 sustainable fashion brands, and a growing group of repairers too.
How Shopify Startup Seep reached £1 Million a Year in Sales with Laura Harnett (episode 448)

Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through its Shopify store and wholesale channels.
The Subscription Business Model: Customer Retention Strategies with Grub Club’s Alessandro Di Trapani (episode 447)

Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and community building.
Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo (episode 446)

Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.
Scaling a Slow Fashion Business with Kristian Hansen (episode 445)

Kristian Hansen is the founder at slø, a jeans company born on TikTok and a leader in the slow fashion revolution. Founded in December 2021, they’ve been selling for six months via their Shopify store – they’re close to hitting the first million dollars.
Clearing Unsold Stock: with Katy Christie-Miller from Finders Keepers Club (episode 444)

Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure, and retail with branded, high-quality warehouse sales for 20 years, helping her clients turn remnant or returned stock into cash while protecting the brand’s core brand values. Two years ago she launched Finders Keepers Club to bring the same concept online. The Finders…
How Shopify are helping us all be more Eco-Friendly with Stacy Kauk, Head of Sustainability at Shopify (episode 443)

Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify. She has been leading the change at Shopify since January 2020 where her role is to ensure the businesses using Shopify’s platform, the shoppers that purchase from a Shopify merchant, and climate entrepreneurs globally are working together in…
Saxon Wright of Huskee & Shopify store Pablo & Rusty’s Coffee Roasters (episode 440)

Saxon Wright is Chairman and co-founder of two B Corps – Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store. AND Huskee creators, designers, sellers of beautiful and practical products made from waste. We explore the upsides and downsides of running a BCorp, and what everyone…
From Studio to Wholesale: the Journey of a Sustainable Textile Brand with Helen Round (episode 439)

Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online. Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges…
The eCommerce Mattress Revolution with Mark Tremlett, Founder of Naturalmat (episode 437)

Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat. Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels. And they have recently gained their B Corp certification!
Fashion and the Circular Economy with Zoe Rowswell, co-founder of Tern Eco (episode 435)

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.
Championing Sustainability Through Seasonless Fashion with Lyndie Benson, Bleusalt (episode 434)

Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth. Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.
How Green&Blue have been a B Corp for five years (and counting!) with Faye Treffry (episode 428)

Faye Treffry is Head of Growth and a director at the multi-award-winning Green&Blue, a company of designers, creators, and innovators who create products to help wildlife. Selling to consumers and trade via their Shopify site, they launched in 2005, and in 2022 they helped their customers create 5,998 havens for wildlife.
A Shopify Managed Marketplace That’s Open for 12 Hours A Week Nick Jefferson and Ella Cooper (episode 427)

Nick Jefferson and Ella Cooper are co-founders of Wylde Market. It is a Shopify store selling wild food that’s open for just 12 hours a week! Founded in Jan 2022 they now have 9 producers live on board, with 1,500 customers, and regularly sell out.
How PR Marketing Helped Scale a Drinks Brand with Laura Riches, co-founder at Laylo (episode 424)

Laura Riches is the co-founder at Laylo, a seller of boxed wine. Launched in 2020, they’ve turned their side hustle into a critically acclaimed, award-winning rocket ship (to quote Laura) in just two years. They sell via a Shopify site and now have over 5,000 regular buyers.
Chloe’s Top 3 Marketing Tools to Improve your eCommerce sales in 2023 (episode 419)

We’re kicking off the New Year with something we’ve never done before – so do let me know what you think of this new format. There are 3 new pieces of eCommerce Marketing tech I’ve been super impressed with over the last few months, and which help with the key marketing areas you should be…
Sustainable Shopify watch brand plants 880,000+ trees AND sells $3m a year – meet TruWood (episode 414)

Bishoi Khella is the founder and CEO at TruWood, a Canadian wooden watches brand. Selling on Shopify they’re on a mission to provide as much value to the world as possible, which includes planting over 880,000 trees so far! Founded in 2016 they now are doing about $3million a year.
The power of tapping into an under-served market with Startup Tiwani Heritage (episode 413)

Lola Cawood and Carol Lathbridge are the co-founders of Tiwani Heritage, the UK’s FIRST retailer of recyclable synthetic hair extensions. They sell their 100% biodegradable and plastic-free products via their Shopify store and marketplaces. Founded in 2018, and launched in 2020 they are deep in startup land and have already helped over 400 customers in…
Customer Clarity and Growth Focus with Buderflys’ brilliant Shea Gerhardt (episode 412)

Shea Gerhardt is the inventor, founder, and CEO of Buderflys, an innovative and strategic earbud brand. Based in the USA they’re selling exclusively DTC via their Shopify store to the USA only at the moment. Founded in 2016, they started selling in 2021 and did nearly $500k in their first four months of marketing –…
Weird Marketing Strategies to 2x your Shopify Store with Sheets & Giggles Colin McIntosh (episode 410)

Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters, and covers via their Shopify store and Amazon, from the USA to the world. It all started in 2018 with a crowdfunding launch, in the first 12 months they hit $1m in sales, and within 2 years hit $1m a…
Why Customer Research and a Slow Startup works for Gusto Snacks with Giuseppe Baidoo (episode 409)

Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand. Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store. Founded in 2018 they soft launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000…
The Ops Perspective on Fashion with Needle & Thread’s Mark Liddington (episode 408)

Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world. They also sell through outlets such as Selfridges, Harrods, Zalando and others. Needle and Thread launched in 2013, eCommerce sales doubled during the pandemic, and they are on track…
A truly inspiring sustainable startup – Marc Bucci from Social Socks (episode 407)

Marc Bucci launched his Shopify store, Social Socks, this summer with a BIG goal… to improve sustainability globally and raise £1million for charity.
Growing Skincare brand Blossom Essentials 3x to 7 figures with Sarah Vilenskiy (episode 405)

Sarah Vilenskiy is the Founder and CEO at Blossom Essentials, a line of clean and non-toxic hydration products directly addressing chronic dry and irritated skin problems. Founded in 2020 they sell on Shopify from the USA to the world. They are experiencing 300% growth and are on track to hit $1.4m this year.
Double Your Shopify Sales every Year with Story and Product – SOLIOS watches’ Samuel Leroux (episode 403)

Samuel Leroux is the co-founder at SOLIOS Watches a disruptive DTC brand selling high-quality, elegant, and eco-friendly solar powered watches. Founded in 2018 they were the first watch company to become a B Corp, and have been at least doubling every year which is super impressive when you consider they’re bootstrapping, that means they now…
Getting your first 400 wholesale accounts with Bare Kind’s Lucy Jeffrey (episode 402)

Lucy Jeffrey is the Founder and CEO at Bare Kind – seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £200,000.
Subscriptions and fast growth DTC with Kristina Smith from Big Island Coffee Roasters (episode 401)

Kristina Smith is the Head of DTC at Big Island Coffee Roasters. A multi-award-winning coffee business with sustainability at its core, founded seven years ago they launched a DTC Shopify site 3 years ago and are aiming to double sales both this year and next.
How to get to $25m in 6 years AND care about the planet with Ekster Wallets’ Olivier Momma (episode 398)

Olivier Momma is the creative director at Ekster Wallets. Olivier has recently been named as one of Forbes 30 under 30, and he’s taken Ekster from crowdfunding in 2016 to over $25million in sales. Throughout that time sustainability has been a big part of their mission, in 2021 they became climate neutral, and they are…
How to grow your DTC brand to over £12m with Guy Blaskey founder of Pooch and Mutt (episode 396)

Guy Blaskey is the founder and CEO at Pooch and Mutt, creators and suppliers of health food for dogs selling single orders and subscription via their Shopify store. Founded in 2007, they now do £12million just over 1/3 DTC, 1/3 Amazon, 1/3 Retail.
Linking your offline and online activity for greater sales with Lost and Forged’s Doug Heifetz (episode 395)

Doug Heifetz is the artist, owner & metal smith at Lost & Forged, an upcycled jewellery business selling on Shopify, Etsy, and at in-person shows. Founded in 2016 they now do six figures a year.
Startup manufacturing and cashflow problems, crowdfunding, and organic social with Frankly Delicious (episode 394)

Frank Laws is the director and owner of Frankly Delicious, artisan chocolate makers on a mission to change the world with Chocolate! Founded in 2018, re-launched in 2020 they sell on Shopify, run kickstarters, and last year hit £50k.
Story, content and partnerships for growth with James le Compte from To’ak Chocolate (episode 393)

James Le Compte is the CEO at To’ak Chocolate. A luxury chocolate brand, where sharing the origin story is everything. Founded in 2013, with their first product available in 2014 they are a Shopify merchant and are growing DTC at 50% year on year.
Embedding ethics and sustainability into luxury brand Elvis & Kresse – super inspiring story (episode 392)

Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 they now sell via Shopify. They donate 50% of their profits to charity – and last year they donated over £100,000 AND saved over 14…
Going from ZERO to £200k sales on Shopify in 8 weeks with Rob from The Moon Phase Studio (episode 386)

Rob Harrison-Plastow is the Chief Marketing Officer of the Moon Phase Studio. The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals. It was founded in November 2020 they went from zero to £200k in 8 just weeks!
Building a sustainable loungewear brand with PR and Community – it’s Krisha Kotak from Tula+Tye (episode 385)

Krisha Kotak is the founder of Tula + Tye, a loungewear brand responsibly made from recycled and organic materials, hand-dyed with eco-friendly dyes, and packaged in recycled and reusable bags. Founded in 2020 it attracted over 600 customers in the first year.
Building a lucrative second hand market with Kalkidan Legesse founder of Sancho’s and Owni (episode 372)

Kalkidan Legesse is the Managing Director of Sancho’s an ethical and sustainable fashion and lifestyle bricks and clicks boutique. Founded in 2015 they now do 8-1500 orders a month. Drapers (the UK’s fashion industry magazine) named Kalkidan in their 30 under 30 list for 2021. AND she’s also the founder of Owni (called Shwap when…
JGS How to create a fast-growth startup with Immaculate Vegan’s Simon Bell (episode 365)

Simon Bell is the co-founder at Immaculate Vegan, a curated fashion marketplace–for consumers who like a lot of style with their ethics. Launched in 2019, growing fast has always been part of the plan and in year 2 they’ve experienced over 300% year on year growth.
JGS Ian Bentley put sustainability at the heart of Parker Clay – and they’ve doubled sales every year (episode 363)

Ian Bentley is the Co-founder and CEO at Parker Clay. Parker Clay sells handcrafted leather goods made in Ethiopia and is on a mission to create a better bag for a better world. Something they’re clearly doing well at as in 2021 they won the B Corp “Best for the World” award for their community…
Bootstrapping an illustrated homewares brand with Hepsie Goddin from Martha and Hepsie (episode 361)

Hepsie Goddin is co-founder of Martha & Hepsie, a quirky illustrated homeware, gifts & stationery seller she founded with her sister way back in 2011. Ten years on, they now do 300 orders per month.
Growing a baby clothing subscription service with Eve Kekeh of Bundlee (episode 360)

Eve Kekeh is the founder of Bundlee – the UK’s first baby clothing rental subscription service. Founded in 2018 NEW subscribers are increasing at 53% YoY.
Just how do you more than double sales EVERY year? Eugene Ravitsky from FactoryPure explains all (episode 356)

Eugene Ravitsky is the President at FactoryPure — an online retailer selling generators and other very heavy items! Founded in 2013 they’ve been at least doubling sales every year and have been high on the INC 5000 list for the last 2 years. This year they are on track for over $35m.
Growing a Jewelry business from craft fairs to $2m+ a year with Larissa Loden (episode 355)

Larissa Loden is the CEO and visionary of Larissa Loden Jewelry, a handmade jewelry business she launched 15 years ago, and has been full-time in for the last 5 years. They sell via wholesale over 600 retailers and via their own eCommerce store. This year sales are on track to hit $2m.
Building a Sustainable Fashion Brand with Partnerships and PR. Gergana from blonde gone rogue (episode 354)

Gergana Damyanova is the co-founder and CEO at blonde gone rogue — a sustainable and ethical online-only fashion brand. Founded in 2017 in Amsterdam, moved to London, and went full time in 2019, and this year they’re on track to go over £350k in annual sales.
How to hit 7-figures selling products available everywhere with Bec Slack from CleverStuff (episode 353)

Bec Slack is the owner of CleverStuff Educational Toys. Founded in 2010 Bec & her husband took over the business in 2015 and are now selling over $1m of toys every year.