Benny Hsu wears a number of different hats he’s a blogger, and iOS app developer, and podcast host too. I met Benny when I was in the states in November, we got chatting and he’s involved in a very different sort of eCommerce. Selling TShirts via platforms like Teespring, in the first 5 months he earned $100,000 in profit. No stock, no pick/pack/despatch, no customer service to worry about. That’s a type of eCommerce I think we all need to know about!
Click to Tweet: #podcast: Check out T-mendous @Benny_Hsu chatting to @ecommasterplan about how he makes online t shirt sales soar
As there is no fulfillment or customer service elements to this style of eCommerce business Benny finds the most awesome thing is the freedom and ability to run the business from anywhere with just a laptop and wifi.
On the Radar for the Coming Months
Benny is always looking for new innovative designs that will appeal to his market – his target market gets sold to a lot so there is always a need to come up with something original that they haven’t seen before.
Listen to hear more of Benny’s insights into the world of t-shirts
Benny uses both Facebook Advertising and email marketing in his business. E-mailing previous buyers is a really powerful tool – if someone has bought from him before it is likely they will like his new products. If previous buyers don’t by gives him data as to whether the product is right for his market.
Tool Top Tip
Benny uses a free collaboration tool called Slack to commmunicate with his VA.
Start Up Top Tip
Before embarking on a new business idea Benny would suggest you need to ask yourself the following questions:
How much time are you willing to put into this business?
Why do you want to start your own business?
What are you willing to put into your business to make sure it succeeds?
If your business didn’t exist, which eCommerce Business Would you like to be Running?
Benny is all about the t-shirts he would love to move from this Teespring model to create his own brand with his own online shopfront.
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