Janet Murray on how you can do your own PR, 4 key ways get great coverage for your eCommerce business (episode 62)

8th August by Ellie

Every once in a while I like to get a guest on who’s not a retailer, but who knows a huge amount about an area that you all keep asking me about! This week we’re really lucky to have Janet Murray on the show – Janet is a journalist and PR expert. I heard her speak at the NMEU conference back in June and I knew I had to get her on the show.

“How do I do PR?” is certainly in the top 3 questions I get asked most often. When I saw Janet run through her incredibly efficient and practical approach to getting BIG coverage I knew I had to have her on the show. Janet is also the author of “Your Press Release is Breaking my Heart: A Totally unconventional guide to selling your story in the media”

Click to Tweet: Get the scoop – how to create a PR buzz for your business – the @eComMasterPlan #podcast with Janet Murray

Listen to hear how Janet Murray got started in PR

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Areas we discussed

When to use a PR agency.
Tips for finding the right PR agency.
Why you should include PR in your marketing mix.
The questions you need to ask yourself before you get started.
Where to find journalists that are already looking for stories – low hanging fruit.
Making yourself more visible to journalists.
How to piggy back on current news stories.
When you should take part in giveaways.

Listen to hear all the details.

Useful PR Links

Interview Links

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