Today for the first time our special guest is a returning guest!
The last time Chloë spoke to Dave Rotheroe he’d just launched two subscription eCommerce businesses in 6 months, Lick my Dip and Cheese Posties. 8 months on it’s all going well – Dave’s moved to Spain, and the businesses are continuing to grow fast.
Click to Tweet: Chloe catches up with Lick My Dips Dave Rotheroe on @eComMasterPlan #Podcast – a lot has happened in the last 6 mths
Based in UK – selling in the UK and ship Worldwide
Listen to hear how Dave has grown Lick My Dip in the last 6 months
Most Awesome Thing Right Now
Dave thinks the best thing about Lick My Dip at the moment is the community, he is constantly amazed at how much they support the business, including helping with his customer service. The other great thing for Dave is that he believes Lick My Dips is still a one of a kind business. Although there are other hot sauce subscription business in the US, but Lick My Dips is the only business that is shipping a balance of sauces, snacks, cooking ingredients, chillis and powders.
On the Radar for the Coming Months
Top of Dave’s to do list is to look at Pay Per Click Marketing – he’s recently started using Google remarketing which has bought in some great results already.
Lick My Dip still focuses on Instagram, although Dave accepts it is less of a direct marketing channel and more of an awareness building tool, he thinks it’s a great tool to start to build relationships with new customers.
Dave’s recently launched a course all about how to use Instagram “Instagram Core Influencer Marketing” full details are here, use coupon ECOMMERCEMASTERPLAN for a $150 discount which means you get the course for just $50.
You can hear about all this on the podcast, for free – right now…
Tool Top Tip
Dave manages his workflow through Google Docs, he also uses Zapier which connects application where there isn’t native integration.
For email replacement and communication he also uses Slack.
Start Up Top Tip
Dave’s top tip is to go for a premium product and not undercut the competition, he’s learned that once you have a valuable customer who’s willing to pay more money for a better product, why cut corners and compromise your product.
This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it!RejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
