eCommerce MasterPlan

203 Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff

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In today’s episode…we’re exploring what it takes to launch a fashion brand, run a one-person eCommerce business, and play to your strengths.

James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth.

Without the sponsors the podcast wouldn’t be possible – please do check them out:

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198 Using Product Launches to create 200% annual growth with Chris Vallely of Dixxon Flannel Co

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This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools.

Chris Vallely is in charge of ecommerce, product development, and supply chain at Dixxon Flannel Co. Founded in 2013 they have grown by over 200% each year aiming for sales of $9 million this year.

Omnisend – marketing automation platform tailored for eCommerce.

OMNISEND

Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.

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196: Richard O’Connor First Mats – using SEO to rapidly grow a new B2B eCommerce business

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This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools.

Richard O’Connor is the Marketing and Strategy Director at First Mats, a B2B eCommerce retailer selling industrial and commercial floor matting. They launched in Jan 2017 and are currently experiencing rapid month on month growth, with orders double last year, and have got there almost entirely with SEO.

Omnisend – marketing automation platform tailored for eCommerce.

OMNISEND

Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.

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194: Turning product sell-outs to your advantage with Aaron Spivak of Hush Blankets

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This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools.

Aaron Spivak is the co-founder of Hush Blankets. Specially weighted blankets to reduce anxiety and improve sleep. The website went live in January 2018 – and they’ve already achieved some crazy growth numbers, including completely selling out of stock 4 times already.

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193: eCommerce Growth Masterclass with Dave Diamond of Zumi, Colourblocker and more – SEO – Shopify

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This is the first retailer interview in our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools and in this episode we get a masterclass in eCommerce growth from one of Australia’s cleverest eCommerce brains. Covering a whole host of topics including CRO, remarketing, SEO, and abandoned carts.

I’m really excited to be chatting with Dave Diamond today – he’s the eCommerce brains behind several businesses in Australia. Originally the founder of Colourblocker a source of dropshipped products for sellers In 2014 he founded Zumi – growing it to 7-figure turnover, and to be Australia’s number 1 electronics interest free retailer, he recently sold his interest in Zumi, and now works with a number of eCommerce businesses including Cactus Watches.com – Australia’s Favourite Kid’s Watch Brand. Wow!

OMNISEND

Omnisend – marketing automation platform tailored for eCommerce.

Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.

Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.

[Read more…]

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