Jacqueline Parisi is a Copywriter at the American arm of meal kit company Hello Fresh. One of her core responsibilities is to write and post 3 blogs a week – including getting them ready AND tracking the KPIs (that’s key performance indicators / results), as well as email copy, product copy and more. She also works with the American and global teams on a range of other written content. Including developing the official editorial style guide for the USA team, to ensure consistent brand messaging, voice, and tone across both marketing and products. Phew! We have serious expert with us today!
[Read more…]077: The Cornish Fishmonger’s Rob Wing discusses selling fish online, and why customer service is essential
Rob Wing is the founder of the award-winning eCommerce business The Cornish Fishmonger – an online only fishmonger delivering top quality seafood to everyone from us normal people to many of the UKs top chefs. Launched in 2008 the business now processes 4,000 orders per month, 25% is eCommerce based.
Click to Tweet: Hear how Rob Wing of the Cornish Fishmonger has grown the #eCommerce side of his business on @eComMasterPlan #Podcast
[Read more…]076: Lick My Dip’s Dave Rotheroe is back! Subscription product optimisation and influencer outreach plus more
Today for the first time our special guest is a returning guest!
The last time Chloë spoke to Dave Rotheroe he’d just launched two subscription eCommerce businesses in 6 months, Lick my Dip and Cheese Posties. 8 months on it’s all going well – Dave’s moved to Spain, and the businesses are continuing to grow fast.
Click to Tweet: Chloe catches up with Lick My Dips Dave Rotheroe on @eComMasterPlan #Podcast – a lot has happened in the last 6 mths
[Read more…]068: Honest Brew’s Nejc Skoberne talks Customer-focused Growth Hacking and selling beer online
Nejc Skoberne is the lead growth marketer of Honest Brew which is the UK’s largest craft beer club. They stock over 120 different craft beers, and have a range of subscription options. They’ve been in existence since May 2014 and now have 20,000 paying customers, including 3,000 active subscribers.
Click to Tweet: Nejc Skoberne on @eComMasterPlan #podcast talking about eCommerce, subscription, start-up Honest Brew’s journey.
[Read more…]015: HoneyTree Bespoke’s Sebastian Galbraith-Helps discusses his personalised stationery business
Sebastian Galbraith-Helps runs the online only eCommerce business HoneyTreeBespoke.com, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and have the high quality stationery of their choice delivered next day. Sebastian and his team have mastered the logistical and technological challenges of selling bespoke online, to turnover in excess of £500,000 a year.
Click to tweet: Hear how HoneyTree manage online personalisation and a subscription eCommerce business on @eComMasterPlan podcast
[Read more…]Unboxing – suprising marketing benefits from your parcels…
If you’ve not come across the world of ‘unboxing’ it’s a youtube trend that started with High Tec products and has now moved into more mainstream product areas.
They are videos of people unboxing a product. And talking the viewer through the packaging and what’s in the box.
Here’s a typical one from the high tec world:
This is now sneaking into eCommerce – and bringing lots of Content Marketing and Social Media marketing benefits to those brands who are able to harness it. Let’s run through some examples…