Karen MacDonald is the founder at Blomma Beauty. She founded the business in 2018 to help customers find all natural and organic beauty products. Karen’s clearly found a successful formula as the business is growing at 500% year on year.
[Read more…]275: Running and micro influencer marketing campaign with Shannon Fitzsimmons from O So Curly
Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We discuss the nuts and bolts of how to run influencer marketing campaigns as well as a host of other subjects.
[Read more…]255: Plotting a 3 month Growth Strategy with Simon Driscoll from UXB Skincare
Whilst we’re really focused on growth this month, of course we all have to focus on growth and achieving our goals month in month out – you can’t forget about it once January’s over.
So in this episode I’m chatting to someone who’s relatively early in their business journey, and who contacted me to see if he could share his growth journey step by step on the podcast. I of course said yes as I thought it was a great idea, and he’s going to be back on the podcast later this year to let us know how his growth focus is going.
Think of this as our before episode – but don’t think that means you’re not going to get much from it…. Simon shares a host of great book and podcast recommendations, he shares how he’s learnt huge amounts about his customers and products over the last year and how that’s going to super charge his marketing over the next 3 months. Some great Google Shopping Campaigns advice, and his growth plan for the next 3 months.
Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers skin.
2020 eCommerce MasterPlan Growth Series sponsored by Omnisend
This episode is part of our annual growth series – you can find out all about how it can help you grow your business and links to the rest of the episodes here.
[Read more…]221: Ex AirBnB Head of SEO Tommy Griffiths shares his top SEO tips, plus the power of automation
Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, ClickMinded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the business has clearly paid off!
[Read more…]203: Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff
In today’s episode…we’re exploring what it takes to launch a fashion brand, run a one-person eCommerce business, and play to your strengths.
James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth.
Without the sponsors the podcast wouldn’t be possible – please do check them out:
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180: To 6-figures in year 1 Stephen Wright of Micro Bikes UK GSC, Google Ads, Remarketing, Dropship
Stephen Wright is the founder of Micro Bikes UK – the ultimate one stop shop for performance kids toys. He launched the business in mid-2017 and he is already on track for 6-figures this financial year, currently doing around £10k per month.
Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch, and Bonobos who sell more with Klaviyo. Learn how to level up your marketing today at https://www.klaviyo.com/ecommerce-masterplan!
[Read more…]158: Running a physical boutique store alongside Squarespace eCommerce and the Trouva marketplace
I know a lot of you out there are running your own boutique bricks and clicks business – selling out of your own physical store, and also online via your own site and also marketplaces. Taking on the roles of buyer, visual merchandiser, shop assistant, marketer and everything else.
Today we have a guest just like you on to share her wisdom…
Kirsty Patrick is the owner of Home byKirsty, a boutique bricks and clicks business in Cardiff, focused on homeware by leading British and Welsh design makers with a clean contemporary aesthetic. Kirsty launched with the physical store in 2014, and added the website in early 2015.
[Read more…]154: Christine Nicholson explains why and how she closed eCommerce subscription business Divine Legs
Occasionally I have a guest back on the show to update us on how things are going – today we have a repeat guest.
Christine Nicholson of Divine Legs (Tights subscription business) was my guest back in episode 103. Back then the business was 9 months old, and Christine took us through how she’d launched and achieved 100 orders in the first 100 days.
In November 2017 Divine Legs reached 15 months old, and despite continuing to grow Christine made the decision to shut it down.
Never an easy choice to make.
Not least because despite 100s of eCommerce business owners making the same decision every day – we don’t hear as much about it, as we do about the starting or the growing. So I’m super-pleased to have Christine on today to take us through why, and how she made the decision to exit, and her choice of exit, and how she went about closing it down.
[Read more…]147: To 1,000 orders per month in year 1; events, networking, and Instagram. Paws with Opulence
Simone Taylor is founder and CEO of Paws with Opulence, selling handmade luxury dog collars and leads – perfect for the ultra-pampered pooch. They launched in December 2016 with 200 orders in the month, and after just one year of trading have hit the 1,000 order mark!
[Read more…]140: The $1m 1-person company – journalist and author Elaine Pofeldt joins us to explain how to build a huge one-person business
Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others and is the author of the brilliant “The Million-Dollar, One-person Business: Make Great Money, Work the way you like, have the life you want”. It’s brand new (published at the start of this month), and all about scaling revenue without scaling staff.
I was introduced to Elaine last year by past podcast guest, funnel genius, and example in the book – Dan Faggella (episode 108), who described Elaine as “one of the coolest “small biz” people I know”.
I know a lot of you are looking to grow your business in a very lean way, not least to avoid the headaches and financial commitment of hiring a team. So when I heard about Elaine’s upcoming book she was an obvious addition to our January Growth Series.
[Read more…]