eCommerce MasterPlan

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308: Facebook Ads + Story + Focus = sales increase of 4,601% with Heidi Jarvis of Boutique Heidi

January 11, 2021 By April Buencamino-dy Leave a Comment

Heidi Jarvis is the founder of 2 eCommerce businesses – Boutique Heidi and Garage 79. Launched in 2011 and 2013 they’ve experienced rapid growth in 2020 – Garage 79 is up 1,071% and Boutique Heidi up 4,601% year on year.

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Filed Under: 2021 eCommerce Growth Series sponsored by Klaviyo, 2021 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses, Shopify Podcasts

279: Using pop ups to achieve 500% YoY growth with Blomma Beauty’s Karen MacDonald

June 29, 2020 By April Buencamino-dy Leave a Comment

Karen MacDonald is the founder at Blomma Beauty. She founded the business in 2018 to help customers find all natural and organic beauty products. Karen’s clearly found a successful formula as the business is growing at 500% year on year.

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Filed Under: 2020 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses, Shopify Podcasts

275: Running and micro influencer marketing campaign with Shannon Fitzsimmons from O So Curly

June 1, 2020 By April Buencamino-dy Leave a Comment

Shannon Fitzsimmons is the founder at O So Curly, an online store selling tools and accessories for curly hair. Shannon started the business in 2015 and is now getting over 100 order per month. We discuss the nuts and bolts of how to run influencer marketing campaigns as well as a host of other subjects.

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Filed Under: 2020 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses, Shopify Podcasts

255: Plotting a 3 month Growth Strategy with Simon Driscoll from UXB Skincare

January 23, 2020 By April Buencamino-dy Leave a Comment

Whilst we’re really focused on growth this month, of course we all have to focus on growth and achieving our goals month in month out – you can’t forget about it once January’s over.

So in this episode I’m chatting to someone who’s relatively early in their business journey, and who contacted me to see if he could share his growth journey step by step on the podcast. I of course said yes as I thought it was a great idea, and he’s going to be back on the podcast later this year to let us know how his growth focus is going.

Think of this as our before episode – but don’t think that means you’re not going to get much from it…. Simon shares a host of great book and podcast recommendations, he shares how he’s learnt huge amounts about his customers and products over the last year and how that’s going to super charge his marketing over the next 3 months. Some great Google Shopping Campaigns advice, and his growth plan for the next 3 months.

Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers skin.

2020 eCommerce MasterPlan Growth Series sponsored by Omnisend

This episode is part of our annual growth series – you can find out all about how it can help you grow your business and links to the rest of the episodes here.

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Filed Under: 2020 eCommerce MasterPlan Growth Series sponsored by Omnisend, 2020 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses, Shopify Podcasts

221: Ex AirBnB Head of SEO Tommy Griffiths shares his top SEO tips, plus the power of automation

June 24, 2019 By Chloë Thomas Leave a Comment

Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, ClickMinded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the business has clearly paid off!

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Filed Under: 2019 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses, Over 7-figure Turnover eCommerce Podcasts, Top 10 Most Listened to Episodes

203: Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff

February 18, 2019 By Chloë Thomas Leave a Comment

In today’s episode…we’re exploring what it takes to launch a fashion brand, run a one-person eCommerce business, and play to your strengths.

James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth.

Without the sponsors the podcast wouldn’t be possible – please do check them out:

pitney bowes

This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan

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Filed Under: 2019 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses, Shopify Podcasts

180: To 6-figures in year 1 Stephen Wright of Micro Bikes UK GSC, Google Ads, Remarketing, Dropship

October 15, 2018 By Chloë Thomas Leave a Comment

Stephen Wright is the founder of Micro Bikes UK – the ultimate one stop shop for performance kids toys. He launched the business in mid-2017 and he is already on track for 6-figures this financial year, currently doing around £10k per month.

klaviyo

Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch, and Bonobos who sell more with Klaviyo. Learn how to level up your marketing today at https://www.klaviyo.com/ecommerce-masterplan!

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Filed Under: 2018 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses, Shopify Podcasts

158: Running a physical boutique store alongside Squarespace eCommerce and the Trouva marketplace

May 14, 2018 By Chloë Thomas Leave a Comment

I know a lot of you out there are running your own boutique bricks and clicks business – selling out of your own physical store, and also online via your own site and also marketplaces. Taking on the roles of buyer, visual merchandiser, shop assistant, marketer and everything else.

Today we have a guest just like you on to share her wisdom…

Kirsty Patrick is the owner of Home byKirsty, a boutique bricks and clicks business in Cardiff, focused on homeware by leading British and Welsh design makers with a clean contemporary aesthetic. Kirsty launched with the physical store in 2014, and added the website in early 2015.

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Filed Under: 2018 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses Tagged With: boutique bricks and clicks, bricks and clicks

154: Christine Nicholson explains why and how she closed eCommerce subscription business Divine Legs

April 16, 2018 By Chloë Thomas Leave a Comment

Occasionally I have a guest back on the show to update us on how things are going – today we have a repeat guest.

Christine Nicholson of Divine Legs (Tights subscription business) was my guest back in episode 103. Back then the business was 9 months old, and Christine took us through how she’d launched and achieved 100 orders in the first 100 days.

In November 2017 Divine Legs reached 15 months old, and despite continuing to grow Christine made the decision to shut it down.

Never an easy choice to make.

Not least because despite 100s of eCommerce business owners making the same decision every day – we don’t hear as much about it, as we do about the starting or the growing. So I’m super-pleased to have Christine on today to take us through why, and how she made the decision to exit, and her choice of exit, and how she went about closing it down.

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Filed Under: 2018 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses, Shopify Podcasts, Subscription eCommerce Tagged With: closure, subscription

147: To 1,000 orders per month in year 1; events, networking, and Instagram. Paws with Opulence

February 26, 2018 By Chloë Thomas Leave a Comment

Simone Taylor is founder and CEO of Paws with Opulence, selling handmade luxury dog collars and leads – perfect for the ultra-pampered pooch. They launched in December 2016 with 200 orders in the month, and after just one year of trading have hit the 1,000 order mark!

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Filed Under: 2018 Episodes, eCommerce MasterPlan Podcast, One Person eCommerce Businesses Tagged With: instagram

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