eCommerce MasterPlan

203 Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff

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In today’s episode…we’re exploring what it takes to launch a fashion brand, run a one-person eCommerce business, and play to your strengths.

James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth.

Without the sponsors the podcast wouldn’t be possible – please do check them out:

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180: To 6-figures in year 1 Stephen Wright of Micro Bikes UK GSC, Google Ads, Remarketing, Dropship

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Stephen Wright is the founder of Micro Bikes UK – the ultimate one stop shop for performance kids toys. He launched the business in mid-2017 and he is already on track for 6-figures this financial year, currently doing around £10k per month.

klaviyo Join the 7,000 plus innovative ecommerce brands like Brooklinen, Taylor Stitch, and Bonobos who sell more with Klaviyo. Learn how to level up your marketing today at https://www.klaviyo.com/ecommerce-masterplan!

 

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Podcast 158: Bricks, Clicks and Marketplaces with Kirsty Patrick of Home by Kirsty

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I know a lot of you out there are running your own boutique bricks and clicks business – selling out of your own physical store, and also online via your own site and also marketplaces. Taking on the roles of buyer, visual merchandiser, shop assistant, marketer and everything else.

Today we have a guest just like you on to share her wisdom…

Kirsty Patrick is the owner of Home byKirsty, a boutique bricks and clicks business in Cardiff, focused on homeware by leading British and Welsh design makers with a clean contemporary aesthetic. Kirsty launched with the physical store in 2014, and added the website in early 2015.

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Podcast 154 Christine Nicholson explains why and how she closed Divine Legs

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Occasionally I have a guest back on the show to update us on how things are going – today we have a repeat guest.

Christine Nicholson of Divine Legs (Tights subscription business) was my guest back in episode 103. Back then the business was 9 months old, and Christine took us through how she’d launched and achieved 100 orders in the first 100 days.

In November 2017 Divine Legs reached 15 months old, and despite continuing to grow Christine made the decision to shut it down.

Never an easy choice to make.

Not least because despite 100s of eCommerce business owners making the same decision every day – we don’t hear as much about it, as we do about the starting or the growing. So I’m super-pleased to have Christine on today to take us through why, and how she made the decision to exit, and her choice of exit, and how she went about closing it down.

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Podcast 147 Paws with Opulence’s Simone Taylor on launching her brand for the ultra-pampered pooch!

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Simone Taylor is founder and CEO of Paws with Opulence, selling handmade luxury dog collars and leads – perfect for the ultra-pampered pooch. They launched in December 2016 with 200 orders in the month, and after just one year of trading have hit the 1,000 order mark!

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Podcast 140 Elaine Pofeldt author of “The Million-Dollar, One-person Business: Make Great Money, Work the way you like, have the life you want”

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Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others and is the author of the brilliant “The Million-Dollar, One-person Business: Make Great Money, Work the way you like, have the life you want”. It’s brand new (published at the start of this month), and all about scaling revenue without scaling staff.

I was introduced to Elaine last year by past podcast guest, funnel genius, and example in the book – Dan Faggella (episode 108), who described Elaine as “one of the coolest “small biz” people I know”.

I know a lot of you are looking to grow your business in a very lean way, not least to avoid the headaches and financial commitment of hiring a team. So when I heard about Elaine’s upcoming book she was an obvious addition to our January Growth Series.

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Podcast 129 Wines With Attitude’s Lindsay Cornelissen

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Lindsay Cornelissen founded Wines with Attitude in October 2014, a passion project that helped her escape the City London. It’s been a steep learning curve over the last 3 years – and there’s still a lot to learn, but the customer base is growing at a steady 20% year on year.

dotmailer This episode is sponsored by: dotmailer

dotmailer is a SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns, including email.

The technology integrates with key business systems such as ecommerce platforms and CRMs, providing access to rich insights in real time; a powerful advantage in today’s customer-centric market.

Head over to dotmailer.com for a free platform demo or trial.

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Podcast 127 Celebriducks’ Craig Wolfe

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Craig Wolfe is the President at Celebriducks – the world’s number 1 rubber duck manufacturer!

They launched in 1997 and have now sold millions and millions of ducks!. Selling via wholesale and direct to consumer on their website.

dotmailer This episode is sponsored by: dotmailer

dotmailer is a SaaS marketing platform that enables companies to create, test and send data-driven automated campaigns, including email.

The technology integrates with key business systems such as ecommerce platforms and CRMs, providing access to rich insights in real time; a powerful advantage in today’s customer-centric market.

Head over to dotmailer.com for a free platform demo or trial.

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Podcast 108 Science of Skill’s Dan Faggella

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Over the last four years Dan Faggella built his business Science of Skill to over $2m in annual sales, and sold it for over $1million. Science of Skill is an American online only retailer of self protection products and educational programmes. Today we’ll be discussing (for you!) both balancing physical and virtual products, and how Daniel achieved the huge growth in his business. Spoiler – we’re going to be talking dashboards and discipline!

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Podcast 106 Delicious Coffee’s Simon Rigby

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Simon Rigby is the founder of Delicious Coffee. Simon is a coffee lover who’s turned that passion into an online only business selling delicious coffee, and everything you need to make it. He launched in early 2016 and now has over 1,000 customers.

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