eCommerce MasterPlan

203 Launching a watch store by focusing on brand and customers with James Reeves of Diefendorff

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In today’s episode…we’re exploring what it takes to launch a fashion brand, run a one-person eCommerce business, and play to your strengths.

James Reeves is the CEO at Diefendorff, a watch company inspired by the American Revolution. James launched the brand in January 2018, and are experiencing 20-30% monthly traffic growth.

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180: To 6-figures in year 1 Stephen Wright of Micro Bikes UK GSC, Google Ads, Remarketing, Dropship

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Stephen Wright is the founder of Micro Bikes UK – the ultimate one stop shop for performance kids toys. He launched the business in mid-2017 and he is already on track for 6-figures this financial year, currently doing around £10k per month.

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Podcast 158: Bricks, Clicks and Marketplaces with Kirsty Patrick of Home by Kirsty

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I know a lot of you out there are running your own boutique bricks and clicks business – selling out of your own physical store, and also online via your own site and also marketplaces. Taking on the roles of buyer, visual merchandiser, shop assistant, marketer and everything else.

Today we have a guest just like you on to share her wisdom…

Kirsty Patrick is the owner of Home byKirsty, a boutique bricks and clicks business in Cardiff, focused on homeware by leading British and Welsh design makers with a clean contemporary aesthetic. Kirsty launched with the physical store in 2014, and added the website in early 2015.

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Podcast 154 Christine Nicholson explains why and how she closed Divine Legs

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Occasionally I have a guest back on the show to update us on how things are going – today we have a repeat guest.

Christine Nicholson of Divine Legs (Tights subscription business) was my guest back in episode 103. Back then the business was 9 months old, and Christine took us through how she’d launched and achieved 100 orders in the first 100 days.

In November 2017 Divine Legs reached 15 months old, and despite continuing to grow Christine made the decision to shut it down.

Never an easy choice to make.

Not least because despite 100s of eCommerce business owners making the same decision every day – we don’t hear as much about it, as we do about the starting or the growing. So I’m super-pleased to have Christine on today to take us through why, and how she made the decision to exit, and her choice of exit, and how she went about closing it down.

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Podcast 147 Paws with Opulence’s Simone Taylor on launching her brand for the ultra-pampered pooch!

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Simone Taylor is founder and CEO of Paws with Opulence, selling handmade luxury dog collars and leads – perfect for the ultra-pampered pooch. They launched in December 2016 with 200 orders in the month, and after just one year of trading have hit the 1,000 order mark!

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