Dan Adler is co-founder of Wink Beds an American online only retailer with just one product – a luxury mattress. The business has been selling online since march 2015 and in the first year did $2 million in sales.
Click to Tweet: Dan Adler of Wink Beds on @eComMasterPlan #Podcast talking about growing his business that sells just one product
Listen to hear how Dan Adler got started in eCommerce
Most Awesome Thing Right Now
Dan thinks it really awesome to be in a business that is growing and a business that helps people, Dan thinks sleep is really important. It’s very satisfying for Dan to have a business with a product that you are really happy with and that helps people.
Listen to hear more about how about Studio 15’s business goals
Affiliate Marketing
When the business first launched WinkBeds sent out their mattresses to people who blogged about mattress, sleep and other things relevant to the product. These bloggers would then create relevant content that exposed the WinkBed brand – it as a relatively low cost acquisition channel because the bloggers and affiliates already had great search ranking and a following. The bloggers were then earning a small commission on every mattress sold on the site. WinkBeds use sharesell.com to manage their affiliate programme.
You can hear about all this on the podcast, for free – right now…
Dan reiterates that affiliate marketing that is very specific to your niche can be a really channel especially to a business that is just starting up.
Tool Top Tip
The WinkBeds team use Evernote – Dan got the idea for using Evernote in a different way based on the book Getting Things Done by David Allen.
Start Up Top Tip
Dans first tip would be not to go overboard with website design or website development and spend most of your time and resources on high quality product photography.
This website uses cookies to ensure you get the best experience, for advertising and to analyse our traffic. You consent to our cookies if you continue to use this website.Got it!RejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.