Nate Lind is the founder of multiple eCommerce businesses to which he’s driven $100 million in sales. Mainly in the men’s and women’s beauty space.
Robert Glazer is the founder of Acceleration Partners, and author of “[easyazon_link identifier=”1619615827″ locale=”UK” tag=”ecommmaste-21″]Performance partnerships: The Checkered past, Changing Present and Exciting Future of Affiliate Marketing[/easyazon_link]”. Robert has been a leader in the affiliate industry for over a decade.
You may remember I went to PI Live last year to swot up on Affiliate marketing – and attending the conference reminded me what a powerful marketing method affiliate marketing can be, when done right. It’s a topic we don’t often get into on the show – which is why when I came across Robert’s book I knew we had to get him on.
I’m really pleased to be bringing you another Takeaways episode
Each year I try to go one non-eCommerce focused event to broaden my knowledge.
This year it was last week’s PI Live in London – the name doesn’t give you many clues! So what was it about?
Influencer Marketing, Affiliate Marketing, and some advertising sessions too.
So yup – not that far from eCommerce, but it gave me a chance to get deep into a few areas I don’t often do a lot of research around.
Dan Adler is co-founder of Wink Beds an American online only retailer with just one product – a luxury mattress. The business has been selling online since march 2015 and in the first year did $2 million in sales.
Click to Tweet: Dan Adler of Wink Beds on @eComMasterPlan #Podcast talking about growing his business that sells just one product
Today’s special guest… is Ryan Langford CEO of Ultimate Bundles. It’s a very different type of eCommerce business to those we normally feature, rather than focus on selling products day in day out, Ryan and his team put all their effort into sales events, during each of which only one single product is on sale – a specific bundle of resources. In the last 3 years they’ve run 20 of them and sold over 160,000 bundles.
Click to Tweet: A special bonus @eComMasterPlan #podcast Ryan Langford of Ultimate Bundles talking all things affiliate marketing.
“How does affiliate marketing work?” is a question I get asked with surprising frequency. And this is a great infographic to explain it. [Read more…]