Anthea Morris is the co-founder and Finance Director at Better2Know the world’s largest private provider of sexual health testing services. They’ve disrupted the market by providing fast and accurate STI and HIV testing to 20 countries around the world. They launched in 2011 and for the last 3 years have been in the top 100 fastest growing tech companies in the North of England. AND right now Anthea herself is nominated for Institute of Director’s Director of Innovation Award.
[Read more…]227: Bespoke Tailor Hockerty’s Marketing Manager Salva Jovells talks Customer Journey
Salva Jovells is the marketing manager at Hockerty, looking after both acquisition and conversion rate optimisation. Hockerty is a made to measure clothing retailer – not the easiest thing to sell online! After 10 years in business, they’ve racked up over 250,000 customers around the world.
[Read more…]224: Christian Zeron of Theo and Harris explains how vlogging grew sales to $2.5million per year
Christian Zeron founded Theo and Harris, a vintage watch retailer, in 2015. 4 years on it is a thriving online store and vlog which now does $2.5million sales per year.
[Read more…]221: Ex AirBnB Head of SEO Tommy Griffiths shares his top SEO tips, plus the power of automation
Tommy Griffith used to run SEO for big businesses – 4 years at Airbnb, and before that 2 years at PayPal. Then in 2017 he decided to turn his training side business, ClickMinded, into his main occupation. With projected 2019 revenue of $490k for 10 hours work per week, spending 2018 working on automating the business has clearly paid off!
[Read more…]219: Running 5 niche DIY sector eCommerce sites with ex Phones4u Andy Lockley of LoveShoppingDirect
Andy Lockley is the Head of eCommerce at LoveShoppingDirect the group behind one of the UK’s fastest growing online electrical DIY stores. The five websites are EnergyBulbs.co.uk, LEDBulbs.co.uk, AirConCentre.co.uk, MeacoDehumidifiers.co.uk, and Devola.co.uk. They launched their first store in 2008 have been featured in the Sunday Times Fast Track top 100, and now have a team of 20.
[Read more…]218: Tony Preedy shares top marketing advice from his 25+yrs experience inc Littlewoods and Lakeland
Tony Preedy has been a marketing professional in the Home Shopping sector since 1991. Yes, today’s guest has over 25 years experience of getting the British (and overseas) public to spend money from the comfort of their own homes.
Including working for brands such as Lakeland, Otto, Littlewoods and more.
I’m really excited to have someone which such great experience of the eCommerce world (even before it existed!) on the show today to share a little of his years of experience with us.
[Read more…]208: When wholesale becomes marketplaces and B2B eCommerce with Ken Kline of VHC Brands
Ken Kline is CEO and co-founder at VHC Brands, wholesaling premium home décor – think bedding, curtains, rugs and more. The business was founded in the 1980s and since 2015 has pivoted from using traditional sales channels into a B2B eCommerce operation with teams in the USA, India and China. In 2018 they achieved over $11m in revenue.
Without the sponsors the podcast wouldn’t be possible – please do check them out:
This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan
207: Product Development, Branding and the power of Amazon with Monica Ferguson from The Sole Mates
In this episode we’re talking with a business who have appeared on Shark Tank, got Oprah’s endorsement, and sell across their own site, Amazon, and a wholesale retail network. Discussing brand, product development and a lot of marketing tips.
Monica Ferguson is the co-founder at The Sole Mates. After inventing the The Sole Mates heel cap in 2012 (keeps your heels from sinking into the grass), they developed the first natural brand of women’s shoe and foot care. They now have wholesale distribution to 10,000 stores in the US (including CVS (the US equivalent of Boots) and LK Bennett), and have strong growth with 7-digit sales.
Without the sponsors the podcast wouldn’t be possible – please do check them out:
This episode is brought to you by SendPro Online from Pitney Bowes.
SendPro Online makes it easy to save time and money–no matter what you send or ship–and you’ll always get the best rates and never overpay!
With SendPro, you can compare shipping rates between carriers, plus save 5 cents a letter and up to 40 percent off USPS Priority Mail shipping.
As a listener you can get a FREE 30-day trial and a FREE 10 pound scale, but only when you visit pb.com/masterplan
199: Influencer Marketing to grow a Subscription eCommerce business to $17m – Live Glam’s Dhar Mann
This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools.
Dhar Mann is the founder of LiveGlam – a beauty subscription box service. The impressive social media follower base (over 1.5m Instagram, over 100k Facebook) is testament to the power of their influencer marketing strategies. LiveGlam launched in 2015 and are on track to do $17m in sales in year 3.
Omnisend – marketing automation platform tailored for eCommerce.
Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.
198: Using Product Launches to create 200% annual growth with Chris Vallely of Dixxon Flannel Co
This episode is part of our 2019 eCommerce MasterPlan Growth Series sponsored by Omnisend, the all-in-one marketing automation platform that empowers ecommerce marketers to boost sales with omnichannel tools.
Chris Vallely is in charge of ecommerce, product development, and supply chain at Dixxon Flannel Co. Founded in 2013 they have grown by over 200% each year aiming for sales of $9 million this year.
Omnisend – marketing automation platform tailored for eCommerce.
Omnisend provides sophisticated omnichannel marketing automation tools for sales-driven marketers that have outgrown generic email marketing platforms. Engage your customers and boost your eCommerce sales with dynamic emails, text messages, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.
Try Omnisend for free for 14 days – just visit omnisend.com/masterplan and get started.
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